Category Archives: SMS Marketing

World Cup Free SMS Sale!!

The football World Cup frenzy is upon us and the excitement levels are at full whack… Players, wannabe players, managers, wannabe managers, kids, men, women, anyone and everyone is excited to see how their country’s tournament plays out – none more so than the businesses and marketeers…

Any massive global sporting event is a business money making dream, and the World Cup is no different. Spirits and moods are high, drinks and good times roll, especially if the sun decides to put his hat on!

Now and during the whole World Cup, is a great time to start sending out those mobile marketing messages… And with that in mind we thought we would run a little fun offer and join in on all the World Cup fun!

So the offer goes a little something like this…

As long as England are still in the World Cup, we will give you an extra 10% free SMS credits on any purchase over 1,000 credits. The offer starts on the 14th June 2018 and ends when England are either knocked out, or win the World Cup – we all know which we would rather!!

The more credits you buy, the more free credits you will get. Unfortunately England don’t have a great track record in these sorts of competitions, so you better be quick as the offer could end rather quickly!!

To claim, forward your invoice to [email protected] with the header ENGLAND – the offer CANNOT be used with any existing offer or discount, but it can be used multiple times during the period.

Mobile marketing helps Dynamic Supplements achieve a record day

Dynamic Supplements are an online sports nutrition retailer supplying thousands of people across the whole of the UK. They are dedicated to supplying their customers with the right supplements and nutrition to suit individual needs.

Dynamic Supplements have only recently started using mobile marketing to communicate with their customers, and only a couple of days after one of their campaigns, we got a message from them thanking us for a great system and helping them achieve a record day.

Of course, we got straight back in contact with them and managed to grab a couple of minutes and have a chat about their experience with mobile marketing.

What do you use mobile marketing for?
“A more personal and speedy interaction with our customers. We do the majority of customer service through their mobile phones as we get instant responses therefore it was the next logical step to move into mobile marketing.”

What were your results? Did it go well? Have you got any stats you could share with us? 
“We’ve done a few campaigns using Text Marketer so far and after every send we always see an immediate up-turn in sales. Our latest campaign coincided with our strongest sales day ever, and we can only assume our SMS campaign had a huge part to play in this – thanks”

Were you pleased/impressed with your results? Would you recommend it?
“We’ve been hugely impressed, we had good faith that it would work as we know our customers interact via mobile happily and we’re glad to say we’ve been proved right so far! We would recommend mobile marketing to any business – but don’t become spammy!”

How did it compare to other marketing channels you use?
“We’ve used it mainly for promotional activity thus far whereas other channels we use more widely – we’re planning on doing some more informational campaigns in the future via SMS which we are really looking forward to as we know the engagement levels will be high.”

 

We would like to thank Dynamic Supplements for their time and if you want to be like Dynamic Supplements and hit your sales records, why not sign up with a free account and start messaging your customer today.

 

Example marketing text messages for takeaways and restaurants

Your chefs may be superstar cooks like Gordon Ramsay or Jamie Oliver, but if you can’t get people into your restaurant, how will you be able to treat them to your world-famous chilli crab curry.

To be able to get people to come to your restaurant or order from your takeaway, you need to be able to do 2 things;

1. Communicate with them
2. Persuade to them that coming to you or ordering from you, is the best option for them

The first one is easy, just send them a simple text message. With 98% of all text messages being opened and 90% being read within 3 minutes, SMS is the perfect marketing channel to communicate with customers, knowing that your message will be read almost instantly.

Being a restaurant or takeaway, knowing that your message will be read as soon as it is sent is vital. If your message is not read, even just a couple of hours after it was sent, then the message is void and a waste of time and money, because your customers may have already eaten, or already decided what to eat.

Below we have added a whole bunch of example marketing text messages for takeaways and restaurants. Feel free to copy or adapt any of these to suit your needs. They are all 160 characters or less, so will only cost you 1 credit to send.

Remember to put your specific opt-out code at the end of each marketing message, by clicking the ‘Stop’ button, so customers can opt out if they don’t want to receive your messages anymore.

Sales and Marketing

25% off on delivery & collection orders this weekend when you spend £15 or more at FastPizza www.link.com

Don’t feel like cooking tonight? Then let us do the cooking and enjoy a night out – we will even wash the dishes! Book a table now www.link.com

SUPER FRIDAY DEAL!! 50% off all orders this Friday when you spend £25 or more at YummyPizzas www.link.com

Burns Night Special – Get 20% off when you book a table on Burns Night and we will also throw in a free glass of wine. Book now at www.link.com

Hungry? Then why don’t you treat yourself tonight to one of our delicious takeaways – order now www.link.com

FREE DESERT OR STARTER! Get a free desert or starter this weekend when you dine with us. Just pop in or book a table. www.link.com We also deliver.

Come and join us tonight for our Fun Friday weekly event. Drinks, karaoke, 2 for 1 on all meals. What more do you want. Book now www.link.com

3 COURSE MEAL FOR £10. Choose from wide range of starters, mains, & deserts. FREE drink with all KIDS MEALS. Book now www.link.com or call us on 01234567890

Order any curry from our main list this weekend and get 2 free vegetable samosas. To view our menu, go here www.link.com/menu or

Treat yourself! Sometimes you need treat and you deserve a nice one… check out our brand-new menu and book a table or order a takeaway tonight www.link.com

Delivery and Notifications

Thank you for placing your order with Peking Duck. Your order will be ready for collection in 30 minutes.

Your order has now been cancelled and we have refunded you. If you have any questions, please call us on 01234567890.

Good news! Your takeaway is on its way… We hope you enjoy it and look forward to hearing from you again soon

Thank you for ordering; 2 large pizzas, 1 litre bottle of Coca Cola, 6 chicken wings. These are now in the oven and will be with you in 45 minutes.

Order update – your order 134824 has now been cancelled. To order something else visit www.link.com

Don’t forget your table is booked tonight for 6.50pm for 6 people. Feel free to come a bit earlier and grab a drink at our cocktail bar. See you tonight. Royal Restaurant.

You have booked a table at Royal Restaurant, on Friday 11th May at 8.00pm. To cancel please call us on 01234567890 or email us at [email protected]

Thank you for your booking on the Friday 24th May at 8pm for 5 guests – please let us know if you would like to change your booking on 01234567890

Your food from Delicious Foods is ready for collection. Thanks for ordering with us.

