Tag Archives: social media marketing

Top 10 Features of MarketHive’s Inbound Marketing Platform

MarketHive's inbound marketing platform delivers enterprise class internet marketing tools coupled with a vibrant social network…all for free!

inbound marketing tools

Built by entrepreneurs for entrepreneurs, (not opportunity seekers), MarketHive is the solution to all you entrepreneurial, inbound marketing challenges.

MarketHive is the result of over 20 years of online experience dating back to when the internet was at its infancy. Thomas Prendergast a 40 year marketing veteran, and 25 year internet marketing veteran has built the most powerful Marketing Automation platform (known as Inbound Marketing) for the little gal and guy, like you. MarketHIve is a cutting edge inbound marketing platform that combines the power and techniques of inbound marketing with that of a vibrant social neural network of entrepreneurs from around the world. With the ability to broadcast your message to 10's of millions of social accounts, you will dominate your business niche in record time. No other inbound marketing platform provides this kind of reach or interaction with an integrated entrepreneurial community and all the marketing tools you need right at your fingertips. Not HubSpot, Not Pardot, Not Marketo. Not InfusionSoft!

The Benefits of MarketHive's Inbound Marketing Platform

1. Social interaction on the same platform: While you are utilizing the tools of MarketHive, you can converse, message and communicate with like minded entrepreneurs from around the globe within the same platform. You do not have to leave you inbound marketing website and jump onto a Facebook group to ask questions, provide feedback or inspire others. With a familiar social interface, you will feel right at home in MarketHive! 

2. Integrated Blogging Platform: Most inbound marketing platforms provide many of the same tools, email capabilities, capture page technology, CRM and the list goes on. With MarketHive you have a powerful blogging platform available at the push of a button. Write you blog, then with the MarketHive WordPress plugin RSS you blog post to as many WordPress blogs as you desire.Swipe blogs from other like minded entrepreneurs to use as guest posts on your own blog, providing your readers additional insights into your specific niche. Or allow persons you are aligned with on MarketHive that have the same interests to automatically post to your blog as they post to their blog. 

3. Capture and Lead Pages: MarketHive puts the power to capture lead without having to pay a monthly fee to have lead pages. You have the ability to modify an impressive set of capture pages or, if you love to code, develop your own custom page. 

4. Capture widgets that are state of the art, 1 click and you get the full profile of your prospect who is registering. One click, full name (real name), real email address and the Social Network they confirmed with to register account. This is forward thinking, advanced marketing technology, priceless and no cost to you. 

5. Email Marketing, Autoresponders & Lead Management: No marketing platform is complete without an email platform. Again MarketHive provides the most deliverable email marketing system available anywhere. Set up a capture page to develop a lead and then drip information to that lead building a relationship of trust. Don't forget to call your prospect. Nothing takes the place of speaking directly to them. You want to segment you list? MarkHive provides this functionality. Divide your leads into groups and send a broadcast email when you have important information, a great idea to share or just want to say, “Hi!” 

6. Marketing Campaign Management:  MarketHive gives you a complete set of campaign marketing tools to help you develop wining marketing campaigns:

  • Vendor Records Management
  • Group Marketing Co-Op
  • Tiny URL Tracking
  • Website Rotators
  • Asset Maps to track your website real estate
  • Keyword Analysis
  • Backlink Tracking

This module alone will benefit you by helping you organize, track and work with your entrepreneurial group in swarming the internet with you message and product. 

7. Advertising: Do you have a product or service you wish to get out to the masses? MarketHive offers unprecedented packages at far less rates than any other social network. Plus, you have the option to become a paid member and receive millions of advertising credits to use as you wish. In addition, the more you participate in MarketHive, posting valuable content, sharing content, commenting and the like, you will receive additional advertising credits. And even better, they never expire! 

8. Video Integration: Integrate all your videos from YouTube directly into MarketHive to share directly with your group and entrepreneurial friends. 

9. Ongoing Live and Recorded Training Workshops: We will teach you how to set ups your blog to maximize your swarm broadcasting to millions of entrepreneurs using social media 

10. Thousands of entrepreneurs, at your fingertips for collaboration, sharing information, helping and bee-friending. Other inbound marketing platforms like Aweber, Getresponse, HubSpot, Pardot, charge from $200 per month to $10,000 per month and more. MarketHive (The powerful Marketing Automation Platform by Prendergast) is 100% free. MarketHive makes its revenue from Advertising and then pays you up to 50% commissions on that revenue. Advertising runs about $100 per day. The tools are powerful and the preceeding list gives you an idea of the comprehensive sophistication that makes MarketHive a powerful inbound marketing platform to Internet marketers, entrepreneurs, etc. like myself.

If you believe that my message is worth spreading, please use the share buttons if they show on this page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


MarketHive

Things You Need to Know from Social Media Marketing

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golden nuggets

#1  Advocacy is the New Black

When we love something and we are given a platform on  which to share it (social media), then we tell a brand story and share a brand message better than the brand ever can.

One example is Fit Bit.  Why?

Because people all over the world are loving their fitness gains using this tech device that measures all manner of things from your daily steps to your sleep patterns. And what do we do when we get our results?

We share them Because the device asks you to.  Right there on your smart phone. It offers a Facebook share button Or a Tweet button. And because we love to, we share! Because who can resist clicking on a button, right?

I referenced this statistic from Curalate (an analytics company for Pinterest and Instagram) in my session on creating visual content. Curalate reported that up to 85% of content on Pinterest is shared by users and not brands.

What does this mean? Users are sharing content from your website to sites like Pinterest whether you are actively involved or not.

And in some cases, your fans and brand advocates are not only sharing content for you but they are often creating and sharing content about your brand.  If you want to learn more about how to inspire your fans to create and share content for you, there are some great case examples in this article that I wrote for Social Media Examiner.

Social Media is awesome.  Especially when you build platforms on which you can encourage your community to create and share content.  Which brings me to #2:

#2  Create Quality Content

An over-riding message from the conference was that content is still important – but not any content”¦.

Quality content.

Consumers are so overwhelmed with information on any newsfeed that they are filtering out the noise. And unless you catch their attention in authentic and engaging ways”¦ and with quality content, your message will get filtered out too.  Here is what the speakers had to say:

Remember this:  Reach will get eyeballs on any  content – (whether that content is good or bad), but unless your content catches the attention of those eyeballs, your message will be lost and you will miss out on engagement and results.

We should stop publishing bad stuff and that we should all stop focusing on reach and focus on the conversation and comments that our blogs are generating – and stop publishing “bad stuff”. Reach may put eyeballs on your content but if your content is “bad stuff”, People will just let it pass on by the newsfeed.

Refer to two important ways to create quality content:

1              They Ask, You Answer

2              Insource your content

“They ask, you answer” is simple.  Answer the problems of your ideal audience. Insourcing requires tapping into the wonderful knowledge of the people in your business when creating content.

Involve your team. Everyone is a content creator. You just have to find out what type of content they are best suited to.Is there someone who knows video? An employee who is truly engaging on Facebook?  A staff member who can provide tips by audio?  Someone who loves writing? Find their strengths and INVOLVE them. You don’t have to outsource your content when you “insource”.  Quality content might be sitting right under your nose!

#3  Visuals are Big

Infographics, when done right, can bring quality traffic and engagement for a business.  Obviously, I am a huge fan of infographics as we create them for bloggers and businesses, but even simple checklists, mini-infographics and snackable, shareable graphics can all serve a similar purpose.

The key to a great infographic or snackable graphic? Embed them into blog posts.  Have them “shareable” from your home base or website, with social sharing buttons so that your community can share the graphics to the platforms they like to hang out on – be it Twitter, Facebook, Pinterest, or Google+.

I was also completely honored to present on visual content at the conference – in a session titled “How to Create Visual Content that People Love to Share”.

Canva’s “summary” of my session at Social Media Marketing World sums up the essential qualities of great visual content.Catching attention, and enticing action or sharing with your visual content is one thing, but inspiring advocacy from your fans is the ultimate form of marketing.

Having your community do your marketing for you because they believe in what you believe (or at least they believe in what your products and services can do for them) is the real kicker. When they use visuals, it can really take off. And how can you create visuals in a productive way?  Batch them!

Start making your images snackable.

