Social WiFi and GDPR

Taking into consideration the interest of our Clients, as well as the rights of the people whose personal data is processed as a result of using Social WiFi, we would like to point out that as of 25th May 2018, the General Data Protection Regulation (GDPR) law will come into effect, resulting in significant changes to personal data protection practices.

On 25th May, the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), will come into effect. Its full text can be found here.

The aim of the regulation is to ensure the free flow of personal data between the member states of the EU, as well as implementing rules which consolidate the processing of personal data in the entire EU area.

We would like to inform you that on the date of the new legal regulations coming into effect, Social WiFi will be fully compliant with all resulting requirements.

Social WiFi Clients will acquire the status of personal data administrators in relation to the people who as a result of using the Social WiFi service, receive marketing communications. Because of this, we recommend that each of our Clients implements GDPR in their enterprise. Our Clients can learn more about the changes in legal requirements regarding personal data protection here.

It is important to point out that even in the cases where our Clients would not be making use of marketing services provided by Social WiFi, but would still process data of the same kind, they will remain under obligation to adapt to the new GDPR regulations. This is due to them remaining the personal data administrator for at the very least their employees, coworkers and contracting parties.

Social WiFi shall issue contract amendments to all Clients and update our Terms of Service across the entire platform. Social WiFi shall ensure that it receives from users of the WiFi service suitable agreements regarding data processing as well as delivering the user the necessary information for them to make an informed decision.

In addition, we ensure the proper security (in GDPR compliance) of the personal data stored on our servers.

If you have any questions, reach out to us! We encourage you to contact us in order to receive more information about compatibility of our products with GDPR. Please direct your questions to us as [email protected]

The post Social WiFi and GDPR appeared first on Social WiFi.

DISCUSSION: UPS partners with retailers in launch of Groupon-like rewards program

UPS has launched the UPS My Choice Deals site offering retailers a platform to reach its more than 43 million UPS My Choice members with special deals and discounts.

By Tom Ryan

This article is republished courtesy of RetailWire, one of our valued media partners. Click here to read the full discussion…

Introduced in 2011, the UPS My Choice service enables consumers to receive estimated arrival and progress alerts, sign for packages in advance, set vacation holds or change delivery addresses.

Representing the first non-shipping perk for UPS My Choice members, the UPS My Choice Deals site lists more than 500 special offers ranging from shopping discounts to cash back on eligible purchases.

Looking similar to Groupon, the site is filled with exclusive offers, hot new offers, go green deals and local deals as well as those sorted by category (Restaurants, Apparel & Accessories, Food, etc.). The most popular deals currently include $60 in savings for signing up for Costco membership, $19 off per Disneyland ticket and up to $250 off Samsung products at Walmart.

UPS displays the deals for customers in banner ads attached to delivery notifications. Consumers can head to UPSMyChoiceDeals.com or access the deals site through their UPS My Choice login. Guests not logged in can use the deals site but won’t have access to some deals or any cash-back offers

The deal perks are designed to make both consumers and retailers more loyal users of UPS, as the service works to compete with FedEx and the ever-looming Amazon.

“The UPS My Choice Deals site helps connect retailers and shoppers by providing a platform for great deals through a convenient member-exclusive marketplace,” said Jerome Roberts, UPS’s VP of global product innovation in a statement. “Retailers benefit from access to the UPS My Choice membership base, including loyal, savvy online shoppers and coveted new customers. It can be a great tool to drive engagement and sales.”

UPS has set up a pay-for-performance compensation model for retailers. UPS earns a commission on the deals for promoting the products and benefits when customers link deliveries to deal purchases.

“If you are receiving something from Macy’s, you’ll have an additional deal from Macy’s right there in your alert,” Stu Marcus, UPS VP of customer technology marketing, told Reuters.

Discussion Questions: How would you rate the appeal of the UPS My Choice Deals site for consumers and for retailers? Will it improve loyalty between UPS and its retail customers and consumers?

Comments from the RetailWire BrainTrust:

To gain access to 43 million consumers certainly should have appeal for retailers but to further propagate the discount culture is worrisome. Groupon has proven that beyond the initial sale, it hasn’t been very effective at creating follow up sales (i.e. loyalty). For the consumers, it’s a win for sure. More opportunity to get products at a discount will certainly have appeal — there just has to be relevance in the offer (i.e. your speakers are arriving Tuesday, here is an offer for speaker wire and a new receiver.)
David Weinand, Chief Customer Officer, Incisiv

 

Words I don’t think you want associated with your brand: “Groupon” and “discount.”
Bob Phibbs, President/CEO, The Retail Doctor

 

I love this idea for the simple reason that whenever I interact with my usual UPS drivers at my doorstep I find them to be extremely friendly and courteous. To be able to chat with them about these perks should add another level of personal customer service to what UPS offers.
Kim Garretson, Advisor, MyAlerts

 

This seems to have a simpler explanation: UPS has a database and a platform that can be leveraged by placing ads on real estate that is already in front of a target customer. They are simply selling that real estate. Will it create more loyalty to UPS? I doubt significantly, but that would be a nice add-on to the real purpose which is to monetize perceived high-value real estate.
Mike Osorio, Principal, Osorio Group LLC dba Mike Osorio Consulting

Read the entire RetailWire discussion:
https://goo.gl/e2gxqx

The post DISCUSSION: UPS partners with retailers in launch of Groupon-like rewards program appeared first on The Wise Marketer.

Big Lessons from Marketing’s Fearless 50

For the past couple of days, I (and the other 6,000 people at Marketing Nation Summit 2018) have had the pleasure of rubbing shoulders with some of the most successful and fearless marketers in the world. This included hearing from an all-star panel moderated by Marketo CMO Sarah Kennedy, and five remarkable members of the Marketo Fearless 50—our inaugural program sponsored by PFL and cultivated by Sarah to bring marketers from around the world who are intrepid in their use of technology, data, and leadership to drive bold digital transformation in their organizations.

Naturally, while listening to the panel discussion, I found myself thinking about how I, or anyone, can be as consistently bold, brave and inspiring in our own careers. Where is the “on button” for marketing fearlessness? How do you sustain fearlessness on a daily basis? And how do you nurture it across your organization?

