Tag Archives: social media marketing tips

More Social Media Marketing Tips

Connect to Facebook

Social Media Marketing Tips From the Pros

 

#01: Use Social Updates to Write Blog Posts

Take your most popular tweets and Facebook posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs.

Seth Godin is one of the most successful bloggers in the marketing world, and he writes in two- to three-sentence paragraphs. He’s a master at expressing ideas that are thought-provoking and easy to read. People are pressed for time these days and content can be overwhelming, so make it valuable and easy to read.

Another way to get ideas is to comment on the things you read, such as other people’s blogs and newsletters, media publications and anything else relevant to your business. You’re already absorbing the content and you probably have opinions when you’re reading it, so go ahead and comment on those blogs.

One benefit of commenting is that people will start recognizing your name; another is it gives you material for a blog post.

For example, I save the comments I write in my email drafts folder and I use the subject line as a label for the topic. After I’ve saved the drafts, I can come back and turn these comments into blog posts. I can even make the comment itself the blog post. After all, it’s still my writing. (Check out Meddle, which makes this whole process easy and allows you to share/syndicate your comments to your social platforms with a few easy clicks.)

 

 

Use Meddle to help with your blog posts.

#02: Give Context to Pinnable Images

We live in an age of information overload and short attention spans. When it comes to capturing your audience’s attention, take full advantage of every chance to communicate your message in a way that they’ll engage with!

The best way to gain and keep your audience’s interest is by using an effective visual content. Visual social media platforms like Pinterest can be a fabulous traffic source if used correctly.

When designing Pinterest graphics, make sure your readers know “what’s in it for them.” Take a look at the images below. They’re two separate styles of blog graphics for the SAME article. The top photo makes sense when it’s seen on the blog itself. However, when you take the photo away from the post, there’s no frame of reference for it.

Add a title that tells viewers exactly what they’ll get if they click on the pinned graphic.

The bottom graphic, on the other hand, uses text to tell viewers exactly what they’ll get if they click on the pinned graphic.

Always include the title of your blog post on your graphic. That way, when you pin it to Pinterest, users will have a frame of reference and want to read it.

#03: Become a Resource on Facebook

Over the last year, Facebook has been slowly making algorithm changes that have limited the number of people who see a page’s Facebook post. Pages can use these algorithm changes to their advantage by thinking of their page as a user resource, rather than a promotional tool.

Build a page your customers would enjoy and then use that platform to delight them. Deliver posts that educate, entertain, inspire and inform to reach a wide Facebook audience.

#04: Manage Time Effectively

How much time do you spend crafting blog posts? Sending emails? Sitting in meetings?

Even if you have a good idea of where you’re spending the bulk of your time, you may often feel there simply aren’t enough hours in your day. Getting a handle on time management is a huge challenge for business owners.

Try a time-tracking tool like RescueTime to improve your daily productivity and devote more time to the areas that need it most.

RescueTime is a great time-tracking tool.

For example, let’s say you spend a great deal of time interacting on Facebook and Twitter, but you’re not seeing a lot of results. Meanwhile, your email marketing campaigns are intermittent at best, although you know the results are there for the taking.

Adjust your daily schedule so you spend more time on email marketing and see if it drives more sales. Remember, digital marketing depends on the trifecta of social, blog and email. If you neglect any one of them, your entire strategy could suffer. However, give them each a little love, and you might just see explosive growth.

It’s all about finding a balance that works for you and your business.

#05: Expand Reach With LinkedIn Publisher

If you haven’t already done so, take advantage of the free content publishing feature on LinkedIn called Publisher. It can increase your exposure to your target audience and help build your credibility as an expert in your industry. In fact, LinkedIn Publisher can greatly expand the reach of your business on LinkedIn, regardless of your network’s size.

For example, after Wendy McClelland added her third post, Why I Say NO to Coffee Meetings, she received more views, likes, and comments than she ever could have expected.

Wendy McClelland’s post, Why I Say NO to Coffee Meetings.

Wendy’s following is just over 1,500, but this published post got more than 61,500 views, 350 likes, and 500 comments! 60,000 people outside of Wendy’s network were exposed to her and her work.

While most posts will not achieve such extreme reach, all posts have the potential to reach new people.

Each time you publish, all of your connections and followers will receive a notification. The post also has a chance to be included in the email LinkedIn Pulse sends out to its members with suggestions for posts that might interest them.

 

LinkedIn Pulse sends out an email of noteworthy and recommended posts.

To increase your chances of success with Publisher, create professional-looking posts that address the needs and pain points of your audience. Make sure you avoid adding spammy or promotional information.

