Category Archives: SMS Marketing

Why Valentine’s day can give your sales a boost

As we all know February is the shortest month which means we can have a lot to achieve and not a lot of working days to achieve it in. As a business, you still have to meet targets and forecasted figures and luckily is one holiday that can help you reach your business goals – Valentine’s day.

Love it or hate it, there’s no denying it’s a commercial success. Over the last few years, the UK has upped its game on gift-giving spending over £650 million (Mintel) and the highest spenders are men!

But what are we spending our money on?

Well restaurants benefit the most as couples spend the day, evening or weekend dining out, followed by hotels and accommodation for a romantic getaway, closely followed by florists as orders for bouquets go through the roof.

But it’s not all about those happy couples, there are plenty of ways to the might mobile phone is helping singles find each other too. Online dating continues to make waves with 5% of users feeling dating apps allowed them to feel more comfortable and to be themselves in dating scenarios, plus a lucky 46% of dating app users met their current partner online! (Figleaves)

Luckily we’re not just using our phones to match (or break up) with each other. Media IQ state that over 25% of us use our phones to buy presents, while 17.8% rely on their phones to make a dinner reservation or for a hotel booking (17.2%).

Astonishingly 46% of singles had never broken up with someone in person, but online or via texting.

Whether you are a restauranteur, a retailer, a travel agent, or even a zoo – whatever sector your business sits in, sending a Valentine’s Day message to your customers promoting your business might just be the perfect gift this Valentine’s Day.

Or why not just tell your customers how much you love them…

“Happy Valentine’s Day… To show you how much you mean to us we are giving you 20% off with the code LOVE”

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eCommerce trends for 2020

This year, it is reported that even more brick-and-mortar stores will close their doors, but eCommerce will continue to rise. It is such a large part of the UK retail industry, that Statista have actually reported that by 2021, roughly 93% of internet users are expected to do online shopping – which is the highest online shopping rate in Europe. 

Now we may not have access to a crystal ball, but we do have a huge number of customers within the retail industry and, well, Google. So we’ve done a little research and pulled together, what we think are the 6 most interesting eCommerce trends to look out for in 2020, get ready to jump on the bandwagon!

1. More flexible payment options

This trend started in the US a couple of years ago and is now starting to pick up momentum in the UK. Some millennials may have noticed a pay on pay-day option open up on ASOS, through a company called Klarna. In the US alone, retailers offering ‘Afterpay’ have reported an increase in conversion rates between 20 – 30%. We expect to see many more stores adopt similar tactics as the year continues.  

2. Rise in personalised content

Despite the introduction of GDPR, it’s safe to say that many of us are still unsubscribing to a number of emails each week. As customers become inundated with communication from various brands, their expectation of the value of the content ultimately increases. It’s no longer enough to simply add the customers first name to the beginning of an SMS. In order for businesses to keep their customers engaged, they are going to have to ensure content is personalised in line with customer expectations, or face the fact that the unsubscribe list is going to grow. 

3. The continued rise of SMS 

I know, we can’t believe it either! But apparently 2020 is going to be the year of late adoptees. With people spending an average of 3 hours and 15 minutes a day on their phone (Source: Rescue Time), sending an SMS direct to any mobile handset, can be a great way for companies to communicate with their customers. I mean, who knew?! 

4. Additional fulfilment options

Abandoned carts continue to be a challenge for businesses within the retail industry. However, customer feedback reveals that some of the more common reasons customers abandoned their cart, are centred around fulfilment – expensive or lengthy shipping, limited delivery options etc. Given how profitable increases in conversions can be to a business, it’s a no brainer that brands will try adding to their fulfilment options, in a bid to decrease cart abandonment in 2020. 

5. Evolution of voice search – Alexa!

According to Loup Venture, by 2025 75% of American homes will play host to a voice assistant. Naturally, as more homes adopt the likes of an Alexa, voice search will increase, as will expectations around what you can achieve with voice search. Now this one will take a little longer than 2020 to come to fruition, but we envisage businesses making moves towards voice ordering capabilities and to be frank, we want in. 

6. Increase in ethical considerations 

Last year brought environmental issues to the forefront of many minds and there are now more people than ever, looking to purchase more ethically. A study from Cone Communications found that a whopping 87% of individuals will purchase a product because a company advocated an issue they cared about vs 76% refusing to purchase from company after discovering it supported an issue against their beliefs. But don’t worry, on this one we can help. For instance, did you know that a single email produces as much as 0.014 grams of CO2e, which equates to roughly 285 SMS messages. 

In all seriousness though, to find out more about how your business could look to reduce their carbon footprint in 2020, speak to one of our friendly sales team at info@textmarketer.co.uk

We hope you’ve enjoyed the Text Marketer fortune reading!

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We’re seeing 2020 – A look back on our top performing blogs of 2019

Happy New Year and happy 2020!

The festivities may have drawn to a close but right now, we’re simply celebrating the fact that we’re still on the good side of January. The one where new year resolutions are still in place and we’re all feeling a little nostalgic. 

So before we hit the January blues and the realisation that a daily 5am alarm, may not actually turn us into the next Bill Gates; we thought we’d share our top 10 performing blogs from 2019. Get those ideas flowing with some of our best content from the past year.

Let the countdown commence:

10. Proof that business SMS is still alive, kicking and very much growing

Every so often we have someone ask – “Isn’t SMS dead?” and the simple answer is no. Not at all. But to add a little more weight and prove it’s not just our bias, we dug into our platform data and pulled the stats. 

9. Example SMS Web pages for food outlets

Let’s be honest, you see pizza, you want pizza. This post is a great example of how our SMS landing pages can be used to boost sales in the food outlet industry. 

8. How businesses can build their own mobile solution for less

A mobile solution needs to allow businesses to communicate with their customers, allow customers to connect with the business, quickly collect feedback and provide multiple ways to collect customer information. This blog details how SMS can assist with each of these 4 key areas. 

7. Different methods for sending SMS 

There are 3 ways that businesses of all shapes and sizes can send SMS. You can send bulk messages using an online platform, easily have a conversation with your customers using Email2SMS, and hook up your CRM, website, or software, so you can send SMS messages automatically with an API. Each option will suit some businesses better than others and this blog provides a great overview of each, so you can make an informed decision. 

6. The 4 best call to actions to use in your SMS marketing messages 

Every campaign needs a strong and simple call to action for customers to follow to ensure it is a success. This post details the top four calls to action for SMS marketing messages. 

