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Social WiFi now in the largest shopping center in Central Europe

Manufaktura Shopping Center recently added Social WiFi’s services to its promotion and communication practices, thus transforming its existing WiFi infrastructure into a marketing analytics tool.

“We are planning to utilise the possibilities of Social WiFi to the maximum. Manufaktura is not only a shopping center, but also includes entertainment and cultural facilities. Smart WiFi will allow us to promote both our tenants and, what is equally important to us, Manufaktura and its events and attractions. Additionally, Social WiFi has been integrated with our TripAdvisor profile, making it easy for visitors to provide their opinions about our venue, which is Lodz’s tourist destination”, says Monika Długosz-Łempicka, Manufaktura’s Marketing Director.

Manufaktura at nighttime

How does it work? After entering the shopping center, the customer logs into the WiFi with either their email or social media account, while the service displays personalised content on the screen. After leaving the venue, the visitor can still be contacted thanks to Social WiFi’s messaging system, social media integrations, targeted mailings and remarketing ads resulting from cookies included as part of the login process.

Moreover, after the visitor leaves Manufaktura they will receive a request to click a smiley face that corresponds to their level of satisfaction. It is also possible to introduce a survey which will, for example, ask what new brands would the customers want to see in the centre. Gathering reviews and suggestions makes it possible to increase the quality of customer service and to better address the consumers’ needs.

Artur Racicki, Paul Webster and Karol Nowalski

“We are proud of working together with Manufaktura. It is a reference point for the Polish retail sector. From now on, Social WiFi will act as a new tool in the hands of Manufaktura’s marketing department, allowing it to effectively communicate the tenants’ offers to the customers and conduct sales campaigns targeted directly to them”, says Artur Racicki, CEO Social WiFi.

The post Social WiFi now in the largest shopping center in Central Europe appeared first on Social WiFi.

Paul Webster appointed new COO of Social WiFi

Paul Webster, who this year decided to move from Great Britain to Warsaw is convinced that it is Poland that will become a growth engine for the European economy. He himself decided to chase his goals in a dynamically developing company, Social WiFi, and mentions that moving to Poland is a fulfillment of a dream.

A growing economy, passionate, creative people and a job that brings satisfaction are just a few of the reasons behind Paul’s relocation to Poland. Thanks to rich professional experience and knowledge of business and management, he has found employment at Social WiFi, a Polish startup company.

Living and working here is a dream for me. Having visited numerous times in recent years and made many friends, I have seen a country full of opportunity and an economy that is growing with real momentum. In the coming years, I see Poland becoming a powerhouse of business growth in Europe, especially as large corporations start to consider relocation and expansion from other EU countries, says Paul Webster, the new COO at Social WiFi.

Paul has known and valued the company for some years, but it was accidental meeting with its CEO, Artur Racicki, that led to him joining upper management. In 2018 Social WiFi will be introducing several large products, and I am excited to collaborate with the team in order to expand operations around the world and build the strategic partnerships that will solidify our position in the industry, explains Paul.

At 21 he already assumed a managerial position at one of the largest banking institutions in Great Britain, the Nationwide Building Society. He then became a department manager at JP Morgan Chase & Co. before becoming a member of the founding team of a UK-based WiFi marketing firm in 2013.

Research conducted by Startup Poland shows that 28% of Polish startups employ foreigners, with faster business growth and greater opportunities for career progression cited as key reasons for foreigners making the move. Experts from countries such as the UK introduce know-how, foreign market insight, as well as valuable business contacts.

Social WiFi has been implemented on 30 markets worldwide; we work with numerous international companies and that is why we have decided to strengthen the team by hiring people with international experience within our sector. In 2004 I was the one emigrating to Great Britain to save money for my first startup. Before that, to make a living during my studies, I was working in different countries as a dishwasher, builder, plumber and a floor polisher – that’s why it brings me such joy to now hire foreign experts in Social WiFi, which is growing to become the leader in WiFi marketing – says Artur Racicki, Social WiFi CEO.

About Social WiFi: this innovative marketing analytics tool allows for customer identification and profiling, as well as further interaction through i.e. displaying real-time messages, sending emails or gathering opinions thanks to a review system. The platform allows the owners of retail and HoReCa venues to analyze experiences and conduct two-way communication in a way that makes their customers more eager to come back. Social WiFi is currently present on over 30 markets with more than 2,000,000 users.

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New year, new Social WiFi – changes to the login and email systems

To start 2018 on a highly positive note, we have implemented an entirely new look of our system after almost 2 months of testing; regarding both the login process and messages!

Our first radical change of layout happened 3 years ago. Since then, the stanards have been evolving constantly, resulting with our latest achievement. Thanks to an amazing collabboration between designers and UX experts, not only does the system look better than ever, but also its funcionality has been boosted.

User path is not the only part affected. Apart from the login process, welcome pages, campaigns and reviews, we have also refreshed the notification system for our Clients. It allows for an even more efficient management of smart WiFi.

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Social WiFi develops its systems with Startup Spark in Lodz Enterprise Zone

Social WiFi has been chosen for Startup Spark acceleration program in Lodz Enterprise Zone. Startup Spark connects startups with large enterprises, what lead us to a collaboration with Ericsson. The goal is to develop a smart WiFi system for sport venues – its first tests are being run on Legia Warszawa Stadium.

The solution is being prepared to satisfy the needs of both football clubs and its fans. Planned functionalities include game statistics for WiFi users, player rating system and a live betting system integrated with other platforms.

The first step was to adjust our systems to extreme stadium traffic that Ericsson’s networks support. The tests on Legia Stadium has already proven successful during a fully booked match between Legia and Górnik, two teams of the top Polish professional football league. Our next goal is an expansion of WiFi features that will increase its attractiveness for fans and introduce new monetization options for other stadium events. – says Karol Nowalski, project manager on behalf of Social WiFi.