Why? Because users are overwhelmed with information – they are filtering out all the noise.  Snackable, easily processed images work well as we need to provide bite-sized (pun intended) pieces of content that people can consume.

HOT TIP:  Think about the time of day you are posting – mornings and evenings we tend to be on mobile devices so punchy images that stand alone will do well.

But during the day (when we are often on desktops or laptops) try embedding images into longer pieces of content.  Think about how visuals will be consumed and serve it up in the way that your community likes to consume it. And who can go past Anne McColl’s wonderful session “sketch notes”. Here are her hugely creative takeaways from my session:

#4  Be Human

This one is simple. We need to stop thinking about B2B and B2C and take our content and our message back to what it is really about.  Connections. People.

Kim gave some great advice about managing time on Twitter and other platforms – automating is ok for things like evergreen content, but always respond in real time, in real person.

People connect with People. Be human – even if you are a brand.

Jay Baer - Social Media is about People

Are you remembering to be human?

pssst:  if you want to know how I created this image, then be sure to check out #7.

#5  Real Estate Owns the Castle Where Content Resides.

Remember this often quoted phrase:  Content is King? Well, content needs a house in which to reside. And you should own that house. Your primary platform (blog, podcast, web show) should be your primary focus.

Another important type of “real estate” is email.  Andrea Vahl reminded us, that no matter what, we don’t own our social media presence, but we do own our email list. She reminded us to stop whining about Facebook reach and use contests to grow our list:

#6  Podcasting is exploding

It is said that the power of podcasting based on experience with the Social Media Marketing Podcast and the Social Media Marketing Industry. Here is one of the big reasons why we should get excited.  Podcasting is coming to cars. Apple Car Play is going to be one of the biggest shifts we will see to how we consume content.  Many of the big car brands have deals with Apple to instal this new system into cars – giving us instant access to everything from Google Maps to Podcasts  to Pandora…perhaps providing a real threat to traditional radio and placing a huge opportunity into the hands of everyday businesses.

BMW, Ford, Mazda and Chevrolet are all on board. Will you be with your own podcast?  Because here’s the thing:

You do the math!

#7 Everyone is a Mobile Publisher with a Smart Phone in their Pocket

This is perhaps the biggest “wow” for me because I literally watched it unfold….. A tool that created quite a bit of buzz I’ve talked about a number of tools, including WordSwag (along with Canva and Picmonkey for desktop, Over App and Instagram on mobile, and Snagit (for creating screenshots). Here is WordSwag on Instagram:

Wordswag InstagramWordSwag allows you to publish great images on your smartphone – making everyone a publisher of gorgeous content

What’s so great about WordSwag?  It allows users to become mobile content creators.   Here’s the thing – your audience, your community are armed with smartphones and they are creating content on-the-go.  And so can you!  Think of the potential. You may have spotted a few Word Swag images throughout this post.
Here is one that was created in just 2 minutes after watching Jadah Sellner from Simple Green Smoothies present on the Instagram Panel. Created in real time and then easily posted to Facebook and Twitter during the session.

To see so many marketers, speakers, influencers, bloggers using a tool to create real-time content during conference sessions made me think about the shifts we have seen in the last 2 years – before tools like Canva and WordSwag, we could not have created such professional looking content so easily.

The potential for businesses and brands to create content is massive. And it doesn’t just stop with brands. As per #1 in this post – everyone can be a content creator – even your fans or followers.  Empower them – encourage them to create content about your brand. Involve them in your story.

Build platforms that can contribute to, and invite them in. Because never before have we seen such potential for creating quality visual content (refer to #3 in this post if you need a little reminder about why this is important).

Chuck Reynolds
Contributor

MarketHive
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Laws of Social Media Marketing

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Social Media Marketing

 

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

1. The Law of Listening

Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus

It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality

Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience

Social media and content marketing success does not happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding

If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence

Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services, and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value

If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment

You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility

Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity

You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

Chuck Reynolds
Contributor

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MarketHive

Markethive: Multi-Million Dollar Social Marketing Platform- In Pre-Launch

Multi-Million Dollar Inbound Social Marketing Platform In Pre-Launch

Markethive has created a Multi-Million Dollar inbound social marketing platform that will rival the existing social media platforms in many ways.

Many times change comes along and we don’t recognize it until its too late. Internet Marketing has changed with the advent of Millennials all searching for information specific as to what they want, no longer does SEO [Search Engine Optimization] play a major role in getting noticed on the internet. Millennials want to find information, not have it jammed down their throat.

They are seekers not persuaders!

The new trend of getting noticed on the internet is through referral basis. No longer do you have to pack your articles or website full of key words and hope the search engines notice them and give them top ranking, today you just have to make sure your message gets out to the public in a social way where people notice it, and then come to you for more information. Social Infusion Marketing is the new way to market your goods and services with people seeing what you are offering, and when the time comes that the person needs your offer they will take action.

Markethive has perfected Social Infusion Marketing with a unique social platform that allows anyone who is interested in marketing their products or company to be able to do it without paying huge sums of money to get noticed. No longer does anyone have to put up with the confusing language of the SEO guru’s who charge outrageous sums of money with little results, you can do it yourself!

The Markethive platform is Free to join and use, and is funded partially by an advertising platform that enables the entrepreneur to get a huge reach with low cost. Markethive is built for the Global entrepreneur, and gives them a level playing field in a world that is cluttered with everyone trying to get into each others pocket financially.

So if you have read this far, Markethive is rolling out a Pre-Launch offer, before it goes to Crowdfunding, to anyone who want to join up and learn how to use this platform to grow their business. The Social part is being built by adding as many people as possible and assisting them in growing their business through Social Infusion Marketing.

To join just click here and you will be directed to a sign up page where you can enter the platform and poke around. Here is the secret, when the platform goes to CrowdFunding the people responsible will share in the rewards, so don’t waste time this launch will be HUGE!

Thanks for reading,
Dr. Raymond Jewell

PS: Dr. Raymond Jewell is a leading Economist specializing in the Small and Home Based Business Marketplace. He is a Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is a professional Network Marketer and represents several companies successfully. He can be reached through Markethive.

 

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MarketHive

So What Is A Social Media Network?

social media

social media

 

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So What Is A Social Media Network?

Basically, a social media network is made up of individuals or organizations that are connected through various social contacts ranging from casual acquaintances to family members. Social networks are established to encourage connections and communication to occur on a wide variety of levels.

A basis for the theory of social networking was a study performed by Stanley Milgram in 1967 that established that any two random United States citizens are connected to one another by a series of six intermediaries, on the average. This idea was made more popular by the play and subsequent movie, “Six Degrees of Separation”, as well as the television show “Six Degrees”. Current Internet experiments continue to explore this concept, such as the Ohio State Electronic Small World Project and Columbia’s Small World Project.

These experiments currently confirm that five to seven degrees of separation are sufficient to connect two people through the Internet. This also serves to confirm the potential effectiveness of Internet social networks to build new connections between people.

The first Internet social network began in 1995 and has 12.9 million visitors today. This makes it difficult to comprehend the rule of 150, also known as the Dunbar number that states that the size of a genuine social network is limited to about 150 members. Over 200 Internet social networking sites exist and the number of members that belong to most them steadily increases.

In an Internet social networking site, a group of founders sends messages to invite members to join the site. Those members then invite additional members and the links continue to grow. Some social networking sites offer viewable profiles for members, address books and online social connections on a social or business level. Many Internet social networks are open to the public.

Internet social networks are a convenient way to link with new people, both personally and professionally. Consider that the senior director of Nielson/NetRatings, Jon Gibs, states that Internet “…social networking is not a fad that will disappear. If anything, it will become more ingrained in mainstream sites.”

The following are 20 of the most Popular Social Media Sites Right Now published by Antony Maina

Facebook

This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business.

Twitter

You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.

LinkedIn

Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.

Google+

While it’s no Twitter, Facebook or LinkedIn, Google+ has its place among the popular social media sites. Its SEO value alone makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues registering 418 active million users as of December 2015.

YouTube

YouTube — the largest and most popular video-based social media website — was founded on February 14, 2005, by three former PayPal employees. It was later bought by Google in November 2006 for $1.65 billion. YouTube has over 1 billion website visitors per month and is the second most popular search engine behind Google.

Pinterest

Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content.  Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.