5. 4 reasons why customers stop using the Text Marketer ship

This post started as a challenge to fit in as many ship related puns as possible and ended up, addressing the 4 main reasons why businesses stop using Text Marketer. All in all, it is a great read on why SMS and Text Marketer are the right fit for you and your business and really, who doesn’t appreciate a pun?!

4. The consumer shopping journey – how mobile phones have changed the landscape for retailers

At Text Marketer, we’re proud to provide SMS solutions to hundreds of retailers and this piece highlights some really interesting stats and views on the importance of mobile, in the changing shopping landscape. 

3. Example reminder messages to send to customers

Missed appointments are a real issue for businesses and sometimes you can be a little too close to the problem. So this post is great for any individual that needs a more concrete idea of exactly what to send to their customers and clients, in a bid to keep missed appointments to a minimum.  

2. How to extract a mobile number from a cell containing text in Excel

Okay, confession time – this post was actually first and whilst we’re thrilled it’s helping you all, our ego couldn’t take the hit so we’ve placed it second… don’t tell anyone. Perfect for anyone wanting a step-by-step guide on how to extract a mobile number from a cell containing text in Excel, see what we did there. 

1. The SMS marketing best practice guide

We’re thrilled this post has received the most *wink* traffic! It’s a brief overview of tips and knowledge we’ve learnt over the years, compiled to ensure you make the most of your SMS campaigns. 

Thanks for joining us down nostalgia lane, we hope some of this content proves useful. As ever, if you have any ideas for topics you’d like to see, simply contact us at info@textmarketer.co.uk

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Simplicity, care, and low prices – 3 reasons why Text Marketer is the perfect choice

What a surprise, a post on our own website
talking about how amazing we are.

Of course, we are going to advocate that we
are the best SMS provider out there, it would be pretty foolish to say
otherwise. This is why we understand that for those reading this post some may
take it with a pinch of salt. However, we do think we are great.

Over the past few decades, yes decades, that Text Marketer has been around, we have seen more SMS providers than we can count pop up and then drop off a few years later. We can attribute the long-term success of Text Marketer down to 3 things; simplicity, care, and low prices.

Over the past 20 years that we have been trading, we have ensured that all our systems are user-friendly, that the care we give to all customers is first class, and that we continue to offer low-cost prices.

We are glad that our customers have also seen the effects of these 3 areas as well.

Let’s delve down and see how we have managed
to keep thousands of customers happy with just 3 little things.

Simplicity – why make it complicated?

We have always strived to make everything as
simple as possible. From sending a text message to thousands of customers, to
buying SMS credits, both should be easy to do and take a matter of minutes, and
both do with Text Marketer.

One of our favourite quotes on this subject
is from Leonardo Da Vinci who said, “Simplicity is the ultimate
sophistication.”

The easy use of our platform isn’t just the
only area that we have looked at, we have simplified what we offer. We don’t
overcomplicate our online SMS platform with more than you need, unlike some of
our competitors who constantly add extra products and services that aren’t
actually helpful to businesses.

A great example of this is with MMS, a service that has been dead in the water for years, yet we still other SMS providers offering this as a new feature along with other pointless features.

What our customer say on simplicity

“Very user friendly dashboard and super
simple to use. Great introductory offer too!”

“Simple, easy-to-use interface that’s
no-fuss, to allow you to get your message out as quickly and as easily as
possible.”

“Simple to use and implement into our
systems.  Easy ordering and invoice
access, great to deal with.”

Care – a truly caring team

One of the reasons we have been so successful is the care we give to every single customer, taking our time to help and advice as best as we can. We have (again another boost) the best support team here who are always happy to help, which is why we have the best score on Trustpilot against other SMS providers.

What our customers say on care

“Helpful, speedy and personal customer service”

“Best customer support. Swift and polite.
Thank you, Megan, you are a star!”

“Excellent service, and good customer service
too. Customer service is the number 1 priority for me and TM nail it”

Low prices – why pay more?

And of course, we couldn’t finish the list without mentioning our low prices. Our prices have always been low and will continue to stay that way. We don’t think it should cost you thousands of pounds to contact a few customers.

But even though our standard price per SMS is low, we still want to give you more, which is why we have a Double Credits Offer, that takes the price per from 3.6p to 1.8p for all new customers. On top of this, we regularly have SMS sales thought out the year where we will give you free SMS credits.

What our customers say on price

“Easy to use API and web portal, and most
important, cheapest prices I’ve found on the web”

“Good price & just received 20% extra
free SMS credits!”

“Excellent – Great Price”

If you would like to see how amazing and easy
to use our online SMS platform is, why not sign up for a free account and get 10 free credits to trial
the platform, with absolutely no obligation to continue afterwards.

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SMS for Christmas and beyond

With just 2 sleeps (yes we count in sleeps) until Santa descends the chimney, I think we’re all wondering the same thing… are we on the naughty or nice list? In all seriousness though, this got us thinking. What can a business do to ensure their customers put them on the nice list, not just for Christmas but for Christmas and beyond? After all, the probability of selling to an existing customer is 60 – 70%, whilst the probability of selling to a new prospect is just 5 – 20% (Source: Kapost).

Well, in recent years SMS marketing campaigns have become increasingly popular with customers. So popular in fact, that text campaigns are opted out of, less than 5% of the time. So with mobile marketing on the rise and SMS an accepted marketing channel, text campaigns are a logical place to start.  

Now we know that one of the largest hurdles to the world of mobile marketing, is often perceived barriers to collecting data from customers. So we thought we’d pull together a few tips on how your business can approach building a mobile database or as we like to refer to it, growing that nice list:

1. SMS customer loyalty program

Put simply, incentify. This concept is by no means new but a report by Smart Insights found that 90% of mobile users who participated in an SMS loyalty program, felt they gained value from it. A great way to keep customers engaged is to be selective with the campaigns and in this case, the deals and discounts that you are sending them. 

By ensuring you segment your database, into various services or product areas of interest to your customers (you could use purchasing or survey data) you can make sure individuals only receive the campaigns and discounts they’re really interested in. This in turn, will increase the likelihood of engagement and sales.

2. Make it simple

 Remember what your goal is – to get your customers to opt-in so keep the message simple.  We think a really effective way to grow a mobile database is to set up a shortcode with an allocated keyword so customers can message in directly. 

“Text SMS to 88802 to opt-in to our mobile marketing and be the first to find out about our sales!”

