Category Archives: SMS Marketing

Flash Sale! Get 10% Free SMS credits for limited time only!

We all love Summer. Nice sunshine, BBQ’s and drinks with friends and family – what is not to like! However one thing that we all like just as much as Summer, is a SALE!!

And here at Text Marketer, every now and again we like to offer a little sale to our fantastic customers.

So to help make your Summer even better, we thought we would put on a very quick Flash Sale! Whether you have some big campaigns lined up or whether you want to just take advantage of our sale and stockpile some free credits for the future – now is the perfect time to buy!

Purchase 1,000 credits or more and we will add an extra 10% of free SMS credits to your account. Offer ends Friday 31st August – so be quick!

It’s simple… The more credits you buy… The more free ones we give you!

To claim, forward your invoice to [email protected] with the header FLASH – the offer CANNOT be used with any existing offer or discount, but it can be used multiple times during the period.

Cruise Club UK sailing to success with SMS marketing and SMS Web Pages

Cruise Club UK are an independent cruise travel agent with over 30 years of experience offering impartial expertise. Customers can find the best possible cruises at the best possible prices. From cultural cities of the Mediterranean, to the beautiful sandy white beaches of the Caribbean – they really do have it all when it comes to cruises.

We all know marketing can be tricky, how do you get your brand and message out there to the customers that matter?

Well Cruise Club UK have found a very effective way in SMS marketing, helping them making more sales and communicate with their customers, quickly, effectively and conveniently.

They have been using SMS marketing and Text Marketer for several years now, sending out regular SMS campaigns to their customers. However recently they have been using our new SMS feature SMS Web Pages, and we got up with them to ask them a few questions…

What do you use SMS Web Pages for?
“To promote specific offers that are time sensitive and have a short shelf life and provide extra information to customers so that the lead quality is better when they contact the sales team.”

How does SMS marketing compare to other marketing channels?
“It’s much quicker – provides an immediate response”

How did your SMS Web Pages campaign compare to a normal SMS campaign?
“Better conversion from the leads generated as customers had more info. Ie. Full range of dates and available airports etc. On a text you can be limited on the info you can include and customers can be turned off when it doesn’t meet there expectation.”

What were your main reasons for choosing an SMS Web Page campaign over a normal SMS campaign?
“To provide more info and a richer experience with images. Images can be great to tempt and tease customers in”

What were your results from your SMS Web Pages campaign? Click rate? Sales? Any Stats and figures you could share?
“We sent out an SMS Web Pages World Cup themed campaign recently, and got 21% click through rate and 28 bookings pretty much instantly! Which is amazing for holidays as they are not exactly a quick easy impulse purchase item.”

Would you recommend it to other businesses?
“Yes it’s amazing and works brilliant for us – but I wouldn’t recommend it to my competitors!”

So if you would like to give SMS marketing a try for your business, sign up here for free now. Or gives us a call and we can discuss how SMS marketing can help your business.

3 ways businesses are using custom fields to make their text messages stand out from the crowd

With a 98% open rate and 90% of text messages being read within 3 minutes, there is no wonder why more businesses are now using SMS than ever before. This is great for businesses and consumers alike as it allows businesses to interact with their customers and make sales, and their customers get updates and amazing offers sent straight to their mobile phone – a win, win.

But with more businesses using SMS and sending great offers, it can be hard to make your message stand out above everyone else’s. There are a load of little tips and tricks that you can do to make your message better and stand out.

We have found however, one of these tips to be higher up the list of importance, and a very simple one to implement. Using custom fields.

Custom fields are a great way to make your message stand out and make your customer feel special. By this we mean including your customers name in the message, or other personal information, to make the message more personal and less of a bulk message that was sent to thousands.

Personalised messages improve click-through rates by an average of 14% and conversions by 10%. (Source: Aberdeen: Market Intelligence Company)

There are hundreds of things that you can put into a custom field to make your SMS message unique:
– Name
– Email
– Location
– Age
– Previous purchase
– Favourite order
– Pets names

The list could go on and on . . .

With the countless possibilities that custom fields give businesses, below we have gone into more detail on 3 of the most popular ways that custom fields are used in business text messaging.

Make it personal with your customers name
The number one way that businesses are using custom fields is to include the customers first name. A very simple solution to change what looks like mass message that thousands of people are getting, to a completely unique message that makes it feel like it was sent to them and no one else, making the recipient feel special and cared about.

Bulk appointment reminders
SMS appointment reminders are fantastic way to reduce miss appointments. The NHS have recently started using SMS to reduce missed appointments with great results.

Figures have suggested that more than twelve million GP appointments are missed each year in the UK, costing in excess of £162 million per year (Source: NHS England)

Now your businesses may not be as big as the NHS, but that stat alone shows you how missed appointments can cause huge costs to your business.

By simply uploading all your appointments at the end of the week, for all your customers that have an appointment the following week, include the date, time, who they are seeing, and any other relevant information you feel they need, you can send a bulk text message and include all this information in one go. Making it quick and easy.

Bulk unique offers
The third most popular way is to send bulk personalised offers to different customers. Some of your customers may spend more money with you that others, so you would of course want to reward them with bigger discounts and special offers.

You can easily do this by including different promo codes and offers in the custom fields section. This is a great way to send thousands of messages at the same time all with different offers on, with your most loyal customers getting 40% off, and 20% off to those customers who don’t spend as much.

Using custom fields in Message Box
To add a custom field in our online messaging platform Message Box you simply need to add these customer fields into your excel spreadsheet, along with the customers mobile number and then upload into your Message Box account.

Excel custom field

Once have created and saved your excel spreadsheet, login to your Message Box account and click the ‘Manages Contacts’ button on your homepage. From here add a new group by clicking ‘New’ under the ‘Groups’ tab at the top of the page, then name your group and click enter.