We are really busy at the moment and your order will take 60-90 minutes. If you can’t wait that long, call us and cancel in the next 10 minutes 01234567890

Personalised Messages

We like your style Chloe. Your 3 large pizzas, garlic bread, chicken wings, and 1 litre Pepsi are being prepared. To view your order visit www.link.com

Hi John, we haven’t seen you for so long. We hope we haven’t lost you, so here, have 40% off your next order. Hope to see you soon www.link.com

Got those Monday blues Vic? Why not order a healthy meal from Healthy Foods. Tasty, low-cost, and delivered to your door in 30 minutes. Order now www.link.com

Hi Hannah, your table has been booked for Simon’s birthday party at the 2nd June at 12.30pm. We have laid out 12 spaces but can add more if required.

Hey Steven, we have got a great new menu for you to try! Take a sneaky peak here and book your table today www.link.com

Peter you are a star, I hope you know that. And because you are such a star have a free large pizza on us when you order another large pizza www.link.com

Bernard, you bought a large pepperoni pizza last week and thought we would offer you the same order again but with 20% off. Interested? www.link.com

Happy Birthday Sophie! Whoop Whoop! Your present from us, is a free desert and 25% off the whole bill. To book a table please call us on 01234567890.

Hey Bill, fancy a treat? Well why not enjoy the football tonight with a takeaway – order now www.link.com

Poppy your birthday is coming up, so why not book a table at your favourite restaurant and get a free desert for all guest. Call us and book on 0123456890

Win the World Cup with SMS

England are going to win the World Cup . . . Well we probably won’t – but it’s nice to dream!

With the World Cup coming up, now is the perfect time to do some World Cup related marketing. During a major event, be it the World Cup, Olympics, or Wimbledon, people always get involved in competitions and other related events, it is the perfect time to engage with your customers.

SMS can play a huge roll in engaging with customers and increasing your sales at the same time. With 90% of all messages being read within 3 minutes, there is no better marketing channel to communicate with customers instantly.

Below we have added a couple of things that you could do during the World Cup to increase your sales and brand awareness – and also have a little bit fun with your customers.

Send a special offer when England win
England win a game, people are happy, meaning people will more than likely make an impulse purchase. Sending your customers a special offer by SMS just after England win a game at the World Cup, is the perfect way to get some sales.

“ENGLAND WIN – We are so happy England have won a game we are giving you 30% off your next purchase. Visit www.link.com and fill up your basket today!”

Get customers to text you
Use SMS to create a competition and collect mobile numbers at the same time. You could get people to text WINNER followed by the country they think will win the world cup. Then at the end of the World Cup, out of those who chose correctly, select a winner.

You could then send an auto reply with a special offer in and ask customer to opt in to your marketing messages to receive more special offers.

“As a thank you for entering our competition use code WC20 to get 20% off your next purchase. To continue getting our marketing messages, reply YES to 88802”

This would mean you not only get people interacting with your business, you would get some customers purchasing from you and even some people opting in to your future marketing messages – a win, win, win.

The exact same process could be done for the top scorers or player of the tournament – or when England will be knocked out of the World Cup

Run a World Cup sale
The simplest way to integrate the World Cup into your marketing plan is to run a sale during the World Cup.

win the world cup with SMS 2

A few different ways you could incorporate England and the World Cup into your sales:
– Increase sale by 5% every time England win a game
– The day England are playing increase your sale by 10%
– If England win the world cup increase your sale by 20% for a few days
– Every goal England score you add a prize into a bundle that people could win at the end of the tournament

Send SMS marketing messages before the big games
Specifically for takeaways, send an SMS message out a couple of hours before each England game. You know that thousands of people will be watching it and more than likely want to have a few snacks and things to eat, so this is the perfect time to get those orders in prior to the game.

 

These are just a few ideas that you could use during the 2018 World Cup. If you want to discuss any SMS ideas with us, please don’t hesitate to give us a call and we would be more than happy to help you with your World Cup relates SMS campaigns.

Restaurant and takeaway dos and don’ts of text marketing

The difference between a great text message and a bad one can boil down to just a few things. Take these two messages for example. At first glance they both look like a good marketing message, but one will get a great return, whilst the other message will get nothing.

The message on the left is a great example of an SMS message. It covers all the major areas that a successful text message needs and offers a great deal.

– Tells you who it’s from, both in the sender ID and within the message itself.
– It clearly explains to you how you can order, either by phone, or online via the link they have provided.
– An opt out option has been added at the end of the message.
– It was also sent at a suitable day and time, Friday at 5.50pm.

The message on the right is not as good. It misses almost everything that is required for a successfully SMS campaign.

– It does not tell you who it is from. The sender ID is a free mobile number that does not allow calls, and there is also no mention of the business within the message either.
– There are grammar and punctuation errors.
– No way of ordering the food.
– No opt out included.
– And finally, it was sent at a bad time, Sunday at 8.30 pm, which is more than likely after people have already eaten.

So, before you send your SMS campaign, have a read of the dos and don’ts list below. SMS can be a very powerful tool, so don’t fall at the first hurdle.

Restaurant & Takeaway SMS Marketing Dos

 
Do schedule –  Don’t miss out by forgetting to send a text message. Schedule your sends the week before, so you don’t have to worry about it and you can keep your mind on cooking great food and giving first class customer service.

Do include a call to action – Ensure that you include either a website or a phone number. Ensure that the recipient can actually make contact with, either by calling or going online to book a table or order some food.

Do say who you are – Saying you have a great offer on Indian food, and not telling customers who it is from is a bad for two reasons. Not only will your message get ignored, but you might trigger people into wanting Indian food, then going to one of your competitors.

Do send delivery notifications – Send your customers a confirmation message of their table booking, or a messaging telling them how long it will be before their food is delivered.

Do reward your loyal customers – Send personalised messages to those customers who always buy from you. Keep your loyal customers happy as these are your most profitable.

Do let people sign up – Grow your mobile numbers organically by allowing people to sign up to your SMS loyalty programme. You could offer them a discount if they sign up.

Do think about the timing of your message – Sending a text message out after people have eaten will get you a 0% chance of people ordering from you. Check the best times to send here.

Do check and test – Including an old offer, a wrong date, or a message with spelling mistakes in doesn’t look great on your business. Before sending it to your customers, test the message and send it to a couple of your colleagues.