This could also be incentivised and advertised on other marketing channels (more on this below), to really drive database sign-ups. For instance, you might run an in-store promotion offering each customer that registers for the mobile distribution list, an additional 10% discount off their purchase.   

3. Use all available channels

Having a reliable and up-to-date database is key to any successful marketing campaign. But it’s important to remember that all campaigns, no matter the channel, should work together in harmony.

One study shows that integrating SMS into a campaign can increase email open rates by 20% (Source: Smart Insights).

When it comes to marketing there are multiple channels you can use to communicate with your customers, to name just a few: 

  • Direct Mail
  • Email 
  • Website
  • In-store promotions

 Why not consider using these other channels to give a shout out to your mobile marketing activity? It could be as subtle as a couple of lines on the end of an email: 

“Never want to miss a sale? Reply with details of your mobile contact number to be added to our mobile marketing list. This will guarantee you’re the first to know about our amazing deals!”

Or as in-your-face as a pop up on your website:

“Enter your mobile number now, to be added to our fantastic SMS loyalty program! It’ll be worth your while, we promise.”

Hopefully these tips will help you grow your mobile database whether you’re new to SMS or a seasoned professional. Our friendly team are always on hand to help, so if you would like to discuss a few ideas, simply email us at support@textmarketer.co.uk

Wishing you all a very Happy Holidays!

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Example SMS Web Pages for a thoughtful festive greeting

So it may be a little colder and a little darker but as we approach the festive period, cheese is more readily available, the sequins are making a daily appearance and perhaps most importantly, the Costa Christmas menu is in full swing. So it’s safe to say, you’ll not find any bah humbugs at Text Marketer HQ.  

Now, we know how important this time of year is to businesses; retailers and restaurateurs in particular and we also know just how many of your competitors are contacting their customers, pushing for those all important sales. So, how do you stand out from the crowd?

“Emotion is what really drives the purchasing behaviours, and also, decision making in general.” – Gerald Zaltman, Harvard Professor. 

If we know emotion drives purchasing behaviours, then it’s emotion and meaningful connection that will ultimately get customers across the line. And for this, our SMS Web Pages can be a great tool, to send a thoughtful festive greeting.

With our SMS Web Pages feature you can create a bespoke landing page, include beautiful images, additional text and a call to action. But it’s not just that these are more ‘showy’ than the humble SMS, though it’s definitely the season for it; a recent study by Forbes reported that 91% of consumers prefer visuals over text-based content.

Now as an early Christmas present from us to you, we’ve created a few example SMS Web Pages for retailers and restaurateurs. These will hopefully spark some ideas of how your business can approach a mobile marketing campaign, hitting all the right notes.

Examples of SMS Web Pages for the festive season

Pull on the heart strings

This time of year is all about making moments with loved ones. So use your campaign to showcase how your products and services can really enhance the occasion and make making memories, that little bit easier. 

Reward loyalty

It’s important to remember that heading into January, customers will be offered many deals from various businesses and will likely be sporting purse strings that are a little shorter; so make sure whatever you send is worth their while – especially for individuals registered on your loyalty program. 

We hope these examples have inspired you to create a great SMS Web Page and mobile marketing campaign, signing off with a final tip – timing is everything!

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3 big questions to ask when choosing an SMS API provider

With what seems like millions of SMS
providers to choose from, picking one that best fits your business can be a
real headache. You need to think about how easy the platform is to use, like uploading
and managing contacts, the price per SMS, and if there are any hidden costs in
this. Also what products and features they offer and what you need, what kind
of support you get, and so forth. The list goes on and on.

However, if you are only planning on sending
your customers SMS messages automatically through an API, then your decision
making becomes a little easier.

You don’t need to think about all the extra
features in the online SMS platform along with the ease of use of it, all you
need to think about is 3 things.

Does the provider offer direct connections, how easy is it to follow the API instructions, and of course, the price per SMS? 3 simple questions that won’t take you long at all to find out.

1. Do they use direct connections?

Number one on the list is to check if the
provider is using Direct UK Connections. These are links with major providers
like 02 and Vodafone. So when you send your customers a text message, your
message goes through one of these providers and straight to the user’s handset
within a matter of seconds.

What some providers are using is something
called grey routes. These are not directly connected into the providers and
will take numerous International hops before being sent to the user. Meaning a
much slower delivery time, as well as your data being sent through other
multiple systems and sometimes your messages getting lost.

2. How easy is it to follow the API documentation?

The best API in the world is pointless unless you can use it. That is why we have made our API instructions as easy and as simple as possible. But don’t just take our word for it, see what our customers have said about it.

“The Text Marketer API code integrated
perfectly with our internal systems and has proven to be a worthwhile tool to contact
our current and prospective customers. – Highly recommended.”

“As a new user, it was very easy to set up an account. I am using the php based SMS API and it is extremely easy to use.”

3. What is the price per SMS?

Since you are just integrating with an API
there is no need to be spending 8, 10, 12 pence a text. You are doing most of
the work integrating it into your system and you won’t need access to the
online SMS platform to send these messages.

Meaning there is no need to pay overinflated
prices, which is why at Text Marketer we have an extremely competitive and low
price per SMS.

If you are interested in seeing how easy it
is to use our API and send your customers automated messages, sign up for a free account and use our sandbox area for free
to test with.

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The SMS marketing best practice guide

When it comes to starting something new, it’s always a good idea to have a little look around and do some research, when it comes to SMS marketing it’s no different. Take a look at what other businesses are sending, read some case studies, and look out for tips and tricks to make sure you start off on the right foot.

With this in mind, we’ve put together an SMS marketing best practice guide. The best tips and golden bits of knowledge that we have accumulated over the years, to make sure your SMS experience is the best it can be.

Say who you are

Seems an obvious one, but when it comes to text marketing you have no branding or logo to add, so you need to make sure you let your customers know exactly who the message is coming from. So make sure you set your Sender ID to your business name, this means the customer will see straight away that the text message is from you.

Attention grabber 

Make sure that your customers keep reading your message, start off on the right note and get straight to the point. Grab their attention, maybe add some humour, or have the first couple of words in capitals. For example, ‘SALE NOW ON!’ ‘New shirt for the weekend?’ ‘Fancy a treat?’

Message length

Don’t try and cram too many points into your message, keep it short, sweet and to the point. This means your customer will not get put off by reams of text when they open the message and will be more likely to read all your message.

Relevancy is key

Make sure you are sending relevant and interesting messages to your customers, a male customer is probably not going to be interested or happy about receiving messages about your new line of women’s dresses. So segment your database into different groups depending on their interests, age, sex or previous purchases.