A pop-up box will appear where you can import your excel spreadsheet. Select your excel spreadsheet and click ‘OK’. Here you will be able to drag and drop the custom fields around to match your data.

You will now have all your contacts and their custom fields in that contact group.

Now to be able to send a message with these custom fields in, go to your homepage and click ‘Send SMS’. Click the ‘To’ button and select the group you wish to send the message to. In the ‘Message’ box area, type your message and use the ‘Fields’ drop down box to add any custom fields you would like.

Check the message is correct and click send.

Custom fields with Message Box

Custom fields are a great and easy way to make your customers feel special. So, if you don’t have a Message Box account, why not sign up now and get 10 free credits and start sending your customers personalised messages today.

5 tips for the best text to win campaign

You are walking in your high street and walk past a shop where you see a sign saying you could win a holiday worth £1,000 in big bold writing and all you have to do is text the word HOLIDAY to 88802. It takes you 10 seconds to whip out your phone and send a text. 10 seconds later you receive a message thanking you for entering the competition – it’s that simple.

Who wouldn’t want to win a holiday worth £1,000, or maybe a life time supply of sweets, or those last pair of tickets to a festival? Winning is always a great feeling, especially when it takes no effort at all.

As soon as businesses found out the power of the mighty mobile phone, they jumped on the idea of text to win competitions and they took off like a rocket.

So here 5 top tips to ensure your text to win campaign soars to victory.

Easy to enter
Keep your word short and simple, something that people will recognise and be able to spell easily. Don’t select two words together, as by selecting 2 or more words, would mean the auto correct on the phone would constantly keep trying to change it or split the words up.

Pick a simple word that people can easily text to enter like; WIN, HOLIDAY, MEAL, CAR etc.

Clear instructions
Don’t have all the instruction in a tiny font that only a pixie with a magnifying glass could read. Keep your instructions clear, to the point, and if you need to include a lot of information, send people to your website for more information. There they can spend time reading all the instructions and Ts & Cs if they want to.

Be creative
Make your text to win idea stand out, try and be creative, inspire and engage customers with your business.

Frijj did a great campaign where you could ‘Win Warren’ – yes that’s right, you could win Warren. They were giving you a chance to win Warren where he would come round your house and do anything you wanted him to. A great fun idea that received thousands of entries.

Why not try and tie it in with an event, like the World Cup, Olympics, Super Bowl, Glastonbury etc. Or have you got something that you can offer that no one else can? Maybe you know someone famous or can offer something unique?

Keep customer updated
Once someone has text you, reply back with an automated text message response. You could tell them when the competition ends and when the winner will be announced. You could even include a link to your website for more information or just to get people onto your website.

Text to win 2

Promote
Now you have set up a great text to win competition, all you need to do now is promote it. There are lots of different marketing channels you can promote on, some are more effective than others, and some will cost more than others. If you are strapped for cash why not just post it around social media, put a banner on your website or include an image and some text in your email footer.

If you want to promote to a wider audience and don’t mind spending some money try promoting it the TV, radio, billboards, around your shop, and if you sell a product with packaging, why not include it on your packaging.

Also don’t forget your existing customers, send them a text message with the details of the competition in and how they can enter.

 

If you think a text to win competition is something you would be interested in, then set up a free account today. Every account comes with a free keyword and some free credits for you to test with.

All in one text marketing guide for restaurants and takeaways

Restaurants and takeaways listen up – we have put together a very special, all in one, text marketing guide just for you. Below we have created 3 unique blogs, along with a downloadable guide, that will give you everything you need to send a perfect text marketing campaigns.

The 3 blogs below include the best time for you to send, a couple of do’s and don’ts of text marketing, as well as a whole load of example messages. So along with the guide that you can download and take away with you at the bottom of the page, everything is one click away.

The best time to send marketing text messages for restaurants and takeaways
Here you will find the best time in the day to send your customers marketing messages about booking a table and ordering food. We have broken it down into the best days in the week and at the weekend, and included when specifically, in these days is the best time send. Read here

 

Restaurant and takeaway dos and don’ts of text marketing
Here you can read all the do’s and don’ts for restaurants and takeaways when preparing and sending out an SMS campaign. From simple things like checking your spelling, to more vital things that if you ignore could end in a fine, like including an opt-out option. Read here

Food industry dos

 

Example marketing text messages for restaurants and takeaways
Split into 3 groups, we have given you over 20 example SMS messages that you can copy and put straight into your SMS campaign. Broken down into marketing messages, delivery and notifications, and personalised messages, all the content for your various messages can be found here. Read more

Example text messages food

 

All in one guide
We have even gone one step further and taken all the best bits from the 3 blogs above, added some extra helpful bits of information, and put it all together into this handy guide. Read here

All in one sms marketing guide

If you have any questions about text marketing, or anything you are unsure of, please don’t hesitate to get in contact with us either by phone, 0117 205 0202 or by email at [email protected] and one of our expert team will be able to advice you.

What is SMS marketing software?

What is SMS marketing software?
Annoyingly we are always coming up with and hearing new and confusing jargon, what happened to good old Ronseal ‘Does exactly what is says on the tin’. Sometimes we just want to hear and read things in plain, simple English.

So first things first, what exactly is SMS marketing?
SMS marketing is the perfect modern way to communicate with your customers. Sending them a text message via their mobile phone. For more details on exactly what SMS marketing is please read here.

And so onto what exactly SMS marketing software is…

SMS marketing software is what enables you to be able to text your customers in big bulk business marketing sends. So unlike using your mobile phone, you would log into an online application or website, this would then allow you to upload your contacts in bulk, create the message, and then send and analysis your results. For example, the equivalent for an emailing software would be Mailchimp, this allows you to login and send emails to customers.

Of course, SMS marketing software differs from company to company, and like any product or service some are better than others, some are more basic, where some are filled with helpful and insightful SMS marketing tools to help enhance your mobile marketing messages for a better response.