As it turns out, those fearless panelists—Kristen Wendel, director of marketing operations at Planview, Emily Poulton, marketing manager at The Adecco Group, Tyler Lessard, vice president of marketing at Vidyard, Aria Pergolino CMO at Anaplan, and Nnamdi Nwoke, senior director of demand generation at GreenSky—provided answers to these and other germane questions, both in their roundtable and in video interviews.

Here are some of their best insights and experiences that resonated with me and I hope it will inspire you as well.

CMO Sarah Kennedy took the stage for day two’s opening keynote asking the question: “What does it mean to be fearless?”

“Fearlessness should be at the core of all we do,” Kennedy told the audience. “But the goal is not always success—sometimes there’s no glory, it’s just a labor of love. In fact, failure can be a gut-check moment what makes us who we are. Fearlessness sometimes just equals ‘trying’,” In other words, “leaning into what we believe and not being afraid to fail can create a better version of ourselves in the end,” she explained.

That’s fearlessness on the personal level. On the business level, with things moving so incredibly fast, Kennedy said, today’s marketers are “accountable and responsible, but have no idea what’s coming next.”

Nevertheless, she said, there are three things we can do to maintain fearlessness. First, change perspective and attitude about failure. “It can be the beginning of the story, not the end,” she said, “so accept the shift, embrace it, and take action.”

Second, pick one thing and be fearless—but not reckless—about it. “Pick one thing to experiment with and take a risk from a new perspective. Bring your conviction and, remember, what works today might not work tomorrow.”

Finally, make space for your team. “Be their catalyst,” concluded Kennedy. “Give them space to learn and grow, and don’t dilute their passions. You must create a culture of empowerment. Decide to be bold and bring bravery to all you do. As leaders, we have no choice but to this.”

Being Bold is a Mindset

The motivational mantra “be a warrior, not a worrier” applies perfectly to being a fearless marketer. For Kristen Wendel, being fearless begins with “not having an aversion to risk.” She goes even further, drawing a line in the sand against mediocrity in saying, “Being bold is a mindset. I am not okay with being average or taking the easy way out.”

Neither does Tyler Lessard pull any punches, claiming, “Fearless marketing is about embracing the idea that ‘good enough is no longer good enough,’ and having the conviction to do whatever it takes to stand out from the crowd and make your voice heard.”

Confidence Clears the Way

Confidence is a great dispeller of fear. Not surprisingly, it is a theme visited by most of the panel members. According to Emily Poulton, “The most important characteristic of a fearless marketer is to be confident—confident in your abilities, confident in what you can do.”

For Maria Pergolino, confidence gives boldness legs to stand on, saying, “Don’t just be bold. Be bold with great information, with great ideas, and then move forward with confidence.”

Tyler ties confidence to leadership, saying that “a fearless marketer must have the confidence and courage to lead by example.”

Fearless for Your Customers’ Sake

As the customer needs to be at the center of everything marketing does, it’s only natural that we be fearless in providing them value and protecting their interests. Nnamdi Nwoke believes, “The fearless marketer is a ferocious champion for the customer.”

Emily clearly agrees, saying “Fearless marketing to me is not being afraid of doing what you think is right for the customer.”

Tyler draws the inspiration for his fearlessness from the responses his company gets from its customers. “Replies that ‘I love you guys,’ and “Vidyard has a soul and I thank you for that,’ are all the inspiration I need,” he says.

When Opportunities Knock

Fearlessness in the face of new opportunities is another theme picked up by many of the panelists. Emily believes, “Opportunity inspires me to be bold. You’ve got to find opportunities and take them while you can.” Leaving full-time employment and taking a contract role at her current company was just such an opportunity. “Terrifying, but so worth it,” she claims.

Says Maria, “The most courageous thing I’ve ever done is just following great market opportunities and not being scared to take the next step.”

Partnerships and Leadership

We are at a time that marketers must step forward and take responsibility for the end-to-end customer journey, which often means stepping outside of our comfort zones. It’s daunting but necessary. Kristen believes in the power of partnerships. “Find someone within your organization that shares your passion and your vision for marketing,” she says. “Don’t try to go out and do it alone.”

Emily councils, “Believe in yourself, but also do not be arrogant. You need to be able to take people with you and bring people up and help them on the way.”

Maria adds that knowledge of marketing is not enough. “You really have to understand the entire business; all of those things that make up having great business acumen are critical to being a fearless marketer.”

Finding the Fearlessness “On” Button

How do you jump-start fearlessness? Says Maria, “Being fearless to me is really just moving forward, getting stuff done, being excited about what you are doing and then, most importantly, sharing that back so that all of us can do better together.”

Emily boils it down to, “Always trust yourself. Trust your abilities. And just be the best person you can.”

Concludes Nnamdi, with a smile, “Any marketer who is looking to step out there and be fearless and bold, my advice would be to just go for it. Do something that dazzles and amazes, and always push the envelope of your job each and every day.”

Ready to Join the Fearless 50’s Class of 2018?

If you, like me, sat in my seat and had goosebumps from the fearless stories, and know someone just like that, nominate them to join the 2018 class of the Fearless 50. You have until May 8th to put in your nominations. Create a short video and post on social media with #Fearless50. Read more about it here.

And keep checking back here because we’ll be sharing more of the Fearless 50 stories with you. Now take a step, do something fearless today. I am.

The post Big Lessons from Marketing’s Fearless 50 appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

25 Plumber Marketing Ideas From the Pros

As of October 17, 2017, the number of plumbing contractors in the United States has reached more than 117,000 and they have enjoyed an annual revenue growth of 2.6 percent during the last five years. This trend is expected to continue, which means plumbers need to improve their marketing strategies constantly and win more clients.…

The post 25 Plumber Marketing Ideas From the Pros appeared first on Fit Small Business.

Best Top Sample Basic Local SEO Presentation 2018

The people at The BDX Summit were nice enough to invite me to Austin to speak to a group of homebuilders about SEO. While I gave my presentation, Graphic Recorder & Illustrator Katherine Torrini drew this poster. It was an amazing thing to see. It reminded me of when my mother would sometimes take me to children’s concerts at Lincoln Center and a woman would stand in front of the orchestra drawing pictures of what the music represented.

If you want to see more of Katherine’s work check out the gallery on her site, Creative Catalyst. I particularly dig Coke CMO Summit Be the Brand.

“If Barbie can change…YOU can change.”

The post Best Top Sample Basic Local SEO Presentation 2018 appeared first on Local SEO Guide.

