How can gyms successfully communicate with their members post-lockdown?

According to a survey conducted by Sport England, the British public misses going to the gym more than doing any other sport during lockdown. In fact, 87% of those surveyed said they’d resume their membership post-lockdown and a further 27% of people, who are not currently members of a gym, said that they are likely to join once fitness centres begin to open again. 

As the spread of Covid-19 begins to reduce, lockdown restrictions are easing, alongside them is the much anticipated opening of gyms. However, despite the easing of lockdown restrictions, safety measures are still a priority for the British public. 

Consequently, the focus for gyms needs to be around how to balance sharing the new safety protocols while ensuring their members feel safe and content enough to return to the gym. 

The success of this lies in effective, clear and tailored communication. We’ve put together the below infographic to help to support you in communicating the key safety measures during the opening of your gym or fitness facility. 

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