Do allow customers to text you – Allow people to text you to book a table or order some food. It could be as simple as “Text TABLE along with your time and number of people to book a table with us”

Do use SMS Web Pages – Our new feature allows you to send a text message and include a link to a bespoke web page that you can include images of your food on. Nothing makes your mouth water than seeing food.

Food industry dos

 

Restaurant & Takeaway SMS Marketing Don’ts

 
Don’t pester – Don’t harass your customers by sending them multiple messages every week. This will easily put off even your most loyal customers.

Don’t offer false hope – Ensure that you don’t offer something you can’t back up. Sending a text message out telling customers that you have available tables tonight, but when they come to book everything is taken, won’t leave them feeling happy with your business and will just book a table with one of you customers.

Don’t send to unsubscribed customers – If someone has unsubscribed from your messages, don’t continue messaging them. They obviously don’t want your service, they will get annoyed with you. And what is worst, it is illegal, and you could be hit with a huge fine. (I am pretty sure you can’t do this in our system – We should mention the system takes unsubscribed numbers from groups)

Don’t use slang – Yes, it is a text message, but there is no need to use slang. It’s not the year 2000 anymore. People expect more from businesses, and using slang makes you look lazy.

Don’t send without permission – Make sure you have the customer permission to send them marketing messages. Read more about GDPR

Don’t forget your opt-out – Make sure you give your customers an option to opt-out or your marketing message. If you don’t, you could be fined.

Don’t overload the text message – SMS is perfect because it’s short, to the point, and fast. So just keep it that way. Rarely do you need to go over 2 messages.

Don’t just use the same offer – Millions of restaurants and takeaways are messaging people telling how much they can get for their money. Try varying up your message, include competitions, different offers, and something unique every now and again.

Food industry donts

The best time to send marketing text messages for restaurants and takeaways

Timing is one of the most important factors when it comes to sending any form or marketing message, if not the most important.

Let’s say you were to send a marketing message to your customers at 4.30am. Will you not only get no responses, you will more than likely annoy some of these customers. You will be wasting your time and money, and you could potentially lose some of these customers.

When it comes to sending messages out about food, timing of your message really comes into its own. For example, there is nothing stopping someone buying a pair of shoes, then 20 minutes later receiving a message about a great offer on another pair of shoes and going onto purchasing the second pair.

But when it comes to food, this is not the case.

Receiving a message offering 50% off pizza is great in practice, but if the recipient gets the message 30 minutes after eating, then your message is wasted. Who wants to order food when they are full?

Text messaging is the perfect way to communicate with your customers, knowing that your message will be in their pockets within seconds. Restaurants and takeaways are already using SMS marketing in many ways. So ensuring your message is sent at the right time, is the difference between a great SMS campaign and a bad one.

Like the market research we did on the best time to send text messages for retailers, we thought that all you restaurant and takeaway businesses would like to know when the best time is for you to send your SMS campaigns out.

So we sat down and spent days looking through a whole pile of data, to find out the best times in the week, at the weekend, and some suggests on different times in the year are, you could send your SMS marketing messages out.

Best time to send SMS campaigns – Restaurant & Takeaways
The best time for restaurant and takeaways to send SMS campaigns out is between 5:00 pm and 6:00 pm. This is across all days of the week including Saturday and Sunday. There are over 3 times as many SMS campaigns going out between 5:00 pm and 6:00 pm than the next most popular time.

Best times in the day to send SMS campaigns – Weekdays
3:00 pm – 6:00 pm – This is the perfect time to send messages to customer about booking a table, telling people about your menu or ordering a takeaway from you. It is a couple of hours before people eat their evening meal, they are probably starting to get hungry, and it gives them enough time to message friends or loved ones about what they should do for the evening meal.

11:00 am – 1:00pm – The lunch time rush is the second-best time in the week to send a marketing campaign out for the simple reason, it’s lunch time.

There is a special mention for the hour, 6:00 pm – 7:00 pm on a Friday. The rest of the week very few campaigns are sent out after 6:00 pm, but on Fridays the most popular time is between 3:00 pm – 7:00 pm.

Best time to send food industry weekdays

Best times in the day to send SMS campaigns – Weekends
Saturday, 11:00 am – 2:00pm – The second most popular time on a Saturday is around lunchtime, but with a slight extension compared to the week. People tend to have a less strict eating time on the weekend, so the lunch period can vary. There may also be a fair few people having a lie in meaning all their eating times are pushed back.

Saturday, 4:00 pm – 6:00 pm – Just like in the week, the best time to send is prior to the evening meal, ensuring there is enough time for people to book a table and arrange their evening plans.

Sunday, 11:00 am – 12:00 pm – Same as the week and on Saturday, just prior to lunch is a great time to send marketing offers about food.

Sunday, 1:00 pm – 2:00 pm – Just like Saturdays we see a lot of messages going out over an extended lunch period. But the difference with Sundays, is it continues up until 2:00 pm. This is more than likely due to people having a few drinks the night before and wanting some comfort food when they wake up.

Sunday, 3:00 pm – 6:00 pm – The final time in the week to send your SMS marketing messages out is late Sunday afternoon. Very similar to all the other days, just before people eat.

Best days to send SMS marketing messages
Saturday – The most popular day in the week for takeaways and restaurants to send marketing messages out is on a Saturday. With 94% of messages on a Saturday being sent out between 11:00 am – 6:00 pm.

Friday – Friday is the second most popular day of the week for marketing messages to be sent. There are over twice as many messages going out on a Friday compared to any other day in the week (Mon-Fri).

Best time to send food industry Friday and Saturday

 Remember that all the times and days above all suggestions based on our research. We always advice that it’s best to test the best days and times for yourself as these may differ from business to business.

SMS marketing for food infographic

SMS Web Pages Guide – The perfect landing page

Our new service SMS Web Pages is causing a huge stir in the business marketing world, easy to use, low cost and massively effective… Grabbing huge response rate numbers for customers – it’s no wonder why people are loving it!

Sending out your own bespoke mobile landing pages, filled with your beautiful images, big catchy headlines and call to action buttons, SMS Web Pages are perfect for getting information to your customers about products, sales, services, news… Anything and everything.

There is no way around it, SMS Web Pages is great for selling. Whether that be new products or promoting a sale. However there is much more to SMS Web Pages than that – 8 ways you can use SMS Web Pages.

