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Solid Advice to Build Profits through Mobile Marketing

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mobile marketing


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Solid Advice to Build Profits through Mobile Marketing

If you are completely new to the world of mobile marketing, then you are probably thinking that some tips on mobile marketing could help you immensely, so that you can begin your own career in this field. Listed below are some tips to get you started with your mobile marketing endeavors.

When creating a mobile marketing message which is going directly to a recipient, use their name! When someone sees a message with their name in the subject it’s immediately personalized in their mind, making it seem like you have a relationship with the reader. This will lead them to be more likely to read everything you have to say.

The most visible mobile marketing is in social networking. The growth of social networking is phenomenal and continues to grow. Making your company viable in the social net realm is of utmost importance. It doesn’t matter what your market segment is, you will find them on social networks every day of the week. Target these sites and build your business.

Make it very easy for your customers to unsubscribe from receiving your text messages. Many times having the option to reply with the word ‘stop’ will be the easiest way. This will lower any frustration if a customer no longer wants to receive texts. Remember that just because they don’t want a text does not mean they do not want to be a customer.

Research ways to offer one-touch purchasing options for your products and services. Your mobile marketing messages should provide an option to store payment information that can be easily recalled and presented at the touch of a button, which will ultimately increase sales and create a reputation for ease of use and efficiency.

Negative impressions of your brand can spread like wildfire over the internet, so you want to attempt to jump out in front of negative buzz with a positive spin. Mobile marketing reaches a lot of people, and things can become popular or unpopular in a hurry. If something’s becoming unpopular, fix it before it catches on.

Try conducting a usability test prior to actually launching your mobile ad campaign to make sure it goes smoothly! Send the ad in a small test circle to include yourself and trusted friends or family. Ask for the honest input of everyone and ask yourself if you like the ad and would be persuaded by it!

Even though you’re marketing in the mobile world, you still have to make sure that you keep improving your efforts outside of this realm. Allowing other areas of marketing to lapse and putting too much focus on mobile marketing will hurt your business, no matter how well your mobile marketing is doing. Use your calendar and task list to allot regular times for each kind of marketing campaign.

As you can see from the above list of tips, mobile marketing can be very useful in giving your products and services, the exposure that they need and deserve. After following these tips, you will no longer be new to mobile marketing, and you will soon become a mobile marketing expert.

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Ida Mae Boyd
Inbound Marketing Specialist



Take Your Mobile Marketing To The Next Level With These Great Tips!

mobile marketing

mobile marketing

Take Your Mobile Marketing To The Next Level With These Great Tips!

Taking a step into the wondrous and complex land ofmobile marketing for the very first time might feel a little bit intimidating, but by keeping the helpful tips listed below in mind, you will soon find yourself marketing on par with some of the best marketers in the field.

When it comes to sending mobile marketing messages to your customers, be sure that you keep the size of any media files as small as possible. This is critical to ensuring that the download time for the message is low and that your customers are not charged extra data fees.

Integrate mobile marketing into other types of marketing. Mobile works best when tied together with other things such as print, television, radio, and live performances. Make sure to integrate 2-D bar codes or quick response codes into your print to help drive traffic to your mobile site. You will have endless opportunities.

No matter what type of features you are thinking of adding to your mobile marketing campaign, you need to remember that it is all about the execution here. Mobile users are growing at a faster rate than PC users ever have, so everyone is attempting to go mobile. Stand out by focusing on quality execution rather than just expansion.

If you are thinking about expanding to a different market with a different product, make sure that you start this effort first before you branch out to mobile marketing. It is going to be very difficult to pull people in from the mobile world to your new product, so go with what got you here and just repeat the process.

Take advantage of mobile applications that many mobile consumers already use and are very popular, like Google Maps. Google has a Local Business Center that will list your business on their Google Maps for that region. This way, your business will be targeted to the audience local to your area.

Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.

Remember when mobile marketing that not every mobile device is the same and thus the content you develop needs to cater to the general field and not anything overtly specific. For instance: Some people have slower connections than others, while others have smaller screen sizes. Be encompassing and not specific.

Take advantage of everything a mobile device has to offer. Innovation is happening very quickly in the mobile marketing arena, and much of it is driven by the quick innovation occurring in mobile hardware. Look at what the new devices have to offer and add their new abilities into your mobile marketing strategies. Just in the last two years, new hardware innovations that have affected mobile marketing have included front-facing cameras, location awareness and high definition video recording.

