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Your Business is Marketing and Not Sales: What… Impossible?

Your Business is Marketing and Not Sales: What… Impossible?

Sales is the highest paid and World’s Oldest Profession, contrary to popular opinion.  Any challenge is foolhardy because selling is the conclusion of any and all transactions between individuals involving product/services.  However, the conduit is really Marketing.  Now, what kind of IDIOCY is this being presented as Truth?  After all, isn’t all the about the Benjamins Lebowski, Cash is King and it's all about the lettuce; otherwise, why are you in business?  You don't want to be operating a Non-Profit Agency which 95% of marketers are actually operating which isn’t too encouraging.  So, what kind of marketing are you conducting and how effective is it?  It’s a critical question because different methods will yield different results at different times based on your audience’s interests.  Marketers and the industry have become more competitive and sophisticated due to increased demands by consumers.  In fact, to be effective they must function both like an economist and detective addressing what I call the W5s of a campaign (Who, What, When, Where & Why); otherwise, they will not see the pay-window.        

Now, before the core question can be answered let’s briefly examine the issue of Sales and its role in business.  Let’s look at a basic definition before we continue, “sales are sales, it’s converting any inquiry or lead into a contract or shipment”, while “marketing is not advertising.  Marketing is finding out what people want, why they want it and how much they’ll spend.  Don’t confuse marketing with advertising”.  Now, we got all the formalities out of the way, time to get to the real meat of this article.  Safe to say, sales are the final stage of the transaction but, why is the sale considered to be so important?  What was the process that motivated the buyer to complete the transaction?  There exist multiple stages involved between the start and finish and this is the sales process.  Basically, the sales process can be reduced to the following: Prospect, Connect, Research, Present and Close; however, a more in depth definition is best described by Mark Roberge at Hubspot.            

Well, it's hard to believe but, there exists an old term that holds TRUE and more importantly, an accurate measure of your ability to close a sale.  Have you heard the expression, “It’s all in the Presentation” or “you get once chance to make a first impression”?  Think about it, how do you make sales?  The process is SIMPLE (kind of); however, the execution often requires more skill to attain success.  Now, part of selling involves advertising, “promotion of a product, service or company. It features a strong call to action and promotes the benefits of that being advertised”. 

The other component of the sales process involves connecting through various methods of communication featuring your product/service.  Let’s examine some of the methods of connection: e-zine marketing, email marketing, cold-calling, videos, live webcasts, blogs, banners, online ads, search engine marketing, social networking, podcasting, twitter and mobile content, all are established methods of online marketing designed to connect with a desired target market. Again, how do you make SALES with these different methods of connecting with the masses?  Putting your product/service in front of as many eyeballs as possible with the aforementioned methods.  Seems simple but, never forget about quality content.  Sales are made based on perceived value; therefore, the most effective way of converting a prospect into a long-term customer is by educating them, addressing their interests and demonstrating how a particular product/service can render a solution to a particular problem/challenge.  Think about it, no hard-sell nor the usual rubbish by fast-talking snake-oil salesmen.

Now, back to the important question of what kind of marketing are you executing (Freebie Marketing, Word of Mouth Marketing, Close Range Marketing, etc.,) and why? The essence of the question boils down to what is called customer segmentation or segmenting customers into smaller groups to better understand their wants, needs, interests and other factors so as to provide relevant content.   Makes sense and this is why Inbound Marketing increasingly has become the standard form of marketing.

Firstly, what is Inbound Marketing and how does it work?  “Inbound marketing refers to activities (blogs, podcasts, eBooks, SEO, physical products, newsletters, whitepapers, social medial marketing and other forms of content marketing) that bring visitors in, rather than marketers having to go out to get prospects' attention”.  “Inbound marketing earns the attention of customers”.  

One primary goals behind marketing is to develop a business relationship where TRUST is established and maintained for the long-term…. similar to Marriage (lol!!!!).  Like Marriage it's not 50/50 but, 100/100 but, you are responsible for your own actions within that relationship.

When you think about that bloody insane Institution called Marriage, it's a business involving two Individuals who both marketed and sold themselves to each other and the confirmation of the Sale was “Marriage” or as I affectionately say, “Tying the Old Noose…I mean Knot”.  Like any successful relationship TRUST is vital; otherwise, no consummation of the transaction.  All transactions (monetary, personal, etc.,) involve commerce and marketing is the conduit that facilitates the process. Well, allow me now to demonstrate the benefits of Inbound marketing.

  6 Inbound Marketing Techniques Every Business Should Use

Give Away A Free Guide That’s Directly related To Your Business, what better resource can you create than a Guide that provides relevant information about the value and benefits provided by the product/services you make available to the masses.

Pick One or Two Keywords, And Optimise The Heck Out of Them, want leads and traffic then, the solution is to focus on a few keywords that are valuable, and create specific pages on your website that are for those keywords specifically. 

Build Your Personal Brand, your business is a reflection of yourself, Entrepreneurs like Jayson DeMers, Joel Gascoigne, and Hiten Shah are examples of people building businesses by means of building their personal brand. If you start a business, it’s virtually impossible to separate yourself from that business. It only makes sense to use your personal brand to build that business. Many brands such as Tim Ferriss’s and Ramit Sethi’s depend almost exclusively on the power of their personal brand. 