Social WiFi signing the agreement with Lodz Enterprise Zone.
Lodz Enterprise Zone President Marek Michalik and Vicepresident Agnieszka Sygitowicz, Social WiFi CEO Artur Racicki and Project Manager Karol Nowalski

During the aforementioned match, some of the stadium funcionalities were already being utilized. Fans had an opportunity to log into the network through email or social media to access unlimited Internet, exclusive content and a dedicated discount code for Legia online store. The alternative option was to skip login and get 10 minutes of free Internet. Throughout the game, over 3,000 devices connected to the network.

Legia’s focus in on delivering the best possible fan experience during match days. Fast free WiFi, provided by Ericsson, lets us test and implement services that engage users, making their visit to our stadium more captivating. An additional value is a unique collaboration between Digital and IT teams of Legia, Ericsson, and Social WiFi. Such lineup enables us to share ideas and built the service with full understanding of what fans need. – comments Adam Piotrowicz, Digital Director of Legia Warszawa.

A wide shot of Legia Stadium

Ericsson in cooperation with Legia Warszawa and Lodz Enterprise Zone’s accelerator allowed Social WiFi to adjust the platform to serve fans present on the stadium.

We would like to implement the system in Lodz with collaboration with our football teams. We are going to do our best to help achieving this goal. – announces the Board of Lodz Enterprise Zone, President Marek Michalik and Vicepresident Agnieszka Sygitowicz.

Legia Stadium is an example of a tech-business partnership. We are continuing our collaboration with the club by offering their fans new innovative services – in the future, we are planning to exploit 5G capacities as well. – said Marcin Sugak, Director of Business Development in Ericsson.

The post Social WiFi develops its systems with Startup Spark in Lodz Enterprise Zone appeared first on Social WiFi.

Carrefour joins the ranks of Social WiFi’s Clients!

Carrefour is one of the largest and most recognizable large-area chain stores in the world. No wonder it decided to make their marketing easier by using Social WiFi. 😉

The company owns around 12 000 stores in over 30 countries, making it one of the largest players of its kind in the world. Poland currently has several versions of the company’s stores, from large-area ones situated near shopping malls, through franchises, to smaller local convenience stores.

Social WiFi largely simplifies conducting marketing operations. The moment a customer enters the store, he will receive a notification informing him of an available WiFi network. After connecting to it he is directed to the welcome page, which can be freely customized by the store’s managers.

In this particular case, pressing the “connect” button situated on it sends the user to Carrefour’s website, where he can find information about latest offers and promotions, as well as information about the shop’s mobile app. Its managers, on the other hand, can check the number of the users who logged in and displayed the website.

Social WiFi’s features do not stop here. Although the stores are currently only making use of the above functionalities, the service also allows for sending targeted mailings, customer analytics thanks to social media login, gathering opinions in form of star ratings and comments and more.

During the first phase of collaboration, Social WiFi appeared in over 100 locations in Poland. Currently we are planning to increase this amount more than twice.

Social WiFi – Several changes and new features

At Social WiFi, we constantly try new solutions in order to further develop our service and provide our Clients with the most comfortable and useful features. We also test the existing ones in order to adjust them to the users’ needs. Today we would like to present you several of our latest changes.

New rating icons – smileys instead of stars

Social WiFi gathered feedback from its customers regarding our rating system. This resulted in a small change. The stars that had been used until this moment were substituted by smileys corresponding to different levels of satisfaction. This turned out to increase the total number of ratings sent.

Expanded opinion gathering system

Our new system allows you to add customized questions to our star rating system. This allows the service’s managers to request feedback from their customers regarding a particular aspect of their service.

Setting up contests

From now on, creating contests is available for every Client of Social WiFi. Define questions, take bets, receive answers and reward the winners – it’s now possible for everyone.

Hourly scheduled content

The content of your welcome page can now be scheduled for specified hourly periods. This way you can determine the information your customers will see at every time of day and night.

Displaying image before login

Our new feature makes it possible to display an image that can be skipped after 5 seconds before the login screen. The user will then continue with the normal login process. The functionality will make it easier to promote new events or offers.

Social WiFi is a multipurpose service containing both analytical and marketing components, as well as the possibility to gather feedback from visitors and enter into a dialogue with them. The features offered by the service interact with each other, creating a comprehensive solution for all lines of business.

Social WiFi in municipal buses in Płock!

Since February 2nd the passengers of Płock’s city transport can use an open internet network free of charge. The hotspots have been enabled in 10 buses operating on the most frequently used lines. The internet can be utilized by the passengers using smartphones, tablets and laptops. Implementation of the WiFi network in municipal buses in Płock is a result of the partnership between Płock and Galeria Wisła Shopping Mall. It aims to increase the comfort of commuting for its inhabitants by providing them free access to wireless internet.

In order to accomplish this goal, the buses utilize technologies provided by Social WiFi, which delivered a specifically designed network infrastructure that becomes active the moment the engine starts running. The solution also allows both partners to communicate with the passengers through an elaborate system of messages and the ability to display multimedia content.

Social WiFi makes it possible to immediately display information about events in Galeria Wisła Shopping Mall, as well as timetable changes or current air quality in Płock.


“Using the free WiFi network is as simple as choosing the network called KM Płock from the available ones, accepting the terms and conditions and accessing the internet”, says Magdalena Michalska, Marketing Manager of Galeria Wisła Shopping Mall. “Płock, thanks to Galeria Wisła, is one of the first cities in Poland where municipal buses have been equipped in hotspots. So far, this has mostly been prevalent among large regional cities such as Warsaw, Łódź or Białystok. Each of our buses is clearly labeled, so that the passenger is informed about the availability of WiFi the moment they enter the vehicle.

SW Bus Final

“It makes communicating with the passengers much easier for us, simultaneously giving the the ability to use free internet, thus increasing their comfort. Thanks to the service we can also ask the passengers about their satisfaction from the municipal transport services or about any other matter”, says Janusz Majchrzak, CEO of Płock Municipal Communication.