Clear call to action

Make this part as easy as possible. Don’t make your customers look for details, if you want them to see a specific product, service or website, then include the URL in the message so they can simply just click it. If you want them to ring you, include the telephone number so they can click it. Promoting a sale? Then make it easy to be redeemed, include simple instructions on how they can claim it.

All about the timing 

Think about what your customer will be doing at the exact point of your receiving your message. Are they asleep? Are they travelling to or back from work? Also think about the content of your message, even the most pessimistic person will not be looking to buy a coat in August. 

Spread the send

If you are sending a big SMS campaign, you might want to spread out your messages into smaller batches to ease the load on your website and phone lines. SMS has such a huge response rate with a 98% open rate and 95% of all messages are read within the first 90 seconds (Source: Gartner). Read our case study here about how SMS was too successful for one of our retailers. Our system can automatically spread your campaign out over your desired time period.

Test and track results 

Make sure you track your results from your sent campaigns, numbers of sales, and with our system you can also track URL link clicks. Another important thing is to test different ideas and track the results, try sending on a different day, at a different time, different opening line, or try a percentage offer compared to a money off deal.

Don’t send too often

With the huge success of SMS marketing, there is a big tendency to start sending SMS campaigns all the time, every day! You don’t want to start over sending SMS messages, I know sounds a little crazy coming from an SMS provider, but you don’t want to annoy your customers by sending messages every other day, which will just result in them opting out.

Allow people to opt-out

Which leads us onto always including an opt-out option, which will allow your customers to opt out if they want to. Don’t be discouraged by customers opting out, take note if you get lots of opt outs from a specific message, but customers that opt out are just refining your database to only interested customers, which is actually a good thing.

So refer to this list when you send your next SMS campaign, and track your results to see how you get on. If you have any more questions please do not hesitate to get in touch, but you can sign up for your free SMS marketing account here today.

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Why retailers need to market their business via SMS

There are lots of ways retailers can market their business, and it can become a minefield of sales and marketing personnel trying to tell you why their way is best. 

With so many options around, from PPC, email, magazine and print, radio, billboards, social media… The list can go on and on. Which means it can end up being a very expensive exercise for retailers to find the right marketing solution for them. 

Magazine and print used to be the go-to for retailers, showing stylish photos of their clothes or products with the retailers details on for any interested customers to go off and find/contact the retailer. 

Since the introduction of the internet the magazine and print industry has took a huge hit, with so many people constantly browsing the internet, the ability to be able to quickly go from site to site, check reviews and prices, and order products straight away, all for free rather than buying a magazine, has led to the demise of many magazines. 

Email marketing continues to be widely used by retailers, it offers the ability to be able to send lots of images, links off to different products and websites all contained within a nicely designed email. 

However email marketing has also taken a hit over recent years, with so many emails now being sent out every single second, our email accounts and spam filters have had to get more ruthless in deciding what emails should make it into our inbox and not, let alone what’s worth clicking on and opening.

In fact, Radicati Group state that on average we receive 121 emails a day. This leads us to unfortunately dismiss and delete emails rather quickly and hastily. 

This means that retailers have been searching around for better return on investment to achieve their goals, and a lot of paths have led to marketers reaching deep into their pockets to sustain their digital marketing – turns out there’s an alternative and it can also be found in your pocket – our mobile phones!

SMS marketing has been a revolution for the retail industry. Delivering open rates that could only be dreamt of, along with huge response rates and ultimately that much higher return on investment. 

A retailer can pretty much guarantee every message they send will be read, as 98% of all text messages are read and 95% of all text messages are read within the first 90 seconds. Which all equates to SMS receiving a response rate on average of 45%
(Source: Gartner).

SMS marketing gives retailers the perfect method of communication with their customers. Customers now want everything instantly, and it needs to be convenient for them, which makes the mobile phone the perfect device, it’s simple and familiar to use, and always at arms reach.

With SMS marketing there are no hidden costs, no photographers or designers needed, no expensive advertising rates, just simple effective marketing. 

In a click of a button you can send thousands of messages, with a link to your website or specific product, you can personalise the text message to include their name, you can track who clicked the link and with our amazing SMS Web Pages you can even send a bespoke mobile landing pages filled with colour and images!

SMS marketing really has changed the game when it comes to retail SMS marketing, and given retailers a fantastic new avenue to reach their customers on. Read some of our retail marketing success stories here. 

If you would like to sign up for your SMS marketing account here, and please do get in touch if you have any questions about how you can use SMS to improve your marketing.

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12 fast facts about SMS

It’ll come as no surprise that we’re pretty big advocates of the mighty mobile phone and more specifically, SMS communications. Even with the rise in other messaging apps (as we’ve said before), not only is SMS very much alive, it is still growing in popularity for businesses. Deloitte estimate that 87% of individuals in the UK either have access to or ownership of a smartphone and SMS can even be delivered to the humble Nokia 3310 (the original), no data package required. 

So what makes SMS so popular? Well, we may be a little biased but it is crazy effective and to prove it, we’ve pulled together 12 fast but powerful stats:

  1. The SMS average open rate of 95% in the UK and 94% globally. Which is even more impressive, when you consider the average for email is just 20.9% (Source: Esendex)
  2. 90% of all text messages are read within just 3 minutes (Source: Techjury)
  3. SMS benefits from an average click through rate of 19% vs just 4.2% for email (Source: Esendex)
  4. SMS produces 10,000 times less carbon than a Printed/Posted Letter and 300 times less carbon than an email (Source: weather.com)
  5. SMS vouchers are x10 more likely to be redeemed than print (Source: emarketer)
  6. 90% of mobile users who participated in an SMS loyalty program felt they had gained value from it (Source: SmartInsights)
  7. SMS marketing campaigns are opted out less than 5% of the time (Source: SmartInsights)
  8. 75% of people would like to have offers sent to them via SMS 
  9. 9 out of 10 consumers would like to use messaging to talk to a business 
  10. It is predicted that 48.7 million people will choose to receive business SMS messages by 2020 (Source: Mobile Xco)
  11. Consumers receive on average just 178 SMS messages a month vs a whopping 1,216 emails (Source: Esendex)
  12. 74% of respondents report an improved overall impression of businesses that interact with them via SMS (Source: Forbes)

See… bias with good reason. So sign up for your free account today and give SMS comms a go – we are sure you won’t regret it.