Ask and Answer Questions On Social Media, engage subscribers in social media sites and provide solutions, tips, suggestions to those who would benefit from your knowledge and expertise.  When you increase your presence and value online then, the benefits are soon to be received. 

Create Am Email Pop, use the popups in your business to build the email list for obvious reasons.

Guest Blog, “Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice.”Moosa Hemani, Moz

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Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


MarketHive

Wealthy People Always Network: Are You Doing The Same?

Want to generate consistent, predictable and long-term residual income like wealthy people?  If yes, then, you have to follow certain proven economic/financial principles that ensure wealth-generation.  Now, the definition of wealthy isn’t restricted to those who possess extraordinary large sums of fiat currency but also, include those with mindsets receptive to thinking and executing beyond the limits of conventional restriction (yeah, The entrepreneur).  This applies to those non-comformists who were ridiculed in high school, thought of as techies in college and then, exalted as heroes in adulthood.  So, the question of networking is important because it establishes a foundation where the journey of your success begins with the collective support of other potential business partners with the same vision as yourself.  The Steve Jobs, Bill Gates and Paul Allen’s, of the world can definitely relate.  So, what motivates these malcontents and why do they do it?

Well, many have identified the following psychological needs as being core factors to their pursuit: personal achievement (lifelong dream), autonomy, creativity and freedom.  Even if, you were not an entrepreneur the aforementioned psychological needs are self-explanatory in having great value in the lives of any individual who craves normalcy.      

Now, wealthy people are generally entrepreneurial and seek opportunities to invest their money in ventures that will yield a positive return on their investment.  One of the ways they do it is by team-building or networking with other like-minded people, who share the same vision, philosophy of financial prosperity, technical expertise and willingness to take calculated risks to achieve success.  Oh yes, the wealthy are willing to network with geniuses/mavericks who possess another approach to problem-solving, while developing new innovations to make things more efficient and ultimately profitable.  Please recognize the creation of a Mastermind Group was no accident and continues to this day because of the obvious benefits it yields to its members.  I trust you are onboard, I hope.        

In truth, the wealthy work with others because they recognize the importance of strength in numbers, which increases the probability of success as compared to going it alone, which increases the severity of potential loss.  Billionaire J. Paul Getty, once said, “I would rather profit from 1% off the efforts of 100 people rather than 100% of my own efforts”.  Obviously, Getty knew something about wealth-generation, but more importantly, he knew the importance of working with others, because strength in numbers reduces risk and provides greater knowledge about similar challenges in the future.  The more sophisticated you are in any area of success then; your odds of success explode. 

Now, are you networking or building a team of entrepreneurs who share the same vision of success that you possess or are you doing it all by yourself?  If you go it alone then, be prepared to spend more money out of your pockets because your risk has increased exponentially.  Additionally, if, you are networking with entrepreneurs who FEAR different approaches or refuse to adjust to changing market conditions and more importantly, needs of their customers then, you are a Dead Dealer destined for the MLM Cemetery.  Why shoulder the burden of your entrepreneurial dream, when you can benefit from the efforts of an entire global online community that receives solid training and support from an entrepreneur dedicated to helping the little guy and gal.   

Are you receptive to benefiting from the collective efforts of a professionally trained global network of entrepreneurs producing quality content through one of the most technologically advanced blogging platforms available for free?  Additionally, you will be able to access an arsenal of content creation resources and tools that will enhance your knowledge base as a marketer.  How about creation of groups being an integral part of the success within Markethive because this is where our network of guys and gals employ the Hivemind into providing solutions to problems through our collective content creation efforts.  Nothing like having a ready-made team of like-minded people, who are ready to work for you?  Well, you now see why the wealthy continue to reign supreme, because they connect with others, so as to leverage their efforts and investment by working with others, while the average broke Richard (Dick) does things unilaterally and generates no return on his investment.  Ready to change your philosophy of going it alone or remaining with a network of so called entrepreneurs who fail to recognize their Comfort Zone is really their Failure Zone?  Let’s not forget playing it safe is costly because in today’s business environment being stagnant as the World passes you by ensures your failure.   

Let’s look at some of the social networks exclusive to the wealthy:

Metropolitan Club, a social network for what was described as obnoxious rich people and fittingly suffered its destruction 2-months after its debut in 2014.

aSmallWorld.Net, an invitation only social network of very young millionaires, who wanted to keep their clique very exclusive.

Total Prestige, an invitation-only networking site for one of the world’s most underserved internet demographics: the super- and super-duper rich … Ten members are billionaires. Most of them come from Europe and the Middle East, and range from royalty and entrepreneurs to entertainers. To get an idea of what these folks are blogging about: One recent post seeks advice for avoiding pirates while yachting up the African coastline."

Diamond Lounge, another exclusive group that is by invitation only of social networks consisting of Hedge fund managers, VC’S and CEOs.

Affluence.org, this is Facebook for the filthy rich.  Cost is FREE but, requirement of a household income of $3 Million must be verified.

TopCom, is a highly secure exclusive club that is like Facebook, Twitter.

Qube and Elysiants, luxury social network that became the most exclusive international social network for high net worth individuals on the planet."

Relationship Science, is a business development tool that provides influential people profiles very similar to LinkedIn.

Vaurn James

Contributor

 

 

MarketHive