So, after reading and applying the helpful tips listed above, you should feel a bit more at ease in the land of mobile marketing. You have the tools; it's time to use them. You should feel empowered and ready to begin your mobile marketing journey to help better promote your business.

Ida Mae Boyd


What Businesses can Gain from Mobile Marketing

mobile marketing

mobile marketing

What Businesses can Gain from Mobile Marketing

Marketing and advertising have truly evolved over the years. We have embraced ads on the television, radio and even in print media for more than a decade. The advent of the Internet has paved the way to new marketing campaigns, one of them being a mobile marketing. Because mobile gadgets are the hype today, there is no denying that mobile marketing is here to stay as more cost-effective way of advertising one's business.

Almost all of us have a mobile gadget or two. We often have our phones and other wireless mobile devices with us on a daily basis. This is a good opportunity for businesses to take advantage of mobile marketing. There are key benefits business owners can reap and enjoy.

The following are some examples that would get you motivated to pay attention to mobile marketing.

Immediacy. As a business owner or marketer, one thing you will love about mobile marketing is its immediate reach to your prospective consumers and clients. There is a guarantee that they will be able to receive the ads or the message within seconds in their mobile devices. For instance, sending an SMS message to your recipient is fast. This equates to your consumers getting your message faster than a blink of an eye, not to mention creating a mobile campaign is easy.

Cost effective. Marketing has never been this cheap. Traditional modes of marketing require a business owner to invest thousands of dollars just to create a few seconds of radio or TV commercials. The amount of money that goes with the printing of brochures, tarps and the like is probably within the thousands. With mobile marketing, there is no need to shell out this much. Mobile marketing requires you to invest a fraction of what you would spend in traditional marketing campaigns. You'd end up saving money while making the most of a possible global marketing scheme.

Higher reach. Billions of people around the globe have a mobile gadget or two. This also means that you could be able to reach out to those people within a single mobile marketing campaign. A successful mobile marketing campaign will allow businesses to be able to reach out to millions of customers in a blink of an eye at a fraction of what they would spend for advertising. Why limit your marketing campaign to just around the neighborhood when you can reach out to potential customers from all over the world?

There are still other key benefits you can enjoy if you shift your marketing efforts to mobile marketing. With the right campaign and technology applied, your success is guaranteed.

Ida Mae Boyd


How to Target the Right People with Mobile Marketing

mobile marketing

How to Target the Right People with Mobile Marketing

Everywhere you go, you can see someone using their cell phone. Many times they are not using it to talk, but to search the Internet, downloading an application or accessing a social networking site. Why not use that knowledge to grow your business? Here are some mobile marketing tips that are sure to get you going.

If you operate an off line business like a restaurant, small store, or any other local location, make sure that you are emphasizing your location in your mobile marketing. Businesses like these have a much larger niche market, and someone just driving in the area for a while might love to stop in and grab a bite to eat.

Focus on using mobile marketing especially for customer retention. If people have already purchased from you, they are more likely to welcome mobile communication from you if they are pleased with your product. Try to reach new prospects, but never lose sight of the opportunity you have with people who are your customers already.

Whether you are running a large business or a small home business, you need to sit down and develop a social media policy that sets the standards of what should and should not be done through social media. This is going to help you and your company from the many things that could possibly go wrong.

Get training. Many vendors actually offer training programs on how to safely and properly run a mobile marketing campaign. These people will educate you on everything from how often to send out deals and messages, to the regulations you will need to follow while your program is ongoing. Take advantage of this.

Your natural inclination may be to send out unsolicited messages with your new mobile marketing campaign, but spamming people is never the way to go in any campaign. It is a huge turn-off and can possibly leave a permanent stain on your reputation and cause you to lose regular customers.

Make a social marketing policy. Every business should have policies to help dictate proper behavior, and mobile marketing is no different. You should make sure that every member of your company is aware of and understands that policy, and take steps to ensure that it will be followed in any event.

Remember that mobile marketing landing pages are different from standard landing pages, and they need to be streamlined to be viewable. Make sure that you do this right, because mobile landing pages are invaluable when it comes to generating leads and acquiring those customers who are constantly on the go.