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How to send your first SMS marketing campaign

Sending your first SMS marketing campaign and message can be a little daunting, but it shouldn’t be. Brands and businesses all over the world, big and small, from all sectors are sending out SMS marketing campaigns every single minute of the day and receiving amazing results.

SMS marketing has been the secret weapon of many businesses that they have tried to keep under wraps and away from their competition, but the success stories and amazing stats have been too good to keep quiet and leaked out.

If you haven’t started your mobile marketing exploits yet, you are a little late to the party, but better late than never!

First off you need to choose an SMS provider, there are several out there in the UK. Of course make sure you take a look at the prices of their messages, also make sure they use Tier 1 Direct Network Connections. This means that your message will not leave the UK and it will be sent straight to the networks, grey routes will mean your message and data will leave the UK and then be sent back, which means your delivery of messages could be delayed and in some cases not delivered at all.

Also take a look at their online SMS platform, is it easy to use? Has it got some nice useful features? Can you track the results of your campaigns? Nothing worse than a complicated platform with no features to help you.

Last thing is check their reviews, see what their customers say about them, platforms like TrustPilot mean that businesses can’t hide reviews, so checkout their business profile. What are their customers saying about their customer service?

Next, get your customer database organised. Collect your customers’ mobile numbers asking them to opt-in to your mobile marketing reward scheme, one of the best times to do this at the checkout of your store or website

We then move onto the message itself, make sure there is a reason behind the message you are sending, don’t just send messages for the sake of it, that’s a sure way to annoy your customers. Have you got a sale on? Have you got a new range of products in? Give them a discount, make them feel like they are a valued customer and getting value you from being opted into your mobile marketing messages.

Most important thing is to test, test and test again. Send yourself the message, send the message to colleagues and friends. Have you checked the spelling? Do they understand the message? Do they know who it is from? Do all your links work?

Why not try send your mobile marketing to a small batch of customers first?

Last but not least, do make sure you think about the day and timing of your message. This can make a huge difference to the success or failure of your campaign. Think about the content of your message and what your customers will be doing when they receive it, will they be interested at that point of the day?

And then press send!

Here at Text Marketer we are the SMS marketing and retail specialists, our prices are low, our system is quick and simple to use and also jam packed full of features.

SMS marketing is simple, effective and can return amazing results. So why not start your SMS marketing adventure today, sign up here for your free SMS marketing account. And if you have any questions please do not hesitate to get in touch.

The post How to send your first SMS marketing campaign appeared first on Textmarketer.

Retailers scoring high on customer service with the help of SMS

Customer service and experience have never been more important. In a world where business reputation and service is so exposed, they need to make sure they provide excellent customer service otherwise they will lose customers.

Social media and customer review websites like TrustPilot, mean that any happy or unhappy customers can easily and quickly vent or express their opinions about a business to the whole world in a simple click of a button. Praise and good reviews can really help position a business above its competition, complaints and bad reviews can really damage a business.

But it is not only the ease at which customers can leave reviews that retailers need to think about, customer expectations are also rising and they are expecting and demanding more.

As customers are dealing with major retailers like Apple and Amazon amongst others, they are getting used to receiving a high level of service and experience, and now all other retailers, no matter how big or small, are expected to provide that level of service.

But improving your customer service and experience doesn’t necessarily mean more staff.

Improving your customer service doesn’t necessarily have to be massively costly, retailers are achieving some amazing results just by communicating with their customers. And they are doing so through SMS.

SMS is the now the preferred method communication for many, it’s quick and it’s convenient, making it the perfect solution. 

SMS has been a retailer’s best friend for many years now, it is fantastic at getting in sales and engaging customers. With a 98% open rate, SMS marketing produces amazing results, when a retailer has new products or a sale on, send out an SMS marketing campaign and watch the sales roll in.

But you shouldn’t be just sending your customers a message when you have got a sale on. To provide excellent customer service, you need to keep your customers updated and give them confidence that they have made the right choice in parting with their hard-earned cash with you.

Send them an SMS message to thank them and confirm that you have received their order 

This will give customers confidence in your business, customers like to be kept updated, particularly if they have parted with their own money.

Send a message to let them know their package is out for delivery 

Let your customers know that you have sent their order, again keeping your customers in the loop about their order is always good.

Send personal recommendations 

Make your customers feel special, and you will turn your customers into brand advocates. Take note of their purchases and send them personal SMS messages with recommendations and things they might like. If they have recently bought a suit from you, why not send them a message with a link to your range of ties or formal shirts?

Send them personal offers

Your customers will feel extra special if you send them personalised VIP special offers, maybe a Birthday offer? Maybe a brighten your Monday offer or celebratory payday offer? Build up a personal relationship with your customers so they feel special and become a loyal customer.

SMS is amazing for retailers, but not just in marketing and sales, it also helps them keep in contact with their customers and improve their customer service and experience. So if you are a retailer and would like to know more about SMS, get in touch today or sign up for your free account today.

The post Retailers scoring high on customer service with the help of SMS appeared first on Textmarketer.

Black Friday 2019 Sale – Get 20% Extra SMS for Free

Year on year Black Friday gets bigger and bigger, with more people purchasing, more retailers offering a Black Friday sale, and ultimately more money being spent.

This year is no different, we have predicted that the UK will spend a whopping £2 Billion in online sales on the day itself! And to help you, we have put together a post on when the best time is to send your Black Friday SMS campaign, with one extremely popular day being a few days before Black Friday – read more here.

With the increase in popularity and consumer spend, that means you are going to need more SMS to tell your customers about your amazing Black Friday sale. And with Text Marketer, more SMS doesn’t mean spending more money.

The extra credits can go a long way in making your campaign a success. Many of our customers are also sending a follow-up campaign as a reminder message after all you want to make sure that your message is making an impact amongst the crowd.

Introducing our Black Friday 20% Free SMS credits offer.

Any purchase over 1,000 credits between Monday 11th November – Cyber Monday 2nd December will receive an extra 20% SMS credits for free!

So by purchasing more SMS credits, we will give you more SMS completely free, it really is that simple.

To claim, forward your invoice to support@textmarketer.co.uk with the header BLACKFRIDAY – the offer CANNOT be used with any existing offer or discount, but can be used multiple times during the period.

Please see our T&Cs for more information (Section 14 – 14.1)

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Our predictions for Black Friday 2019

It’s that time of year again where we look at the previous few years statistics and we rack our brains trying to predict what Black Friday and Cyber Monday could look like in 2019.