Forces Money get 4 times higher response rate with text marketing

Forces Money is a UK based military tax refund specialist owned and ran by ex-military personnel. Situated in Bristol the company has gone from strength to strength over the past three years and has reclaimed over £6 million in the form of tax refunds.

Forces Money have been with Text Marketer using SMS for almost 2 years now, helping military personnel with their tax reclaims.

We love hearing how our customers are using SMS to its fullest and getting some great results from it. So we got in contact with them and managed to sit down for a 5 minute chat about how they are using SMS and how they are finding it.

Here is what they said . . .

What do you use mobile marketing for?

“First and foremost, we use mobile marketing to target military personnel and inform them about our tax rebate services. In addition, we also rely on such communication to chase essential paperwork and to update clients as to the progression of their claim.”

Would you recommend it to other businesses?
“We would wholly recommend Text Marketer to other businesses looking for a simple and cost-effective solution to direct marketing.”

How does it compare against other marketing channels you use?
“The results obtained from our text marketing campaigns always present a significantly larger response rate from our clients than our other email initiatives.”

What were your results? Did it go well? Have you got any stats you could share with us? 
“For email based campaigns we can usually expect around a 5% response rate. Alternatively, for text messages this statistic is consistently around 25%. The integration of text messages within our marketing strategy has allowed us to employ an additional two members of staff to process the amount of new leads.”

Have you got any tips for businesses who are new to SMS?
“In short terms, make sure you have the right to text someone before pressing send! Text Marketer is a very powerful tool but must be used wisely for optimum results.”

And how have you found Text Marketer in service and our platform?
“We’ve been using Text Marketer for almost two years, due to the ease and effectiveness of campaign implementation, it has never been necessary to pursue an alternative provider. We are yet to experience any technical issues and in terms of pricing the product is highly competitive for the results attained.”

 

So, if like Forces Money, you are using email and want to get a 4 times higher response rate, sign up with a free account today and get 10 free credits to test with. There are no contracts, monthly fees, just a great platform to send low cost SMS.

 

The Laws Of Attraction In A Mobile-First World

The following is a guest contributed post from YouAppi Chief Revenue Officer, Leo Giel.

Reaching the right audience is a constant challenge for app developers, publishers and advertisers. Simply amassing a large audience isn’t easy – but more importantly, it isn’t strategic and doesn’t drive business growth or revenue. Without the right customers – those who will actively engage – a brand’s mobile app is doomed to get lost in the marketplace clutter.

The Price of Acquiring the Wrong Audience.

Acquiring an audience of any kind can be challenging, but acquiring the right users who will download a mobile app, engage frequently and make in-app purchases is even more difficult – not to mention expensive. Across iOS and Android platforms the average business cost per app download is $162.22. Encouraging the download itself, user registration, in-app purchases and retention each come with costs of their own.

Just when mobile app developers, publishers and advertisers think they’ve figured out how to reach their ideal audience, the market shifts and expectations rise. If they neglect or simply lack the skill to cater to the new needs of their target audience, they’re left with hundreds of app downloads that float in the ether and are meaningless to their Return on Ad Spending (ROAS).

One in five users will open an application only once and then abandon it all together. While this is an improvement from 2017, it still poses a noteworthy threat to app developers and advertisers. Why do some users lose interest after just one interaction with certain content? Is your brand securing the right audience for your app(s)? The challenge is to narrow focus and efforts on the right individuals who will be motivated not just to download the app once, but also to re-engage.

Delivering Content that Drives Engagement And Re-engages.

User acquisition is on the minds of mobile app developers and publishers around the globe, and with the high cost of acquiring users – including the wrong users – it’s critical that mobile app marketers know exactly how to deliver engagement-driving content. On average, users in the U.S. spend about 2.3 hours on their mobile device every day. This represents a significant window of time to insert your mobile brand into their minds.

A recent survey found that 85 percent of marketers plan to increase their investment in video in 2018, up a whole 10 percent from 2017. The digital landscape has shifted and video continues to grow in popularity year-on-year. Video is the future of mobile marketing and is projected to claim more than 80% of all web traffic by 2019. Investing in video can help your brand stay relevant in this mobile-first world.

Digital video marketing became a $135 billion industry in the U.S. in 2017. It’s a competitive, but also very effective space. With an audience’s ever-shortening attention span, video is top-of-mind for successful mobile marketers. Video caters to the needs of our mobile-first world and makes your brand memorable.

Attracting the Most Valuable Customers.

Data offers valuable insight to the minds of users and AI and machine learning open up possibilities to learn how and when a user is most likely to engage. Still, these elements are ever-changing. Brands need to focus advertising efforts on those they believe will truly benefit from or enjoy their application – things like App Store Optimization (ASO) efforts and social media utilization can be effective. Using a variety of resources can give you a leg up on other app marketers who focus solely on optimizing their app for the Apple App Store and Google Play. One in four app users discover apps through simple online searches unrelated to apps – well-timed ads and download offers can be highly effective as they relate to someone’s initial online search.

User acquisition is imperative to mobile application success, but it’s not the only element to drive growth. Engagement and re-engagement are the most important factors in forming a competitive growth marketing strategy. Once a user has already downloaded the app and shown interest, capitalize on this first act of engagement and motivate them to do more in the future. Upon app installation, the last thing a new user wants is to be bombarded with a myriad of questions, requests and verifications. Timing is everything, as the saying goes. Keep in mind the user experience and let it be a top priority – conversion rates will be greater as user experience becomes of utmost importance

Investing in user acquisition is necessary for any marketing strategy, but engaging and re-engaging with users is the key for premium mobile apps to see better ROI. And, given that users spend 30 hours per month in mobile applications, accessing the right people at the right time has never been more attainable.

The post The Laws Of Attraction In A Mobile-First World appeared first on Mobile Marketing Watch.

Glamorous Blow Up Hall 5050 with Social WiFi

Blow Up Hall 5050 is a unique hotel known for its innovational solutions. There is no reception desk. Instead, the guests receive iPhones that direct them to their rooms and act as both a concierge and a city guide. The venue also implemented Social WiFi in order to cater to their Guests’ needs.

Social WiFi is a reliable tool for communicating with hotel Guests. After logging into the WiFi they will receive information about attractions both in the venue and nearby. After their visit is over, we are going to ask them about their satisfaction, which allows us to monitor the quality of our services, says Dominik Piechaczyk, Revenue Manager.