Post valuable content that your network will share with their connections and your reach will grow even more.

#06: Focus on One Social Media Channel

Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels.

Therefore, to make the most of your limited resources, find the one channel that is densely populated with your ideal customers and inhabit it like no other.

#07: Automate Curated Content

If you run a small business, creating or curating content can be relegated to the back burner. The problem is that an erratic publishing schedule can alienate your audience and break trust. There’s a way around this.

Schedule a baseline of curated content. While there are a number of tools out there that can help, lately I’ve been choosing to use Hootsuite’s new Suggested Topics under its Publisher tab.

Use HootSuite’s Suggested Topics tool to find curated content.

Select up to three topics of interest, then let Hootsuite find content that’s relevant to your audience.

Let Hootsuite find content that’s relevant to your audience.

As I mentioned, this is baseline content. If you want to rock your social media marketing, you still need to create and curate your own posts, as well as engage with your audience. However, this tool lets you stay in front of your audience even when you’re making sales calls, writing proposals and brewing that second pot of coffee.

#08: Create a Social Update Library

One thing that holds many businesses back from actively posting on social media is having to come up with ideas for what to post. When you batch content and social media update creation, it’s much easier to come up with interesting ideas for status updates relating to that content.

Whenever you create a piece of content (article, podcast or video) for your blog or website, come up with a list of 10 to 20 social media posts at the same time that can be used to promote that piece of content.

This same concept will work for your product pages, sales pages or any other piece of content you want to promote.

Batch social updates as you create content.

Once you have a list of social media updates, add the updates to a spreadsheet to keep track of them all in one location. This can be a simple spreadsheet that includes just the update and a link to the content, or it can be a more elaborate one that tracks all of your content and social media updates for multiple networks.

 

This will save you a lot of time over the long run. Also, you build a library of tweets and status updates that you can use for years to come. Whenever you need to schedule some updates, just come back to the spreadsheet, create a .csv file, import it into a program like Hootsuite and you’re good to go.

#09: Publish Long-Form Content on LinkedIn

By publishing new and previously published content on LinkedIn, you can grow your audience and network while increasing your status as an expert.

Through this open publishing platform, your original content becomes part of your company’s profile, is shared with your trusted network and has the ability to reach the largest group of professionals ever assembled.

 

This post gained more visibility when it was picked up by editors.

#10: Target Website Visitors with Social Ads

It takes a lot of time and effort to attract visitors to your website. When you do attract relevant visitors, it’s important to maximize the potential of that visit even after they leave your website.

There are now great retargeting options where you can follow your website visitors to other sites like Twitter and Facebook, and encourage them to take further action.

For example, to target your website visitors on Facebook, display “page like” ads and encourage them to become fans. This currently costs us 15 cents per fan. In return, we get a relevant fan and another place to reach our audience.

Website owners can target past website visitors with ads like this on Facebook.

Your potential customers don’t see all of your communication, but with good marketing tactics, you can improve your chances of showing up in their social streams!

Chuck Reynolds
Contributor

MarketHive

3 Useful Social Media Marketing Tips to Help You Create Your Best Strategy

3 Useful Social Media Marketing Tips to Help You Create Your Best Strategy

Social Media Marketing Strategy

Many business owners realize the importance of implementing social media into their marketing strategy. Although you know how crucial it is for the success of your own business, you may still struggle with doing it the right way. If you are having a hard time with social media marketing, you can use the easy and helpful tips below to put together your own custom strategy.

 

Connect to Facebook

 

1. Improve Your Presence on Twitter

Twitter

You may have pushed Twitter to the side because you can only write out short tweets instead of writing lengthy messages to your followers. However, there are tons of great ways to use this popular social media site to your advantage. If you already have an account, it is time to reinvent yourself. Start by making sure you have a profile picture and background picture uploaded.

Include some short details about yourself in the bio description with a link to your site. Once you have completed the easiest tasks, it is time to start following some people who are interested in your niche. There is no reason to follow everyone you can find on Twitter because that will just waste a lot of your time. Use the search feature to look for popular niche-related hashtags that different people are using, and then follow some of those people.

You do not have to go on adding sprees when using Twitter. In fact, after adding several people you think would benefit from your business, it is time to start focusing on what to put in each post. Instead of adding links to your products in each post, you should offer lots of valuable information to keep your followers and gain even more of them.

Your posts could include interesting facts, time saving tips, good advice or even details about a contest you are throwing. People who are using social media love getting involved with contests because there is that chance of winning a great prize for following a business account and learning more about what the business offers.