Make it easy for one recipient of your mobile marketing ad to send it and they probably will! Prior to publishing your promotions, make certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!

You realize how many people are using cell phones, blackberries, or any type of mobile device and how much you can use that to help your business grow. Apply all the advice that you have learned in this article to really make your business launch quickly to the next level.


Ida Mae Boyd


How To Improve Your Marketing Campaign Using Mobile Marketing

mobile marketing

Mobile marketing is used by companies to advertise across mobile devices such as cell phones and portable media players. Methods of mobile marketing that companies use can be something simple like a visual ad or something a bit more complex such as a QR codes. (QR stands for Quick Response).To decide which mobile marketing method is best for your company, use the following tips.

Compared with online campaigns that include social networking sites, homepages, and email lists, many companies neglect to actively promote and develop their mobile marketing platforms.

The mobile marketing aspect should be given equal emphasis and weight as other approaches. After all, users carry their phones within arm’s reach during practically all waking hours. Computers? Not so much.

To make sure every customer can get the most out of your ads, test them on a variety of devices. What looks good on one kind of phone might not look good on a different kind of device. Ask friends and your co-workers to test out your ads for you so that you can confirm they look great on every device.

Try using QR codes in your mobile marketing. QR stands for ‘quick response’, and the codes themselves are similar to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your targeted audience. Link the code to a special offer, discount or giveaway message to create real buzz for your brand!

The old rules of telephone marketing also apply to mobile marketing. A telephone call from a sales person during dinner time is one of the quickest ways to lose a sale and a customer. Time your marketing messages for mid-morning to early-afternoon. Do not send messages in the middle of the night or at dinner time.

Make your website easily navigable on your mobile devices. While you may know your site works for larger computers and tablets, you need to be sure it will work for mobile phones as well. Test it using your own mobile device to see how it handles, and make any necessary changes.

Be very aware of the market conditions around you when mobile marketing. If anything changes that you’re not absolutely prepared for, you can easily be left behind and lose a lot of business. The internet is constantly changing.  Always stay prepared for change.

If you have multiple people working in your business on mobile marketing, it is important for each person to understand the plans and goals behind your company, so that everyone is working on the same page. Your team should be knowledgeable enough not to put your business in a bind, should a customer ask a question.

Ida Mae Boyd
MarketHive Alpha Founder
Skype me at imboyd681
please include in the Skype Contact message “Market Hive”



Get Your Customers Back

Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.

March 2016, Auto Dealer Today – Cover Story
by John Possumato

One of the things I like the most about digital marketing for automotive retailers — specifically, mobile-focused digital marketing — is that it is truly a great equalizer. It is no longer about how much money you spend but how intelligently you spend it.

No better example exists than loyalty geofencing, also known as proximity marketing. You are now able to track every prospect, walk-in, phone up, Web chat, email or text lead from the moment they make first contact, then hit them with a killer “Come back today!” offer if they drive onto a competitor’s lot. Your message will appear above each car buyer’s “lock” screen, like any other alert, where it can’t be ignored.

All of this is made possible by the advancing capabilities and clout of Apple Wallet and Google Wallet, one of which is on virtually every smartphone in America. All you need to communicate with them is a strategically placed beacon and a targeted message.

Think about the possibilities. You can reach customers by placing beacons at car shows, oil change shops or the highway that runs by your store, and they don’t even have to install an app to see your messages. Better yet, it’s incredibly cost-effective, and it’s not too late to be an early adopter.

With all that in mind, let’s take a closer look at the technology and how it works.

The Final Destination

Loyalty geofencing is a new technology based on an old rule: The last dealer shopped usually wins the sale. Remember when dealers gave out half gallons of ice cream to new prospects to make sure they stopped at their store last? Well, you can accomplish the same thing with loyalty geofencing, and you don’t even need a freezer.

Instead, you can send an offer for free ice cream (or a hot dog, or a slice of pizza) at any local shop to any prospect in the form of an Apple Wallet or Google Wallet pass. Once they accept it — even if they never cash it in — the connection is made. You can now reach them anywhere, anytime, or whenever they get within range of your beacon.

How? By getting their permission, of course, which they grant when they accept your offer. The authorization link can be introduced in many different formats. It can be in print, with a QR code link or SMS keyword/short code callout (e.g. “Text PIZZA to 69696 for free pizza”), or through a digital link to an online landing page.