Since the moment of implementation, Blow Up Hall 5050 received over 200 ratings in Social WiFi’s internal system. The Guests appreciate the venue’s exclusive atmosphere and great service.

Social WiFi is an innovative analytical marketing tool which allows for customer identification and profiling by using WiFi networks. The platform allows hotels to build databases of their guests in accordance with legal requirements (including GDPR). Social WiFi makes it possible to target Guest communication, analyze their experiences, build customer loyalty and conduct two-way communication in order to improve quality of service.

The post Glamorous Blow Up Hall 5050 with Social WiFi appeared first on Social WiFi.

Dosh: A lot of cash, a lot of promise.

With $44 million in the bank, card-linked cashback startup, Dosh, now has enough money to play big league ball.

By Mike Giambattista

PayPal has invested in synergistically-related startups before so the fact that they are part of the pool that recently funded a $44 million dollar round for Dosh may not be that surprising – especially considering the high hopes for the Austin-based company.

Ryan Wuerch, founder and CEO of Dosh, talked about the thinking behind the app – which, he claims, had over 6 million downloads as of February of this year, and became the number one shopping app in Apple and number four in Google.  Not so bad for an app that was only launched the public in May of last year.

Here’s what differentiates Dosh from other cash-back mechanisms in the marketplace and what is ostensibly behind their meteoric growth. The Dosh technology finds coupons and deals from the brand or merchant and automatically applies them to the consumer’s purchase. And because Dosh is tied to the same credit card that a consumer already uses they still get their loyalty rewards from the credit card issuer. What Dosh is giving back is from the brand or merchant.

“Dosh finds coupons and deals from the brand or merchant and automatically applies them to the consumer’s purchase.”

For example: “Wuerch spent a night at Le Meridien in San Francisco. The best price on online sites was $199 for the night. In the Dosh app, it was $199, but when he checked out the app put $67.03 in cash back into his Dosh wallet in his app where he could immediately move it to his bank account or transfer it to a charity.”

Wuerch tells VentureBeat, “When you get a discount, you don’t typically give it much thought,” he told VentureBeat. “Research shows that when consumers pay for something and then automatically receive cash when they weren’t expecting it, a positive stimulus gets triggered neurologically. That stimulus creates a behavioral connection to the merchant that gets them the positive stimulus.”

“Dosh subscribers become sustained, repeat customers faster,” said James Lerner, Senior Product Marketing Director, Walmart Global eCommerce/Samsclub.com. “Those customers are visiting 29% more often and spending 60% more per visit after 60 days when compared to non-Dosh subscribers.”

“Dosh subscribers become sustained, repeat customers faster.”

So what does Dosh plan to do with its new-found funding?  Primarily, it plans to expedite product development and boost its technical capabilities.  That focus on technology has paid healthy dividends thus far.  According to Wuerch, “There are lots of free cash back apps and websites but many often require consumers to mail in receipts or take additional steps. Dosh works seamlessly behind the scenes.”

At The Wise Marketer we make a big deal out of ideas such as seamlessness and frictionless transactions – ideas that make life easier & better for the customer and which create a stronger bond between them, the merchant and the brand.  Dosh appears to have a strong game on all those important fronts.  And both consumers and investors alike see the promise.

Mike Giambattista is Editor in Chief at The Wise Marketer and is a Certified Loyalty Marketing Professional (CLMP).

The post Dosh: A lot of cash, a lot of promise. appeared first on The Wise Marketer.

Artificial Intelligence–the Next Frontier In Content Marketing

Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. The technologies allow decision-makers to extract valuable insights from a large amount of data so businesses can stay on top of emerging trends.

In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results.

What AI Can Do For Content Marketers

AI is an umbrella term to describe a suite of unique, but related, technologies that includes machine learning, deep learning, neural networks, natural language processing (NLP), and natural language generation (NLG). With the ability to process an enormous amount of unstructured data and decipher natural language, AI is used to extract insights and make recommendations based on previously established criteria.

It aids content marketers in discovering keywords, planning blog post topics, optimizing and personalizing content, implementing automation, testing landing pages, scheduling social shares, and reviewing analytics. AI has become an indispensable tool for data-driven marketers because we have more data than we know what to do with. The success of our efforts hinges upon the ability to extract the right insights from the data we already have, e.g., on our ecommerce, CRM, or DMP platforms.

Here are a few ways AI can be leveraged by content marketers:

Narrow the Content Discovery Gap

Producing content is just one part of content marketing. In order for the content to be effective, it needs to drive the right action from the right audience through content curation and maintenance. No wonder 67% of marketers indicate audience identification and targeting as their top priority. You can leverage AI to get your content discovered and acted upon by the right audiences using strategies such as capitalizing on local demand, gauging topic opportunity sizing, and determining consumer intent.

For example, AI tools can help discover characteristics of top-ranking content and offer real-time recommendations on how to improve content performance. In addition, you can use predictive intelligence to deliver content in the right format and through the right channel, that’ll be most useful and engaging for each individual along the various stages in the buyer’s journey. This capability allows marketers to fully leverage the power of personalization and marketing automation technologies to deliver targeted content to each prospect or customer and increase the ROI of their content marketing efforts.

Personalized Experiences Example Swirl Network

Create Content Of High Value

Most content creation efforts are educated guesswork: marketers make assumptions on what will be of great demand based on past information and their subjective understanding of the market. AI can guide marketers to craft content that’s of greater value to the audience by analyzing and strategizing pertinent keywords and schematics in real-time to enhance a piece of content’s discoverability and engagement.

You can use AI to identify trending topics by using algorithms to track conversations on the Internet, such as those occurring on social media and within published content, to help you stay ahead of the trends and create content that will lead the conversations. By removing the guesswork, more of your marketing budget can be optimized to create and promote relevant content that will attract the right audience and deliver the desired results.

Stay On Top Of Industry Changes With Smart Content

Content marketing best practices are evolving all the time thanks to the constantly changing SEO and social media algorithms, as well as consumer expectations and preferences. The use of AI solutions helps marketers quickly adapt to the ever-changing search landscape with the delivery of “smart content”—content that’s contextually appropriate and intelligently personalized to your customer’s needs.