Instagram

Like Pinterest, Instagram is a visual social media platform. The site, launched on October 6, 2010, has more than 400 million active users and is owned by Facebook. Many of its users use it to post information about travel, fashion, food, art and similar subjects. The platform is also distinguished by its unique filters together with video and photo editing features. Almost 95 percent of Instagram users also use Facebook.

Tumblr

Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.

Flickr

Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs.  As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.

Reddit

This is a social news and entertainment networking website where registered users can submit content such as direct links and text posts. Users are also able to organize and determine their position on the site’s pages by voting submissions up or down. Submissions with the most positive votes appear in the top category or main page. Reddit was founded by University of Virginia roommates Alexis Ohanian and Steve Huffman on June 23, 2005. A decade later, the site boasts more than 36 million registered accounts and 231 million monthly visitors.

Snapchat

Snapchat is an image messaging application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015. More than 18 percent of all social media users use Snapchat.

WhatsApp

WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion. Today, more than 1 billion people use the service to communicate with their friends, loved ones and even customers.

Quora

Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.

Vine

With over 40 million users, Vine is a rapidly growing video sharing social media app that allows users to share 6-second video clips with their followers. While this looks like a really short time for a video, businesses of all sizes are having tremendous success using the service. Vine was founded in June 2012 and later acquired by Twitter in October 2012, just before its official launch.

Periscope

Periscope is a live video streaming mobile app that was developed by Joe Bernstein and Kayvon Beykpour. The two started the company in February 2014 and later sold it to Twitter for $100 million in March 2015. Four months after its March 2015 relaunch, Periscope said that it had surpassed 10 million accounts and in December the same year, Apple announced Periscope as the app of the year.

BizSugar

BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs and managers. The site was created in 2007 by DBH Communications, Inc., a provider of award-winning business publications, and later acquired by Small Business Trends LLC, in 2009. The platform allows users to share videos, articles, blog posts, podcast among other content. It also allows users to view and vote on submissions by other members.

StumbleUpon

StumbleUpon is a discovery engine that finds and recommends content for its users. More than 25 million people use StumbleUpon for entertainment and information. In addition, more than 80,000 publishers, brands, and other marketers have used StumbleUpon’s Paid Discovery platform to promote their businesses. StumbleUpon was owned by eBay from May 2007 to April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. It is now an independent, investor-backed startup once again.

Delicious

This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.

Digg

Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that selects stories specifically for the Internet audience, The topics vary widely from trending political issues to science to viral Internet issues and anything in between. Digg supports sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.

Viber

Viber is a Voice over IP (VoIP) and instant messaging app for mobile devices that was developed and released by Viber Media on December 2, 2010. The app also allows for the exchange of audio, video and images between users. As of April 2014, Viber had accrued close to 600 million registered users and 230 monthly active users.

 

Ida Mae Boyd
Developer

 

MarketHive

3 Useful Social Media Marketing Tips to Help You Create Your Best Strategy

3 Useful Social Media Marketing Tips to Help You Create Your Best Strategy

Social Media Marketing Strategy

Many business owners realize the importance of implementing social media into their marketing strategy. Although you know how crucial it is for the success of your own business, you may still struggle with doing it the right way. If you are having a hard time with social media marketing, you can use the easy and helpful tips below to put together your own custom strategy.

 

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1. Improve Your Presence on Twitter

Twitter

You may have pushed Twitter to the side because you can only write out short tweets instead of writing lengthy messages to your followers. However, there are tons of great ways to use this popular social media site to your advantage. If you already have an account, it is time to reinvent yourself. Start by making sure you have a profile picture and background picture uploaded.

Include some short details about yourself in the bio description with a link to your site. Once you have completed the easiest tasks, it is time to start following some people who are interested in your niche. There is no reason to follow everyone you can find on Twitter because that will just waste a lot of your time. Use the search feature to look for popular niche-related hashtags that different people are using, and then follow some of those people.

You do not have to go on adding sprees when using Twitter. In fact, after adding several people you think would benefit from your business, it is time to start focusing on what to put in each post. Instead of adding links to your products in each post, you should offer lots of valuable information to keep your followers and gain even more of them.

Your posts could include interesting facts, time saving tips, good advice or even details about a contest you are throwing. People who are using social media love getting involved with contests because there is that chance of winning a great prize for following a business account and learning more about what the business offers.

2. Never Put Pinterest on the Back Burner

Pinterest

Some people start thinking solely about marketing on Twitter and Facebook, but they forget all about Pinterest. You do not want to make that mistake because then you will miss out on a lot of traffic for your website. There are tons of business owners who were able to increase their traffic and sales by using Pinterest.

It is important to plan out everything ahead of time. You can create several boards under your account. If you are selling different types of merchandise, it makes sense to have one board for shirts, one for bags, one for shoes and so forth. After creating each board, use related tags to make it easier for people to find the items you have pinned on the site.

[youtube https://www.youtube.com/watch?v=--s2sfm9JkI?rel=0&controls=0&showinfo=0]

Each pin is a photo you will need to upload. You can take some great photographs of the products you are selling before uploading them. As soon as you upload a photo, you need to add a description using SEO keywords. The content should sound natural and offer useful information to those using Pinterest so they can learn more about the product you are offering before they check out your website to see what else you can give them.

Do not forget to follow some of your favorite boards. Although it is easy to gain followers naturally on Pinterest as people start to see the different pins you have posted, those who have created their own boards may start following back and re-pinning your content.

3. Get More Shares on Facebook

FaceBook

You may already have a business page on Facebook with several followers, but you still need to work on getting more shares. Do you feel like you spend time creating good content that does not get noticed by enough people? If so, there are a few adjustments you might need to make.

If you are not adding a photo with your content, you should consider doing so. While people are scrolling down their timeline, they may stop what they are doing as soon as they see an interesting photo in front of them. After looking at the photo for a minute, they can read the post you wrote, and then decide if they want to share it. Along with using photos to get attention, make sure to keep your posts as engaging as possible by removing the fluff and getting right to the point.

Social Media Marketing Strategy

Social media marketing is crucial for many kinds of businesses. It is not something you want to take lightly. In fact, you need to use several of the different social sites, including Facebook, Twitter and Pinterest, to get traffic coming in from various sources. By implementing a few changes and using the tips above, you can create the best custom strategy possible.

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Social Media Marketing Gives Amazing Results

Using Social Network Platforms For Marketing Purposes Social Media Platforms

Social network platforms are very popular these days and that’s for a few good reasons. They are free, easy to use, and there are tons of people you know that use them already. Harness the power of these kinds of websites by learning here how to market on them.

Start An Account

If you’re going to market through social media, you’re going to need an account. These are free, and you can have one in the name of your business to use through a business profile if the site has that kind of option. Either way, make sure you treat this as a professional page where you talk to others as if you are a company and not like it’s your personal profile. Otherwise, you could offend people or make them feel like you’re not a professional and that would be no good.

After you open an account, you will want to add content to it. For instance, if there’s a place to put a description of your company then you can spend some time coming up with a good overview of what you do. When it comes time to add pictures, don’t put any on your profile that are too personal because you want them to reflect what your business is like. People probably will enjoy if you share more about your personal life, but you have to ask yourself if it’s good for business or if you should hold off on that stuff and just use it on your personal account.

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When And What Should You Post?

How Often To Post To Social Media

Before you post anything on social media, you have to realize that if you do it too often you will be considered a spammer and people will not want to follow you for very long. If you don’t post enough, then people are going to forget why they are there and you may lose people because of that as well. The best thing to do is to post a couple of times a week at the least, but no more than twice a day when it comes to your marketing messages.

You can drive traffic to your main website and even make sales through it by using your social media presence. What you want to do is start working on a blog or something similar that has interesting content in it that you can easily share with your followers. Once they see that you post interesting content it will be easier to get them to share your posts with their friends. Once you get the ball rolling, you could start getting traffic from all over the place if you play your cards right.

Dealing With Other People

Dealing With Difficult People

When you’re marketing on a social media site, be prepared to deal with difficult people. Sometimes you’ll run into the kind of person that just wants to try to anger you and so they’ll say anything offensive they can to you to try to get a rise out of you. Instead of giving into that kind of behavior, you should just ignore it and then block that person if they don’t stop. If you give in and get angry at them, they will probably share your conversation with the world and make you look bad.