So you offer the free pizza and the recipient clicks on the link, sends the text message or scans the QR code, thus authorizing the offer to “pass” into her Apple Wallet or Google Wallet. She doesn’t have to give her name, just authorization for the pass, and the process is finished. If she takes her phone to the vendor you partnered with, the one-time offer is processed and the pass is executed. But even if she never makes it to the pizza parlor, you have already obtained her permission to contact her.

Get the Word Out

Once a prospect or customer has accepted your offer — and as long as they have permissions for contact set to “On,” which is typically the default setting — you now have many ways to get your next above-the-lock-screen message to them. Remarkably, although your offer message appears in the same form as a text message notification, it is not technically an SMS message and thus is not bound by the FCC’s texting regulations.

There are three ways to use loyalty geofencing to retain your customers:

  • Send a general offer message to everyone who has accepted a pass in their walle
  • Send a targeted offer whenever a prospect steps into a specific geofenced area. You pick the distance, from a few feet to a few miles, from a given point on the map. So the initial offer can be for a piece of pizza, and if the prospect visits another dealership, your second offer can be for a discount on a vehicle if they buy today
  • Send messages by beacons.

Traditional beacons are small devices, about the size of your hand, that cost about $35 apiece. They can send out any message offers you want, whenever you want, to a range of up to about 250 feet. The battery life is typically about two years.

New to the market are smaller beacons, about the size of a postage stamp. They only cost about $10, but their range is closer to 20 feet and the battery only lasts about a year. These are meant to be put on products or in specific store areas to broadcast information useful to those in the immediate vicinity.

With your beacons in place, it’s time to get your message out. Here’s how it works with different types of customers:

New leads: You work hard and spend a lot of money to get a new prospect to walk in, call, chat, text, email or even just visit your website. Some dealers will add an incentive, right at the start, to promote contests or gifts for those who take a test drive. So why not use Apple Wallet and Google Wallet to offer every visitor a free “no brainer” gift just for contacting you? They don’t even have to reveal their name to be added to your database. You can track and reach out to serial numbers.

Sold customers: Wallet passes are also useful for building loyalty programs. You can distribute service specials and coupons without the cost of postage or the ineffectiveness of email. Better yet, you can geofence your top 10 service competitors and have your service special reminder pop up, above the lock screen, whenever your customers visit them.

Service customers: Use a strategically placed beacon to broadcast a highly valued loyalty service discount or special that’s good only that day — remember, you can set an expiration date for any of these offers, at any time, be it in the next hour, day, week, month or year. You will reach literally every customer who has accepted one of your offers in the past and is driving by or in the area. This would not have been possible just a short time ago, when loyalty geofence and beacon technology required every prospect to download a customized app and allow location notification.

Showroom visitors: Of course, using beacons in and around the dealership can be an effective sales and service tool. Larger beacons can be used for simple tasks such as sending a special greeting to every customer when they pull in the lot or sending general information on specials going on that day. Smaller beacons can be placed in every vehicle in the showroom to kick out messages to customers in their orbits.

Event attendees: Beacons are portable, so you can broadcast your private message or offer to your customers who are at a stadium, in a mall or at a car show. When you really think about it, the possibilities are endless. Without the expense of erecting a booth or taking an ad out in the local magazine, you can send out a specialized show vehicle offer to all of your customers in a given crowd, without any expense. Is your banner up at the local high school football field? Reinforce it with a beacon and a smartphone notification. Is your shop low on appointments? Park a vehicle at a busy mall parking lot or shopping center close by with a beacon inside, sending out your service-special message to everyone within a few hundred feet.

The Beacons Are Coming, the Beacons Are Coming!

While the integration of beacons with Apple Wallet and Google Wallet is a relatively new innovation, the message is spreading fast, particularly in our industry. In the first half of 2015, for example, Ford Motor Co. announced a pilot program that uses beacons to broadcast information to customers and prospects who walk into participating dealerships.

As described in an industry publication interview back in June, Ford’s experts suggested that the beacons could be positioned inside vehicles, for instance, to broadcast information on specific features or special rebates or discount packages. Initially, they added, the campaign would require the use of a third-party app to operate, so a customer or prospect would have to have that app installed on their phone and have already “opted in” to proximity-based messages in order to receive Ford’s beacon message.