The use of “smart content” tailored specifically to each prospect’s customer lifecycle stage, purchasing history, or browsing behavior means you can fully leverage the power of omnichannel marketing by delivering personalized communications through all touch points including website, email, social media, mobile app, and more.

Intelligently Automate Repetitive Tasks

To stay on top of search and marketing trends, you need to constantly evaluate and analyze a lot of data. Many of these repetitive and manual tasks can be automated using AI-powered marketing tools so you can plan, optimize, personalize, promote, measure, and analyze content and its performance.

Start by evaluating your current content marketing process and identifying tasks that can be automated with AI technologies to save time and money. For instance, the ability to identify the best topics and content format based on real-time data can free up your resources to focus on content creation. You’ll be able to keep your key strategic documents up-to-date and generate high-impact topics that will make outsourcing your content creation tasks much more cost-effective.

Maximize Opportunities To Leverage Insights From Your Data

Using the right data, you can extract the right insights to help predict outcomes, devise strategies, personalize content, and tell stories at scale. However, there’s no one-size-fits-all answer to what the highest-impact insights are for your organization and content marketing needs.

The best way to maximize opportunities offered by your data is to work with internal stakeholders and owners of datasets to extract the most pertinent insights and strategize the appropriate actions.

Use the AI Capabilities Of Your Existing Marketing Platforms

Before you add new software to your arsenal, you should look at the AI capabilities of your existing tools. Many platforms are actively integrating AI into their existing offerings.

Leveraging the AI features in your current tools will not only give you a great starting point to familiarize yourself with the technology, but you’ll also be able to take advantage of the seamless integration that’ll allow you to get up and running faster and more cost-efficiently.

Conclusion

By 2018, 62% of enterprises are expected to be using AI technologies. As a marketer, it’s time to embrace artificial intelligence if you want to stay at the top of the curve, remain relevant, and continue to engage your audience in a meaningful and profitable way.

The post Artificial Intelligence–the Next Frontier In Content Marketing appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

Remarketing: Definition & How It Works

Remarketing is a strategy used to re-engage customers using information collected while they navigated your website. And because 97% of first time online store visitors leave without purchasing anything, remarketing is the best approach to encourage conversions by bringing back customers who visited your site. Examples of remarketing include email reminders for abandoned shopping carts,…

The post Remarketing: Definition & How It Works appeared first on Fit Small Business.

Google, SEO’s and ‘Quality Content’

Whoa, Dan! How did you get a time machine back to the late 90’s to show us this rockin’ GeoCities site (personally, I was an AngelFire guy)? Well, easily surprised reader you are wrong! This is slammin’ retro site is so totally tubular that it ranks on the first page of Google searches for a query bucket that has 250k monthly searches!

 

 

 

 

 

 

Wait, what?

Yup, you read that right. This site was previously ranking 3rd/4th for all variations of “wish promo code” (though now it’s settled in comfortably at #8). Check out the search volume, per keywordtool.io:

I think 250k monthly queries related to a major brand makes this a pretty competitive query wouldn’t you say? Not only that, it came out of nowhere and is rapidly ranking for more and more search queries. Just check out the organic keyword report from SEMrush:


Seriously, you should check out the site, it has no main navigation, it’s written very poorly for the language it’s in (English), and it doesn’t have a meaningful link profile to speak of:

So if they aren’t ranking this site for its link profile, then I guess it’s ranking because of it’s ‘quality content’ right? After all ‘quality content’ without links can rank…

What does this mean for SEOs

Honestly, why are we as an industry still taking comments like this at face value? And aren’t comments like this detrimental without any context?

How often is this true? Is it for high volume or low volume searches? How often does Google rank low-quality pages by these processes aka what’s the fail rate? Google spokespeople hype up the ability of their machine process to solve incredibly complicated problems. And they do it! But they don’t do it anywhere near 100% of the time. And without the context and data, it feels irresponsible to run your digital business (whether agency side or in-house) based on statements like these.

Traditional SEO practices still work, Google doesn’t programmatically understand qualitative concepts like content quality nearly as much as they want you to think they do.

SEO isn’t dying anytime soon, and solid technical SEO, links etc still work etc.

 

The post Google, SEO’s and ‘Quality Content’ appeared first on Local SEO Guide.

Retail SMS Web Pages – the best way to land those sales

We are always looking for new ways to get more sales, either by improving our existing marketing, or by trying new marketing channels.

Hopefully you already know how powerful and successful mobile marketing is, and are already well into your mobile marketing adventures, heaping huge rewards and well on your way to becoming a mobile marketing expert. If not here are some 2018 marketing stats that you should take a look at. Also you might want to checkout some of our case studies – click here.

So mobile marketing is the perfect solution for retail to make those all important sales – we are all agreed, in the words of Stevie Wonder, signed, sealed and delivered.

However what if we told you, that our new product SMS Web Pages, makes mobile marketing even better!? You wouldn’t believe us right?

Well take a look at the great ways that SMS Web Pages could be used for retailers and try them for yourself…

New product launch
Got an amazing new product that you want to shout from the hills about? Then send it out via an SMS Web Page, jam it full of great images and carefully written text with a big ‘Buy Now’ button – watch the sales roll in…

Promote your sale
Got an end of season sale on? Then letting your customers know by SMS Web Pages is the perfect way to tell them…

Retail SMS web pages marketing

New shop opening
Announce important information like a new store or department with beautiful images…

“Grand opening! Come and see our amazing brand new shop today – take a sneak peak here www.link.com”

Why not make it a gif?
Jazz up your SMS Web Pages with some snazzy gifs to really catch the attention of your customers…

Retail marketing SMS web pages

Just some of the great ways that retailers can use the power of SMS Web Pages to their advantage – have some fun, make them look great and get in those all important sales.

It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels

The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse

As the dust settles on this year’s Mobile World Congress, and we process the latest slew of smartphone launches – none of which promise anything too exciting – I have to think about the evolution of the mobile device and how it’s stagnated. Smartphones changed everything over the last decade; they replaced our watches, cameras, wallets, and more. In the early days of mobile, every new feature was a game-changer.

In the last few years however, little has changed – and now we need it to. When new phones come out today, we get a slightly larger screen, a few more pixels in our cameras, and maybe a button has moved or disappeared. There hasn’t been any true innovation, even as devices like the Amazon Echo and Google Home enter the market, and TVs, radios, and doorbells get smarter. It’s time to demand more from our smartphones. At this point, they should be better able to anticipate our needs and desires.