[youtube https://www.youtube.com/watch?v=--s2sfm9JkI?rel=0&controls=0&showinfo=0]

You should check your profile at least once a week so you can go in and answer questions or respond to comments. Even if people are just saying they enjoy what you are doing, you can thank them. You want people to feel like you are accessible because that will make them feel more at home so they are likely to trust you enough to make an order. It’s a good idea to spend time with customers in a professional way, but remember not to start getting personal or making friends from your business account to keep yourself professional.

Plan

A social network platform can help you reach out to a lot more people with your marketing efforts than before. It’s important that you get to work on a plan quickly. That way, you can still work with this kind of website while it’s still one of the most popular ones on the Internet.

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MarketHive

Blog Marketing Gives Powerful Results

Blog Marketing Can Lead To More Money

The Power Of Blogging

Through blog marketing, you can drive people to buy products or pay for services that you offer. You can raise money for causes and spread the word about things you are passionate about. Having a blog can do so much for you, and learning to market with it can help you to attract readers and make money.

Marketing through someone else’s blog is a good plan if you want to get more people to visit. What you can do is create a guest post that has to do with the niche of the blog you want to have advertise yours. It should be well-written and free of errors, and you may want to hire someone to do your editing if you don’t find anything wrong with what you write. While a blog doesn’t have to have big words in the posts on it, you want to make sure you at least have something up that shows you care about the quality of what you share with your audience.

Engage With Customers

 

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Don’t just market to people and call that good. That will never work because people don’t want to just come to your blog and read commercials about products they may or may not like. Instead, you have to wrap your ads in deals and posts that give people information that is useful. For instance, if you are trying to sell a widget for a company then you should talk about 10 useful products and include a part about that one and where to get it. When people are showed more than just an ad, they tend to look further into products.

You can buy ad space on social media sites, and the good thing about this is that you can set it up to only market to people that are likely to be interested in what you’re offering. You can just target younger people, those that are employed, or any kind of demographic that you think will get some kind of a use out of your product or services. It makes little sense to have a link to your blog that contains your marketing materials sent out to people that wouldn’t click on it anyways.

SEO

Search engine optimization is something you have to think about as you make your posts. The reason is that you’re going to want to try to place in a good position in their results. You need to find a keyword or two per blog post that you can use to capture traffic from people that type that phrase into a search engine to find a website like yours. Sometimes it can be helpful to create a profile of a made up customer that fits a demographic that is likely to buy what you have to offer. Then you can work on tailoring ads to them specifically.

Blog Commenting

Dealing with comments may be something that can help you to get more traffic. You can enable them and then make sure that you screen them for spam because most of the time that’s what you’re going to get, unfortunately. One thing to remember is that anything you say online to others, even in emails, may be shared with other people in the future. So, if someone leaves a mean comment and their email address you shouldn’t write them anything about how they are wrong or create a letter that curses them out to keep your reputation intact.

You are going to have to create a blog to get started. This is usually pretty easy, you can just install something like WordPress on your website and set up your themes. Then all you need to do is sign in and post regularly, and that should be enough to get the ball rolling. Of course, your blog can also have plugins and it all really depends on what kind of message you’re trying to spread with what you create.

Markethive Join The Revolution

Now if you want to increase your blogging marketing and bring it to a whole new level you need to join Markethive, Markethive is a social network created by entrepreneurs for entrepreneurs. Markethive has a blogging system that is truly like no other on the Internet, and you want to supercharge your blog marketing and really get your content to go viral in a big way Markethive will get you there.

Markethive We Make WordPress Better

To see the awesome power of Markethive’s blogging platform watch the video below:

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As you can see that Markethive is revolutionary and the best part Markethive is totally free for life. Markethive is not only a social network for entrepreneurs, and has a powerful blog platform, it also has a variety of other internet marketing tools to increase your marketing reach to the masses. Again these tools are free for life. To join Markethive click below:

Have the right kind of content ready to go for your blog on a regular basis. If you’re able to write all of your posts in one sitting and then schedule them out for the whole week that’s always a good idea. Just make sure you set them to be posted at random times so it’s not that easy to tell that you were thinking ahead when you decided to write them out. It makes people want to know more about what’s going on because they know that you’re going to update them on a regular basis.

Blog marketing is a fantastic idea to work with if you want to make people read your blog and market to them at the same time. There are many ways to do this as you were shown above. Make sure that you are spending your time carefully and doing a good job so you end up with great results.

 

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3 Social Media Marketing Goals For SMO Success

When using any marketing strategies, social media marketing has become the best medium utilized by many businessmen and entrepreneurs. For some businesses, having social media accounts does not change their sales marketing nor does their online business improve. What are the reasons their social media marketing efforts are not providing them the outcomes they were seeking?

 

Solving the 10 Most Common Social Media Marketing Challenges https://t.co/9zKA3tJETX via @buffer pic.twitter.com/ZtY89HBIw4

— SocialMedia Examiner (@SMExaminer) June 1, 2016

 

It may be that the methods they are using are not ideal. Maybe they are making the same social media marketing errors as other companies. Social network marketing goals must be set. Various companies use social media differently, depending on their goals. What is the purpose of the campaign? Brand recognition? Customer relations? Increased revenue?

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[youtube https://www.youtube.com/watch?v=0Qy9aLqhxcc?rel=0]

They must know their audience, acknowledge their presence, and build their trust. Because the audience must believe that they are very important, social media interaction is required. Social media marketing is undoubtedly the best method used by any online business. Defining the goals is the key to a successful effort. Know the purpose, define the target audience, and interact with the audience to understand and deliver what they want.

[youtube https://www.youtube.com/watch?v=QyM4ORg452g?rel=0]

 

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Checkout These Blogging Marketing Secrets Used By Top Bloggers

Blogging Drives Traffic

There are over 250 million websites online and this number is steadily increasing. Everyone including local businesses, small and medium-sized companies, B2B companies, non-profit organizations celebrities and influencers understand the importance of building a strong online presence and one of the best ways to build a presence online is having a blog.

There is immense competition online and blogging marketing has emerged as one of the best ways to drive highly targeted traffic to a website.

Major Benefits of Blogging Marketing

The most obvious benefit of blogging is that it helps in driving immense amount of traffic to your website. Who doesn’t want more traffic? However, driving traffic is not that easy due to immense competition in almost every imaginable business category. When you regularly publish high-quality blogs, you are likely to get more traffic from search engines as search engines like frequently updated content.

More content on your website means you have the chance to rank for more keywords which means more traffic. You can also promote your blog on social media which will keep your social media going.

Blogging Marketing

When you blog regularly and people like the content you publish, it helps in establishing you as an authority in your particular niche. There are a number of bloggers who have made a name in their industry only through blogging. However, you need to regularly publish quality content and engage your readers.

High Quality Content

One of the ways to engage your readers is to ask them about the topics they would like to be covered. Similarly, you should answer their queries in the comments section and they will keep coming back to read more of your content. If you are running a blog targeted at other businesses, you may write deep explanation of various topics that will help other businesses and it will help in driving more sales for your business.

Having thousands of visitors is great but you need those visitors to buy your products and services. It is extremely difficult to convert the cold leads into paying clients. On the other hand, blogs are the perfect medium to generate high quality leads for your business. You just need to add a highly converting call to action to your blog posts.

Free Giveaway For Lead Generation

For instance, you may promise free white papers, fact sheets, webinars, drives or e-book in exchange for their e-mail. You should also include links to your products and services in the blog post and interested visitors will click those links and buy your products and services.

When you invest in search engine marketing and buy ads, you can start driving traffic to your website instantly but the traffic flow stops as soon as you stop paying for the ads. On the other hand, blogging allows you to drive long-term results.

SEO

 

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When your blog posts start ranking in the search engines, they will keep attracting high quality traffic for years to come. It’s true that blogging takes some time to work but it works for a long period of time and keeps giving over the years.

Tips for Writing High Quality Blog Posts

 

Starting a blog is free,but for the best results you should get webhosting which is not expensive, and create a WordPress blog that you can control, you will be able to add desired themes and plugins,and you will be able to be more effective getting your content out to the Internet.

Markethive

Be sure to join Markethive which can make your WordPress blog more powerful. With Markethive’s viral blogging platform your ability to get your content viral in just a short time is possible.