“Płock becomes the first city in Poland to utilize smart WiFi in municipal transport, which makes us very excited. We continue to develop the services of WiFi marketing for public transportation”, adds Artur Racicki, CEO Social WiFi.


The service is currently available in 10 public transportation buses. The vehicles providing free WiFi have received special labels on their side windows and doors for passengers’ convenience. Service login occurs by using an e-mail or social media account, making it intuitive and only taking seconds.

The program of providing free hotspots in buses in Płock, sponsored by Galeria Wisła Shopping Mall, will last at least until January 31st, 2018.

Why do shopping malls and stores need heatmaps?

Shopping centres and store owners frequently struggle to realise what areas are the most attended by their customers. What is their usual path around the building? What aisles are visited most frequently? Knowing where your customers are and how they get there allows you to increase your marketing possibilities, driving your sales in return. The solution to this are heat maps, which allow you to create a visualization of your visitor’s movements based on their network-compatible devices.

What are the benefits of knowing where your customers are?

53% of customers are willing to share their location in order to receive more relevant advertisement (Forbes). This shows that people are eager to tell you where they are, as long as they benefit from it.

Analyzing your customer’s pathways will allow you to determine what stores are the most popular, where people spend the most time and where to situate your products in order to make them easily accessible for them.
Learning what areas are the most occupied allows you to delegate additional staff to them in order to provide better experience for your visitors, thus increasing the chance of them making a purchase.

Movement heatmaps also make it possible to locate the best places for trading posts and advertisements in a shopping centre. This allows you to choose a location which will attract the attention of the largest number of visitors, increasing footfall and thus helping to increase sales.

Heat maps have appeared on the market a while ago. They use various technologies, such as WiFi or mobile apps combined with beacons.

Beacons and WiFi – two ways to analyze location

Beacons are tools that utilize the Bluetooth Low Energy (BLE) in order to send or receive information from mobile devices. This way you can contact to your customers whenever they enter a particular department or even aisle in your store.
The solution is present in form of small coin cell powered appliance, doesn’t cost much and consumes very small amounts of energy, but requires a compatible mobile app for location services. At least a few Beacons need to work together in order to be used for this purpose. This technique is characterised by higher accuracy than the Wi-Fi alternative.

Another option is to utilize a Wi-Fi network. There are a couple of ways in which it might be used for location detection.
The first one is to use a pre-existing Wi-Fi infrastructure in connection with a mobile app on the user’s device in order to acquire his position in similar fashion to Beacons.
Another one requires specifically designed routers which are capable of receiving and analyzing the signal from Wi-Fi equipped appliances. Unlike all the other solutions, this one does not need an application to be installed on user’s smartphone.
Regardless of the option you choose, this technology might incur additional charges. If the shop’s or centre’s owner does not have a sufficient number of devices, or the routers are not equipped in proper signal analysis mechanisms, it will be necessary to spend additional means on infrastructure. Both solutions are also less accurate than Beacons, having error margin of a few metres.

However, this option can be nicely complemented by promoting the presence of your network. It creates additional value for your visitors and further boosts your sales – those customers who use digital devices while in a store convert at 20% higher rates compared to those who don’t (Deloitte), and making your WiFi available for free is a greatly incentivises them to go online.

Additionally, you can use a service such as Social WiFi in order to communicate with your customers by sending them coupons, information about latest promotions or products and allowing them to voice their opinions about your store, as well as allowing you to contact them even after they leave the venue.

The importance of heat maps and other location-based services grows along with the growing number of mobile users in shopping centers and stores. It becomes more and more necessary as smartphones start to account for a bulk of internet traffic, and customers become increasingly demanding regarding free and unlimited network access.

Louvre Hotels Group now working with Social WiFi!

Louvre Hotels is the international leader in hospitality industry, with over 1,180 hotels in 51 countries. It encompasses brands of various star rating, from 1 to 5: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip. In order to provide their guests with the best possible access to a wireless internet network, it decided to utilize the solution provided by Social WiFi.

Social WiFi has completed two stages of implementation in over 70% of Golden Tulip, Campanile and Première Classe hotels in Poland. The first one was to create a world-class internet infrastructure, which enables reliable access to the internet. The second stage was to implement a smart Wi-Fi marketing service. The venues are located in several large cities in Poland. The whole project was an enormous undertaking, which included installing several hundred access points and over 20 kilometers of wiring in order to allow the guests to use fast and stable internet network.

The moment a user logs into the network he is transferred to a welcome page, which displays predetermined content such as details about the hotel, discounts or newest deals. It can be freely changed from the service’s control panel, giving the managers a way to show any useful information to the users and encourage them to benefit from the offers.

Social WiFi system allows the managers to adjust their communication to the guests’ needs based on criteria such as age group, sex and the language they use. It grants them the ability to personalize offers that can be directly send to the WiFi users from the service’s mailing system. Additionally, email addresses can be used to direct the visitors to the hotel’s booking page in order to bypass OTAs, avoiding high commission costs and making it possible to propose them more lucrative offers.

Louvre Stats EN

Studies show that as much as 85% of travelers searches for places to eat, tourist destinations and other nearby attractions after they arrive on the spot (ThinkWithGoogle). The service allows to send them “welcome packs”, or set packets of information, directly to their email address immediately after they log in to the WiFi network.

Social WiFi also provides the possibility to gather feedback from the guests with a Mystery Shopper online system. After leaving any of the hotels, the visitors receive an email message asking them to rate their stay on a scale of 1 to 5 stars. They are also displayed a textbox in which they can describe their experiences in a more detailed manner. This function is very important, considering that 56% of people admit that their standards regarding customer service have increased during last year (Microsoft).