But where can OEMs look for inspiration to truly improve the way they serve users? There are a few surprising sources to which we can look:

  • Frictionless Assistant Devices, like the Echo or Google Home: In recent years, Alexa reinvented the hockey puck to respond to any idea that comes into our minds and out of our mouths. The Echo, as well as the Google Home and other devices, can give us a weather update, stream our favorite music or news source, and even turn on our lights and adjust our thermostats – all with a frictionless request.

We pick up our phone literally hundreds of times a day; it knows how and why we use it, beyond making calls. So why can’t it frictionlessly anticipate our needs? It knows when we’re at the train station, yet it doesn’t surface updated schedules or engaging content for the commute. It knows I’m a sports fan, but when there’s something of interest, the best it offers is an interruptive notification. Considering how well our phones ought to know our habits and preferences, these devices should be more useful and frictionless than our home assistants. It’s not about “Voice” per se, it’s about taking out the friction.

  • Out-of-Home’s Dynamic Content: Yes, I’m talking about billboards. The best, most effective billboards are, of course, the ones that appear at places where traffic is typically congested – like the entrance to the Holland Tunnel, for example. That’s when people have time to actually look and take in the billboard’s content. New digital billboards are capitalizing on this opportunity, using the flow of traffic as a predictor of attention span, showing video or multiple animated messages when traffic is slow, or simple static images when traffic is flowing.

Our phones know our content “traffic” as well as locations and behaviors, and AI can be used on this info to predict when we’re unlocking our phones just looking to kill time. If a billboard can figure out the best content for us in those moments, why can’t our own trusty handsets? My phone knows enough to shut off notifications when I’m driving; it should also know when I might be best engaged with some short form, snackable content of interest.

  • Speaking of Artificial Intelligence (AI): Fast-moving AI should be at the heart of our phone’s interface, rather than just a feature. Sure, Siri knows which apps I’ve used the most, and Google Assistant knows what I’ve been searching for lately, but these are separate apps that I have to call up if I want to benefit from the knowledge they have about me and my behaviors. Why isn’t AI a key feature within my phone’s operating system?

Better applied, AI could make my device so much more useful. My phone already knows that when I wake up, I check the weather and my Reuters app first thing. Rather than opening those apps, it would be helpful if, as soon as my alarm went off (on my phone) those apps were already open and waiting for me. Similarly, if Headspace or Calm surfaced at bedtime – say, ten minutes before my phone shifts into “Do Not Disturb Mode,” that would also be great. It would not take much to add these novel capabilities to smartphones.

There’s so much our phones could be doing for us, but instead they’re letting other devices and other apps cut to the front of the line. By thinking outside the box – or, in this case, outside the glass rectangle – OEMs could offer us much more than better cameras, wireless earbuds and longer battery life. They could actually make our smartphones smarter.

Our mobile devices are already the digital hubs of our lives; OEMs should be considering the many ways these devices could actually improve our daily lives.

The post It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels appeared first on Mobile Marketing Watch.

Points Partners With Drop Tank To Power Marathon’s New Rewards Program

MakeItCount  Members Will Earn with Southwest Airlines®, La Quinta Inns & Suites, the Arbor Day Foundation and More Through New Partnership

 

TORONTO, April 23, 2018 – Points (TSX:PTS) (Nasdaq:PCOM), the global leader in powering loyalty commerce, and Drop Tank, a leading fuel loyalty technology company, today announced a first-of-its-kind partnership to power Marathon Petroleum Company LP’s new rewards program, MakeItCount . The Marathon brand is collaborating with Southwest Airlines, La Quinta Inns & Suites, the Arbor Day Foundation and Marathon’s own My CentsOff  fuel savings program to launch a unique rewards program for its brand network featuring these partners.

Through this unique partnership, leveraging the Points Loyalty Commerce platform integration with Drop Tank’s Cloud Services, MakeItCount  loyalty members have the opportunity to earn points for their purchases of both fuel and featured non-fuel items at participating Marathon branded stations. MakeItCount  members will earn points directly in their choice of Southwest Airlines Rapid Rewards®, La Quinta Returns®, Sustain® tree planting program in partnership with the Arbor Day Foundation, or the My CentsOff  fuel savings program. The MakeItCount  program will also support achievement-based rewards, based on member purchase activity at participating Marathon branded stations, in the form of bonus partner points or fuel discounts.

To enroll, consumers may text “Join” to 40244, download the MakeItCount  app, or go through the MakeItCount  website, and then simply pick a rewards partner and start earning points. Program members can change their partner choice at any time. To make it as easy as possible, no program cards are needed; members just enter 11+ their registered phone number with every purchase.

“We are thrilled to be partnering with Drop Tank to make possible this unique loyalty offering for Marathon’s MakeItCount  program which enables great brands like Southwest Airlines and La Quinta Inns & Suites to join their loyalty ecosystem,” said Rob MacLean, CEO of Points. “We are proud to now be in the position to drive real value to both Marathon’s brand network and our loyalty program partners, while deepening loyalty and engagement opportunities for their shared customers.”

“The partnership between Points and Drop Tank gives the world’s leading loyalty programs the ability to engage with their members at thousands of gas stations,” said David VanWiggeren, CEO, Drop Tank. “There has never been an easier way for existing loyalty programs to extend their user experience into the fuel category.”

“We, at La Quinta Inns & Suites, believe in the value of diverse loyalty offerings and therefore, are excited to offer La Quinta Returns members the opportunity to earn or redeem points right at the gas pump and in store at Marathon locations,” said Derek Blake, Vice President of Loyalty Marketing and Strategic Partnerships at La Quinta Inns & Suites. “This unique partnership between Points and Drop Tank has allowed us to tune in to our guests everyday spending habits to drive member engagement.”

With its leading Loyalty Commerce Platform, Points provides loyalty eCommerce and technology solutions to the world’s top brands. Points leverages its platform to provide unprecedented managed transactional access to industry leading loyalty programs for its partners. The Points service enables development partners to leverage multiple loyalty programs as a powerful tool to drive increased engagement and revenue from their existing user base, in addition to new member acquisition.

 

For more information about Points’ Loyalty Commerce Platform, visit www.points.com. For more information about Drop Tank, visit www.drop-tank.com.