Message Box – SMS marketing software
Message Box is an online SMS Marketing Platform that enables you to send big bulk business SMS marketing messages, without the need to download or install any complicated software.

It’s jammed packed full of great free SMS marketing tools, to ensure you get the best responses possible from your mobile marketing exploits.

Send big bulk SMS marketing campaigns
Message Box is extremely powerful. It allows you to send massive mobile marketing sends in the single click of a button. 10 thousand, 15 thousand, 50 thousand, 100 thousand, 500 thousand – whatever the number is of your recipients, Message Box can handle the send. All routes are Direct Tier 1 UK Networks so no messages leave the UK and are delivered in seconds.

There are also more than one way to send your mobile marketing messages, schedule send for a particular time or date, automated sends or spread sends over a certain amount of time.

Message campaign analytics
Check the success of your mobile marketing campaigns by seeing how many were delivered, responses and how many people click your links.

Send SMS surveys
Create and send your own SMS surveys. Export all your data and responses

Purchase credits online
You can simply purchase credits online, whenever you want. Add them and pay for them – in a click of a button

Easily upload and manage contacts
Upload all your contacts and store them in different contact groups to send more relevant SMS marketing campaigns.

SMS web pages
Create and send bespoke mobile landing pages, filled with your own beautiful images and written text.

 

So if you want to tryout SMS marketing platform, Message Box – then please sign up for your mobile marketing account here for free! No contracts to sign or minimum

World Cup Double Credit Giveaway – get 10 thousand free credits!

We love football. And we love the World Cup. Throughout the footballing season we have plenty of joshing and joking around our football teams highs and lows, but nothing quite compares to that of a mass sporting global event, like the World Cup.

Here at Text Marketer towers, we have plenty of Nationalities represented, however our strongest followings will obviously be the (not so) MIGHTY England, and our European friends, Portugal. However we are all particularly upset that our favourite orange colour buddies, Holland haven’t made the cut!

But anyway… Such a huge global event watched by millions and millions all over the world, is an advertisers and marketeers dream! So many ideas and possibilities to promote and sell your brand and products, it can be difficult to know where to start…

Well of course SMS is the perfect marketing channel to contact your customers on, it’s instant, and your customers will definitely read your message whatever they are doing or whoever they are watching. So make sure you get your campaigns planned and messages scheduled up to send over the World Cup is vital.

And with all this in mind, like Maradona did 1986, we thought we would give you a little helping hand and do an offer of our own, to help you maximise your sales and send plenty of messages out.

Any new customer who signs up with Text Marketer during the World Cup, will be eligible to receive 10 thousand free credits in our double credits deal…

Any first purchase by a new customer between 1,000 and 10,000 credits – will get DOUBLED!!! So buy 10 thousand credits and we will give you another 10 thousand for free!!!

It’s an amazing offer, and an amazing sporting event… So make sure you and your business enjoy it as much as everyone else will. Sign up here for free now! 

How effective is SMS marketing?

A very common question that surrounds SMS marketing is it’s effectiveness and response rates. There are whispering rumours and stories from marketeers, business owners and businesses alike, that you can achieve wondrous, dreamland response numbers from your SMS marketing campaigns.

Well we are here to say that some of those stories you have heard may not have been just myths… You really can achieve amazing dreamland results from SMS marketing.

So let’s take a look at some industry stats around SMS marketing repose rates.

SMS marketing response rates
– 98% open rate (Source: Gartner)
– 45% response rate (Source: Gartner)
– 95% of all texts are read within 3 minutes (Source: Forbes)
– 75% of people would like to have offers sent to them via SMS (Source: Digital Marketing Magazine)
Mobile offers are redeemed 10x more frequently than print offers (Source: eMarketer)
– 50% of those surveyed who received an SMS from retailers, made a purchase as a result (Source: Marketing Charts)
Sales prospects who are sent text messages convert at a rate 40% higher than those who are not sent a text message (Source: OneReach)

So you can pretty much guarantee that every message you send out is going to be read by your customers – which means that SMS marketing is incredibly powerful, and goes someway to explain those whispering rumours you have been hearing about it.

Obviously like every marketing channel, there are no real cemented guarantees, responses and success can differ from campaign to campaign, and there are various things that can affect the response rate of an SMS marketing campaign.

Opening line
Go with something short and sweet and attention grabbing.

Content/message length
Keep it short and sweet and use words and phrases like hurry, quick, offer ends soon – to add some emergency to your message.

Tell them who you are
Make sure you say who you are and set your Sender ID to your business name.

Send an offer
Send an enticing deal or offer and be sure to let them know how to claim and purchase.

Include a website link
Let them click and go straight to your website

Make sure it’s relevant
Make sure you are sending the message to your customers who might be interested. Segment your customer database, men, women etc. So you are sending relevant messages.

Time of your message
Make sure you are sending the message at an appropriate time so people can respond – click here for more details on message timings

 

Now you know how effective SMS marketing is and what you need to do to run a great SMS campaign.

And why not give SMS marketing a try today, it’s free to sign up and with our prices it’s incredibly low cost. And who knows your SMS marketing campaign might go down in marketing response rate history.

What is SMS marketing?

SMS marketing is a marketing channel, much like email marketing, that allows businesses to message customers with marketing messages through SMS, or more commonly known, text messaging.

These marketing messages can vary from promotional messages, product launches, new lines, sales, offers and more.

In the modern business world there are lots of ways to market and advertise your business, and SMS marketing is another one of those ways. However, it can do much more than that…

SMS marketing is the perfect modern way to communicate with your customers.

In this modern fast paced world, people want to communicate in a way that suits them, a nice quick, convenient way that fits with their lifestyle. And that is exactly why SMS marketing is now so popular amongst customers and businesses.