“Thanks to our cooperation with Social WiFi we have managed to modernize our internet infrastructure and provide our Guests with access to an even faster WiFi network. We also acquired new way to effectively communicate with them. We can now constantly inform them about promotions in singular hotels or entire chains, as well as quickly react to their ratings and comments. We highly value Social WiFi’s professionalism throughout our collaboration”, says Sebastien Denier, Vice-President Operations Central & Northern Europe.

How to boost your sales with WiFi?

Keeping your clients coming back is crucial for every business. Not only does it make your revenue more consistent, it also makes it higher – studies show that customer retention is not only several times cheaper than finding new ones, but also helps you to significantly increase your sales (Bain).

Providing personalized experience, interacting with the ones who already enjoy your services and responding to their feedback are some of the most important aspects of keeping them coming. Social WiFi allows you to do just that, by providing analytics components and communication tools that make it possible to reach out to your visitors and increase their satisfaction.

So how does one encourage them to return to the business?


  1. Offering free WiFi

Free WiFi in your venue is a perk by itself. Simply having network access available for your guests increases sales by an average of 2% in retail, and even more in hospitality sector, while creating another network for your employees can boost this number even further by giving them the technological advantage of using internet-compatible electronic devices (EarthLink). Regardless of which group do you provide network access to, your sales are very likely to increase.


  1. Communication is key

There is no better way to achieve the loyalty of your customers than by caring for their opinions and overall well-being. 51% of US shoppers remain loyal to brands that interact with them through their preferred communication channels (Accenture).

Social WiFi allows you to use all of the most popular social media channels and email services to directly engage in a dialogue with your visitors, providing them with most valuable information about offers and services. For example, you can invite your guests to your Facebook events, or send them emails with coupons to redeem during their next stay.


  1. Gather their feedback

In order to improve, it is crucial to know what your customers think about you and your services. Feedback gathering is frequently an issue, since establishing reliable results by traditional means takes plenty of time, effort and money. Instead, Social WiFi introduces the Mystery Shopper online function, which allows your patrons to rate their stay at your venue on a scale of 1 to 5 stars, or by sending you a text comment. This allows you to consistently learn about their expectations and do your best in order to keep them loyal.


  1. Personalizing experience

As much as 21% of shoppers is more likely to purchase again from a brand which does its best to personalize their digital experience (Episerver). This may include sending targeted messages, providing coupons or special offers based on their frequency of visits. Such actions are crucial to significantly increasing satisfaction, especially since in the modern world almost everyone carries an internet compatible smartphone on them at all times. Using them instead of typical plastic cards or paper forms makes it much more comfortable for the customer and creates a personal bond between him and the company, keeping him engaged with your business. Using technology for this purpose will also set you apart from your competitors, possibly attracting new people to you.

Thanks to Social WiFi, it is possible to send targeted messages based on your customer’s information. For example, you can create a campaign meant specifically for women in a certain age group, who have visited your venue at least four times within the last month.
Social WiFi covers those functions in order to not only maintain your marketing communication with your customers and monetize your gains, but also directly increase the revenue they bring to your venues and the amount of time they are willing to spend there.

3 most common complaints of hotel guests – WiFi, WiFi and WiFi

We all know that poorly functioning internet connection is much more irritating than the lack of it. We experience it quite frequently while staying in hotels.

Social WiFi has conducted serious research, with the aim of identifying the most commonly occurring problems with WiFi reported by hotel Guests. Turns out they are the following: “WiFi is not working”, “WiFi is breaking up” and “WiFi is slow”. What can we do to fix those problems?

1. WiFi is not working

Case 1 EN

Let’s start with the simplest one, which is WiFi simply refusing to work. Or its signal does not cover the area, which is pretty much the same thing. Usually, the problem is related to inadequate internet infrastructure, which uses too weak or outdated devices. This issue might also be caused by not enough access points, causing disappointingly bad signal strength in the hotel.

It might also be beneficial to have the entire technical documentation of the installation. This way the unfortunate network engineers won’t need to ask the same questions time and time again while conducting maintenance. A few pages of a document and the right man at the right place can truly work wonders.

The signal might also be distorted by other appliances that utilise radio waves. Even microwave ovens.

It’s also possible that it’s being blocked by concrete or metal walls. In this case, the hotel must either change the setup of it’s internet devices, or stop renting rooms in a basement.

A prime example of a well-done internet infrastructure can be seen in Social WiFi’s cooperation with Louvre Hotels Group. You can read more about it here: Social WiFi and Louvre Hotels

2. WiFi is too slow

Case 3 EN

Another problem that the users frequently complain about is the connection being too slow. It might be caused by inadequate internet speed from your ISP. According to our precise calculations (source: Google), it is advised to allow each Guest to utilise at least 120 kB/s of the transfer. However, we suggest setting up a bandwidth limitation, as well as blocking the downloading of large files and P2P (torrent) traffic. Unless, of course, you want your digital rights enforcement to come knocking.Which you don’t.

Slow connection might also be caused by having only one network for both you employees and your Guests. In this case, the solution is easy enough. Simply create another closed network specifically for your staff, so they can surf the internet and check Facebook on the job in peace.

In case regular internet fails, you can always try satellite or LTE internet. However, this might prove to be more unreliable.

3. WiFi is breaking up

Case 2 EN

Unless it’s caused by faulty infrastructure, WiFi breaking up might be a result of an issue with software or settings. Devices most commonly utilise one of two main frequencies, 2.4GHz or 5GHz. The first one is also used by home appliances (remember the microwave ovens?), increasing the chance of causing interference, especially in a hotel with multiple such devices. It can also be caused by obsolete firmware on the routers.

Why is good WiFi so important?

Most hotels utilise wireless access as a perk for their Guests, allowing them to connect to the internet. However, it does have a few other uses. For example, the Social WiFi service allows you to better get to know your visitors and conduct two-way communication with them, without any negative impact on the network’s speed or reliability. If you want to learn more about it, go ahead and read this article – Social WiFi’s implementation in Hotel Moran

How and why hotels should combat OTAs?