About Points
Points, publicly traded as Points International Ltd. (TSX: PTS)(Nasdaq: PCOM), provides loyalty e-commerce and technology solutions to the world’s top brands to power innovative services that drive increased loyalty program revenue and member engagement. With a growing network of almost 60 global loyalty programs integrated into its unique Loyalty Commerce Platform, Points offers three core private or co-branded services: its Loyalty Currency Retailing service retails loyalty points and miles directly to consumers; its Platform Partners service offers any developer transactional access to dozens of loyalty programs and their hundreds of millions of members via a package of APIs; and its Points Travel service helps loyalty programs increase program revenue from hotel and car rental bookings, and provides more opportunities for members to earn and redeem loyalty rewards more quickly. Points is headquartered in Toronto with offices in San Francisco and London.

For more information, visit company.points.com, follow Points on Twitter (@PointsLoyalty) or read the Points blog. For Points’ financial information, visit investor.points.com.

About Drop Tank
Drop Tank specializes in gas station loyalty technology and loyalty solutions, with thousands of retail implementations across the United States. Drop Tank partners with fuel and c-store brands to deploy consistent loyalty functionality across stations which may have inconsistent retail technology. Drop Tank’s solutions unlock loyalty and data services for a wide range of participants in the convenience store industry. For more information, visit www.drop-tank.com.

CONTACT
Points Media Relations
Catherine Lowe
[email protected]
649-539-1310

Drop Tank Media Relations
Jason Ketelsen
[email protected]
630-570-7062 x 7014

The post Points Partners With Drop Tank To Power Marathon’s New Rewards Program appeared first on The Wise Marketer.

Why Content Marketing and Marketing Automation Go Hand in Hand

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. When you provide information that is relevant, reliable, insightful, and actionable, you harness a proven, powerful method for reaching your customers, not to mention marketing goals. But trying to do it all manually is a daunting task that can easily keep you up at night.

To get the best results, your content marketing efforts need to run like a well-oiled machine so you can focus on the big picture, do your job better, and achieve more. Marketing automation helps you amplify your voice and speak to your audience with content that is relevant to them depending on each individual’s unique attributes and behaviors. Together, content marketing and marketing automation can help you create a cohesive, efficient, and effective engagement marketing powerhouse.

Here are three ways that content marketing and marketing automation go hand in hand:

1. Engage and Stay Top-of-Mind Across Channels

Marketing automation is not a one-and-done tactic. Rather, it orchestrates the use of multiple touchpoints (social media, email marketing, inbound marketing—as well as traditional sales efforts) to engage in continuous conversations with your buyers.

Before, during, and after the sale, marketing automation helps you easily engage across various channels, by connecting browsing habits to landing pages, email messages to website engagement, and social media usage to lifecycle nurturing efforts. Your marketing automation platform keeps track of every prospect and client, to deliver personalized content on every channel.

Each content campaign should, for example, interact with users on one channel, greet them at their stage of the buying cycle on the website, and continue the conversation on the next channel to nudge them farther along in the buying cycle.

Below are a few examples of how marketing automation and content marketing work together on different channels:

  • Social media—Your social media marketing content gives users a chance to interact with a campaign on their own turf. Marketing automation can help you learn about customers as they engage, so you can better understand which content nurtures relationships and drives sales.
  • Email—Email is still one of the most powerful channels for your content, and marketing automation can make sure those messages are always personalized and relevant.
  • Web—Your brand site is the hub for your content marketing, and marketing automation makes it more than just a library. Convert more anonymous visitors, deliver strategic pages to users you do know, and target visitors from certain accounts.
  • Mobile—Content is becoming more and more mobile, and marketing automation can make it more and more personalized as well. Create a seamless mobile experience and communicate with customers based on real-time location.

Marketing automation can track and monitor the content that each user views and engages with across every channel, so duplicates are never sent and each touchpoint advances the relationship.

2. Deliver Relevant, Personalized Content to Every Buyer

Buyer A is not at the same stage of the buying process as Buyer Z. Marketers must tailor content to buyers in every stage of the funnel, rather than blindly distributing content to the masses. Marketing automation nurtures specific customer personas with targeted, meaningful content that helps you turn prospects into customers and customers into fans.

If you’ve been trying to manually catalog all of your available content, marketing automation eliminates that task, and more, with several smart features:

  • Predictive content and analytics use AI, or machine learning, to automatically put the most relevant content in front of each prospect when he or she visits your site.
  • A/B testing delivers the best batch or triggered emails to each contact to help drive click-thrus and engagement.
  • A streamlined, synchronized database automatically updates your CRM in real time, based on online and offline customer behaviors.
  • Retargeting uses all of the data you collect on your audience to create more personalized, targeted ads on every popular ad platform, including Google, Facebook, and YouTube.
  • Web personalization collects behavioral insights on each visitor, even the anonymous ones.

Every prospect and customer has unique needs and preferences. A growing company can’t keep track of each relationship, but consumers increasingly expect to be treated like individuals.

Marketing automation is the secret weapon making sure that all the hard work you put into each piece of content doesn’t go to waste. Deliver the right content to the right user every time.

3. Garner Insights From All of Your Campaigns

Marketing automation is essential to executing any long-term marketing strategy, but which content is actually working? Are you drawing in qualified leads? Are your content marketing efforts actually driving sales? Can you accurately measure ROI?

Marketing automation provides the data to answer your questions and improve your processes, allowing you to:

  • Identify the most effective channels and campaigns with A/B testing and custom KPIs.
  • Easily view and share analytics by creating simple, custom reports featuring the data you need most.
  • Demonstrate how your content influences buyer behavior, and even tie revenue directly to particular campaigns, with revenue cycle analytics.

Marketing Automation Takes Content Marketing to the Next Level

Automation in any environment frees up time and ensures that the most important tasks stay on track, so nothing and no one falls through the cracks. The same is true for your content marketing strategy.

Marketing automation can help easily create and track content across every platform. It can deliver the right content to every user, so your hard work isn’t wasted and relationships are efficiently nurtured. And a good marketing automation system can report back on how your content is performing on every channel, in every situation. If you’re ready to take your content marketing to the next level, but you’re not sure where to start, check out our Marketing Automation Checklist to help you decide what you need.

In what other ways have you used marketing automation to improve your content marketing? Tell me about it in the comments. I’d love to hear about your experiences.