We have already had heaps and heaps of you tell us your success stories with SMS Web Pages, none more so than Star Cars Birmingham, who received 11,200 clicks from a their SMS Web Page campaign. WOW – read all about it here.

However if you are still not up to speed on the whole SMS Web Pages vibe, then fear not as we have put together a nice little guide for you, telling you about anything and everything you need to know about SMS Web Pages.

From the why, to the who, to the how… This is the perfect little guide, to the perfect business mobile marketing tool. Read here

SMS Web Page - perfect landing page

 

Forces Money get 4 times higher response rate with text marketing

Forces Money is a UK based military tax refund specialist owned and ran by ex-military personnel. Situated in Bristol the company has gone from strength to strength over the past three years and has reclaimed over £6 million in the form of tax refunds.

Forces Money have been with Text Marketer using SMS for almost 2 years now, helping military personnel with their tax reclaims.

We love hearing how our customers are using SMS to its fullest and getting some great results from it. So we got in contact with them and managed to sit down for a 5 minute chat about how they are using SMS and how they are finding it.

Here is what they said . . .

What do you use mobile marketing for?

“First and foremost, we use mobile marketing to target military personnel and inform them about our tax rebate services. In addition, we also rely on such communication to chase essential paperwork and to update clients as to the progression of their claim.”

Would you recommend it to other businesses?
“We would wholly recommend Text Marketer to other businesses looking for a simple and cost-effective solution to direct marketing.”

How does it compare against other marketing channels you use?
“The results obtained from our text marketing campaigns always present a significantly larger response rate from our clients than our other email initiatives.”

What were your results? Did it go well? Have you got any stats you could share with us? 
“For email based campaigns we can usually expect around a 5% response rate. Alternatively, for text messages this statistic is consistently around 25%. The integration of text messages within our marketing strategy has allowed us to employ an additional two members of staff to process the amount of new leads.”

Have you got any tips for businesses who are new to SMS?
“In short terms, make sure you have the right to text someone before pressing send! Text Marketer is a very powerful tool but must be used wisely for optimum results.”

And how have you found Text Marketer in service and our platform?
“We’ve been using Text Marketer for almost two years, due to the ease and effectiveness of campaign implementation, it has never been necessary to pursue an alternative provider. We are yet to experience any technical issues and in terms of pricing the product is highly competitive for the results attained.”

 

So, if like Forces Money, you are using email and want to get a 4 times higher response rate, sign up with a free account today and get 10 free credits to test with. There are no contracts, monthly fees, just a great platform to send low cost SMS.

 

Retail SMS Web Pages – the best way to land those sales

We are always looking for new ways to get more sales, either by improving our existing marketing, or by trying new marketing channels.

Hopefully you already know how powerful and successful mobile marketing is, and are already well into your mobile marketing adventures, heaping huge rewards and well on your way to becoming a mobile marketing expert. If not here are some 2018 marketing stats that you should take a look at. Also you might want to checkout some of our case studies – click here.

So mobile marketing is the perfect solution for retail to make those all important sales – we are all agreed, in the words of Stevie Wonder, signed, sealed and delivered.

However what if we told you, that our new product SMS Web Pages, makes mobile marketing even better!? You wouldn’t believe us right?

Well take a look at the great ways that SMS Web Pages could be used for retailers and try them for yourself…

New product launch
Got an amazing new product that you want to shout from the hills about? Then send it out via an SMS Web Page, jam it full of great images and carefully written text with a big ‘Buy Now’ button – watch the sales roll in…

Promote your sale
Got an end of season sale on? Then letting your customers know by SMS Web Pages is the perfect way to tell them…

Retail SMS web pages marketing

New shop opening
Announce important information like a new store or department with beautiful images…

“Grand opening! Come and see our amazing brand new shop today – take a sneak peak here www.link.com”

Why not make it a gif?
Jazz up your SMS Web Pages with some snazzy gifs to really catch the attention of your customers…

Retail marketing SMS web pages

Just some of the great ways that retailers can use the power of SMS Web Pages to their advantage – have some fun, make them look great and get in those all important sales.

Amazing things you can do with your mobile phone part 2

Back in 2016 we posted a blog showing you how powerful your mobile phone is. We showed you some of the amazing ways that you could use your mobile phone. From putting up a shelf, to finding out what famous person you look like – some ways more practical than others.

Just a few years down the line we have decided to look at what your mobile phone can do in 2018.

Technology has advanced rapidly in just a few years, getting more powerful and being more integrated in our lives now than ever. With our love for our mobile phone stronger than ever, we cannot go a few minutes without checking it.

On average people check their phones 150 times per day and spend 177 minutes using them (Device Atlas)

68% of phone users say they check their phone within 15 minutes of waking up (Device Atlas)

Below we have picked a couple our favourite ways that you can use your mobile phone, along with a few fun ways.

It would probably be easier to list the things you couldn’t do with a mobile phone . . . That is, if there is anything you can’t do with your phone now!

Control your home
Gone are the days where you get home after a long day at work to a freezing house. Now you can turn your heating on from work using your mobile phone. Some of the other things you can do to your house whilst at work or out walking are:

Lock your front door – That’s right, forgot to lock your front door? A simple tap on your phone and it’s locked. No more worrying if you have locked the front door.

See who is at your door – There are apps that allow you to remotely see who is at your door when you are not in. Meaning you can tell the mail carrier to leave your parcel next door.

Turn on your lights – You can now turn on your lights using your smartphone. This does require smart lightbulbs, but it does mean you don’t have to get out of bed to turn the light off.

Pay at the till
No longer do you have to carry a wallet around with cash and all your cards in. With the majority of shops now taking contactless payments, you can now pay with your smartphone. Just add your cards to your phone via an app, and then swipe your phone at the till. Meaning you can pay for your groceries or a new pair of shoes with a simple tap of your smartphone.

Virtual reality
Virtual reality has been around since the late 1900’s but it has really taken off in the past few years thanks to the power and capability of the smartphone. Now you can teleport to the movies, take a ride on a rollercoaster, or even relax on a sunny beach (weather not included) all using your mobile phone.

Alert you when your milk has gone off
Researches at MIT have developed a sensor that can be read by a smartphone. This can detect ammonia, cyclohexanone, hydrogen peroxide, and other gases. Meaning no longer do you have to pour yourself a glass of milk and get halfway through it before thinking something tastes odd.