Positives for customers
We all love our mobile phones. They never leave our side, they are our new trusty best friend that we take everywhere with us. They not only capture our everyday life, but they also help us through it. Our mobile phones is the Swiss army knives of human life, they let us take photos, set alarms, check our bank balance, make payments, listen to music, read books, watch films, turn our heating on… This list could go on and on. But basically, SMS marketing is the perfect way for us to communicate, it’s instant, quick and convenient.

Positives for businesses
It’s quick, easy and convenient for businesses too. They can send out large bulk SMS messages all at once in the click of a button. They can then track who clicked their links and see who has unsubscribed from their messages.

– 98% of all text messages get read (Source: Gartner)
– 95% of all texts are read within 3 minutes (Source: Forbes)

Which means businesses love SMS marketing because they can virtually guarantee that their messages will get read instantly!

What businesses use SMS marketing for
There are lots of ways businesses are using SMS marketing, whether that be through an SMS API  or an online SMS Web Platform.

– A new product or service
– Sale or offers
– Notifications
– Delivery updates
– Appointment reminders
– Important news
– Customer Service
– Support

Basically SMS marketing can help businesses with anything and everything!

Now you know what SMS marketing is, have a read about hoe effective it is here.

So if you want to give SMS marketing a try with your business, then sign up here for free, no contracts to sign or minimum terms. Just simple low-cost SMS marketing.

Important News Post GDPR: Keep calm and carry on sending!

Guess what? GDPR is in full swing and the world is still turning, the sun hasn’t fallen out of the sky, and businesses are still sending mobile marketing messages!

After an exhausting barrage of GDPR news, views, and implied threats, all seems fine and dandy; what was all the fuss about?

In the build up to the Millennium the shop shelves were scarce of food, as people were scared into thinking that our computers would not be able to cope and would fail at the midnight gong.

The scaremongering for GDPR felt very similar. “You can’t send emails or mobile marketing messages anymore otherwise you will get a 20 million pound fine!”

But here we are weeks after the new GDPR rules, and business goes on. And so do emails and mobile marketing messages. Just as it did on 1st January 2000, life and business has gone on.

The important thing to remember with the new GDPR rules is that they were not aimed at genuine, honest, legitimate businesses, who treat and honour their customers and their data with care and respect every single day, and have done for years. The GDPR rules are not a revolution, they build on the existing data protection laws that many businesses already complied with.

It was aimed at the spammy, dodgy and careless businesses that have annoyed all of us everyday with their constant spam emails, messages and phone calls. You know the ones.

Unfortunately, and perhaps inevitably, some businesses/individuals have seen GDPR as a money maker and have scared perfectly legitimate businesses into complete despair and panic database deletion, when they actually had nothing to worry about.

Of course there are things that you need to follow and get into place for GDPR (read our guide here) but as long as your business has a legitimate interest for why it’s sending that email or mobile message, then it’s very likely that you are compliant.

Even the ICO have made several statements telling businesses not to panic…

“We’re not out to get people and it’s not all about fines. Although it is enforced, we’re not going to go and start fining all the small organisations… We pride ourselves on being a fair and proportionate regulator and this will continue under the GDPR.”
Elizabeth Denham, the Information Commissioner

So… have your appropriate systems in place. And then keep calm and carry on sending.

World Cup Free SMS Sale!!

The football World Cup frenzy is upon us and the excitement levels are at full whack… Players, wannabe players, managers, wannabe managers, kids, men, women, anyone and everyone is excited to see how their country’s tournament plays out – none more so than the businesses and marketeers…

Any massive global sporting event is a business money making dream, and the World Cup is no different. Spirits and moods are high, drinks and good times roll, especially if the sun decides to put his hat on!

Now and during the whole World Cup, is a great time to start sending out those mobile marketing messages… And with that in mind we thought we would run a little fun offer and join in on all the World Cup fun!

So the offer goes a little something like this…

As long as England are still in the World Cup, we will give you an extra 10% free SMS credits on any purchase over 1,000 credits. The offer starts on the 14th June 2018 and ends when England are either knocked out, or win the World Cup – we all know which we would rather!!

The more credits you buy, the more free credits you will get. Unfortunately England don’t have a great track record in these sorts of competitions, so you better be quick as the offer could end rather quickly!!

To claim, forward your invoice to [email protected] with the header ENGLAND – the offer CANNOT be used with any existing offer or discount, but it can be used multiple times during the period.

Mobile marketing helps Dynamic Supplements achieve a record day

Dynamic Supplements are an online sports nutrition retailer supplying thousands of people across the whole of the UK. They are dedicated to supplying their customers with the right supplements and nutrition to suit individual needs.

Dynamic Supplements have only recently started using mobile marketing to communicate with their customers, and only a couple of days after one of their campaigns, we got a message from them thanking us for a great system and helping them achieve a record day.

Of course, we got straight back in contact with them and managed to grab a couple of minutes and have a chat about their experience with mobile marketing.

What do you use mobile marketing for?
“A more personal and speedy interaction with our customers. We do the majority of customer service through their mobile phones as we get instant responses therefore it was the next logical step to move into mobile marketing.”

What were your results? Did it go well? Have you got any stats you could share with us? 
“We’ve done a few campaigns using Text Marketer so far and after every send we always see an immediate up-turn in sales. Our latest campaign coincided with our strongest sales day ever, and we can only assume our SMS campaign had a huge part to play in this – thanks”

Were you pleased/impressed with your results? Would you recommend it?
“We’ve been hugely impressed, we had good faith that it would work as we know our customers interact via mobile happily and we’re glad to say we’ve been proved right so far! We would recommend mobile marketing to any business – but don’t become spammy!”

How did it compare to other marketing channels you use?
“We’ve used it mainly for promotional activity thus far whereas other channels we use more widely – we’re planning on doing some more informational campaigns in the future via SMS which we are really looking forward to as we know the engagement levels will be high.”