The main perk of OTAs is the ease with which they allow travelers to search for their place of stay based on price, quality or available commodities. The hotels that use them, however, pay a steep price. Not only are they forced to pay over a dozen percent of commission to the agencies, but also rarely receive the data used for booking, such as email addresses. What should one do in order to become significantly more independent from this kind of services?

One of the major problems with using OTAs is the fact that they do not provide email addresses of people who book the rooms. It hurts the hotels by making it virtually impossible for them to conduct direct marketing communication, which aims to encourage the Guests to come back and book a stay through its own booking engine, thus bypassing the OTA.

Of course, the addresses can be gathered physically, e.g. by using a form at the reception. It is, however, troublesome for both the staff and the visitors, thus making a bad impression. Writing the emails down might also result in spelling mistakes. Our studies show that an average hotel is able to properly identify only 15% of its Guests by email.

Utilizing Social WiFi allows to gather the addresses the moment the user connects to the WiFi network. Access to the internet is one of the most important conditions while booking a room (and bad connection can be extremely problematic), while as many as 50 to 90% of hotel Guests use WiFi during their stay. It can be expected that the effectiveness of email gathering will increase even by as much as several hundred percent.

The service also allows to better get to know the visitors by using social media login. This feature makes it possible to set target groups based on information such as age, sex, or the amount of visits that has occurred so far in the venue.

This sort of data enables the ability to send personalized offers that will encourage the Guests to come back and increase satisfaction their from the stay. This might be accomplished by using coupons, vouchers, or additional information about latest promotions.

For example, a hotel can offer a discount to a Spa salon located on the premise if the person books a room directly through the venue’s website. Not only does it build customer loyalty, but also allows to avoid the provision caused by OTA.

Other possibilities are to utilize internet services such as Google AdWords, or to optimize your website so that it appears as high as possible in the search results. This will greatly improve the number of people who reach the hotel’s website, resulting in more reservations. Remarketing codes of services such as Google or Facebook use cookies in order to make it possible to display the venue’s ads to the user even while he’s browsing other sites, thus encouraging him to revisit the page.

Finally, there is always the good old way of offering loyalty programs, for example in form of points that can only be acquired while using the hotel’s website. Afterwards, they might be exchanged for various benefits and commodities.

Regardless of which method is used, the hotel industry needs to attempt to minimize the number of reservations completed from OTAs if they want to avoid unnecessary costs. Current technology allows to promote the venues and encourage the Guests to come back in multiple ways that should not be neglected.

Hotel Europa now with Social WiFi!

One of the challenges that hotel managers face is identifying their Guests and providing them relevant information about their venue. Oftentimes the visitors would like to learn about nearby attractions and what the business has to offer, or simply to express their opinion regarding their stay. In order to make communication with them as easy as possible, the management of Hotel Europa decided to implement the solution provided by Social WiFi.

Hotel Europa is a luxury four-star venue located in Starachowice, nearby Świętokrzyskie Mountains. It is a perfect spot for nature lovers, with 154 modern, fully equipped rooms. The hotel also contains a restaurant, a pub, SPA saloon and sports objects such as swimming pool and gym. During the winter period, the Guests have the possibility to visit ski slopes situated in nearby towns, as well as other seasonal attractions.

In order to use the free internet network provided by Social WiFi, the users login in with their social media account or email address. The process only takes a few seconds, and needs to be completed only once – the service will remember the information during next visits.

After finalizing the login process they are direct to the welcome page, which contains content designated by the hotel’s managers. They can include details regarding lodging, discounts or new offers, giving the Guests access to information in a way that is quick and easy both for them and the staff.

Thanks to Social WiFi, the hotel’s personnel has the possibility to utilize data such as age, sex or language used in order to improve communication with their visitors. In order to accomplish this goal, the service contains mailing features that allow them to choose specific target groups and set up automated campaigns. This gives them the possibility to adjust the offer to particular needs and preferences, additionally increasing the comfort and opinion of their Guests.

Emails can also be sent immediately when the user logs into the service. Thanks to this feature he can receive information about the hotel’s offer or nearby attractions immediately following his arrival.

Another benefit of using Social WiFi is the ability to bypass OTAs such as Directing the Guests to your website allows to avoid additional costs and provisions related to reservations made through outside platforms. The hotel can offer their visitors additional benefits in return for direct bookings.

Social WiFi also makes it possible to gather opinions regarding the visits thanks to Mystery Shopper online system. After leaving the hotel, the Guests automatically receive a message encouraging them to rate their stay on a scale of 1 to 5 stars. Additionally, they receive the possibility to send the staff a text message, in which they can describe their experiences in more detail.

The data gathered by the service gives the hotel managers the possibility to directly address the opinions and prevent negative comments before they have the chance to appear. This significantly impacts the ability to conduct consistent communication and maintain good relations with the Guests.

The service is also integrated with TripAdvisor, allowing the visitors to quickly and seamlessly rate the venue. The opinions left by them improve positioning and scoring of the hotel in the platform’s search results. Two-way communication with the people who visited the premise allows for verification of the ratings and discouraging them from posting a negative opinion, should the need arise.

Thanks to Social WiFi, Hotel Europa has access to a new tool which improves its channels of communication with network users. It is the next step in increasing the standards of quality for both the users and the venue’s owners.

“Thanks to Social WiFi we can build strong relations with our Guests. We take their opinions regarding their stay under careful consideration, which helps us to increase the quality of service in our hotel. The “startpacks” that contain information about the hotel and nearby attractions also significantly simplify communication, since our Guests frequently ask us about these matters. Since we have started to utilize Social WiFi, we became capable of better addressing the needs of our quests”, adds Robert Wierucki, Director of Hotel Europa.