Start your car
Just like you can do with your house, you can lock and unlock your car with your phone. And guess what, you can now start your engine with a simple tap on your smartphone. There is an app that can start your engine, heat up or cool down your car before getting in, and even locate where you have parked it.

Use your mobile phone on an airplane
Just 2 years ago you were not allowed to use your mobile phone on an airplane, something to do with the signal waves interrupting the planes computer and radio. Now most long-haul flights have built in WI-FI and they don’t mind you using your phone to watch movies or play games.

 

We already love our mobile phone more than anything else in the world, and with the sheer number of new things you can do on or with your mobile phone, we are sure that in only a matter of time, you will won’t need to carry anything else.

The Text Marketer Flash Sale! Get 10% extra free SMS credits

We like to think we go that extra mile in everything we do here at Text Marketer, we make sure our platform Message Box is packed full of amazing free features for you all, we keep our prices incredibly low and our level of customer service extremely high, helping you out in anyway we can…

And every now and again we like to offer you, our amazing customers an amazing deal.

On extremely rare occasions (and we mean extremely rare), the networks offer us reduced price on SMS credits for a very limited time. And instead of bouncing round our office and treating ourselves, we like to pass those savings on to you!

So for a very very limited time we can offer you a fantastic little Flash Sale…

Purchase 1,000 credits or more and we will add an extra 10% of free SMS credits to your account. Offer ends Monday 30th April – so be quick!

It’s simple… The more credits you buy… The more free ones we give you!

To claim, forward your invoice to [email protected] with the header FLASH – the offer CANNOT be used with any existing offer or discount, but it can be used multiple times during the period.

How to win back customers with SMS

Winning customers and collecting their data can be extremely time consuming and costly. Admittedly there is no better feeling in the world than winning a new customer, especially if it has taken what feels like an age to get them over the line.

But what happens if you spend all that time and resources winning them, they make their first purchase and that’s it, they have bought from you once, but they are gone, never to be seen again.

The key to ensuring your customers stay with you and don’t go wondering off to your competitors, is keeping them interacting with your brand, keep them popping onto your website and chatting with you on social media. Keep your brand at the forefront of their minds, and then when it comes to making a purchase, they will think of you first.

Unfortunately, it will never be possible to keep 100% of your customers, you may not have done anything wrong, but sometimes they will just go elsewhere. Now wouldn’t it be great if you could try and win these lost customers back easily and at a very low cost? Well with SMS and this simple plan you can do just that.

98% of all text messages are read and only 22% of emails are read

To win back customers you need to be able to get in contact with them. As text messages have a much higher open rate than email, SMS is the perfect way to rekindle with lost customers.

1. Give them an amazing offer with a time limit
Send them a personalised offer, but don’t just send them any old offer, make it an offer they won’t be able to resist. Don’t just offer them 10% of £15 off, make it too good to be missed, and set a time limit for it to claimed by. Remember you want these customers back, so sending them a normal offer won’t entice them enough.

This is probably the easiest way to win customers back, as the majority of people who go elsewhere will be because of price – they found what you were offering cheaper somewhere else.

2a. Send an even better offer to those who still didn’t purchase
A week after your initial offer has finished, send an even better offer to those that didn’t claim the offer the first time round.

This may only get a handful of more purchases, but we have found that sending a second message, or a reminder message, has a hugely positive effect.

2b. Send a second offer to those customers that bought
At the same time as you are sending the second offer to those who didn’t make a purchase the first time round, send a separate message to everyone who did claim the offer.

This offer can be one of two things. You can send another generic offer, just make sure it is not as good as the first, you want people to purchase from you not just because the offer is great, but because they like your products and can make a small saving at the same time.

The second option is a more personalised offer, this is in terms of what they purchased with your initial offer. Let’s say they bought a summer dress, why not send them an offer about swim suites. Or if they purchased a certain bit of software, send them a message about an add-on, or to another product you know other customers have purchased in the past along with the first one.

3. Follow up with a survey
Find out what your customers like or dislike. It’s important to know what you are good at and where you need to improve.

A great way to get people to answer a survey is by offering an incentive, so you could say, by answering the SMS survey they will be entered into a draw to win something, a holiday, iPad, box of chocolates –whatever prize you think would work the best for your customers and is in your budget.

4. Ask them to join your SMS loyalty program
The best way to keep customer on board and interacting with your brand is to use an SMS loyalty program. Just like signing up to an email newsletter, the customer signs up to receive VIP promotions via SMS.

Here you can inform people of new products, events, special offers and more, making the customer feel like a VIP and keeping your brand at the front of their mind.

 

We would suggest spreading these messages out over a 6-10 month period, you don’t want to overwhelm these lost customers by sending them multiple messages in a short period of time – this will easily turn them off and those who purchased from you will get annoyed, and those who didn’t, are unlikely to ever purchase from you again.

Always remember to include an opt-out option to all these messages. Nothing is worse than sending someone a message that they are never going to interact with, don’t want, and will eventually get annoyed with, meaning they will never come back to you ever again.

By following these 4 simple steps you will have engaged with lost customers, got them to purchase from you again, found out what they like you and dislike, and got them to sign up to loyalty program.

How veterinary practices are using SMS to communicate with their customers

Text messages are a cheap and effective way of communication with customers, they can be personalised, scheduled in advance and automated.

Those stats show how effective text marketing is and why businesses love it so. In this post we are going to show you how veterinary practices are using SMS to communicate with their customers.

Below we have added the 4 most popular ways that vets are using SMS. We have also included an example message for each section, to give you a better idea of how SMS works.

Appointment reminders
A huge proportion of text messages that we see go out from vets are appointment reminders. 98% of all text messages are opened, compared to email at just 20% – so if you send email reminders, 80% of those aren’t getting read.

Appointment no shows are always a big problem for many businesses, and this is the same for many veterinary practices across the UK. The NHS are currently using SMS for appointment reminders after they found they could save 162m a year using SMS as a reminder service. (Source: NHS England)

All it takes is a simple text message, which can be sent automatically or manually at the end of each day, reminding everyone of the time and date of the appointment.