2. Never Put Pinterest on the Back Burner

Pinterest

Some people start thinking solely about marketing on Twitter and Facebook, but they forget all about Pinterest. You do not want to make that mistake because then you will miss out on a lot of traffic for your website. There are tons of business owners who were able to increase their traffic and sales by using Pinterest.

It is important to plan out everything ahead of time. You can create several boards under your account. If you are selling different types of merchandise, it makes sense to have one board for shirts, one for bags, one for shoes and so forth. After creating each board, use related tags to make it easier for people to find the items you have pinned on the site.

[youtube https://www.youtube.com/watch?v=--s2sfm9JkI?rel=0&controls=0&showinfo=0]

Each pin is a photo you will need to upload. You can take some great photographs of the products you are selling before uploading them. As soon as you upload a photo, you need to add a description using SEO keywords. The content should sound natural and offer useful information to those using Pinterest so they can learn more about the product you are offering before they check out your website to see what else you can give them.

Do not forget to follow some of your favorite boards. Although it is easy to gain followers naturally on Pinterest as people start to see the different pins you have posted, those who have created their own boards may start following back and re-pinning your content.

3. Get More Shares on Facebook

FaceBook

You may already have a business page on Facebook with several followers, but you still need to work on getting more shares. Do you feel like you spend time creating good content that does not get noticed by enough people? If so, there are a few adjustments you might need to make.

If you are not adding a photo with your content, you should consider doing so. While people are scrolling down their timeline, they may stop what they are doing as soon as they see an interesting photo in front of them. After looking at the photo for a minute, they can read the post you wrote, and then decide if they want to share it. Along with using photos to get attention, make sure to keep your posts as engaging as possible by removing the fluff and getting right to the point.

Social Media Marketing Strategy

Social media marketing is crucial for many kinds of businesses. It is not something you want to take lightly. In fact, you need to use several of the different social sites, including Facebook, Twitter and Pinterest, to get traffic coming in from various sources. By implementing a few changes and using the tips above, you can create the best custom strategy possible.

Connect to Facebook

MarketHive

Social Media Marketing Gives Amazing Results

Using Social Network Platforms For Marketing Purposes Social Media Platforms

Social network platforms are very popular these days and that’s for a few good reasons. They are free, easy to use, and there are tons of people you know that use them already. Harness the power of these kinds of websites by learning here how to market on them.

Start An Account

If you’re going to market through social media, you’re going to need an account. These are free, and you can have one in the name of your business to use through a business profile if the site has that kind of option. Either way, make sure you treat this as a professional page where you talk to others as if you are a company and not like it’s your personal profile. Otherwise, you could offend people or make them feel like you’re not a professional and that would be no good.

After you open an account, you will want to add content to it. For instance, if there’s a place to put a description of your company then you can spend some time coming up with a good overview of what you do. When it comes time to add pictures, don’t put any on your profile that are too personal because you want them to reflect what your business is like. People probably will enjoy if you share more about your personal life, but you have to ask yourself if it’s good for business or if you should hold off on that stuff and just use it on your personal account.

Connect to Facebook

 

When And What Should You Post?

How Often To Post To Social Media

Before you post anything on social media, you have to realize that if you do it too often you will be considered a spammer and people will not want to follow you for very long. If you don’t post enough, then people are going to forget why they are there and you may lose people because of that as well. The best thing to do is to post a couple of times a week at the least, but no more than twice a day when it comes to your marketing messages.

You can drive traffic to your main website and even make sales through it by using your social media presence. What you want to do is start working on a blog or something similar that has interesting content in it that you can easily share with your followers. Once they see that you post interesting content it will be easier to get them to share your posts with their friends. Once you get the ball rolling, you could start getting traffic from all over the place if you play your cards right.

Dealing With Other People

Dealing With Difficult People

When you’re marketing on a social media site, be prepared to deal with difficult people. Sometimes you’ll run into the kind of person that just wants to try to anger you and so they’ll say anything offensive they can to you to try to get a rise out of you. Instead of giving into that kind of behavior, you should just ignore it and then block that person if they don’t stop. If you give in and get angry at them, they will probably share your conversation with the world and make you look bad.

[youtube https://www.youtube.com/watch?v=--s2sfm9JkI?rel=0&controls=0&showinfo=0]

You should check your profile at least once a week so you can go in and answer questions or respond to comments. Even if people are just saying they enjoy what you are doing, you can thank them. You want people to feel like you are accessible because that will make them feel more at home so they are likely to trust you enough to make an order. It’s a good idea to spend time with customers in a professional way, but remember not to start getting personal or making friends from your business account to keep yourself professional.