Madison Gallery now with Social WiFi!

It becomes increasingly important for shopping centers to communicate with their visitors and conduct information such as current offers, ongoing promotions and upcoming events. It is also necessary to gather opinions from their customers. In order to do so, the Madison Gallery decided to implement a solution which allows it to easily meet those demands. We are, of course, talking about Social WiFi.

The Madison Gallery is a shopping center located in Gdansk, housing over 100 shops, restaurants and service points. It also contains office spaces as well as doctor’s offices for the visitors.

How does Social WiFi work? It’s quite simple. The customer walks into the shopping mall, and – like many of us – logs into the WiFi network. The service allows him to connect to the internet for free. It is only required to log in with a social media account or an email address.

Additionally, right after they connect they will be redirected to a welcome page, which can include any sort of content set by the managers, ranging from announcements to videos. In this case, the Madison Gallery’s June splash page features latest offers from their renters as well as a weekend promotion in form of free styling consultations.

That’s not all when it comes to the features. The service also allows the managers to better get to know their visitors by gathering information such as age, sex and language used. They can be grouped into statistics and databases that will allow marketers to send out targeted mailing campaigns. This will increase the chance that the receiver will be interested by the message’s content, thus impacting the open and click-through rate.

Another part are welcome packs, or emails that are immediately received by the user after he logs into the network. In case of the Madison Gallery, they inform about renters’ offers and the possibility to acquire a loyalty card, which enables multiple discounts in the center.

A crucial component to the service is the ability to gather opinions of the users thanks to the Mystery Shopper Online system. After a visit in the Madison Gallery, the client will receive an email asking him to rate his stay on a scale of 1 to 5 and include his own review. Thanks to gathering the data about the experiences of the visitors, the gallery is able to consistently increase its standards of service and adapt to the customers’ needs.

Communication provided by Social WiFi is not one-sided. After leaving their opinion, the managers of the service are able to directly answer the comments (especially the negative ones) in order to quickly react and prevent them from appearing on the public internet.
The system is complemented by integration with TripAdvisor Review Express, which helps to increase the number of ratings, and therefore positioning and scoring of the venue. It further increases the ability to conduct a dialogue between the Madison Gallery and its customers, helping to build loyalty and enriching the experiences from their visit.

Social WiFi not only allows for elaborate analytics and marketing possibilities, but also works for the benefit of both the clients as well as the renters and owners of the Madison Gallery. The service’s possibilities allow for the most effective communication available on the market.

★Social WiFi – Several changes and new features★

At Social WiFi, we constantly try new solutions in order to further develop our service and provide our Clients with the most comfortable and useful features. We also test the existing ones in order to adjust them to the users’ needs. Today we would like to present you several of our latest changes.

New rating icons – smileys instead of stars

Social WiFi gathered feedback from its customers regarding our rating system. This resulted in a small change. The stars that had been used until this moment were substituted by smileys corresponding to different levels of satisfaction. This turned out to increase the total number of ratings sent.

Expanded opinion gathering system

Our new system allows you to add customized questions to our star rating system. This allows the service’s managers to request feedback from their customers regarding a particular aspect of their service.

Setting up contests

From now on, creating contests is available for every Client of Social WiFi. Define questions, take bets, receive answers and reward the winners – it’s now possible for everyone.

Hourly scheduled content

The content of your welcome page can now be scheduled for specified hourly periods. This way you can determine the information your customers will see at every time of day and night.

Displaying image before login

Our new feature makes it possible to display an image that can be skipped after 5 seconds before the login screen. The user will then continue with the normal login process. The functionality will make it easier to promote new events or offers.

Social WiFi is a multipurpose service containing both analytical and marketing components, as well as the possibility to gather feedback from visitors and enter into a dialogue with them. The features offered by the service interact with each other, creating a comprehensive solution for all lines of business.

Q Hotel chain now collaborating with Social WiFi!

Meeting the expectations of your Guests is not an easy task, especially if they were high to begin with. It takes personalized approach to each visitor and excellent communication between the Guests and staff. In order to make sure that each person leaves the hotel satisfied, the Q Hotel chain decided to utilize the service provided by Social WiFi.

Q Hotel is a chain with venues is multiple locations in Poland, including Wroclaw, Krakow, Gdansk and Katowice. Suitable both for private and business Guests, the group provides modern interior design, high quality equipment and a broad range of services.

Using the free network provided by Social WiFi requires the users to log in with their email address or social media account. It only takes several seconds, and the service will automatically remember the Guest on his next visit.

After the login process he will be redirected to the welcome page, on which the hotel’s managers can display any sort of content. For example, they might include information about the venue, its offer or available discounts. This way the visitors have easy access to all the information they might be interested in.

Social WiFi allows the hotel to utilize data such as age, sex or language used, helping to improve communication with the Guests. In order to achieve this, the service provides mailing functions that make it possible to adjust their content to particular target groups and automatically send them. Customizing the information to the people’s needs and preferences increases the chance that they will be interested with the materials they receive.

It is also possible to send messages immediately after the Guest logs into the WiFi network. This way he will receive the most important information about the hotel’s offer or nearby attractions right after he arrives.

Additionally, the service allows for gathering feedback from the visitors thanks to our Mystery Shopper Online system. After leaving the hotel, the Guests will receive an automated email asking them to rate the venue on a scale of 1 to 5 stars. It can easily be integrated with TripAdvisor, making it possible for the visitors to quickly and easily post their opinion on the portal. The more reviews are being added, the more improved the hotel’s scoring and positioning on the platform will be.

The TripAdvisor message only arrives several days after they leave the venue, as opposed to the internal rating system. Thanks to this information, the managers are able to directly answer the opinions beforehand and prevent the negative ones from being posted publicly. Taking the Guests’ perspective into consideration is one of the simplest ways to increase their satisfaction and maintain their loyalty.