Hi Bill, don’t forget your appointment tomorrow at 10.30am with Dr Smith, this is for Poppy’s annual check-up

Other reminders
Pet Insurance – Remind customers of their pet insurance renewal date, how much it will cost, and how they can renew, change, or cancel their insurance.
“Pet Insurance reminder – Your insurance is up for renewal on the 23/03/2018 and will cost you £123.11. To renew now follow the link www.link.co.uk”

Medication – Set up automated reminder messages of when a customer needs to collect their pets medication, or when the pets needs to get their jabs.
“Hi Sophie, your medication for Muffles is ready to collect. We are open from 8.00am till 7.00pm Monday to Friday”

Outstanding invoice – A text message can also be used to remind and collect outstanding payments. Remind your customer of the invoice and include a link or phone number they can call and pay on.
Don’t forget you still need to pay your invoice of £230 for the operation on Waddles. Please pay by the 30/04/2018 by calling us on 0123 456 7890 or follow the link www.link.co.uk.

Marketing
Marketing/sales messages don’t just work for fashion stores, any business that sells a product can use SMS to sell their products. Why not send a bulk SMS message to all your customers who own a rabbit, with a sale on hay, or a new toy you have got in just for rabbits.

You can segment your customer data and send unique offers based on the pets they have. Or send individual messages after someone has had a check-up or operation, offer them a product that would help their pets recovery.

“Huge sale for all rabbit lovers – get 30% of all bundles of hay and straw. Offer ends 25/03/2018 www.link.com”

Update customers
Keeping your customers up to date and informed about what you are doing is a great way to keep customers engaged. Are you closing over the Christmas period, or changing location?

You can also update customers with their order. Set up automated order messaging where they will get a text message when they have placed the order, the order is out for delivery and another one with the exact time and date of when it will be delivered.

Most major retailers have now implemented delivery text messages and have seen a huge increase of customer satisfaction.

“Hi Debbie, your order of the Mitchel’s Premier Dog Kennel has been dispatched and will be with you in the next 2-3 working days. We will send you another text message with delivery date and time in the next 24 hours”

 

If you are a veterinary practice and feel that you could use SMS to communicate with your customers, why not sign up with a free account today and trial the system. Every account comes with 10 free SMS credits to test, and with our amazing double credits offer, you can send text messages from as little as 1.65p per SMS.

If you have an ezvetpro account, you can integrate our SMS platform into their veterinary practice management software easily by following our integration guide.

Howarth Timber Building supplies – building success with SMS

Howarth Timber are much more than just timber. They are over 175 years worth of trading experience, knowledge and expertise. They are now the UK’s largest privately-owned timber company which can be dated back to the 1840’s! Once trading as a one man company, they have now grown into one of the leading lights in the forefront of their industry.

But not only do they lead the way in their timber and building supplies, they lead the way in the way their business markets themselves to their customers.

They market themselves through SMS which is the exact sort of forward thinking that has lead them to become one of the UK’s biggest and best timber specialists company. So we decided to grab a coffee with them and discuss their SMS ventures…

1 – What do you use mobile marketing for?
“We use mobile marketing to push our monthly promotions which are both in our branches and online. We also use it to make customer’s aware of any quick fire promotions, trade days and breakfast mornings. We have found it particularly helpful to make customers aware of any branch issues; e.g. if their phone lines are down or if there are roadworks outside a branch but the branch is open as usual.”

2 – Would you recommend it to other businesses?
“Definitely. We’ve had a brilliant response from mobile marketing and have found that people are more likely to react quickly when they receive an SMS.”

3 – How does it compare against other marketing channels you use?
“We tend to use mobile marketing as an extension to our newsletters. Both mediums have their own benefits and we’ll often link through from an SMS to one of the newsletters.”

4 – What were your results? Did it go well? Have you got any stats you could share with us?
“For example, we have garnered a good response from sending out SMS messages to make customers aware of training courses within our branches. People are able to react quickly and call the branch via the phone number included in the SMS and so we’ve found the list of attendees for these courses fill up quickly. Also the click through rates for URLs included in SMS messages are always high.”

5 – Have you got any tips for businesses who are new to SMS?
“Don’t overload recipients with too many SMS messages. It’s easily done but it’s more likely to force people to opt out than engage them.”

6 – And how have you found Text Marketer in service and our platform?
“Text Marketer has been incredibly easy to use and we’ve had a lot of support from our contact at TM as well which has been appreciated. Being able to have a unique ID and being able to schedule SMSs in are functionalities that we were particularly interested in. The website is user friendly and clean looking, I can’t sing it’s praises enough to be honest.”

So if you want to follow in the footsteps of Howarth Timber and see your business grow into an industry leader that lasts the test of time, why not sign up for your free mobile marketing account… And maybe in 175 years we could be doing a case study on your business!

Getting your customers to opt-in and collecting data

Collecting customer data has always been an important part of any business, being able to send your customers important news, sales and offers by email or text has always been a valued method of communication by every business.

With the new GDPR rules and regulations hot on everyone’s lips at the moment, opted-in customer data has just become even more valuable to businesses. So we thought we would take a look at how you can get your customers to opt-in.

Side note – all your existing customers data should already be opted-in. You will need to be able to provide proof that a customer has opted-in and explain to them clearly why you are taking their email address or mobile phone number. For more details please read of GDPR post here

In-store and social media promotion 
Get your customers to text you and opt-in. Tell them what they are signing up for and maybe give an incentive…

Get a tick box added to your sign up form or shopping cart
Ask for your customers mobile phone number in the sign up process or shopping cart checkout, and then at the end of the form/basket, have a tick box stating that they are allowing you to send them exclusive offers and news by text message.

Run a competition to get opt-ins
Sometimes the smallest of things can just feel a little too much effort for some people and they end up not bothering – but if there is a prize at the end then hey presto! So why not either run a competition asking your customers to opt-in and one lucky opt-in winner will win a prize (why not jazz it up by using a SMS Web Page).

Or you could offer every customer who opts-in a 10% off code – might seem like an outlay at the start but in the bigger picture, who will have a larger database of numbers that you can further market to in the future.

Add a Form-2-SMS section onto your website 
One of the easiest ways to get customers to opt-in is by placing an SMS Form-2-SMS section on your website. Simply have mobile phone number field and ask your customer to sign up to your exclusive marketing messages filled with great news and offers.

We have already got the code written for you – checkout our Form-2-SMS page here

Here are just some of the ways you can get your customers to opt-it and sign up for your marketing messages, there are plenty more ways and some are highlighted in this free eBook – How to collect your customers data.