Plan

A social network platform can help you reach out to a lot more people with your marketing efforts than before. It’s important that you get to work on a plan quickly. That way, you can still work with this kind of website while it’s still one of the most popular ones on the Internet.

Connect to Facebook

 

MarketHive

Learn 7 Social Media Marketing Tips You Need To Succeed

History Of The Internet And Social Media

The Internet changed the world, and then social media came along and changed the Internet. From keeping up with people through Facebook, to rapid fire conversations on Twitter, to viral videos on YouTube, and Pinterest and Instagram following along with photos, social media dominates people’s lives now. If you want to succeed personally, professionally, or as a business, then social media marketing is a must. Keep reading to learn 6 social media marketing tips that you can use to harness the power of the Internet and its social media apps and websites.

Social Media Plan And Strategy

1) Set up some kind of a plan before you do anything else. It’s not enough to just identify particular social media platforms that you think your business should be active on and then start posting coupons every day. You need to do some background work to find out what specific platforms your client base uses. Younger generations aren’t as likely to be on Facebook as older adults are. A professional crowd might be more focused on LinkedIn than YouTube if they can’t watch cat videos at work. Know your audience, know the kind of content that will hook their attention, and then try to make your sales. Have specific goals based on background research.

Outsource Your Socia Media

2) Consider if you should delegate or even outsource your social media marketing efforts. If you are a small business owner, you might not have the time to keep up with multiple social media accounts. Do you have an employee who is both brand and tech savvy? Have them take charge of your online presence. If you don’t have someone you trust who is able to handle the delegated duties, consider hiring a professional expert or firm to handle things for you to get proven results.

Social Media Audit

3) Run an audit of your social media profiles. Have someone dig around the Internet and see if your existing social media profiles are easily found. Check for negative feedback, disparaging articles or reviews, and be ready to ditch any accounts that search engines might not look kindly at. Also make sure that accounts are secure with strong passwords and good security. The last thing you want to make your social media presence known only to have someone criminal (or competitor) hack it to make you look bad or make you vulnerable to ransomware, where you have to pay just to get your accounts back.

Connect With Your Social Media Audience

4) Make sure your social media marketing is actually engaging to your followers or clients. Don’t just post business pictures and coupons all the time. Most of the time, your posts should just be things that entertain or educate your audience. Use the content to establish your business as an authority in your field, to engender trust. Furthermore, make sure that you listen to your readers, respond to their questions and comments, and even re-share their related content (with permission) to share their photos and stories of their great experiences with your business. It is direct engagement with your social media followers that is perhaps the most powerful technique you can use, as they let you know what your business does right by them, where you can do better, and what needs they currently have unfulfilled they hope you answer in the future.

Social Media

5) Use your social media accounts to generate more traffic to your business website. Pretty much all content on your website should have social media buttons attached so that anyone visiting your website can post your content to their own accounts. Even online, word of mouth advertising is still the most effective and cost efficient form of marketing there is. Likewise, make sure that any posts, coupons, videos, or photos you put out there have embedded links that take people to your website. Positive promotional awareness on Facebook is great. Getting some of them to actually visit your website is divine.

[youtube https://www.youtube.com/watch?v=8tgPuE5Latw]

6) Schedule your content wisely. Use apps like Hootsuite to manage Twitter and other accounts. The times you want to post your content is when people are likely on social media, which is probably evenings and weekends. Schedule the content in advance so that you do not have to have an employee doing social media marketing at that exact time, and instead can arrange everything during business hours like the rest of your workers.

7) Markethive is a powerful Inbound Marketing Platform that really will skyrocket your social media marketing and really bring it to a whole new level with it’s revolutionary tools you will be able to get your content viral and your reach to your target market can be achieve in a very short time. Markethive’s blogging platform is extremely effective and will make your WordPress even better you could create a plugin that you can install on your WordPress and once it’s installed you could do your blog post at Markethive and it will be posted to your WordPress blog.

You also can create a blog cocktail of other talented Markethive members that writing content similar to your niche, for example social media marketing, internet marketing etc. There are even more features in which your content can be shared by you to social media accounts, and also other members of Markethive can share your blog post to their social media accounts. Can you see how epic Markethive is. Those are just a few features of Markethive to discover the other features watch the video below:

[youtube https://www.youtube.com/watch?v=5OwmErZ72-Q]

Click The Banner Below To Join Markethive Now

Social media marketing is an absolute must for success in today’s economy. Whether you are trying to promote a chain of stores, your own small business, or just yourself as a self-employed person with skills people might need, you need to master social media marketing at least at a fundamental and basic level in order to generate attention and enthusiasm for what you bring to the table. Use these 6 social media marketing tips to get ahead.

 

MarketHive