Markethive is a powerful Inbound Marketing Platform that really will skyrocket your social media marketing and really bring it to a whole new level with it’s revolutionary tools you will be able to get your content viral and your reach to your target market can be achieve in a very short time.

Markethive’s blogging platform is extremely effective and will make your WordPress even better you could create a plugin that you can install on your WordPress and once it’s installed you could do your blog post at Markethive and it will be posted to your WordPress blog.

You also can create a blog cocktail of other talented Markethive members that writing content similar to your niche, for example social media marketing, internet marketing etc. There are even more features in which your content can be shared by you to social media accounts, and also other members of Markethive can share your blog post to their social media accounts. Can you see how epic Markethive really is?

Markethive’s blogging Platform is revolutionary and it’s mind blowing. Watch the video below for a complete overview.

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Markethive is not just a blogging system, it is a Social Networking Platform created by Entrepreneurs for Entrepreneurs, and it has even more marketing tools to enhance your internet marketing efforts. The best part is Markethive tools are free for life,no strings attached.

To Join Markethive click the banner below:

 Follow these tips to write high quality blogs and attract a lot of traffic to your website.

What Are You Passionate About

The first tip is to choose topics that you are passionate about. It will make writing blogs easier for you. You won’t have to do a ton of research to steadily write quality blog posts. Consistency is the key and if you choose topics that are not close to your heart, you may find it difficult to consistently write high quality blog posts and that’s not good. So, choose the topics carefully.

Plan Before Your Write A Blog Post

Do not procrastinate. The best way to avoid procrastination while writing blogs is to plan ahead. You should choose the topics of the blogs you want to write well in advance so that when you sit down to write a blog post, you don’t need to scratch your head about finding a topic.

Write high quality blogs. Do not forget that people will come to your blog to read informative content. If you turn every single blog post into marketing pitch, your readers will soon lose interest and won’t come back. So, make sure that the content is useful and provides answers to their queries.

place videos in blog post

While text is extremely important, you also need to include some images and videos in your blogs to keep things interesting. Only text on a web page looks boring and boring web page means people will simply click the back button and go elsewhere. Inserting high quality images on your blogs will keep the visitors longer.

writing content

While you should write extra long blogs on certain occasions, do not make every blog a 5000 word essays on the subject. Ideally, a blog post should be around 600 to 800 words long as a standard opinion piece in a newspaper is around 800 words.

Overall, these are some of the highly effective blogging marketing tips that are used by successful bloggers in various industries. Your blog will take some time to grow but you need to be patient and keep posting. A few posts a week and you will have thousands of visitors within a few months. So, do not lose patience and keep writing.

 

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Learn 7 Social Media Marketing Tips You Need To Succeed

History Of The Internet And Social Media

The Internet changed the world, and then social media came along and changed the Internet. From keeping up with people through Facebook, to rapid fire conversations on Twitter, to viral videos on YouTube, and Pinterest and Instagram following along with photos, social media dominates people’s lives now. If you want to succeed personally, professionally, or as a business, then social media marketing is a must. Keep reading to learn 6 social media marketing tips that you can use to harness the power of the Internet and its social media apps and websites.

Social Media Plan And Strategy

1) Set up some kind of a plan before you do anything else. It’s not enough to just identify particular social media platforms that you think your business should be active on and then start posting coupons every day. You need to do some background work to find out what specific platforms your client base uses. Younger generations aren’t as likely to be on Facebook as older adults are. A professional crowd might be more focused on LinkedIn than YouTube if they can’t watch cat videos at work. Know your audience, know the kind of content that will hook their attention, and then try to make your sales. Have specific goals based on background research.

Outsource Your Socia Media

2) Consider if you should delegate or even outsource your social media marketing efforts. If you are a small business owner, you might not have the time to keep up with multiple social media accounts. Do you have an employee who is both brand and tech savvy? Have them take charge of your online presence. If you don’t have someone you trust who is able to handle the delegated duties, consider hiring a professional expert or firm to handle things for you to get proven results.

Social Media Audit

3) Run an audit of your social media profiles. Have someone dig around the Internet and see if your existing social media profiles are easily found. Check for negative feedback, disparaging articles or reviews, and be ready to ditch any accounts that search engines might not look kindly at. Also make sure that accounts are secure with strong passwords and good security. The last thing you want to make your social media presence known only to have someone criminal (or competitor) hack it to make you look bad or make you vulnerable to ransomware, where you have to pay just to get your accounts back.

Connect With Your Social Media Audience

4) Make sure your social media marketing is actually engaging to your followers or clients. Don’t just post business pictures and coupons all the time. Most of the time, your posts should just be things that entertain or educate your audience. Use the content to establish your business as an authority in your field, to engender trust. Furthermore, make sure that you listen to your readers, respond to their questions and comments, and even re-share their related content (with permission) to share their photos and stories of their great experiences with your business. It is direct engagement with your social media followers that is perhaps the most powerful technique you can use, as they let you know what your business does right by them, where you can do better, and what needs they currently have unfulfilled they hope you answer in the future.

Social Media

5) Use your social media accounts to generate more traffic to your business website. Pretty much all content on your website should have social media buttons attached so that anyone visiting your website can post your content to their own accounts. Even online, word of mouth advertising is still the most effective and cost efficient form of marketing there is. Likewise, make sure that any posts, coupons, videos, or photos you put out there have embedded links that take people to your website. Positive promotional awareness on Facebook is great. Getting some of them to actually visit your website is divine.

[youtube https://www.youtube.com/watch?v=8tgPuE5Latw]

6) Schedule your content wisely. Use apps like Hootsuite to manage Twitter and other accounts. The times you want to post your content is when people are likely on social media, which is probably evenings and weekends. Schedule the content in advance so that you do not have to have an employee doing social media marketing at that exact time, and instead can arrange everything during business hours like the rest of your workers.

7) Markethive is a powerful Inbound Marketing Platform that really will skyrocket your social media marketing and really bring it to a whole new level with it’s revolutionary tools you will be able to get your content viral and your reach to your target market can be achieve in a very short time. Markethive’s blogging platform is extremely effective and will make your WordPress even better you could create a plugin that you can install on your WordPress and once it’s installed you could do your blog post at Markethive and it will be posted to your WordPress blog.

You also can create a blog cocktail of other talented Markethive members that writing content similar to your niche, for example social media marketing, internet marketing etc. There are even more features in which your content can be shared by you to social media accounts, and also other members of Markethive can share your blog post to their social media accounts. Can you see how epic Markethive is. Those are just a few features of Markethive to discover the other features watch the video below:

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Social media marketing is an absolute must for success in today’s economy. Whether you are trying to promote a chain of stores, your own small business, or just yourself as a self-employed person with skills people might need, you need to master social media marketing at least at a fundamental and basic level in order to generate attention and enthusiasm for what you bring to the table. Use these 6 social media marketing tips to get ahead.

 

MarketHive

The Best Social Media Marketing Tips For 2016

social media marketing

Social media is constantly changing. Because of this, the marketing techniques that you used last year may no longer yield the same results. You’ll have to keep up with the latest social media marketing strategies if you want to get all you can out of social media marketing.

These social media marketing tips will help you to utilize social media more effectively.

social media marketing strategy

1. Don’t Start Without A Plan

One of the biggest mistakes that marketers make is jumping into the social media marketing world without a strategy in place. While this may have worked a few years ago, when there were only a few platforms to worry about, it definitely won’t work today.

Think about the demographic you’re trying to market to. From there, find out where that demographic is. If you’re trying to target a younger demographic, you should focus your efforts on Snapchat and Instagram. If you’re targeting older users, you may get more mileage from Facebook.

Work to figure out how you’ll use social media, from how frequently you’ll update to what you’ll do to gain followers. If you know what you’re doing, you’ll be able to avoid a lot of common issues.

social media marketing fun

 

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2. Figure Out How You Can Increase Engagement

Simply having a lot of followers on social media isn’t enough to make your marketing efforts successful. If you really want your business to thrive, you’ll need to make sure that people are actually engaging with your updates.

A lot of people make the mistake of keeping their social media updates strictly professional. Marketers shouldn’t ignore the word “social” when they think about how to use social media. People aren’t going to interact with your accounts unless they feel like there’s a real person about it.