Another app-based, beacon-enabling product was recently introduced by AutoMotion, a popular customized app vendor. Once a prospect or customer downloads their dealer app and allows for push notifications, the dealer can send customized messages through beacons or when the app holder enters geotargeted, geofenced ­locations.

My own company has invested in loyalty geofencing technology geared specifically toward auto dealers, and larger digital marketing providers are getting into the beacon game as well. Last year, Verve Mobile acquired Fosbury Inc., an innovator in beacon and mobile wallet technology.

With beacon-triggering messaging alone expected to drive $44.4 billion in U.S. in-store sales next year, expect more and more marketers and dealers to jump on the beacon bandwagon. Considering the marketing power and clout of Apple Wallet and Google Wallet technology, it’s clear this is a “when,” rather than an “if,” situation. Loyalty geofencing will have a major effect on how new vehicles, used vehicles and service are sold.

These technologies present an exciting opportunity for those who get in the game early and master the new strategy and tactics before their competitors can catch up. As Michael Pacifico, dealer principal at Pacifico Marple Ford in Broomall, Pa., puts it, “As this loyalty geofencing technology rapidly advances, it’s best we start using it now to reap some of the early benefits, before it becomes a ‘must-have’ tactic.”

John F. Possumato is an attorney, the founder of Automotive Mobile Solutions and a nationally recognized mobile marketing expert. No part of this article is intended to be legal advice and should not be taken as such.

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A Beginner’s Guide To Learning Mobile Marketing

If you’re thinking about getting into mobile marketing but aren’t sure how, then look no further. This article is geared towards informing you of some valuable tips about how to succeed with mobile marketing. Remember that these tips are only going to benefit you if you read this article thoroughly and digest the information.

Make sure that your emails are mobile device friendly. An increasing number of customers are reading emails only on their mobile devices. If your emails are not mobile friendly, they might never be seen by a significant portion of your clients. This means that valuable advertising dollars are wasted, and your campaign will not be successful.

Do your best to target your message to fit the needs of the people that you are sending it to. If you are sending out a message about one thing that that person is not interested in, there is a great chance that they will not take the time to read your future messages.

Be very aware of the market conditions around you when involved in mobile marketing. If anything changes that you’re not absolutely prepared for, you can easily be left behind and lose a lot of business. The internet is constantly changing, especially the still-evolving mobile leg of it. Always stay prepared for change.

Keep your mobile marketing messages short and sweet. Although many cell phone and smartphone users are signed up with plans that offer unlimited data transfers, not everyone has this luxury. If your ad consumes a great deal of their monthly allotment of data, chances are good that your efforts will go unappreciated and even resented.

If your mobile marketing campaign includes multiple images and pages, it is best to keep the file sizes very small. Many cell phones and smartphone plans have limitations on broadband access and transfer speeds. If your message takes too long to load or consumes too much bandwidth, the customer is likely to abandon it.

Make your messages relevant. This is the most important aspect of mobile marketing. A text message can be very personal and it interrupts someone no matter what they are in the middle of doing. Avoid re-purposing an e-mail. Your text message should be short and very relevant to the audience whom you are sending them out to.

Balance your mobile marketing within an integrated media strategy. Mobile marketing alone will not take your brand to the next level. Neither will direct mail or internet marketing alone. You need to develop a multi-channel strategy that works in harmony with each other to really tell the story of your brand. If you feel your mobile marketing strategy is acting on its own, now is the time to bring it into your larger marketing strategy.

Hopefully this article has given you some ideas to use when creating your own mobile marketing campaign. The information you have learned from this article will only be useful if it is applied. Incorporate your new knowledge into your mobile marketing strategies, and watch your success grow.

Thank you,

Ida Mae Boyd
Skype me at imboyd681
Please include in the Skype Contact message “Market Hive”


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The Most Effective Mobile Marketing Tips

Mobile marketing is the new wave of marketing that allows businesses to access their potential consumers at almost any point in their day. Due to the accessibility allowed to consumers by mobile devices of all kinds, businesses can now capitalize on the digital age in a more direct way than ever before.

Build exclusivity and status into your mobile marketing. Mobile devices themselves have become aspirational. Phones, tablets and even some mobile apps have become symbols of status. Follow suit with your mobile marketing by offering exclusive content to your mobile readers or downloads only available to those who have subscribed for mobile messaging.

