Halloween & Bonfire Night – why this extended holiday is great for businesses

Grab your mask, sweetie bag, and pumpkin spiced latte, it’s our favourite scary time of the year again, Halloween! That’s right, Halloween has already crept up on us, and if we aren’t careful Bonfire Night will fly by as well.

Us brits may not celebrate Halloween in the same way as our overseas cousins in American, but the Halloween holidays are undoubtedly not to be missed by retailers across the UK. It is a great opportunity to start your sales early with the following months including Black Friday, Christmas and January sales.

Every year Halloween grows in popularity, with sales of sweets, scary outfits and probably bed sheets (they make great ghost outfits). So we wanted to help you get your juices flowing with some scarily good facts and ideas of how you could incorporate Halloween into your marketing plan.

If you store isn’t selling Halloween costumes, or directly promoting Halloween, it doesn’t mean you can’t jump on the proverbial “ghost ship” and make some sales out of it. A simple SMS to your customers prompting a Halloween sale could be enough.

“Don’t like dressing up for Halloween? Don’t worry, we have great outfits that you can wear all year round with a huge 30% off & next day delivery www.link.com”

And Halloween isn’t just for retailers, restaurants can use this holiday to their advantage as well. Why not send a text message to customers who don’t want their door constantly being knocked on and just want some peace and quiet over the Halloween period.

“Don’t be tricked this Halloween and have a nice quiet night at Ed’s Bistro instead. Book a table between the 29th and 31st and get a free dessert www.link.com”

Once Halloween is over and people have finally stopped dressing up as witches and ghouls, the next big sales opportunity is less than a week after, Bonfire Night! This can be used as an extension to your Halloween sale.

With millions of people throwing Bonfire parties, and in need of food, drink, warm clothes, and of course fireworks, the lead up to Bonfire Night is the perfect time to squeeze in a few extra sales.

Bonfire night 18 stats

Remember people need warm clothes when out watching the fireworks, and those who are hosting the event will need food and drinks. Two great reasons to send your customers an SMS prior to the event.

“Don’t freeze this Bonfire Night and wrap up warm with our big fluffy coats reduced by up to £50 www.link.com”

“Get you snacks and drinks ordered and delivered ready for Bonfire Night and save 20% on your total shopping www.link.com”

So make sure you have incorporated both Halloween and Bonfire Night into your marketing plan, and by sending customers an SMS message, you know that your message will be read.

Halloween & Bonfire infographic