Tag Archives: Stephen Hodgkiss

Remember the Hammer from Veretekk?

Unfair Advantage has returned.

Remember The Hammer?

Shortly after shutting Veretekk down I embarked on building a new platform from scratch, all new code, fresh, from the start using modern operating systems, this vision is called Markethive. It is a true social network, easily navigated and works similar to Facebook, which means it is extremely intuitive and a quick learn to use.

Markethive is a vertical social network for entrepreneurs, a culture that represents innovation, vision and determination and driven to achieve greater than one’s own boundaries.  An engine that roars with the blood, sweat and tears of the individual that seeks beyond their capabilities.  We now live in a time that the entrepreneur has become all of us as the traditional culture of jobs fades away into today’s realities.

But Markethive has another engine as well. If you were a member way back in the 90s you remember us ”inventing” Automated Marketing, Veremail (autoresponder emails), Traffic Portals (Blastomatic, Sohomatic, Maoney_Machine, Vereconference), Broadcasting platforms (The Hammer), Tracking (Veretracking) all of this and more all integrated, 20 years ago! Remember the massive unique leads you would get coming to you, not you chasing them?

Today it has been rebranded as Inbound Marketing. Inbound Marketing is attracting traffic, converting to subscribers, then converting to customers, that converting to advocates. Other companies sell a similar service for up to and more than $10,000 per month. I am not kidding. These platforms are valuable, expensive to build and flat out work!

Markethive has fused the Entrepreneur Social Network together with our own Inbound Marketing platform. The results are outstanding

The Hammer evolved into a master piece that published a message, Title and link to literally billions of FFA sites, Classified Ad sites, Guest books, and forums. It was abusive, rude, did not ask, it broke down the walls and placed it’s message, millions of messages on billions of sites. It was an amazing piece of work. It produced massive inbound traffic and leads. People literally became addicted to it. It combined an entertaining eye candy process and a huge massive result. It got oooos and ahhhhs. I became famous for The Hammer. I even have a video of one of the later versions of the Hammer. It is nostalgia in it’s purest form. Enjoy.

[youtube https://www.youtube.com/watch?v=OgvZu7-AN7I?rel=0&showinfo=0]

I have replaced the Hammer!

In fact I have eclipsed the Hammer with a new Social Networked Broadcasting tool called the Blog Caster (Broadcaster). It integrates into the hundreds of Social Networks owned by 1000s and growing into millions of Markethive subscribers accounts. It operates on a viral process of subscribers, to your posts and their subsequent reach, giving you a downstream result that can easily eclipse reaches of readers into the billions. But not static, but people who react to your messages and the traffic influx becomes massive.

And the message? It originates from your Markethive blog. So your message(s) are comprehensive and often will find themselves being shared by people you never knew. Your Markethive blog is subscribed to by your 1000s of friends and their 1000s of friends, 1000s also share your blog content, with your permission, to their many WordPress and other blogs.

Markethive WordPress plugins turn WordPress into a massive broadcasting platform, exponentially increasing even further reaches. This chain reaction has no limit.

Markethive is just getting started. If Veretekk impressed you once upon a time long ago, Markethive will blow you away. And we are just getting started.

Unlike Veretekk, Markethive’s technology Inbound Marketing platform, the whole enchilada, is Free!

We fund Markethive with advertising and the best part about that? We share up to 50% of that revenue with you.

I told you I would return, come join me as we head of into the future 10 years ahead of the rest. Now Unfair Advantage is available to you, again, for Free.

For more about the new Broadcasting technology make sure to read Blog Casting and the Reach

Find out more about Markethive by joining us.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

 

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What Does Advertising-Supported Revenue Model Mean?

What Does The Future of  the Ad-Supported
Revenue Model Mean to the Internet and Technology?

 

An advertising-supported revenue model is a business approach that emphasizes the sale of advertising as a major source of revenue. This structure is most prominent in traditional broadcast and print media, as well as online media. Media businesses generally earn revenue from advertising, customer subscriptions or a combination of the two.

Traditional Media

TV and radio shows, along with newspapers and magazines, generally serve to entertain or inform viewers or readers. TV and radio have traditionally been largely advertising-supported. While networks and TV stations do often earn revenue through subscriptions to satellite or cable television, much of their income is earned from advertisers trying to appeal to viewers. Similarly, magazines and newspapers charge subscription or purchase fees, but advertisers pay to place ads within these print media.

E-Commerce

The emergence of the Internet in the mid-1990s has affected the advertising-supported revenue model. Newspapers, for instance, have tried to adjust to increased demand for online content and limited growth in print publications. Thousands of media websites have been born online, which often offer free access to content for users. This attracts users and enables the publishes to sell banner ads and advertorial ad spaces. Traditional newspapers have offered free content as well, but many are trying to figure out how to combine ad revenue with subscription fees as of 2013.