While you should still follow some ground rules — ie, keeping political content off of your social media feed — try to relax and have fun when you use social media. If your followers see that you’re having a good time, they’ll want to go ahead and join you.

video on social media marketing sites

3. Use Pictures And Video

A few years ago, a lot of people were reluctant to use images and video content on social media. They knew that a lot of their followers primarily accessed social media through their phones, and they didn’t want to do anything that would cause them to use too much bandwidth.

Now, images and video are no longer an issue. Anyone can use them without problems. In addition, people are a lot more likely to notice social media updates with pictures or videos attached to them. People often scroll through their feeds quickly. The right image can make your content stand out.

social media tracking tools

4. Monitor Your Social Media

If you really want your marketing strategies to be successful, you’re going to have to analyze what you’re currently doing. What posts are driving traffic and leading to conversions? What posts are people ignoring?

There are a number of sites and programs that allow you to get detailed analytics about social media issue. You can find out what people are responding to, and see which updates led to conversions. You can even figure out the best time to schedule social media updates.

If you don’t adjust your strategies, you’ll never be able to grow. Take advantage of analytics and work to improve in any way you can.

social media marketing tools

5. Utilize Social Media Tools

In the past, a lot of people outsourced their social media accounts. They assumed that they didn’t have the time to keep up with the demands of these accounts.

While outsourcing may still be beneficial to you, you should try using some social media tools before hiring anyone to handle your social media accounts. There are a number of tools that will allow you to schedule your social media updates at any time of day. You can schedule all of your updates for the next few days in a single hour.

hashtags

6. Use Hashtags Carefully

A lot of popular social media platforms use hashtags. This can be very advantageous to marketers. Including a popular hashtag in your update will ensure that all kinds of people will see your content, even the ones that don’t already follow you.

However, hashtags aren’t just an easy way for marketers to get clicks. As social media has grown, people have started to use it to tackle all kinds of important topics. Hashtags aren’t always about fun and games. Sometimes they involve serious social or political issues.

Take a look at a hashtag and the way people are using it before you include it in any of your posts.

Social media marketing can be incredibly powerful if it’s used well. Keep up with changes to social media so that you can continue to maintain a strong presence on various social platforms.

skyrocket your social media marketing efforts

If you want to skyrocket your social media marketing reach I would like to introduce you to Markethive a unique inbound marketing platform, viral blogging platform, social network for entrepreneurs and so much more… Here is what you get when you join Markethive, and it’s totally free for life:

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This is what your get when you join Markethive:

Email Marketing Tools 

Capture Page Widgets
Email Autoresponders
Email Broadcasting
Lead Groups
Lead Management System
Amazon Mail Servers

Content Marketing

Authority Blogging Platform
Group Blog Campaigns
Blog Collaboration
Blog Sharing
Widget WordPress Plugins
Blog Curation

Social Media

Social Network
Group Broadcasting
WP Subscribe Plugin
Social Account Messaging
Content Collaboration

SEO

Content Rich Profile
Group cross links
WP Broadcast Groups
Content Widgets
Cross Comment System

Lead Management

Cross Social Networking
Lead Groups Management
Friends Curation
Leads Curation
Email,Phone, Skype
Social Networks collected
Lead Capture Profile
Lead Page Plugins
Lead Funnels

Campaigns

Advertising Partners Tracking
Advertising Coop Manager
Tiny URL
Website Rotator Website Tracker
Asset Map
Keyword Analysis
Back link Tracking

Plus Daily Workshops And Training

Daily workshops and training

Coming Soon…

5 seat Webinar Room For All members
more capacity will be available for members

Join Markethive

There is a great deal of value that Markethive offers you for free, the marketing tools are very effective, and you will have the tools to not only get your content viral to your social networks right from Markethive, but you also have the tools that you can track your results. Markethive is mind-blowing and a no-brainer. There is no wasting time and effort in Markethive, just login and you will be up in running in minutes.

What are you waiting for click the banner below and  JOIN Markethive RIGHT NOW


 

 

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MarketHive

Inbound Marketing Vs Outbound Marketing

inbound marketing vs outbound marketing

If you manage a business, then you already know just how vital marketing is in getting the news out regarding your company’s services and products. If you neglect to market your company, then you won’t get any shoppers. Because of this your company’s successfulness relies heavily on your marketing efforts. While traditionally, the use of outbound marketing has been the most common approach, this has quickly changed over the last two years.

Recently, many companies have turned towards inbound marketing strategies for their advertising and marketing methods. In case you are puzzled by what the differences are between outbound vs inbound marketing, keep reading. Knowing the pros and cons of both will permit you to produce a better marketing strategy to match the needs of your company.

inbound marketing vs outbound marketing

 

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Outbound Marketing

Outbound marketing is really a method where the business promotes their services and products by introducing information to consumers even if they do not happen to be in search of those products and services. For this reason, outbound marketing have been labelled as “interruptive marketing”. Companies do this through the use of television, print ads, direct mailers, radio and more. This is one way traditional advertising worked, unfortunately, these methods are not only interruptive and poorly timed, they could be quite costly. For anybody who is a small business owner, you can possibly be paying an arm and a leg for one of these methods of advertising with no promise of results. However, bigger companies which can afford this kind of advertising would benefit, as this strategy can help bring attention about one’s services and products to a nationwide audience.

inbound marketing

Inbound Marketing

Inbound marketing is a more economical online strategy, which is actually a good reason why numerous web marketers use it. The thought of inbound marketing is that you simply target a core audience by suppling useful and quality posts to allure them into trying to discover more details on your products or services. So, in simple terms, you provide them something to get them to come to you.

It’s an effective strategy for several reasons. To begin with, you’ll be concentrating on potential customers who’re really looking for services or products that you provide, as opposed to trying to market to every consumer in existence, no matter what their wants are. There are a great number of techniques to conduct a successful inbound marketing strategy, all of these require a presence online.

content marketing

Creating Content

By using social media sites including Facebook, Twitter as well as LinkedIn, you’ll be able to post helpful blog posts and articles and videos that are regarding your products or services. This content really should not be advertising your company, instead it should be provided that useful content to consumers. Produce original content by using SEO (search engine optimization) and post it to your social media web sites. Not only are you attracting people to stick with you, you’re offering them the chance to share your content, that will finally lead straight back to your website.

product incentives

Giving Incentives

Provide followers incentives for following you, such as by giving free eBooks or offers pertaining to your products and services. One strategy is to make a landing page which you link to using your social networking web page. On that website landing page, you’ll offer consumers free products or content in return for joining your newsletter.

social media marketing
Communication

Unlike outbound marketing, inbound marketing lets you have direct communication with the potential customer. Utilizing your social media presence, you can request your followers for their suggestions relating to your product or service. This shows them that you choose to treasure your prospects, and provides you the the opportunity to increase your business.

Selecting between outbound vs inbound marketing will depend on a lot on the resources of your business. All businesses, regardless of how large or small, should make use of inbound marketing strategies. However, companies with larger capital can’t afford to pay little attention to effects of reaching a greater amount of interested people by means of outbound marketing. If you require some tips about just what the greatest tactics are for your business,

Markethive free inbound marketing platform

Markethive is one of the best inbound marketing platforms which has the best effective marketing tools to help you to deploy marketing campaign that get you the results you desire. The best thing is these marketing tools are free for you to utilize.

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Markethive is quite amazing and has some very powerful marketing tools:

This is what your get when you join Markethive:

Email Marketing Tools 

Capture Page Widgets
Email Autoresponders
Email Broadcasting
Lead Groups
Lead Management System
Amazon Mail Servers

Content Marketing

Authority Blogging Platform
Group Blog Campaigns
Blog Collaboration
Blog Sharing
Widget WordPress Plugins
Blog Curation

Social Media

Social Network
Group Broadcasting
WP Subscribe Plugin
Social Account Messaging
Content Collaboration

SEO

Content Rich Profile
Group cross links
WP Broadcast Groups
Content Widgets
Cross Comment System

Lead Management

Cross Social Networking
Lead Groups Management
Friends Curation
Leads Curation
Email,Phone, Skype
Social Networks collected
Lead Capture Profile
Lead Page Plugins
Lead Funnels

Campaigns

Advertising Partners Tracking
Advertising Coop Manager
Tiny URL
Website Rotator Website Tracker
Asset Map
Keyword Analysis
Back link Tracking

Plus Daily Workshops

daily workshops and training

Coming Soon

5 seat Webinar Room For All members
more capacity will be available for members

Join Markethive

There is a great deal of value that Markethive offers you for free, the marketing tools are very effective, and you will have the tools to not only get your content viral to your social networks right from Markethive, but you also have the tools that you can track your results. Markethive is mind-blowing and a no-brainer. There is no wasting time and effort in Markethive, just login and you will be up in running in minutes.