 

We would like to thank Dynamic Supplements for their time and if you want to be like Dynamic Supplements and hit your sales records, why not sign up with a free account and start messaging your customer today.

 

Example marketing text messages for takeaways and restaurants

Your chefs may be superstar cooks like Gordon Ramsay or Jamie Oliver, but if you can’t get people into your restaurant, how will you be able to treat them to your world-famous chilli crab curry.

To be able to get people to come to your restaurant or order from your takeaway, you need to be able to do 2 things;

1. Communicate with them
2. Persuade to them that coming to you or ordering from you, is the best option for them

The first one is easy, just send them a simple text message. With 98% of all text messages being opened and 90% being read within 3 minutes, SMS is the perfect marketing channel to communicate with customers, knowing that your message will be read almost instantly.

Being a restaurant or takeaway, knowing that your message will be read as soon as it is sent is vital. If your message is not read, even just a couple of hours after it was sent, then the message is void and a waste of time and money, because your customers may have already eaten, or already decided what to eat.

Below we have added a whole bunch of example marketing text messages for takeaways and restaurants. Feel free to copy or adapt any of these to suit your needs. They are all 160 characters or less, so will only cost you 1 credit to send.

Remember to put your specific opt-out code at the end of each marketing message, by clicking the ‘Stop’ button, so customers can opt out if they don’t want to receive your messages anymore.

Sales and Marketing

25% off on delivery & collection orders this weekend when you spend £15 or more at FastPizza www.link.com

Don’t feel like cooking tonight? Then let us do the cooking and enjoy a night out – we will even wash the dishes! Book a table now www.link.com

SUPER FRIDAY DEAL!! 50% off all orders this Friday when you spend £25 or more at YummyPizzas www.link.com

Burns Night Special – Get 20% off when you book a table on Burns Night and we will also throw in a free glass of wine. Book now at www.link.com

Hungry? Then why don’t you treat yourself tonight to one of our delicious takeaways – order now www.link.com

FREE DESERT OR STARTER! Get a free desert or starter this weekend when you dine with us. Just pop in or book a table. www.link.com We also deliver.

Come and join us tonight for our Fun Friday weekly event. Drinks, karaoke, 2 for 1 on all meals. What more do you want. Book now www.link.com

3 COURSE MEAL FOR £10. Choose from wide range of starters, mains, & deserts. FREE drink with all KIDS MEALS. Book now www.link.com or call us on 01234567890

Order any curry from our main list this weekend and get 2 free vegetable samosas. To view our menu, go here www.link.com/menu or

Treat yourself! Sometimes you need treat and you deserve a nice one… check out our brand-new menu and book a table or order a takeaway tonight www.link.com

Delivery and Notifications

Thank you for placing your order with Peking Duck. Your order will be ready for collection in 30 minutes.

Your order has now been cancelled and we have refunded you. If you have any questions, please call us on 01234567890.

Good news! Your takeaway is on its way… We hope you enjoy it and look forward to hearing from you again soon

Thank you for ordering; 2 large pizzas, 1 litre bottle of Coca Cola, 6 chicken wings. These are now in the oven and will be with you in 45 minutes.

Order update – your order 134824 has now been cancelled. To order something else visit www.link.com

Don’t forget your table is booked tonight for 6.50pm for 6 people. Feel free to come a bit earlier and grab a drink at our cocktail bar. See you tonight. Royal Restaurant.

You have booked a table at Royal Restaurant, on Friday 11th May at 8.00pm. To cancel please call us on 01234567890 or email us at [email protected]

Thank you for your booking on the Friday 24th May at 8pm for 5 guests – please let us know if you would like to change your booking on 01234567890

Your food from Delicious Foods is ready for collection. Thanks for ordering with us.

We are really busy at the moment and your order will take 60-90 minutes. If you can’t wait that long, call us and cancel in the next 10 minutes 01234567890

Personalised Messages

We like your style Chloe. Your 3 large pizzas, garlic bread, chicken wings, and 1 litre Pepsi are being prepared. To view your order visit www.link.com

Hi John, we haven’t seen you for so long. We hope we haven’t lost you, so here, have 40% off your next order. Hope to see you soon www.link.com

Got those Monday blues Vic? Why not order a healthy meal from Healthy Foods. Tasty, low-cost, and delivered to your door in 30 minutes. Order now www.link.com

Hi Hannah, your table has been booked for Simon’s birthday party at the 2nd June at 12.30pm. We have laid out 12 spaces but can add more if required.

Hey Steven, we have got a great new menu for you to try! Take a sneaky peak here and book your table today www.link.com

Peter you are a star, I hope you know that. And because you are such a star have a free large pizza on us when you order another large pizza www.link.com

Bernard, you bought a large pepperoni pizza last week and thought we would offer you the same order again but with 20% off. Interested? www.link.com

Happy Birthday Sophie! Whoop Whoop! Your present from us, is a free desert and 25% off the whole bill. To book a table please call us on 01234567890.

Hey Bill, fancy a treat? Well why not enjoy the football tonight with a takeaway – order now www.link.com

Poppy your birthday is coming up, so why not book a table at your favourite restaurant and get a free desert for all guest. Call us and book on 0123456890

Win the World Cup with SMS

England are going to win the World Cup . . . Well we probably won’t – but it’s nice to dream!

With the World Cup coming up, now is the perfect time to do some World Cup related marketing. During a major event, be it the World Cup, Olympics, or Wimbledon, people always get involved in competitions and other related events, it is the perfect time to engage with your customers.

SMS can play a huge roll in engaging with customers and increasing your sales at the same time. With 90% of all messages being read within 3 minutes, there is no better marketing channel to communicate with customers instantly.

Below we have added a couple of things that you could do during the World Cup to increase your sales and brand awareness – and also have a little bit fun with your customers.

Send a special offer when England win
England win a game, people are happy, meaning people will more than likely make an impulse purchase. Sending your customers a special offer by SMS just after England win a game at the World Cup, is the perfect way to get some sales.