We’re getting pretty good at it. In 2017 we predicted that UK shoppers would spend £8.7 billion and even though we overshot it, the final figure turned out to be £8 billion! So how did we do last year?

Well we predicted:

  • £9.2 billion Total 4-day Black Friday Weekend
  • £1.7 billion online sales on Black Friday
  • £1.5 billion online sales on Cyber Monday

And in some of these, we were very close.

With online sales booming…

£1.49 billion online sales Black Friday 2018 ncrease of 7.3% from 2017

What feels like a four-day sale weekend is now a week-long bonanza with 67% of all discounts being offered from the Monday before presenting businesses with more opportunity to take advantage of shoppers looking around for the best deals.

Perhaps the best and most exciting news from last year is that 

“the first time ever mobile phones were the preferred method of shopping, with 56 per cent of all online transactions made via a smartphone”

With this news, you would have to be a fool to not consider sending an SMS campaign, after all, your customers are already going to be on their mobile phones looking for the best deals. Take this opportunity to let them know that you have got a great offer for them.

We predict that £2 billion will be spent online during Black Friday in 2019 and that mobile traffic will account for a large percentage of this!

By sending customers a text message which boasts a high open rate of 98%, you can almost guarantee your message is read. Including a link to your site in the body of your message drives further traffic to your website, making SMS a cheap way of getting your customers attention and engaging with them. We’ve got lots of tips to help you write the perfect message.

If you haven’t already got an SMS account, make sure you don’t miss out on millions of shoppers looking for great deals and sign up with an account today and start your Black Friday campaign the right way, with SMS marketing.

The post Our predictions for Black Friday 2019 appeared first on Textmarketer.

Never too early to prepare for Black Friday

We know, it’s unbelievably that time of year again, it’s coming up to Black Friday. The biggest and best sales period of the year, the sales phenomenon that sends everyone into a complete purchasing frenzy! And we have good reason to think that this year could be even bigger!

Every year the Black Friday sales increase and get bigger and better, and in a quest to grab more sales, it seems that retailers launch their Black Friday sales a little earlier, and leave them running a little longer every year. 

This year, Black Friday falls on the last Friday of the month, Friday 29th November.

Which means this year’s Black Friday falls on pay day! Which could be a huge monumental boost for retailers and make this Black Friday EVEN BIGGER!!

Every year customers are ready, waiting and on the hunt for the best Black Friday deals, they are actively searching for offers – they want to hear from you.

Whether they are on the lookout for some personal treats, and why not!? Or thinking ahead and looking to buy some Christmas presents, November is the perfect time to be sending out messages to your customers.

The early bird catches the worm.

Now, we are in no way suggesting that you start your Black Friday campaign now, that would be silly. However we do suggest you start to think about how you are going to approach Black Friday, start to plan everything, get your graphics ready, think about your offers, and think about when you are going to send your SMS messages.

98% of all messages are read, and 95% of messages are read within the first 90 seconds. (Source: Gartner)

The timing of your SMS messages is really important, so think about the days you are going to send your SMS messages on and also the time. Most retailers are now running their Black Friday deals for 2 weeks, so we would suggest sending an SMS campaign at the start of your Black Friday offer, the Monday of Black Friday week, and also on Black Friday itself.

But don’t forget Cyber Monday!

This year Cyber Monday strangely falls into December. With Black Friday falling on payday, it could be a bumper weekend and Monday of sales to capitalise on.

Have you tried our SMS Web Pages yet?

We all know that SMS is the most powerful marketing tool out there, but wouldn’t it be great if you could add some beautiful images, catchy headlines, splashes of colour and call to action buttons but still get the same amazing open rates of SMS?

Well you can! With our SMS Web Pages, you can send bespoke mobile landing pages to your customers, filled with your images, graphics and details on your offers. It works as an amazing way to entice your customers with your products. 

If you would like to ask any questions about how you can make the most out of Black Friday, or you would like to know more about SMS Web Pages, then please do not hesitate to get in touch. Sign up for your free SMS marketing account here.

The post Never too early to prepare for Black Friday appeared first on Textmarketer.

Summer sports event calendar – SMS and sporting events, a match made in heaven

For any major sporting event or just a big game, we know that just before and even during is the perfect time to send a text message promoting your takeaway. Sports fans will be getting ready to watch their team and nothing goes better whilst watching sport than a few snacks and drinks.

But it isn’t just food outlets that can benefit from sports events, we also know that for those who are watching the event, they will be messaging their friends about it, and those who are stuck at work, they will be checking the results online. Both using our favourite little device, the mobile phone.

This all means that when sporting events are on, the UK public will have their mobile phones within arm’s reach at all times and will be checking it constantly. So, promoting your sale just before and during football, rugby, cricket, or any sporting event, is the perfect time to do so. As when that phone ‘bings’ with your message, your customers will check it immediately.

Therefore, when there is a whole Summer and even Autumn packaged with major sporting events, you know the whole of the UK will be packed around their TV’s – perfect for some well times SMS campaigns.

To help you get on top of what sporting events are happening we have put together a handy Summer sporting calendar showcasing the major sports events this Summer and Autumn. All these sporting events provide businesses with the perfect opportunity to message customers.

The post Summer sports event calendar – SMS and sporting events, a match made in heaven appeared first on Textmarketer.

The Sizzling Summer Sale from Text Marketer

After what seemed like a miserable start to the Summer, the sun has finally arrived and with the help of the sun, we thought we would brighten up your Summer and bring you our next SMS sale.

Named the Sizzling Summer Sale not only because of the heatwave that will be hitting the UK (fingers crossed) but because you can get 10% free credits which we think is quite sizzling . . . Also because like all our other sales, we like alliteration.

But don’t go into this sale thinking that because you aren’t planning on sending a campaign over the Summer, or as you already have a load of credits in your account, that you shouldn’t buy any more. No no no, that is the wrong way to think about it, because your credits won’t expire on live accounts you can top up now, ready for your next big send or just top up now and use them whenever you like – this is a great chance to grab some free credits.

Any purchase over 1,000 credits will receive an extra 10% SMS credits for free! – offer ends Saturday 31st August

To claim, forward your invoice to support@textmarketer.co.uk with the subject line Summer Sale – the offer CANNOT be used with any existing offer or discount, but can be used multiple times during the period.

Make sure you top up with some free credits and have a sizzling summer sale yourselves.

The proof business SMS is still alive, kicking and very much growing

“Isn’t SMS dead?”