Social WiFi allows to further raise the standards of service and positively impacts customer communication, creating the possibility to provide the guests with the most important information regarding their stay in the hotel.

“The Guests praise the functionality of “startpacks” that contain most crucial information about the hotel, allowing them to have it available at all times. Social WiFi’s communication is also geared towards international Guests who speak English. What attracts particular attention is the information displayed on the welcome page, which can include details about current promotions or events. It’s a very effective channel of communication, since we learned from experience that most of our visitors connect with the WiFi. Moreover, it is integrated with our Facebook fanpage, encouraging them to like us and keep in touch with us. Since we’ve been using Social WiFi we can better communicate with our patrons, while the opinions they leave allow us to consistently improve our services”, says Katarzyna Hop, Marketing Specialist of Q Hotel.

Bitcoin Break $3,000 Do Not Miss This

The price of bitcoin topped $3,000 for the first time in history today, according to the CoinDesk Bitcoin Price Index (BPI).

If you want to double your bitcoin every 40-50 days then we have a platform for you that you do not want to miss. [Ckick Here] or copy and paste in your browser

After spending much of the last week seeking direction in the $2,700 to $2,900-range, the average price of bitcoin across major international exchanges edged up over this threshold finally at roughly 17:00 UTC.

The new record comes at a time when alternative digital assets are seeing robust inflows, with ethereum’s ether token setting a new all-time high of more than $300 today as well.

Indeed, analysts spoke to the ongoing broadening of the cryptocurrency market as a tide that is benefitting bitcoin.

“The inflows into ‘alts’ are greater than those into bitcoin. In other words, bitcoin is growing at a very nice pace, but non-bitcoin cryptocurrencies are growing even faster,” cryptocurrency hedge fund manager Tim Enneking told CoinDesk.

Jehan Chu, managing partner at cryptocurrency fund Jen Advisors, agreed, noting that bitcoin is likely benefitting from new investor interest and the surging interest of “cryptos like ether”.

Still, Arthur Hayes, founder of Hong Kong-based digital currency exchange BitMEX, stated that bitcoin is still the “most talked-about cryptocurrency”, even as returns become more substantial in other areas of the market.

Hayes told CoinDesk:

“As investors marvel at bitcoin’s historical returns and the returns of altcoins, their natural first purchase is bitcoin. Bitcoin has under performed other coins this year, it is now playing catchup.”

Investor Sean Walsh largely agreed, pointing to bitcoin’s growing price as a sign of its place in the market as the first stop on a road to other assets.

“Bitcoin still seems like the dominant gateway to [alternative digital assets]. So, many first purchase bitcoin in order to then trade their bitcoin for altcoins,” he noted.

The development coincides with signs that the cryptocurrency market is maturing to support new inflows and increasing interest.

As noted by CoinDesk research analyst Alex Sunnarborg today, the cryptocurrency exchange market has never been more globally diverse or buoyed by such an array of possible inflows.

Such tailwinds have combined in recent weeks to bring new investor attention to bitcoin, with expectations for bitcoin’s growth becoming more and more exuberant. Danish investment firm Saxo Bank went so far as to publish a forecasting report in which it placed the possible value of bitcoin at $100,000 in the next 10 years.

Chris Corey

CMO Markethive Inc

Charts on mobile device via Shutterstock



America’s Cup 2017: Great Britain eliminated by New Zealand

Ben Ainslie's Great Britain are out of the America's Cup after New Zealand earned a 5-2 semi-final win.

americas cup 2017

Leading 3-1 overnight in the best-of-nine contest, New Zealand won the first of Thursday's three scheduled races to take them to the brink.

And although Britain won the next race, New Zealand took the third.

"Three and a half years ago a few of us were sitting around a table in London – what we have we have achieved is incredible," said Ainslie.

"I was really proud of the way the team sailed today. We will be back next time and we will be stronger."

It was a victory to savour for New Zealand after their catamaran capsized during racing in high winds on Tuesday.

After Wednesday's races were postponed because of high winds, New Zealand made a strong comeback to go 4-1 up on Thursday.

Great Britain had a 26-second lead at the first mark before their opponents came back to secure a 31-second victory.

Britain managed to hang on with a near-perfect win in the next race after getting off to a strong start and, this time, maintaining their lead and matching their opponents for speed.

However, New Zealand's class shone through as they put Tuesday's troubles behind them.

"We struggled coming into this with a lack of speed but everyone has dug so deep to get us more competitive," added Ainslie.

The Kiwis will take on Sweden or Japan in the play-off final. Sweden need just one more win after a dramatic comeback.

They trailed Japan 3-1 at the start of the day but won all three races on Thursday to take a 4-3 lead.

Analysis – 'Hugs, tears and cheers'

BBC Sport's Tony Husband in Bermuda:

There were hugs, tears and cheers as Great Britain sailed back into the dockyard for the final time. They were facing up to the realisation that this 21st British challenge for the 'Auld Mug' had gone the same way as the others.

Britain's wait to bring sport's oldest trophy home goes on for at least another two years. Amid the despondency, there was a positive message from Ben Ainslie.

The man on whom so much rested certainly isn't the type to hide. He strode up to BBC Sport to give his first interview, despite the obvious pain that this deeply personal challenge had failed only minutes before.

"We will be back," was the emphatic message. In reality, he had probably known this moment was coming for a while.

Since the high of winning the World Series pre-qualifying event, it's been evident that the British bid was behind its rivals. Boat speed and control was often cited as an issue; practice races hadn't been encouraging.

They were also inconsistent throughout this regatta. Ainslie had proved almost unbeatable in the starts, but too often their rivals would reel them in.

The Kiwis are the strongest challenger, and despite dropping one race to Great Britain on Thursday, they showed no outward scars after Tuesday's dramatic capsize.

The inquest will be thorough and probably painful for Britain, but Ainslie seems far from done with the America's Cup.

What happens next?