“ENGLAND WIN – We are so happy England have won a game we are giving you 30% off your next purchase. Visit www.link.com and fill up your basket today!”

Get customers to text you
Use SMS to create a competition and collect mobile numbers at the same time. You could get people to text WINNER followed by the country they think will win the world cup. Then at the end of the World Cup, out of those who chose correctly, select a winner.

You could then send an auto reply with a special offer in and ask customer to opt in to your marketing messages to receive more special offers.

“As a thank you for entering our competition use code WC20 to get 20% off your next purchase. To continue getting our marketing messages, reply YES to 88802”

This would mean you not only get people interacting with your business, you would get some customers purchasing from you and even some people opting in to your future marketing messages – a win, win, win.

The exact same process could be done for the top scorers or player of the tournament – or when England will be knocked out of the World Cup

Run a World Cup sale
The simplest way to integrate the World Cup into your marketing plan is to run a sale during the World Cup.

win the world cup with SMS 2

A few different ways you could incorporate England and the World Cup into your sales:
– Increase sale by 5% every time England win a game
– The day England are playing increase your sale by 10%
– If England win the world cup increase your sale by 20% for a few days
– Every goal England score you add a prize into a bundle that people could win at the end of the tournament

Send SMS marketing messages before the big games
Specifically for takeaways, send an SMS message out a couple of hours before each England game. You know that thousands of people will be watching it and more than likely want to have a few snacks and things to eat, so this is the perfect time to get those orders in prior to the game.

 

These are just a few ideas that you could use during the 2018 World Cup. If you want to discuss any SMS ideas with us, please don’t hesitate to give us a call and we would be more than happy to help you with your World Cup relates SMS campaigns.

Restaurant and takeaway dos and don’ts of text marketing

The difference between a great text message and a bad one can boil down to just a few things. Take these two messages for example. At first glance they both look like a good marketing message, but one will get a great return, whilst the other message will get nothing.

The message on the left is a great example of an SMS message. It covers all the major areas that a successful text message needs and offers a great deal.

– Tells you who it’s from, both in the sender ID and within the message itself.
– It clearly explains to you how you can order, either by phone, or online via the link they have provided.
– An opt out option has been added at the end of the message.
– It was also sent at a suitable day and time, Friday at 5.50pm.

The message on the right is not as good. It misses almost everything that is required for a successfully SMS campaign.

– It does not tell you who it is from. The sender ID is a free mobile number that does not allow calls, and there is also no mention of the business within the message either.
– There are grammar and punctuation errors.
– No way of ordering the food.
– No opt out included.
– And finally, it was sent at a bad time, Sunday at 8.30 pm, which is more than likely after people have already eaten.

So, before you send your SMS campaign, have a read of the dos and don’ts list below. SMS can be a very powerful tool, so don’t fall at the first hurdle.

Restaurant & Takeaway SMS Marketing Dos

 
Do schedule –  Don’t miss out by forgetting to send a text message. Schedule your sends the week before, so you don’t have to worry about it and you can keep your mind on cooking great food and giving first class customer service.

Do include a call to action – Ensure that you include either a website or a phone number. Ensure that the recipient can actually make contact with, either by calling or going online to book a table or order some food.

Do say who you are – Saying you have a great offer on Indian food, and not telling customers who it is from is a bad for two reasons. Not only will your message get ignored, but you might trigger people into wanting Indian food, then going to one of your competitors.

Do send delivery notifications – Send your customers a confirmation message of their table booking, or a messaging telling them how long it will be before their food is delivered.

Do reward your loyal customers – Send personalised messages to those customers who always buy from you. Keep your loyal customers happy as these are your most profitable.

Do let people sign up – Grow your mobile numbers organically by allowing people to sign up to your SMS loyalty programme. You could offer them a discount if they sign up.

Do think about the timing of your message – Sending a text message out after people have eaten will get you a 0% chance of people ordering from you. Check the best times to send here.

Do check and test – Including an old offer, a wrong date, or a message with spelling mistakes in doesn’t look great on your business. Before sending it to your customers, test the message and send it to a couple of your colleagues.

Do allow customers to text you – Allow people to text you to book a table or order some food. It could be as simple as “Text TABLE along with your time and number of people to book a table with us”

Do use SMS Web Pages – Our new feature allows you to send a text message and include a link to a bespoke web page that you can include images of your food on. Nothing makes your mouth water than seeing food.

Food industry dos

 

Restaurant & Takeaway SMS Marketing Don’ts

 
Don’t pester – Don’t harass your customers by sending them multiple messages every week. This will easily put off even your most loyal customers.

Don’t offer false hope – Ensure that you don’t offer something you can’t back up. Sending a text message out telling customers that you have available tables tonight, but when they come to book everything is taken, won’t leave them feeling happy with your business and will just book a table with one of you customers.

Don’t send to unsubscribed customers – If someone has unsubscribed from your messages, don’t continue messaging them. They obviously don’t want your service, they will get annoyed with you. And what is worst, it is illegal, and you could be hit with a huge fine. (I am pretty sure you can’t do this in our system – We should mention the system takes unsubscribed numbers from groups)

Don’t use slang – Yes, it is a text message, but there is no need to use slang. It’s not the year 2000 anymore. People expect more from businesses, and using slang makes you look lazy.

Don’t send without permission – Make sure you have the customer permission to send them marketing messages. Read more about GDPR

Don’t forget your opt-out – Make sure you give your customers an option to opt-out or your marketing message. If you don’t, you could be fined.

Don’t overload the text message – SMS is perfect because it’s short, to the point, and fast. So just keep it that way. Rarely do you need to go over 2 messages.

Don’t just use the same offer – Millions of restaurants and takeaways are messaging people telling how much they can get for their money. Try varying up your message, include competitions, different offers, and something unique every now and again.