What are you waiting for click the banner below and  JOIN Markethive RIGHT NOW

 

MarketHive

Is Your Social Network Making You Go Broke – Markethive Won’t

social networks

There are lots of on-line marketers that are subscribers of the most popular Social Networks which they utilize to promote their business,products and services either by joining groups, and also utilizing their marketing options, but are they truly receiving the results that they are seeking or is it just a waste of time and effort. When you think about it, when you add up all the time is spent, and then look at the results, you will discover the answer is yes.

social network scammer

There are too many disruptions that occur when you login to these social networks such as folks trying to send you a pitch about some new shiny thing they are trying to market, or friend request from scammers, or online games.

games on social networks

When it comes to games there is no stopping individuals in the way they network world-wide. A lot of these giant social networks are getting everyone’s attention but also their pockets. Its hilarious how one can be so hooked on online games that they do not mind spending hundreds of dollars just to level up, and that is what those social networks are banking on.

You can’t even imagine your eyes that from the time your favorite music is displayed it can spread like wild fire and will even add up over and over when it comes to its popularity.

social networks

With these social networks your privacy is not a concern, and so many violations happen each and everyday, it is almost like once you join that social network you become their property and they can benefit greatly monetarily. That is the bottom line for those social networks making money off of you.

Markethive Social Network For Entrepreneurs

Stop wasting your time and join the Social Network For Entrepreneurs Markethive, Markethive was created by entrepreneurs for entrepreneurs and it is not only a social network it is a total inbound marketing powerhouse full of the best powerful internet marketing tools and the best part is your privacy is respected. The most mind-blowing part you can join Markethive and use all the tools and it is free for life.

[youtube https://www.youtube.com/watch?v=5OwmErZ72-Q]

This is what your get when you join Markethive:

Email Marketing Tools 

Capture Page Widgets
Email Autoresponders
Email Broadcasting
Lead Groups
Lead Management System
Amazon Mail Servers

Content Marketing

Authority Blogging Platform
Group Blog Campaigns
Blog Collaboration
Blog Sharing
Widget WordPress Plugins
Blog Curation

Social Media

Social Network
Group Broadcasting
WP Subscribe Plugin
Social Account Messaging
Content Collaboration

SEO

Content Rich Profile
Group cross links
WP Broadcast Groups
Content Widgets
Cross Comment System

Lead Management

Cross Social Networking
Lead Groups Management
Friends Curation
Leads Curation
Email,Phone, Skype
Social Networks collected
Lead Capture Profile
Lead Page Plugins
Lead Funnels

Campaigns

Advertising Partners Tracking
Advertising Coop Manager
Tiny URL
Website Rotator Website Tracker
Asset Map
Keyword Analysis
Back link Tracking

Plus Daily Workshops

Markethive Workshops And Training

Coming Soon

5 seat Webinar Room For All members
more capacity will be available

There so much value being offered and these tools are very effective, you will have the tools to not only get your content viral, but you also have the tools that you can track your results. This is a no-brainer. There is no wasting time and effort in Markethive, just login and you will be up in running in minutes.

join markethive for free

To join Markethive Click Here Now

 

 

MarketHive

Enhancing Your Bottom Line With Social Media Marketing

social media marketing

If your business is still using tried and true marketing techniques, you are way behind the times. Social media marketing can really help your marketing efforts, but you’ve got to know what you are doing, there are some things you should know. The article contains some helpful tips on the subject of social media marketing.

Highly effective Social Media marketing campaign permits businesses to communicate and have interaction customers and clients on a personal level. Worldwide giants like Amazons, Zappos and Apple have effectively adopted Social Media Marketing to reach its target audience

The emergence of social media marketing is also evidenced by Google’s latest production, Social Search, which enables users to search for information by using personal connections on Twitter as well as networking websites out to it’s target audience.

Twitter is a good way to get more attention for business promotion. If you learn how Twitter works, you will put your brand in front of hundreds, if not thousands, of new prospective clientele. Take the time required to learn about using keywords, hashtags, and all other things in the Twitter world.

YouTube can also be a important social media marketing tool. Using this site is an excellent way to captivate customers to your website, since viewing videos provides them with a lot of information about your your products or service. When viewers go to your website with pre-existing} information regarding your products and services, sales should go up.

social media marketing

 

Connect to Facebook

 

Create a new blog entries regularly and constantly. This has been shown by user statistics of magazine and newspaper subscriptions. Be sure you stay consistent to keep people coming back.

Make sure you keep a blog is always kept up to date with relevant and useful information. Post any sale or promotions that you may be having to your blog. – make sure you post these to your blog too.

Put a “retweet” button on each blog post at the top. This makes it easier for people to talk about your content on Twitter. It greatly increases the amount of potential people you can connect with.

Put a Facebook “like” button somewhere on the top right corner of your blog. This box lets people to “like” your content on Facebook. Having this directly on your blog lets your page without having to leave your site. This simplifies the process and gives more people exposure on Facebook which can lead to a greater amount of visitors to your site.

[youtube https://www.youtube.com/watch?v=--s2sfm9JkI]

Frequently update your information and posts on your social media sites. Many followers in social media have an expectation of frequent updates, and if you don’t supply these, they will end up going elsewhere and you will end up losing lots of customers. Aim for updating your content several times a week.

You can simply write an article after you reach a thousand Twitter for instance. Thank your fans for showing an interest in your company and make sure they know how much they are appreciated. This sort of article must quickly shared.

These tools allow you find users who belong to your target audience as well as influential users. You should be able to establish a list of people you should follow, and they may subscribe to you in return.

This website lets users post questions and receive answers from others to offer answers. You can become an expert with high quality answers in a specific category.

You will not expect positive results right away. It takes time to create a decent social media campaign.

Be flexible with updating your page is updated. If you are in the midst of a product launch, consumers will expect some sort of updates on a daily basis. If you find yourself struggling to find new content to post, you may want to post less often.

You need to respond to all comments that are posted to your businesses Facebook page. This should be true even for any negative comments. If people can feel their opinion matters to you, then they are much more likely to buy into your products and your brand. Always respond to customers as quickly as you can so they don’t feel ignored.

Social media marketing plans are a new, innovative way to promote your business, but you need to know the proper techniques to succeed. Use these ideas and you will surely find Social Media Marketing produces great positive results and profits for you to enjoy.

 

Connect to Facebook

MarketHive

Social Media Marketing Mistakes You Should Avoid Like The Plague

social media marketing

Social media sites are becoming more popular with each passing day. Many businesses are taking note of that and using them as a tool to attract a larger audience. If you want to try your hand at social media marketing, try your best not to make any of the following mistakes.

Joining Every Site There Is

There are countless social media sites on the Web and it is a mistake to focus on joining as many as possible. The idea is to save your social media marketing strategies for sites that are frequented by the audience you are targeting. An example of this would be heading to Twitter and starting an account because you know that the average 16-year-old boy spends time there and you are hoping to sell anime videos to them.

Posting Sales Material Constantly

No one wants to do business with anyone who seems like they are desperate. While it is fine to discuss sales here and there, mentioning on every post is a serious no-no. The goal is to make it appear as if you want sales instead of needing them. If every bit of content you share is related to sales, you will scare away the people you are seeking to attract.

[youtube https://www.youtube.com/watch?v=--s2sfm9JkI]

Buying Followers

One trend that you should avoid is buying followers. There are companies out there who will sell you fans for as little as a dollar. The point of this is to make it appear like you're far more popular than you actually are. The main problem with this is the fact that purchased followers rarely convert, and this is the point of trying to attract a particular audience.

Another issue you may run into is the fact that some social media sites, like Facebook, will ban your account if it seems like you have gained too many followers in a short period. Basically, this is far riskier than it's worth.

 

Appearing Infrequently

There is no unwritten social media law that tells you the exact number of times that you need to post, but you should do it often enough that people don't forget who you are and what you represent. It is not necessary to post repeatedly throughout the day, but at least one post every day or two is satisfactory.