Compared to general Internet marketing, mobile marketing must be short and specific. For example, when targeting users on desktops, it is fine to use a banner ad that points to the main page of your web store. However, on a mobile ad, even if you manage to get users to visit your website, the vast majority of visitors will not spend time browsing your website. It is far more effective to choose a specific product, and use a concise message that links them directly to a purchase page.

Promote! Promoting your mobile call to action is one of the most important things you can do to be successful with mobile marketing. Your intentions may be good, but if no one signs up, they will all be for nothing. Place your call to action on any existing marketing materials you use, your social networking sites, direct mail, email, and have employees in the store tell every single customer.

Check out your website and other associated pages from your mobile. Does it look good? This change came on the internet fairly quickly so many websites are not optimized to be viewed from mobile devices. If you do not have a mobile version of your website, you should look into making one soon.

Your mobile ads must be short and sweet or the customer will delete! Customers do not want or have the time to scroll through lengthy messages. Keep your ads as brief and concise as possible to increase the chances of it being read and of customers purchasing your product!

Make sure your mobile marketing campaign works across all mobile platforms. To run a successful campaign, you don’t want to leave a large part of your audience without the availability to see your ads. You also don’t want to discourage them by running an ad that they can see, but doesn’t function properly on their device. Make sure your campaign is available on all platforms, and test it for functionality before you email it.

Failure to make your mobile marketing cross-platform capable, will cost you dearly. The variety of mobile devices available is staggering, and there are multiple platforms to be compatible with. Your ad campaign should target iPhones, Android devices, Blackberry, Windows mobile and tablet devices.

Now that you have a full understanding about mobile marketing and how it can benefit your business, you can take the first steps toward increasing your visibility. The advice within this article can be a stepping stone to the world of mobile marketing and increased profit potential for your business.

Sign up for a Free MarketHive account at  https://markethive.com/marketingwithida



A Complete Mobile Marketing Solution

Having a mobile marketing campaign in place is something every business owner should have in place. The growing number of mobile users world-wide provides an almost endless supply of potential prospects and new leads.

There are some main types of mobile marketing campaigns – SMS Marketing, Mobile Websites, QR Code and NFC marketing, as well as Mobile Wallet Loyalty marketing. Each of these can be used independently but work well as part of an integrated campaign.

QR Code and NFC Marketing
These square codes and small programmable chips provide a seamless link between traditional and mobile advertising. QR Codes are often printed on flyers, newspaper and magazine ads, business cards, posters etc. and NFC tags can be added to these mediums as well. This gives your traditional media a techy and interactive feel. QR codes can also be posted on social media or included in emails to encourage more people to scan them. When QR Codes are scanned and NFC tags are tapped, the user will be directed to specific content or encouraged to download a virtual business card or coupon.


SMS Marketing
SMS marketing has proven its longevity and is still a top tool for mobile marketers, and will be many years to come. You can use SMS marketing to send out mass messages about promotions, new products or business updates as well as schedule appointment reminder messages and send birthday greetings to your top clients. This can also be used as a fun way to interact with your audience via text-to-screen features.


Mobile Websites
Often dubbed as the epicenter of any mobile marketing campaign, mobile websites allow the
mobile focused consumer to stumble upon your business. Consumers are continually bombarded with promotions, deals, and marketing messages. That’s why it’s important for potential prospects have an exceptional user experience. A mobile website will have improved functionality, usability and quick loading times and mobile websites are optimized for viewing on the mobile platform.

Features like tap-to-call, social media, mobile payments/stores, tap-to-map, text boxes, image boxes and a lot more are available features for mobile websites. It’s important to note that mobile websites are also considered as mobile web apps and can compete with any native app in terms of functionality, availability and price.


Mobile Wallet Loyalty
In any highly competitive business, it’s important to give your existing customers incentive to continue using your product or services. Mobile Wallet Loyalty programs allow the business owner to provide coupons, discounts, news updates, stored valued cards or even digital business cards to the consumer directly to the lock-screen of their smartphone. Looking to reach consumers and entice them to visit your establishment? Couple the mobile wallet with proximity based solutions and when a customer walks past the specific location, they are instantly sent a message that is relevant and engaging.