Benefits

The benefit of an advertising-supported revenue model is that if you have an audience, you can almost always find companies that want to pay to reach it. This is especially true when you can provide specific details about the nature of your audience. When you operate with a 100 percent ad-supported model, you can more easily attract users with free content. Newspapers have long given away hundreds of copies to businesses and organizations in communities to drive up their circulation and readership, and subsequently, ad revenue potential.

Drawbacks

The major drawback of an entirely ad-supported revenue model is the inherent lack of diversification. Businesses generally prefer multiple revenue streams when possible. In a down economy, advertisers might back off their investments, which can more negatively affect a medium that has no subscription revenue. Plus, print publications, and even some websites, have high costs. Even a small subscription rate can help cover some of these costs. Local newspapers charging, say, 35 cents per issue can’t use that to cover all production costs, but the fees do help offset costs and allow revenue to build.

Facebook Reports Soaring Revenue, Buoyed by Mobile Ads

On Wednesday, Mr. Zuckerberg’s social-networking company, Facebook, reported another quarter of soaring revenue. The company said sales in the fourth quarter rose 52 percent from a year ago, to $5.84 billion, while profit increased to $1.56 billion, more than doubling from $701 million a year ago. For the full year, the company reported $3.69 billion in profit on $17.93 billion in revenue, an increase of 44 percent from 2014.

The numbers far surpassed Wall Street’s fourth-quarter expectations of $1.2 billion in profit on $5.37 billion in revenue. Investors welcomed the performance by pushing up Facebook’s stock more than 12 percent in after-hours trading.

The results were largely a result of Facebook’s enormous success in selling advertising on mobile devices, a business that the company was not even in just a few years ago. Mobile ads made up 80 percent of the company’s total ad business in the fourth quarter, compared with 23 percent in the same quarter of 2012.

“We have a Super Bowl on mobile in the U.S. every single day,” Sheryl Sandberg, chief operating officer of Facebook, said in an interview.

The results offer a bright spot in a tumultuous climate for many American technology stocks. Shares of Twitter, Facebook’s most visible social networking competitor in the United States, have tumbled more than 55 percent during the last year. Yelp, the local-review service, is down about 60 percent. LinkedIn, the professional social networking service, is off more than 15 percent.

Facebook is a much larger company than many of its peers, yet it is able to keep its growth rate high. The company has notched double-digit jumps in ad revenue and in the expansion of its user base. Facebook now has 1.59 billion monthly visitors, up 14 percent from a year ago. About 1.44 billion of those people visit the site on a mobile device; 1.04 billion visit Facebook every day.

That growth engine has given Facebook lots of room to play in different areas — like virtual reality, messaging and even building drones capable of delivering Internet service to far-flung places around the world — that seem to have little to do with Facebook’s core business of advertising.

Facebook is spending billions of dollars developing those projects, and Mr. Zuckerberg has repeatedly said the company has no plans to make money on them in the near term. In an earnings call with investors, David Wehner, Facebook’s chief financial officer, said the company projected that expenses would increase roughly 30 to 40 percent over the course of 2016 compared with last year.

One example of the spending is on Oculus, Facebook’s $2 billion bet on bringing virtual reality to the mainstream. The unit will begin selling its first headsets to consumers in March. Facebook has said it plans to sell the hardware, called the Rift, at a loss to help the technology catch on with a large audience.

“These are long-term bets, but we don’t think they’re particularly large bets relative to the size of Facebook,” said Ben Schachter, an Internet analyst at Macquarie Securities. “They’ve gone out of their way to say they’re not Google and going after health care, for instance.”

Other analysts said they also saw potential for profit in the hundreds of millions of people who regularly use Facebook Messenger and WhatsApp, a messaging service also owned by Facebook.

They are also bullish on the potential for Instagram, the photo-sharing service that has more than 400 million regular monthly users, to become a significant source of revenue in the future. The company does not disclose what portion of revenue Instagram accounts for in Facebook’s overall sales. Ms. Sandberg said 98 of the top 100 advertisers on Facebook also advertised on Instagram in the last quarter.

As for Mr. Zuckerberg, he spent a portion of the investor call on Wednesday talking about his new role as a father to his daughter, Max.

“With a new addition to my family, I’ve been reflecting a lot on the legacy we want to pass on to the next generation,” he said, adding that he wanted Facebook to “continue to focus on solving the fundamental challenges facing the world, and bringing the world closer together.”