Being Unprofessional

You are representing your business at all times, so make sure that you keep your professional hat on. Doing things like sharing too much personal information and arguing with those who dislike your products and services is erroneous. The goal is to build a reputable brand and being disrespectful and tactless is not the way to do it.

Social media sites are cropping up every day, and there seems to be no end in sight. If you are looking to use one or more of these platforms to market your business to others, it would be a wise idea to avoid any of the mistakes that were discussed here.

MarketHive

Suggestions That Will certainly Boost Your Social Media Marketing

social media marketing

 

Social network channels are a few of the most amazing as well as preferred technique for increasing your job. There are so many various means you could use social media to aid your company grow and raise the dimension of your customer base. The details here consists of lots of useful suggestions that adhere to are implied to reveal you up to speed worldwide of social networks marketing.

When titles and headings hook viewers, you are more likely to attract even more individuals to where you want them to go.

Make certain you keep a blog as well as keep it current with valuable details. Post any kind of sales or promos that you could be having to your blog site. – article it on your website as well.

Tie in all of the links you have in your social media web pages along with web links. Put links in place on your blog that permit readers to follow your Twitter remarks, Twitter and YouTube.Linking your social networks profiles together will potentially enhance your revenue-generating capacity by converting new customers.

YouTube can be a an effective method to entice website visitors, since they will currently have a concept exactly what you're marketing after viewing one of your videos on YouTube. The even more you notify site visitors before they see your website, and the a lot more prospective your video clips have to gain attention.

Having a widget on your website provides followers a wonderful method to spread the word about your site.

Make certain to upgrade all your social networking websites routinely. Many individuals are made use of to continuous updates on their social network sites, as well as if you typically aren't supplying this to the consumers, you could harm your track record online as well as lose fans. Make certain your social networking sites are upgraded a few times each week.

Interact with your followers on social networks as commonly as you can. If it's appropriate, talk about their blog sites or Facebook conditions.

You might compose an article after you reach a thousand Twitter for example. Thank your fans for taking a passion in your social networks site. This kind of post will certainly spread very fast.

Establish an automatic tweet for every single article you make to your blog updates.You could likewise pick numerous blog writers which match the subject of your feed. They will certainly like being pointed out on a business's feed, and your followers will certainly enjoy the high quality content you are giving them with.

Every social network is different and also discovering just what makes them different could be the trick to success. You could discover that one specific website reaches more people and decide to invest a lot of your time concentrating on that site.

Comply with others on Twitter who follow you. This is a politeness that most of people anticipate from others. It reveals that the firm gets along and also they amount to you.

You ought to make certain your work to appear expert. It is alright when on Twitter to make use of acronyms, however use them with care.

If you are visiting publish everyday to market your business on social networks advertising websites like Facebook, you ought to avoid submitting brand-new content more than 2 or three times per day.It is a proven reality that possible consumers may feel overwhelmed as well as inflamed when they are frequently updated concerning a business throughout all hours of the day. Article up to 3 crucial ideas each day, and do not post anything else for the remainder of the day.

Now you recognize why social networks advertising and marketing is so essential for your business. You will certainly be gladly astonished at the power of social networks advertising once you begin implementing your very own project. Include these ideas as part of your social networks marketing method right away!

MarketHive

B2B Blogging – Does Social Media’s Rise Doom Blogging’s Future

Popular Today, But is Blogging A Flash-in-The-Pan?

As Facebook and Twitter gain momentum, it’s been questioned whether blogs will become obsolete? 

b2b blogging

To answer that question, let’s look at what the facts tell us.

Neither Twitter nor Facebook can match the presence of a blog. Blogs are feature-rich, versatile and permit long form content.

Twitter is text-based and extremely limited. It’s considered a microblog that allows microposts of no more than 140 characters. This makes meaningful conversation impossible.

Facebook has more features than Twitter, but it focuses on individuals and their personal lives. However, as Facebook evolves, big-name consumer brands are building a presence.

Even so, because of its consumer-centric focus, it’s not a haven for B2B companies. And it’s unlikely to be one in the future. Regardless, you can employ Twitter and Facebook creating a synergy that directs traffic to your blog where prospects can find more substantive content. Social media complements rather than replaces blogging.

Blogging is both efficient and effective.

Inbound marketing beats traditional marketing on lead generation costs. A study by Social Examiner corroborates this in documenting a 62% reduction in costs less per lead than traditional outbound marketing.

As long as blogging remains cost-efficient, it’s extremely unlikely B2B marketers will abandon it. But cost-efficiency isn’t the only consideration.

According to HubSpot’s VP of Marketing, Mike Volpe, “blogs generate 55% more website traffic than companies that don’t… and they get 97% more links coming in to their sites.”

Blogging is effective, in part, because it’s an absolute workhorse. Specifically, blogging addresses 6 out of 9 customer buying phases.

  • Recognize need
  • Establish urgency
  • Create company awareness
  • Maintain visibility
  • Continue relationship

As B2B marketers become more resourceful in exploiting the benefits of blogging, its adoption and use will continue to grow. Brian Halligan and Dharmesh Shah, authors of Inbound Marketing, say blogs can turn your website into a living and breathing marketplace.

The Future of B2B Blogs

Today, B2B blogs are popular, and they promise to be a force in the future.

They’re robust, versatile, and dispense with the hard sell. As long as blogs generate buzz- delivering compelling and engaging content when the buyer needs it – blogs will be a powerful force in the B2B world.

Most importantly, B2B blogging helps to increase your traffic, sales and profits.

The facts dispel the view that blogging’s days are numbered. You might see personal blogging decline and give way to social media. But that doesn’t apply to business blogging.

To paraphrase Mark Twain, I’d say the rumors of blogging’s demise are greatly exaggerated.

Although B2B blogging has gained a solid following, B2B marketers haven’t optimized its use. In that sense, B2B blogging hasn’t reached a tipping point.

How’s your business blog doing? Are you engaging prospects and customers? Are you doing it effectively and efficiently? Blogging done right can serve as the hub of your content marketing program helping you increase sales and profits. It can give you the edge you’re looking for.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


 

MarketHive

It has been a long road for Markethive .. what is next?

The road has been long, with many obstacles. It has been an emotional journey for many of us involved in Markethive. After becoming involved with Veretekk about 4-5 years ago, I knew that the concept and vision of Markethive was a sure fired winner.

There is no argument that it has taken time and had various delays brought on by certain things that I will not go into now .. why? … because I need to concentrate my energy into building Markethive and not worry about the issues.

Until just 3 months ago, I was just one of the Founders of Markethive, having invested hard cash into its conception and my own time being a pro-active member. I then took on the role of Chief Engineer, to see Markethive not just to its completion, but to make sure that the systems are built on sound foundations. Many issues have been fixed during these 3 months, many enhancements have been made and I am very close to moving the whole system that is running on servers hosted by one company to Amazon Web Services. The latter is a huge task, mainly due to the way it was configured and how the code was written. For example there are 4000 files containing code, which equates to around 2 million lines of code.

I have recruited server admins, PHP coders etc… only to waste time with them and for them to disappear. Frustrating to say the least, but this is the process we must go through. To sift through the dirt and dust to find the nuggets of gold .. which I am sure I will.

What’s next?

The next big enhancement will be the Affiliate Programme. This will be a game changer … now how many times have i heard those claims from companies? .. well I can tell you .. far too many. We are different in so many ways, mainly due to the people involved and their passion .. in helping the little guy and gal to succeed and prosper… not just financially but also as a person.

Well I am working on a new way of sharing blog posts (along with RSS Cocktails of blog posts) with members Social Media accounts. Once configured within Markethive, blog posts will seamlessly be shared across their networks, creating far more exposure than even seen.

I am also working on a Newsletter Subscription system. We know that every blog needs to deliver its message to subscribers. That’s why I am creating HivesFeed RSS-to-Email (and eventually integrated with the above enhancement), the reliable solution for bloggers with BIG ambitions.

There are two important things all bloggers need to do…

1. Write great content.
2. Share that content.

HivesFeed helps you to share your content easily, effortlessly and continuously.

We take your RSS feed and enable its distribution.

So there you have it .. that is my own perspective on what we have to look forward to. Here’s to a great a future.

If you believe that my message is worth spreading, please use the share buttons if they are visible on this page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


 

MarketHive