A question that drives our sales team crazy and makes our marketers sad. Yet it is a question that we hear time and time again, and to those that know us and our love of SMS, every time we hear that dreaded question, it breaks our heart – but it also couldn’t be further from the truth.

We know SMS is amazing and works wonders for businesses, with more businesses everyday using SMS to send updates, delivery notifications, reminders, bulk sale messages, and generally using it to connect with their customers. Yet we still get asked . . .

“But isn’t SMS dead?”

Over the past few years to combat this and showcase the power of SMS we have created blogs showing all the creative ways businesses are using SMS to connect with their customers, the effectiveness of SMS marketing, and even our own survey to see if businesses still think SMS marketing works in today’s modern world. Yet still . . .

“But isn’t SMS dead?”

Knowing those posts aren’t enough, we went to Google and asked them . . . And they agree with us!

More people are showing an interest in SMS marketing globally, with the interest rate on Google Trends increasing year on year by 3.3% from 2016 to 2018, with that looking to increase a further 5.4% in 2019 based on the interest shown so far (Source: Google Trends).

Yet still, even with Google in our corner, we know what people will ask.

“But isn’t SMS dead?”

Well enough is enough, we are determined to show you how SMS is still growing and will never stop! This time we delved into our own data to show you how more businesses are sending SMS every year.

We looked at how many messages are being sent out through our system, how many times we top 1 million messages a day, and on average how many messages customers send out a year. So, after this, we expect to hear . . . “WOW! I never knew how many text messages businesses were sending. I want to use in”

*Forecast

The consumer shopping journey – how mobile phones have changed the landscape for retailers

For some retailers’ the mobile phone has been revolutionary and helped drive them forward and dramatically grow, whilst other retailers’ who have not embraced the mobile phone, have ultimately had to close their doors.

Fighting on behalf of the mobile phone, as you all know we love them, it is not their fault, they are just an innocent bystander in this scenario, the fault lies with the retailers themselves.

Before we look at how the smartphones have revolutionised consumers shopping experience, we must first look back at how consumers shopped before the introduction of the mobile phone to really see the true value of the mobile phone.

Looking for ideas
Back in the late 90s for anyone who wanted to look for ideas of clothing or gifts, they would either have had to physically go into stores. The only other way was to pick up a catalogue and flick through the pages. Websites were around in the late 90s and early 2000s, but only the very big retailers would have had one and browsing these sites would have been slow and tedious.

Making the purchase
Again, the only two ways to purchase something from a retailer would have been through a catalogue or visiting the retailers store. Two very long and slow processes, especially if you did not live near a large town.

What happens now
With the popularity of mobile devices and the fact consumers can look for ideas stood in the middle of a field, hundreds of miles away from a shop, see something they like and purchase it right then and there, there is no need to ever go into a store.

For those who do visit the store, the vast majority will find what they want to buy, then go onto their mobile phones and see if they can find it cheaper online.

7 out of 10 mobile users interact with their devices in the store while they are shopping (Source: Google Mobile Movement Study)

This means brick and mortar stores are not only battling with other physical stores, but against millions of online retailers.

What has happened to some of the big retailers?
Some huge retailers have shut shop over the past 10 years or so, and whilst we aren’t saying that they all went under because they ignored the popularity of mobile phones, we would almost guarantee had they embraced it and seen how consumers were using it to do their shopping, their doors may still be open today.

Retail shops that have closed

From the above list of retailers who closed down in recent years, Jane Norman is a prime example of a retailer who took no notice of their target audience and this shut shop in 2011.

Jane Norman were a huge, they built their brand on selling clothes to 16 to 25-year-olds and peaked in the 90s. Back in the 90s mobile phones were not readily available so there was no need to offer a mobile solution, but when they closed shop in 2011, smartphones were being widely used and just a year after they closed in 2012, 66% of their target audience 16 to 24-year-olds owned a smartphone (Source: Statista).

So, their decision to ignore the popularity of mobile phones may well have been the final nail in their coffin.

What your business can do to embrace the mobile phone

To ensure that you are not the next Zavvi or Jane Norman, below are some easy wins to help you offer customers a mobile experience that matches, and in some cases even beats the in store experience.

Mobile friendly website
Number 1 on your list is to ensure your mobile website works seamlessly and consumers can browse it, look for ideas, and make a purchase just as easy as coming into your store or using a desktop computer.

From 2011 to 2018 M-commerce retail sales have increased by 762% from £ 910 Million to £7.84 Billion (Source: Statista)

With the huge increase in mobile sales for retailers, not offering consumers a mobile friendly website or if your mobile site is slow, can dramatically hurt sales. In fact a one second delay in mobile load times can impact mobile conversions by up to 20% (Source: Google/Ipsos).

For some great tips on how you can speed up your website and get more sales read our blog here.

Multiple communication channels
Offer consumers as many ways as possible for them to be able to get in contact with you, whether it is for customer support or they just want to ask a question. But what you must do, is make it easy for them to find them, offering 10 ways for them to contact you is great, but if consumers are struggling to find these then it is a wasted resource.

Apart from the obvious two of a phone number and email address, there are 2 other ways that you can utilise the consumers mobile phone.

Keyword – Use a Keyword that can be displayed on your website, in store, or on flyers/posters, and allow customers to it to get in contact with you.
“Text ORDER followed by your receipt number to 88802 to get an update on your delivery”

Virtual Mobile Number –-Similar to a Keyword, you can use a Virtual Mobile Number to allow customers to message you.
“If you have any questions about products, our website, delivery, or anything else, text us on 447123456789 and someone will be in touch”

Integration between online and in store
Like Casey Carl said; “They (consumers) want to flow seamlessly across all of our channels”. Consumers want to shop online and in store and have the same amazing experience. But to achieve this you need to look at both your online and physical store.

Show availability information – Number one on the list is to ensure that both your online and physical store match up.

75% of consumers expect retailers to have product availability information before visiting in store (Source: Capgemini)

You do not want your website showing that you have items in store and when your customers come in they find out it is not there. This will infuriate them, and potential mean you have lost that customer.

Think about what you do well online – Can you replicate what you do well on your website that you can do in your store? Maybe consumers love the fact that they can easily speak with someone through your website, so ensuring that your staff are just as friendly and knowledgeable is key.

You need to remember that buying both online or in store should provide the same amazing experience that will make customers come back for more.

The journey doesn’t stop when they have purchased
Just because someone has purchased from you doesn’t mean the communication should stop. Now is the perfect time to go the extra mile and drive home your amazing customer service and turn them from a one-time purchase into a customer for life.

