Alarmingly, the report shows that ,obile app marketers were exposed to 30% more fraud in Q1 2018, reaching $700-$800 million worldwide.
Other key findings of the report include:
- The share of fraudulent installs has grown by 15%, tainting 11.5% of all marketing-driven installs.
- Bots have replaced device farms as the most popular form of attack, responsible for over 30% of fraudulent installs.
- Shopping, gaming, finance and travel apps are the hardest hit.
To learn more, check out the full report here.
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