Holders Oracle Team USA await the winners of the challenger final in the America's Cup.

The first to seven points wins the America's Cup, or the Auld Mug as the trophy is known, with a possible 13 races to be sailed on 17-18 and 24-27 June.

The America's Cup, the oldest competition in international sport, was first raced in 1851 around the Isle of Wight and has only been won by four nations.

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Stephen Hodgkiss
Chief Engineer at MarketHive


Cryptocurrency Investment Manager Seeks $400 Million for New Fund

Cryptocurrency investment manager Tim Enneking is seeking to raise as much as $400m for a new fund.

cryptocurrency new fund for investment

New filings from the US Securities and Exchange Commission reveal that Enneking is launching the "Crypto Asset Fund", registered in the state of Delaware. CNBC first reported the news. According to that filing, no equity sales in the fund have been made. The minimum amount required by outside investors to gain a stake is $5,000, the filing notes.

Enneking told CNBC that the fund will be aimed at investing in a broader subset of digital currencies and blockchain assets. He also said that, as it stands, he has been fielding interest from institutional investors looking to gain a stake in the market.

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Stephen Hodgkiss
Chief Engineer at MarketHive


EU Commits 5 Million to Fund Blockchain Surveillance Research

A group of government agencies, law enforcement groups and academic researchers are partnering on a new digital currency surveillance project.

EU Titanium Project

Backed by €5m in funding from the European Union, the initiative, dubbed “Tools for the Investigation of Transactions in Underground Markets”, or TITANIUM, will be conducted over the next three years.

Participants include Interpol, Interior Ministries from Spain and Austria, Finland’s National Bureau of Investigation, and University College London, among others.

In statements, the project’s backers cited a recent wave of ransomware attacks around the globe, pointing to the event as a justification for beefing up the ability to track cryptocurrency payments.

At the same time, those involved pledged not to violate user privacy rights.

“The consortium will analyse legal and ethical requirements and define guidelines for storing and processing data, information, and knowledge involved in criminal investigations without compromising citizen privacy,” said Ross King, senior scientist for the AIT Austrian Institute of Technology GmbH, one of the research institutions taking part.

That the EU would take this approach – let alone fund one – is perhaps unsurprising, given past efforts and statements from leaders and officials of the economic bloc.

The EU’s executive branch, the European Council, began pushing aggressively for greater oversight of digital currency users in early 2016, with the European Parliament following suit earlier this year.

According to a press release published by the Austrian Institute of Technology (AIT), the European Union funded a three-year project investigating the criminal use of virtual currencies and the darknet. Fifteen members from seven European countries are participating in the project. The solutions developed in the research are intended to prevent criminals and attackers from using the blockchain technology for criminal purposes while at the same time preserving the privacy rights of legitimate users.

Blockchain technology makes it possible to organize records in a distributed network without central control and thus presents new challenges for investigating authorities, the press release says. The best-known application of the blockchain technology is Bitcoin, a cryptocurrency currently on its all-time high at almost $2,500, which offers legal use, however, the virtual currency could be also used for criminal purposes. The press release stated that BTC’s illicit use most happens on the dark side of the internet, for example on darknet marketplaces or hacking forums. Since the dark web could not be accessed or crawled via common search engines, such as Google, and provides more anonymity to its users than the clearnet (the normal part of the internet everybody knows), criminals often take advantage of these perks and decide to conduct their illegal activities on the darknet. The press release emphasized that the WannaCry attackers, who locked computers in approximately 150 countries on May 12, 2017, also demanded the payment of the ransom in bitcoins.

The aim of the TITANIUM (Tools for the Investigation of Transactions in Underground Markets) project is the development of technical solutions for investigating and combating criminal and terrorist acts on the internet, which are carried out with the help of virtual currencies and underground marketplaces. The three-year project, worth a total of EUR 5 million, is funded by the European Union.

The tools developed and implemented by the partnership (including four law enforcement agencies and INTERPOL) are intended to support the forensic analysis of criminal transactions, identify anomalies in their application and identify money laundering techniques. In addition, the researchers will carry out training courses in order to “anchor” the corresponding know-how and knowledge to the law enforcement authorities of the EU helping officers in preventing and prosecuting cybercrime more efficiently. Furthermore, the tools and services developed in the project are to be tested and validated on site by the law enforcement authorities in order to check the project results for their success and effectiveness.

“Criminal and terrorist activities related to virtual currencies and dark net markets are developing rapidly and vary widely with regard to technical maturity, resilience and targeted goals,” Project Coordinator Ross King, Senior Scientist at the Austrian Institute of Technology (AIT), said in a statement.

In order to counteract these activities, according to Dr. King, the development of efficient and effective forensics tools is a must, which can use different types of data from different sources, including virtual currencies, online forums, peer-to-peer networks on darknet marketplaces, and on electronic equipment, which law enforcement authorities seized from the suspects. Dr King emphasized that the development of the tools within the framework of the TITANIUM project is an important focus on the protection of the personality and fundamental rights of the users.

“The partnership will analyze the legal and ethical requirements and develop guidelines for the storage and processing of data, information, and findings from criminal investigations without affecting the privacy of citizens, Dr King said.

In addition to the AIT Austrian Institute of Technology, the following partners are part of the TITANIUM consortium: the Federal Criminal Police Office from Germany (BKA), Coblue Cybersecurity from the Netherlands, Countercraft SL from Spain, Dence GmbH from Germany, University of Innsbruck from Austria, INTERPOL (International Criminal Police Organization), Karlsruhe Institute of Technology from Germany, Federal Ministry of the Interior of Austria, Ministry of Interior of Spain, National Bureau of Investigation from Finland, TNO from the Netherlands, Trilateral Research Ltd. from the United Kingdom, University College London from the United Kingdom, VICOMTECH-IK4 from Spain.

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Stephen Hodgkiss
Chief Engineer at MarketHive