Food industry donts

The best time to send marketing text messages for restaurants and takeaways

Timing is one of the most important factors when it comes to sending any form or marketing message, if not the most important.

Let’s say you were to send a marketing message to your customers at 4.30am. Will you not only get no responses, you will more than likely annoy some of these customers. You will be wasting your time and money, and you could potentially lose some of these customers.

When it comes to sending messages out about food, timing of your message really comes into its own. For example, there is nothing stopping someone buying a pair of shoes, then 20 minutes later receiving a message about a great offer on another pair of shoes and going onto purchasing the second pair.

But when it comes to food, this is not the case.

Receiving a message offering 50% off pizza is great in practice, but if the recipient gets the message 30 minutes after eating, then your message is wasted. Who wants to order food when they are full?

Text messaging is the perfect way to communicate with your customers, knowing that your message will be in their pockets within seconds. Restaurants and takeaways are already using SMS marketing in many ways. So ensuring your message is sent at the right time, is the difference between a great SMS campaign and a bad one.

Like the market research we did on the best time to send text messages for retailers, we thought that all you restaurant and takeaway businesses would like to know when the best time is for you to send your SMS campaigns out.

So we sat down and spent days looking through a whole pile of data, to find out the best times in the week, at the weekend, and some suggests on different times in the year are, you could send your SMS marketing messages out.

Best time to send SMS campaigns – Restaurant & Takeaways
The best time for restaurant and takeaways to send SMS campaigns out is between 5:00 pm and 6:00 pm. This is across all days of the week including Saturday and Sunday. There are over 3 times as many SMS campaigns going out between 5:00 pm and 6:00 pm than the next most popular time.

Best times in the day to send SMS campaigns – Weekdays
3:00 pm – 6:00 pm – This is the perfect time to send messages to customer about booking a table, telling people about your menu or ordering a takeaway from you. It is a couple of hours before people eat their evening meal, they are probably starting to get hungry, and it gives them enough time to message friends or loved ones about what they should do for the evening meal.

11:00 am – 1:00pm – The lunch time rush is the second-best time in the week to send a marketing campaign out for the simple reason, it’s lunch time.

There is a special mention for the hour, 6:00 pm – 7:00 pm on a Friday. The rest of the week very few campaigns are sent out after 6:00 pm, but on Fridays the most popular time is between 3:00 pm – 7:00 pm.

Best time to send food industry weekdays

Best times in the day to send SMS campaigns – Weekends
Saturday, 11:00 am – 2:00pm – The second most popular time on a Saturday is around lunchtime, but with a slight extension compared to the week. People tend to have a less strict eating time on the weekend, so the lunch period can vary. There may also be a fair few people having a lie in meaning all their eating times are pushed back.

Saturday, 4:00 pm – 6:00 pm – Just like in the week, the best time to send is prior to the evening meal, ensuring there is enough time for people to book a table and arrange their evening plans.

Sunday, 11:00 am – 12:00 pm – Same as the week and on Saturday, just prior to lunch is a great time to send marketing offers about food.

Sunday, 1:00 pm – 2:00 pm – Just like Saturdays we see a lot of messages going out over an extended lunch period. But the difference with Sundays, is it continues up until 2:00 pm. This is more than likely due to people having a few drinks the night before and wanting some comfort food when they wake up.

Sunday, 3:00 pm – 6:00 pm – The final time in the week to send your SMS marketing messages out is late Sunday afternoon. Very similar to all the other days, just before people eat.

Best days to send SMS marketing messages
Saturday – The most popular day in the week for takeaways and restaurants to send marketing messages out is on a Saturday. With 94% of messages on a Saturday being sent out between 11:00 am – 6:00 pm.

Friday – Friday is the second most popular day of the week for marketing messages to be sent. There are over twice as many messages going out on a Friday compared to any other day in the week (Mon-Fri).

Best time to send food industry Friday and Saturday

 Remember that all the times and days above all suggestions based on our research. We always advice that it’s best to test the best days and times for yourself as these may differ from business to business.

SMS marketing for food infographic

SMS Web Pages Guide – The perfect landing page

Our new service SMS Web Pages is causing a huge stir in the business marketing world, easy to use, low cost and massively effective… Grabbing huge response rate numbers for customers – it’s no wonder why people are loving it!

Sending out your own bespoke mobile landing pages, filled with your beautiful images, big catchy headlines and call to action buttons, SMS Web Pages are perfect for getting information to your customers about products, sales, services, news… Anything and everything.

There is no way around it, SMS Web Pages is great for selling. Whether that be new products or promoting a sale. However there is much more to SMS Web Pages than that – 8 ways you can use SMS Web Pages.

We have already had heaps and heaps of you tell us your success stories with SMS Web Pages, none more so than Star Cars Birmingham, who received 11,200 clicks from a their SMS Web Page campaign. WOW – read all about it here.

However if you are still not up to speed on the whole SMS Web Pages vibe, then fear not as we have put together a nice little guide for you, telling you about anything and everything you need to know about SMS Web Pages.

From the why, to the who, to the how… This is the perfect little guide, to the perfect business mobile marketing tool. Read here

SMS Web Page - perfect landing page

 

Forces Money get 4 times higher response rate with text marketing

Forces Money is a UK based military tax refund specialist owned and ran by ex-military personnel. Situated in Bristol the company has gone from strength to strength over the past three years and has reclaimed over £6 million in the form of tax refunds.

Forces Money have been with Text Marketer using SMS for almost 2 years now, helping military personnel with their tax reclaims.

We love hearing how our customers are using SMS to its fullest and getting some great results from it. So we got in contact with them and managed to sit down for a 5 minute chat about how they are using SMS and how they are finding it.

Here is what they said . . .

What do you use mobile marketing for?