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

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Markethive Website Rotator

Markethive provides many tools for the Entrepreneur that works on-line; one of these is our very own URL Rotator. This can be found under the Campaigns Menu.

free url rotator

The Website Rotator tool allows you to configure a unique URL that will then rotate and display a list of other websites you define. You can use it to transfer traffic from one of your sites to several others. Or if you work with a team of people, the entire group can promote a single URL which will then automatically distribute the traffic to each member's individual website.

You can add an unlimited number of websites to each rotator. There are 2 different rotation types. Circular will simply rotate through each website, one by one. Shared Ratio allows you to weight certain URLs so they receive a certain number of visits before the rotation continues.

For those of you that have been using this tool here already, please take note of the new website address for our rotator. You will need to review them. Previously, it had been using the Markethive domain itself, which is never a good idea.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

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MarketHive

Is it in my head or do I really have Super Powers?

This is something I have felt or experienced from an early age. It usually occurs when I am waking up after a good nights sleep, that period where the sub-conscious part of your thoughts returns to the conscious I suppose; I’m not an expert on this so bear with me as this is the first time I have ever written these thoughts down.

For a long time I thought that if I just concentrated hard enough, I could move objects with my mind. Crazy or not? Thoughts of having the power to fly through the skies just by will of mind, just like Superman or many of the comic book heroes we all grow up with as children. Don’t be concerned, I am not about to take an elevator to the top of a tall building to test this theory out .. I’m not that brave.

Other dreams I have are for becoming wealthy such as winning the lotto and being able to help people financially. It might be a thought of for example, building an orphanage in South East Asia, or helping people in my own country get out of a rut and be able to defend for themselves…. that little helping hand onto the first rung of the ladder so to speak. You’ve probably seen the TV shows like “The Secret Millionaire”. Darker thoughts then sometimes come up as to why I would want to do that.

Is it because I just want to have power over people and maybe just a way for me to “buy” friends? I have never been a social animal, I tried over the years but most people simply don’t get me. I say something that might be taken the wrong way or they don’t get my dry and sometimes abrupt sense of humor.

I am always willing to help others and will go out of my way to do that but lately find I have very little patience. I want to be able to change peoples lives, somehow or someway … how I am not sure.

Friends and colleagues reading this may have some ideas what could be behind these thoughts of mine. Are these perceived Super Powers just another way of telling me that I can do some good, maybe not by rescuing a damsel from a burning car using physical strength but in other more spiritual ways.

I suppose I could have watched too many sci-fi movies but I believe there is more to it than that. If it was, then these dreams / thoughts would not occur so often. They would vanish into oblivion just like so many of my childhood memories … I can’t remember many details of them only snippets. This was probably down to not being a happy child during my teenage years, as I had a father who was a real ass and control freak plus being continually bullied at school for many years.

Time will tell I think, although I don’t want to be too old when these revelations eventually appear.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

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Are Social Networking Sites Doing Us Any Good

It is not long ago when the only mode of communication was the snail mail way or the expensive Telephone. But with the advent of internet our lives have completely changed. We are now able to connect with anybody in any part of the world instantly and at a very low cost. This indeed has brought a pleasant change in our lifestyle. Internet has helped us so much that even organizations can employ a global workforce and they all can work together sitting in different parts of world as if they are sitting in the same building. Not only this the advent of social networking sites like Facebook and Twitter has completely revolutionized the way we connect with people. We can get connected with our friends sitting in any part of the world and at the same time search our long lost buddy.

The immense benefits that have been brought by internet and the social networking sites sometimes downplay the negative effects associated with it. As it is an adage that excess of everything is bad, same holds good with these social networking sites. We are so much addicted to these sites that sometimes we forget to check the wellbeing of our near and dear ones but we never forget to check the latest updates on Facebook.

Though it is not legal to create an account on social networking sites for a minor, but given its popularity, children are so tempted to use these sites that they adopt unfair means at such tender age and get themselves registered on these sites. These days we see lesser number of children willing to play outside as they are glued to the latest happenings in their virtual friend circle. And children here are not to be blamed because a child usually does that what he sees and when he sees that his father after coming back from a hectic schedule directly turns on his laptop to know the where about of his online friends rather that asking the child how was his day at school or without playing with him, he is also bound to check what is so interesting about these sites.

Therefore, instead of turning a blind eye and deaf ear towards this issue, it’s time for us to awaken. No doubt we have witnessed a tremendous evolution in technology but to gain immense benefits from this new revolution, we have to make a judicious use of it. We are witnessing so many new diseases which were not even heard of because of our changing life styles. We prefer sitting for long hours in front of computers rather than taking a refreshing walk in the lap of nature. Therefore, it is time to act before we repent.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

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MarketHive