The post Why Content Marketing and Marketing Automation Go Hand in Hand appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

31 Crucial Business Email Etiquette Tips

U.S. employees spend, on average, about a quarter of their work time week reading and answering emails. But despite that fact, a lot of professionals still don’t know how to use email communication properly. To keep you from developing poor email habits, we asked 31 top professionals to share their best email etiquette tips. These…

The post 31 Crucial Business Email Etiquette Tips appeared first on Fit Small Business.

Google My Business Reviews From The Web Rate 0 ⭐

I was checking out LSG’s GMB description after Colan Nielsen had posted about them showing up in GMB Knowledge Panels the other day (They’re gone again btw) when I noticed in the “Reviews from the web” section we had a lousy 3/5 rating:

Like any business owner, I wanted to see where these reviews came from and what I could do to turn those three stars into five. Imagine my surprise to find the source was that well-known business reviews site CMac.ws:

Isn’t that a beauty? Hard to imagine the site even has four users let alone that all four of them would bother to rate LSG.

Besides the fact they are using a screenshot of our homepage that is 2 years out of date, you don’t even have to sign in to click the star rating. And of course you can open the URL in a private browser, vote, open the URL in a new tab and vote again ad infinitum. Not that anyone would ever do such a thing:

I guess I shouldn’t be surprised that this site is getting such prime placement. After all, as Google says in its Review Snippet Guidelines:

“When Google finds valid reviews or ratings markup, we may show a rich snippet that includes stars and other summary info from reviews or ratings.”

Nowhere in its guidelines does it say “When Google finds valid reviews”. It’s only the markup that needs to be valid.

And Cmac.ws has Aggregate Rating markup, although it is missing a “required” field. But you know, when Google says “valid”, it doesn’t always mean “valid”. It’s a RankBrain thing.

You may want to check if your business is rated on CMac. If not, who knows, maybe you might even want to add your business and get it rated? NAP consistency and all that, right? Hey, and maybe just for kicks you might want to rate your competitors’ businesses? They deserve a star or two right?

Joy Hawkins and Jason Brown are constantly beating the #StopCrapOnTheMap drum. Think it may be time for  #KillReviewScrannelInTheKnowledgePanel (you try finding a good word that rhymes with “panel”).

 

The post Google My Business Reviews From The Web Rate 0 ⭐ appeared first on Local SEO Guide.

Amazing things you can do with your mobile phone part 2

Back in 2016 we posted a blog showing you how powerful your mobile phone is. We showed you some of the amazing ways that you could use your mobile phone. From putting up a shelf, to finding out what famous person you look like – some ways more practical than others.

Just a few years down the line we have decided to look at what your mobile phone can do in 2018.

Technology has advanced rapidly in just a few years, getting more powerful and being more integrated in our lives now than ever. With our love for our mobile phone stronger than ever, we cannot go a few minutes without checking it.

On average people check their phones 150 times per day and spend 177 minutes using them (Device Atlas)

68% of phone users say they check their phone within 15 minutes of waking up (Device Atlas)

Below we have picked a couple our favourite ways that you can use your mobile phone, along with a few fun ways.

It would probably be easier to list the things you couldn’t do with a mobile phone . . . That is, if there is anything you can’t do with your phone now!

Control your home
Gone are the days where you get home after a long day at work to a freezing house. Now you can turn your heating on from work using your mobile phone. Some of the other things you can do to your house whilst at work or out walking are:

Lock your front door – That’s right, forgot to lock your front door? A simple tap on your phone and it’s locked. No more worrying if you have locked the front door.

See who is at your door – There are apps that allow you to remotely see who is at your door when you are not in. Meaning you can tell the mail carrier to leave your parcel next door.

Turn on your lights – You can now turn on your lights using your smartphone. This does require smart lightbulbs, but it does mean you don’t have to get out of bed to turn the light off.

Pay at the till
No longer do you have to carry a wallet around with cash and all your cards in. With the majority of shops now taking contactless payments, you can now pay with your smartphone. Just add your cards to your phone via an app, and then swipe your phone at the till. Meaning you can pay for your groceries or a new pair of shoes with a simple tap of your smartphone.

Virtual reality
Virtual reality has been around since the late 1900’s but it has really taken off in the past few years thanks to the power and capability of the smartphone. Now you can teleport to the movies, take a ride on a rollercoaster, or even relax on a sunny beach (weather not included) all using your mobile phone.

Alert you when your milk has gone off
Researches at MIT have developed a sensor that can be read by a smartphone. This can detect ammonia, cyclohexanone, hydrogen peroxide, and other gases. Meaning no longer do you have to pour yourself a glass of milk and get halfway through it before thinking something tastes odd.

Start your car
Just like you can do with your house, you can lock and unlock your car with your phone. And guess what, you can now start your engine with a simple tap on your smartphone. There is an app that can start your engine, heat up or cool down your car before getting in, and even locate where you have parked it.

Use your mobile phone on an airplane
Just 2 years ago you were not allowed to use your mobile phone on an airplane, something to do with the signal waves interrupting the planes computer and radio. Now most long-haul flights have built in WI-FI and they don’t mind you using your phone to watch movies or play games.

 

We already love our mobile phone more than anything else in the world, and with the sheer number of new things you can do on or with your mobile phone, we are sure that in only a matter of time, you will won’t need to carry anything else.

Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices

Yubico — a provider of hardware authentication security keys — has announced that the new Security Key by Yubico supporting FIDO2, will be supported in Windows 10 devices and Microsoft Azure Active Directory (Azure AD).

The feature is currently in limited preview for Microsoft Technology Adoption Program (TAP) customers.

This means that organizations will soon have the option to enable employees and customers to sign in to an Azure AD joined device with no password, simply by using the Security Key by Yubico to get single sign-on to all Azure AD based applications and services.

Yubico is demonstrating the power of passwordless login with the Security Key by Yubico and Windows systems at this week’s RSA Conference 2018, booth #S2241.

“Microsoft’s FIDO2 implementation using the Security Key by Yubico is just the beginning of a passwordless world; there are no limits as to where this technology can take us,” said Stina Ehrensvard, CEO and Founder, Yubico. “Passwords have been an age-old pain point for both individuals and organizations, and now, we have developed a unified open standard that can finally solve the problem at scale.”

The post Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices appeared first on Mobile Marketing Watch.