“First and foremost, we use mobile marketing to target military personnel and inform them about our tax rebate services. In addition, we also rely on such communication to chase essential paperwork and to update clients as to the progression of their claim.”

Would you recommend it to other businesses?
“We would wholly recommend Text Marketer to other businesses looking for a simple and cost-effective solution to direct marketing.”

How does it compare against other marketing channels you use?
“The results obtained from our text marketing campaigns always present a significantly larger response rate from our clients than our other email initiatives.”

What were your results? Did it go well? Have you got any stats you could share with us? 
“For email based campaigns we can usually expect around a 5% response rate. Alternatively, for text messages this statistic is consistently around 25%. The integration of text messages within our marketing strategy has allowed us to employ an additional two members of staff to process the amount of new leads.”

Have you got any tips for businesses who are new to SMS?
“In short terms, make sure you have the right to text someone before pressing send! Text Marketer is a very powerful tool but must be used wisely for optimum results.”

And how have you found Text Marketer in service and our platform?
“We’ve been using Text Marketer for almost two years, due to the ease and effectiveness of campaign implementation, it has never been necessary to pursue an alternative provider. We are yet to experience any technical issues and in terms of pricing the product is highly competitive for the results attained.”

 

So, if like Forces Money, you are using email and want to get a 4 times higher response rate, sign up with a free account today and get 10 free credits to test with. There are no contracts, monthly fees, just a great platform to send low cost SMS.

 

Retail SMS Web Pages – the best way to land those sales

We are always looking for new ways to get more sales, either by improving our existing marketing, or by trying new marketing channels.

Hopefully you already know how powerful and successful mobile marketing is, and are already well into your mobile marketing adventures, heaping huge rewards and well on your way to becoming a mobile marketing expert. If not here are some 2018 marketing stats that you should take a look at. Also you might want to checkout some of our case studies – click here.

So mobile marketing is the perfect solution for retail to make those all important sales – we are all agreed, in the words of Stevie Wonder, signed, sealed and delivered.

However what if we told you, that our new product SMS Web Pages, makes mobile marketing even better!? You wouldn’t believe us right?

Well take a look at the great ways that SMS Web Pages could be used for retailers and try them for yourself…

New product launch
Got an amazing new product that you want to shout from the hills about? Then send it out via an SMS Web Page, jam it full of great images and carefully written text with a big ‘Buy Now’ button – watch the sales roll in…

Promote your sale
Got an end of season sale on? Then letting your customers know by SMS Web Pages is the perfect way to tell them…

Retail SMS web pages marketing

New shop opening
Announce important information like a new store or department with beautiful images…

“Grand opening! Come and see our amazing brand new shop today – take a sneak peak here www.link.com”

Why not make it a gif?
Jazz up your SMS Web Pages with some snazzy gifs to really catch the attention of your customers…

Retail marketing SMS web pages

Just some of the great ways that retailers can use the power of SMS Web Pages to their advantage – have some fun, make them look great and get in those all important sales.

Amazing things you can do with your mobile phone part 2

Back in 2016 we posted a blog showing you how powerful your mobile phone is. We showed you some of the amazing ways that you could use your mobile phone. From putting up a shelf, to finding out what famous person you look like – some ways more practical than others.

Just a few years down the line we have decided to look at what your mobile phone can do in 2018.

Technology has advanced rapidly in just a few years, getting more powerful and being more integrated in our lives now than ever. With our love for our mobile phone stronger than ever, we cannot go a few minutes without checking it.

On average people check their phones 150 times per day and spend 177 minutes using them (Device Atlas)

68% of phone users say they check their phone within 15 minutes of waking up (Device Atlas)

Below we have picked a couple our favourite ways that you can use your mobile phone, along with a few fun ways.

It would probably be easier to list the things you couldn’t do with a mobile phone . . . That is, if there is anything you can’t do with your phone now!

Control your home
Gone are the days where you get home after a long day at work to a freezing house. Now you can turn your heating on from work using your mobile phone. Some of the other things you can do to your house whilst at work or out walking are:

Lock your front door – That’s right, forgot to lock your front door? A simple tap on your phone and it’s locked. No more worrying if you have locked the front door.

See who is at your door – There are apps that allow you to remotely see who is at your door when you are not in. Meaning you can tell the mail carrier to leave your parcel next door.

Turn on your lights – You can now turn on your lights using your smartphone. This does require smart lightbulbs, but it does mean you don’t have to get out of bed to turn the light off.

Pay at the till
No longer do you have to carry a wallet around with cash and all your cards in. With the majority of shops now taking contactless payments, you can now pay with your smartphone. Just add your cards to your phone via an app, and then swipe your phone at the till. Meaning you can pay for your groceries or a new pair of shoes with a simple tap of your smartphone.

Virtual reality
Virtual reality has been around since the late 1900’s but it has really taken off in the past few years thanks to the power and capability of the smartphone. Now you can teleport to the movies, take a ride on a rollercoaster, or even relax on a sunny beach (weather not included) all using your mobile phone.

Alert you when your milk has gone off
Researches at MIT have developed a sensor that can be read by a smartphone. This can detect ammonia, cyclohexanone, hydrogen peroxide, and other gases. Meaning no longer do you have to pour yourself a glass of milk and get halfway through it before thinking something tastes odd.

Start your car
Just like you can do with your house, you can lock and unlock your car with your phone. And guess what, you can now start your engine with a simple tap on your smartphone. There is an app that can start your engine, heat up or cool down your car before getting in, and even locate where you have parked it.

Use your mobile phone on an airplane
Just 2 years ago you were not allowed to use your mobile phone on an airplane, something to do with the signal waves interrupting the planes computer and radio. Now most long-haul flights have built in WI-FI and they don’t mind you using your phone to watch movies or play games.

 

We already love our mobile phone more than anything else in the world, and with the sheer number of new things you can do on or with your mobile phone, we are sure that in only a matter of time, you will won’t need to carry anything else.