There are 3 simple ways you can keep in contact with consumers after they have bought from you.

Delivery notifications – Make sure you send delivery notifications and updates, providing customers each time an option to update their delivery date and time.

Survey – Send a survey to customers and ask a couple of key questions about how they found your website, service, and product which will help you understand your strengths and weaknesses.

Follow up message – 6 to 10 weeks after your customer made their purchase, send them a message either offering them a discount, some suggestions of what other products you have, or even just a friendly hello to remind them you are still there.

 

Consumer shopping habits will constantly change and evolve and ensuring that you keep up with the new trends and technology can be tough. But using SMS as part of your marketing, sales, and even support can be a very simple but very effective communication method.

4 reasons why customers stop using the Text Marketer ship

That’s right, we see ourselves as a shiny ship with great big sails and every time we get a new customer, it is like a new shipmate has come on board and decided to sail the Text Marketer ship. We know, very sad, but look how amazing our ship is.

However, every so often one of our customers stops using us, they have decided to walk the proverbial plank. Every time this happens we shed a little tear, not just because we lose a customer, but because we know thousands of their customers will no longer be receiving a great mobile experience from them.

We have trawled through the data and have identified the 4 main reasons why businesses stop using us, and we have decided that the best way to showcase these, is with ship analogies.

1. Your ship never leaves the dock anymore
2. Your ship doesn’t have a map or compass
3. There was another ship that didn’t cost as much to run
4. A shinier ship came along, and you decided to board it

For those who don’t understand our amazing ship analogies, we have, in plain non-ship language, explained them all in more detail below. Which isn’t as fun.

1. Just stopped sending SMS

Amazingly we do see customers just stop using our service, and what is worse they have hundreds and sometime thousands of credits on their account. This can be a real head scratcher.

Boat not in service

We tend to see that the main reason behind the random drop off is that sending customers a text message was taking up too much time. This completely baffles us as we know it takes less than 10 minutes to set up and send a text message to tens of thousands of customers.

Out of our 4 reasons, this is the hardest to tackle, but we wanted to reiterate how amazing SMS is and why all businesses should continue to use SMS to communicate with their customers.

87% of people always have their smartphone at their side, day and night (Source: Google)

Sales prospects who are sent a text message convert at a rate 40% higher than those who are not sent any text messages (OneReach)

90% of users who enrol in an SMS loyalty program feel they gained value from it (Source: Hipcricket)

58% of companies now have a dedicated mobile marketing team (Source: Salesforce)

If you are struggling for time, why not take a simple approach and only send an SMS to customers for major events. Set a plan where you pick 3-4 big occasions, like a sale, a new product or service release, or just wishing them a happy holiday, and only send a bulk SMS campaign at these times. This means you can plan your time easily without it effecting your day to day schedule.

2. Haven’t been tacking ROI

A cardinal sin this one, before you send any marketing or sales message, make sure you have a goal. Whether that is total clicks of a URL, calls, replies, sales, enquiries. You NEED to track it, so you know exactly how well it went.

Boat lost at sea

Now we know a lot of people are put off at this point, as tracking a goal seems like a long and daunting task, but it doesn’t have to be. Below are a few ways you can easily track different goals quick and easily.

Sales – The most important information you need to track is when sending a sale or promotional message through SMS. To track this, you can use something called UTM parameters. This is a small bit of extra information at the end of your URL. For more information about how to use UTM parameters read this article by Google.

URL clicks – We have a free feature that you can use to track the clicks on your URL within your text message. Simply include a URL within the text message and click ‘URL Shorten’ icon. This will then shorten your URL where within the ‘Analytics’ section you can see exactly who has clicked your link and how many times.

Enquiry’s/replies – If you want people to fill in a form once you have sent them an SMS message, use a dedicated SMS form on your website that can only be accessed when you send them the link via a text message.

Another way to track enquiries or replies, is by using a keyword. For example, ask recipients to reply to your message by texting you keyword to our short code. You could use different keywords for different text messages and track exactly who and how many people reply.

“If you are interested in coming to our next event, reply EVENT to 88802 and we will send you more information about it”

3. Found a cheaper supplier

We know, a shock, someone is cheaper than Text Marketer! Yes, it is true there are one or two SMS providers out their offering a cheaper service, but before you go jumping ship to the cheaper provider, make sure you do your research.

Big ship and small ship

You may actually be able to get the same price per SMS with us as you can buy larger bundles of SMS for less. Meaning buying more credits at once would save you money. We also regularly run SMS sales, where you can get anywhere from 10% to 20% extra free.

If, however the other provider is cheaper, you need to compare the actual service and product, you can buy a boat for £100 or £100,000 – both technically are boats, just one may sink half way through your journey.

Are they using grey routes – These are routes that are not directly connected with the networks. They use a 3rd party to send your messages, typically the 3rd party will be outside the UK, meaning your data and messages are being pushed outside the UK to these 3rd party’s and then back to the UK, which can dramatically delay them being delivered, if at all. Many times, customers have come back telling us that their delivery rate dramatically dropped with the new provider.

How good is their support – Yes, the support may be fantastic to start with, but this is so they get you on board, this can deteriorate very quickly after a few months. Make sure you check reviews of the SMS provider you are switching to, is the customer service good, or are there lots of bad reviews about it? We are currently sat at 9.6 on Trustpilot and there is no other SMS provider that is higher.

Platform ease of use – We have worked extremely hard to make Message Box as user friendly as possible, and we are yet to see another provider that offers the same user experience. We have seen customers leave us, to only come back a couple of months later because after using their new SMS provider system for a while, they found multiple flaws and problems with it.

4. Sold on extra features by other provider

One of the reasons we can offer such low prices is because we don’t offer absolutely everything, but just because another provider offers a service that we don’t, do you really need all those bells and whistles?

Big fancy ship on the sea

We know some SMS providers who offer services that we know are, to put it frankly, completely and utterly pointless. Take MMS for example, there are providers out there that offer this service and will tell you that it is amazing. But sending picture messages and videos can really irritate your customers as it can cost them money? Could this not be achieved by sending a link to the picture or video in?

For most businesses they don’t need all these extra features and 9 times out of 10 a basic SMS message with a link to your website will suffice.

 

We know that SMS isn’t for everyone, but before you decide to set sail on another big shinny ship, just make sure you aren’t boarding the Titanic. We all know how that faired . . .