Cruise Club UK are an independent cruise travel agent with over 30 years of experience offering impartial expertise. Customers can find the best possible cruises at the best possible prices. From cultural cities of the Mediterranean, to the beautiful sandy white beaches of the Caribbean – they really do have it all when it comes to cruises.
We all know marketing can be tricky, how do you get your brand and message out there to the customers that matter?
They have been using SMS marketing and Text Marketer for several years now, sending out regular SMS campaigns to their customers. However recently they have been using our new SMS feature SMS Web Pages, and we got up with them to ask them a few questions…
What do you use SMS Web Pages for?
“To promote specific offers that are time sensitive and have a short shelf life and provide extra information to customers so that the lead quality is better when they contact the sales team.”
How did your SMS Web Pages campaign compare to a normal SMS campaign?
“Better conversion from the leads generated as customers had more info. Ie. Full range of dates and available airports etc. On a text you can be limited on the info you can include and customers can be turned off when it doesn’t meet there expectation.”
What were your main reasons for choosing an SMS Web Page campaign over a normal SMS campaign?
“To provide more info and a richer experience with images. Images can be great to tempt and tease customers in”
What were your results from your SMS Web Pages campaign? Click rate? Sales? Any Stats and figures you could share?
“We sent out an SMS Web Pages World Cup themed campaign recently, and got 21% click through rate and 28 bookings pretty much instantly! Which is amazing for holidays as they are not exactly a quick easy impulse purchase item.”
Would you recommend it to other businesses?
“Yes it’s amazing and works brilliant for us – but I wouldn’t recommend it to my competitors!”