What is your reach in Facebook?
Say you have a fanpage on Facebook and you post an interesting article or MEME and that post gets a reach of 1200 according to FB. You think thats pretty good. Then you submit another post and it generates a reach of 3200. You think to yourself, WOW, I AM doing good. But you are not doing as good as you should be.
The highest priority with my fanpage is to create posts that create engagement and spurs my fans to take action. When they take action in the form of liking the post, sharing the post or commenting on it it helps expand the reach of the post. Reach is the they key. However Facebook has changed their algorithm.
This from Facebook:
While the goal of News Feed is to show high quality posts to people, we wanted to better understand what high quality means. To do this we decided to develop a new algorithm to factor into News Feed. To develop it, we first surveyed thousands of people to understand what factors make posts from Pages high quality. Some of the questions we asked included:
- Is this timely and relevant content?
- Is this content from a source you would trust?
- Would you share it with friends or recommend it to others?
- Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
- Would you call this a low quality post or meme?
- Would you complain about seeing this content in your News Feed?
OK all of this seems good, but read more from Facebook:
We used the results of this survey to build a new machine learning system to detect content defined as high quality. The system uses over a thousand different factors, such as how frequently content from a certain Page is reported as low quality (e.g., hiding a Page post), how complete the Page profile is, and whether the fan base for a particular Page overlaps with the fan base of other known high quality Pages. Coming up with an algorithm to detect this is complex, and we will continue to refine it as we get more feedback.
So you see Facebook is actually controling how your fanpage perfoms and grows. Your reach is going to be what FB decides, not from your hard work and expense. They want you to advertise. They make money but they limit your ability to do the same.
When the Internet first started it was free and open to a wide range of ideas and opinons. Now establishment special interests are tying to put everyone onto a box and limit the social media users options for the benefit of a few "elites" The government is also trying to limit the Internet also because they think they know whats best for you.
There is a recent study that most successful people operate in large open networks where they are the link to people from different backgrounds. Read study here
Facebook for example limits you to a closed network of only your FB friends and then limits the posts they see from you. So your reach on Facebook is limited and less than the Internet as a whole.
So if you are looking for a social network that is free and open and will not limit your entreprenual spirit, then you need to take a serious look at Markethive. The ECO system for the Entrepreneur. Markethive will make you the key to connecting with the Internet and people like no other social network. Markethive will not limit you ever. It has all the tools you will need to make you entreprenual spirit soar to new heights.
Come visit and join us HERE