Hello 2021 – Let’s recall our top 10 blog posts from 2020

It’s January, which means the somewhat stunted festivities are over. No more excuses for eating excessive amounts of chocolate and cheese. The decorations have been put away and we’re back in our home offices. So… we imagine, like us you’re glad to see the end of 2020.

2021 comes with a fresh start, new goals, new beginnings… and a new lockdown. However, it’s not all doom & gloom, we’re here to share our top 10 performing blogs from 2020. We’re pretty proud of them and hope they’ll give you some ideas of how to best maximise your business’s SMS marketing efforts for the year ahead.

Marketing campaigns of lockdown: The good, the bad and the ugly

A fairly clever chap named Albert Einstein once said: “Failure is success in progress”. Marketing campaigns are no different, but the good news is we’ve already found what you shouldn’t be doing. So have a read and see what you can learn from the good, the bad and the ugly campaigns from lockdown 1.0.

Using SMS to enhance back-to-business for hairdressers and barbers

Lockdown hair was a serious issue and every man and his dog wanted to sort out their DIY haircut with a professional. As such communication from businesses to customers needed to be effective. This post details all the ways SMS could be used to achieve just that, helping hairdressers and barbers prep for reopening. 

How to use SMS web pages to communicate during a crisis

Crises can come in all shapes and sizes, and 2020 required businesses to remain agile and navigate a number of different challenges. It’s important for companies to be fully prepared so they can react as quickly and efficiently as possible. This blog details all the ways SMS Web pages can be used to convey helpful information in an emergency. After all, combining the speed and reach of SMS with the old saying a picture is worth a thousand words, can be particularly useful in a crisis situation. 

How to track the ROI of your SMS campaigns

We like to spout the importance and effectiveness of SMS, but don’t just take our word for it. You need to track the results to measure your return on investment (ROI) to know what your customers respond to best. Here we detail 3 main ways you can achieve this with your future SMS campaigns.

Technology can help pubs and restaurants during COVID-19

Pubs and restaurants, remember those? Many have adapted to doing takeaway and pick-up options to keep revenue coming in. For these services to be successful, businesses must be able to effectively communicate with customers, whether it be opening times, menus, or delivery updates. Find out how SMS can help cut through the noise.

eCommerce trends for 2020

This one might seem a little outdated but it’s worth considering some of the key changes of 2020 and how that may have affected your business. Maybe it’ll spark some thoughts about the big eCommerce trends for 2021.

How hospitality businesses can bridge the revenue gap

Arguably, hospitality has been one of the most disrupted sectors during the pandemic. So to help our hospitality customers maximise customer engagement and drive revenue in these uncertain times, we outlined the campaign ideas which proved valuable for our clients back in July.

Best practice guide: Creating a business continuity plan

2020 didn’t exactly go to plan for a lot of businesses, but it did get us thinking. How do you prepare for the unexpected? Check out the helpful guide and see how you can integrate SMS for an even better business continuity plan.

What business practices are here to stay?

In many ways last year was a learning curve for businesses. There were some practices enabling companies to remain agile and effective, which it makes sense to continue with. See a quick rundown of our learnings and the things we think are worth maintaining moving forward.

How to successfully manage remote teams

Teamwork is as important as ever, but it’s also probably the hardest it’s ever been with remote working. Not having to sit in rush hour traffic or on the busy tube is great, but there are some challenges too. Here we delve into how to better manage your remote workforce. 

Well, we’re glad to see the end of 2020 and say hello to 2021. Hopefully, some of this content was useful to you. If you’ve got any ideas for topics you think we should cover, drop us a note at info@textmarketer.co.uk

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