Wow your customers with our amazing new SMS Web Pages

We are extremely excited about our latest service here at Text Marketer as we really do think, this is a huge game changer! A product that you and your customers will really, really, really love!

There has always been this war between email marketing and SMS marketing. People weigh up the positives and negatives and then look at their response rates etc. and generally they end up doing a bit of both. Email marketing of course has lovely images that can capture your customers imagination. However the open rate and response rates are so poor with email marketing that your customers are highly unlikely to even see your nice images.

Whereas SMS marketing is the complete opposite. You can almost guarantee every customer will see and read your message, pretty much instantly. However the message is purely text, so no nice images to entice in your customers to your products or services. Well we here at Text Marketer have basically combined the two… drum roll please…

Introducing SMS Web Pages
Get the amazing response and open rates that SMS has to offer, combined with a completely bespoke designed SMS Web Landing Page for you to wow your customers with.

And of course with everything Text Marketer, it’s simple and easy to use. Quick – nothing to download or install. And of course… Low Cost!

It’s so easy to use we have got it down to 6 easy steps until your customer has it on their mobile phone…

1 – Select your desired template
2 – Upload your images and write your text
3 – Change your background colour of your SMS Web Page
4 – Change font style, size or colour
5 – Add a call to action button
6 – Preview and press send – easy peasy lemon squeezie!!!

Here are a couple of screenshots to wet your appetite – but for a full instructional guide please click here.

SMS Web Pages

So why not start wow’ing your customers with our beautiful SMS Web Pages. Sign up today in minutes for free and with no contracts to sign – you would be a fool not to give it a go!

8 ways you can use SMS Web Pages

When we released SMS Web Pages we were so excited and eager to see what people thought of it, we could see the endless possibilities that it could be used for to enhance your business marketing plans. We knew you guys would love it, but not just because of how it would increase your response rates, but also how easy it is to use and how great they look!

In just a few weeks of it going live, it had amassed well over a hundred landing pages with a whole variety of pages and some great design work – you guys really are rather good.

We have already had some great comments passed onto our account managers and even a case study – This customer managed to amass 11,200 clicks thanks to SMS Web Pages.

Every day we seem to get more and more people creating and sending an SMS Web Page, with new ideas flooding in that not even we had thought of.

So to help those who may be a little stuck with what you can do with SMS Web Pages here are our top 8 ways that businesses can use SMS Web Pages and get more clicks, purchases, and ultimately happier customers.

1. Promote a new product or service
The first idea is the one we have seen the most and one of the main reasons we created it. SMS Web Pages is perfect for selling a new product. Nothing works better at selling a new Summer dress, or pair of football boots, than a nice sharp image of it.

You could have a big image of the dress at the top of the page, the price below, then two smaller images below with models wearing it, with a ‘Buy Me Now’ link at the bottom – simple but effective.

Or if you would prefer to give your customers some options, you could use the two smaller images to sell different products, maybe a pair of shoes and a hat, something similar but relevant to your initial image. This would give your customers options on what they like and by including separate links to these products they wouldn’t need to go onto your website and search for them, simply just click the image.

2. Promote an up and coming event
Have you got tickets to a festival you need to sell? Or simply just a night that you want customers to buy tickets for? By creating a simple landing page with a big image at the top of your festival or night club, a bit of information on when, where, who is playing, how much the tickets are and how they can buy the tickets, is a great way to sell out.

You could even include a little competition where people could click a link to win free tickets, or upgrade their tickets to VIP.

3. Give customers extra information
We know it can be hard to include all the information you want into one text, and sometime even four texts won’t give you enough. With SMS Web Pages you can add as much text as you want, with headers and sub headers – it is much cleaner to have all the information you need on a landing page than in a text.

We had one customer use it to inform their customers about the taxi fares over the festive period. When they would be running, the increased fare and how they could book a taxi either through their app, website or calling them.

4. Promote a sale
Spring Sale, Summer Sale, Black Friday Sale – any sale is perfect for SMS Web Pages. You could have a big title and image of what the sale is, a bit of a description of the sale and how to claim it, then maybe two more smaller images of example products customers could purchase at the sale price with links going directly to those products.

5. Use as a voucher
If you want people to come to your bar or restaurant on a certain night, maybe when it is quiet, send them an SMS with a voucher in where they could use it to get 20% off a meal or a free dessert by simply showing you the voucher at the end of their meal.

With some lovely images of your food, then a button at the bottom where people can book a table. Sending the message at the right time when people are hungry, will really get their mouths watering and your tables fully booked.

6. Sell a holiday
Nothing works better for wanting to go on holiday than seeing a nice, warm, sunny beach, with blue waves and a clear sky – see even just describing it sounds great.

With SMS Web Pages you can include a lovely big image of a sunny beach along with a description and price of the holiday. This will entice you customers to click the link, and get looking at holidays on your website.

7. Remind customers
Remind customers of their debts, MOT due date, dentist appointments and more. With a simple unique SMS message then a link to an SMS Web Page with details on what they need to do to repay the debt, or how to book an MOT appointment with a link to the corresponding page.

Images can enforce the message you are getting across whilst also allowing you to get more of the important text across too.

8. Promote a job role
SMS Web Page is a great way to promote a job or multiple jobs at the same time. By having your company logo at the top of the page, then the job title, location, wage, and job description below, you could include several jobs that are similar for people to browse.

This would mean you would be able to send this to a bigger batch of people, and because you are not just telling people about one job at a time, you are giving them a couple of options to pick from, there will be a higher chance of them getting in contact with you about one of the opportunities.

 

These are just 8 of the many ways that business can use SMS and we are sure that you have already thought of more exciting ways to use it.

If you haven’t already tried out our SMS Web Pages feature, sign up to a free account today and test it for yourself.

The quickest and easiest way to get your software sending SMS messages

“Jack of all trades, master of none”

Is a saying that gets banded about when you try and take on too much, when you try to do too many things and never quite master one thing. And when it comes to your software and platform, you want to put all your time and effort into making exactly what your customers are using your software for and master it.

But to improve your software and platform you might need to add bits and bobs that make your platform more complete, things that help your customers get the most out of it and ultimately give your software the edge against your competition.

And this is where Text Marketer can come in… Building an SMS solution is very complicated, very time consuming and very expensive – trust us, we know!! However with our amazing API, you can integrate our powerful SMS solution into your software and platform – quickly and easily!

No complicated things to learn, expensive highly technical developers to hire, message networks to price up and route… simply plugin in our gateway and let your customers send straight from your platform. Below are just some of the software providers we integrate with or supply SMS too – more details here

Now once the integration is in place there are two ways this can be managed…

We take care of all customer accounts and billing
So once your integration is put in place, you can direct your customers to Text Marketer to sign up for their free account. They will then receive their API account details that they will then just simply enter their details into your SMS section within your software.

Moving forward we bill them directly and we take care of everything for you. So nothing to worry about regarding SMS – we take care of it all and give you peace of mind without adding to your workload.

You handle the accounts and billing
Some software businesses choose to take care of the billing themselves as they want to hide the fact their SMS solution is coming from an external party, we have absolutely no problem with that. We charge your business a flat rate price per SMS depending on volumes, and you would then charge your customers for their SMS messages at a price you want.

Both ways are fine by us and both ways are a great, efficient, low cost way to provide your software and platform with an SMS solution that your customers will love, and giving you the edge against your competition.

If you would like to discuss integrating your software with our SMS solution please email [email protected]

What you need to know about GDPR when using mobile marketing

Now before we start it is important to note that, although we have had a huge team researching into GPDR and we are confident on the following interpretation, this article does not constitute as legal advice.

So let’s jump straight in at the deep end with the main two important questions on everyone’s lips at the moment, which are…

Can I still send customers text messages after the GDPR legislation comes into affect?
Yes. Yes you can continue to text your customers. 

Do I need to get my existing customers to re opt-in?
No. If you have been previously messaging your customers then you do not necessarily have to re-request their permission. However it’s very important that you read all the details below to make sure you are compliant with GDPR.

The basics of GDPR
The new rules and regulations of GDPR will come into full effect on the 25th May 2018. And one specific requirement reads: you must have a lawful basis in order to process personal data.

So what is meant by ‘processing personal data’?
“Processing… means obtaining, recording or holding the information or data or carrying out any operation or set of operations on the information or data… it is difficult to think of anything an organisation might do with data that will not be processing.” (Source: ICO)

So your customer database, and any emails or text messages that you send to businesses or individuals with that database would be considered as ‘processing’.

So what is a ‘lawful basis’?
Well there are six available lawful bases for processing and not one is more important than the other, however it is effectively the justification you have for processing the data.

Gaining consent is one of those six which seems to be getting all the limelight. It is a key takeaway point however where your existing customers are concerned, it’s probably not the most appropriate.

Do you have to gain consent to communicate with your customers after GDPR?
Not necessarily no. We think that the two lawful bases that most businesses will fall under when processing data are, consent and legitimate interests.

Consent is obviously more clear, have they said you can contact them, yes or no. However legitimate interests is a more flexible lawful basis for processing data, ICO state, “ways they would reasonably expect and which have a minimal privacy impact, or where there is a compelling justification for the processing.” (Source: ICO)

Any act of processing, sending an email or text message, needs to stack up against the 3 following questions:

1 – Do you have a legitimate interest for sending the message? This can include your own need to cross-sell other products / services or promote wider use of an already purchased item, for example

2 – Do you need to send the message in order to achieve those interests? If you could reasonably achieve the same result through other, less intrusive means (such as unprompted visits to your website), legitimate interests do not apply

3 – Have you balanced the act of sending the message against the individual’s interests, rights and freedoms? This comes back to the early statement about reasonable expectations on their part.

These three steps make up the Legitimate Interests Assessment (LIA), which you should complete ahead of the GDPR coming into effect. There is a detailed explanation and a template for completing the LIA from the Data Protection Network here.

What you need to know about the ePrivacy Regulation
The ePrivacy Regulation focuses on rules and regulations around electronic communications, email, SMS etc. However these rules will not be in place until 2019, and for now, you should continue to comply with the existing PECR legislation.

Here is a post by the Data Protection Network that provides you with a reminder of what the existing requirements are. But to summarise an important key point for you…

You can continue to use a soft opt-in to send email and texts – A soft opt-in applies when you have obtained an individual’s details as part of the sales process, where you’re only marketing your own products / services, and you provide an opt-out in every marketing communication.

So to round up and summarise for you…
Most businesses will be able to continue to contact their existing customer base without interruption using legitimate interests. Providing you have assessed and documented it as your lawful basis of processing via your privacy policy (eConsultancy offers some great advice on privacy policies).

However when contacting prospects or lapsed customers, the “existing customer relationship” that makes legitimate interests possible does not apply, and getting consent with them would be strongly recommended.

We hope all that helps and if you do have any questions please do not hesitate to ask.

New auto credit top up feature – so you don’t have to lift a finger!

We are always working hard to find new features that will help improve our Message Box platform to either help you get better results from mobile marketing, or to make your mobile marketing experience easier – we are working harder, so you don’t have to!

Last month we introduced our amazing SMS Web Pages, and it seems to have not only gone down a storm with you guys, but also your customers too – see how Star Cars Birmingham got 11,200 clicks through their SMS Web Page campaign.

Then before that we added Tracked URLs – so you could all see exactly who has clicked your short URL links.

Now everything we create, develop and design for Message Box either has to improve it, new feature or tool, or make it easier. As we are committed to providing you with the UK’s leading mobile marketing platform.

Our latest Message Box update comes under the ‘making it easier’ umbrella. Say hello to our new Auto Credit Top Up tool…

With certain services you want them to just run smoothly, no hiccups or hurdles – just setup a payment plan and forget about it. You don’t want to continually raise invoices and speak to your finance team to get them paid… You could end up in a loss of service or just an unnecessary  waste of people’s time.

Well with our new Auto Credit Top Up feature, all those troubles are now a thing of the past! Simply login to Message Box and click on your account Financials in the top right dropdown menu.

You will then see all your latest transactions and subscriptions, and on the Subscriptions section you will see a ‘Configure Credit Top Up’ button on the right. Click that and the pop up below will appear.

You have an invoice alert setup at the top, where you can select how many credits you want to automatically be invoiced for and select at what trigger point you want it to be raised – so how many credits you have left in your account.

Then below, if you switch the Auto Top Up section to on, instead of just raising an invoice, it will also automatically be paid – so you never run out of credits!

Just one of the amazing tools and features in our Message Box platform that makes it the UK’s favourite mobile marketing platform.

Sign up here now for free and get 10,000 free SMS credits on your first purchase.