Category Archives: Local Business Marketing

The 18 Website Basics Every Site Needs (+ Checklist for Website Building)

When learning how to design a website, you’ll likely keep hearing about all the different elements your site needs. Website basics are the foundational, or required, components of a website. From a content management system to a sitemap and lead magnets, there’s a lot involved. So to help, we’re here to make it easy by…

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How to Make a Forum Website in 6 Simple Steps

Forums are a great way to build an engaged community. Whether you’re looking to make a forum site like Reddit or Tripadvisor, or simply add a forum to an existing website, the good news is that it’s easy to learn how to make a forum website. To start, get web hosting and a domain, then…

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5 Best WordPress SEO Plugins to Get Your Site to Rank in Google

One of the best ways to get traffic to your website is by getting found in search engines, such as Google. Granted, if you’ve ever tried to rank highly in Google, then you’ll know this takes time (and a lot of work). Luckily, there are search engine optimization (SEO) plugins to help make it easy…

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What Are WordPress Widgets: The Beginner’s Guide

WordPress widgets are blocks of content you can use to add extra features to areas of your site such as the sidebar, header, and footer. While they may sound technical to web design beginners, widgets make it very easy to customize a site’s design without any coding skills. To find your widgets, go to “Appearance”…

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Demystifying the Press Release Format + Free, Easy-to-Use Template

When writing a press release, it is important to follow the accepted press release structure and format, which includes a headline, subheadline, two or three paragraphs for the body, a boilerplate, and contact information. If you don’t use this journalist-expected format, you’re less likely to get media coverage. For best results, also include additional resources,…

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8 Ways to Ensure Your Local Press Release Gains Media Coverage

Writing a local press release is the first step businesses should take when attempting to share their news with the audiences most likely to be impacted. However, there is no guarantee that newspapers, TV, or radio outlets will air it. That said, there are a number of things businesses can do when writing their press…

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15 Professional Email Address Ideas & Examples

You can’t call yourself a professional and still use that old free email address. You know, the one that ends in @gmail.com, yahoo.com, or going even further back in time, hotmail.com. Sure, you could use this, but it’s a surefire way to look unprofessional to your potential customers. Whether you’re looking to maintain a professional…

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5 Best Email Service Providers for Small Businesses in 2020

Small businesses and startups need to use a professional business email address, but they also need affordable email. We looked at more than a dozen business email service providers and narrowed the list down to the top five, comparing each on price, storage limits, accessibility, reliability, spam and virus protection, and available integrations to find…

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What Is a Domain Name & How Much Does It Cost?

A domain name is the website address people type into their browser to visit your site, such as www.yourbusiness.com. Every website is required to have a domain name as it’s how people find and view sites from the web. Domains cost around $12 to $15 per year and can be purchased directly from a domain…

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SiteGround vs Bluehost: Pricing & Features Comparison 2020

SiteGround and Bluehost are leading web hosting providers that offer comprehensive hosting plans. At first glance, each appears to offer very similar services. However, upon further inspection, the two web hosts best serve two different users. We scrutinized the two in order to help you determine which is the right fit for your small business…

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PRWeb Versus PR Newswire: Price, Features & What’s Best in 2020

PR Newswire and PRWeb are press release distribution services for small to mid-sized companies. PRWeb excels at distributing highly engaging digital press releases for budget-conscious small companies with little press release experience. In contrast, PR Newswire excels by offering highly targeted, high-reach press releases distribution across digital and traditional outlets for companies with moderate budgets….

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Bluehost vs GoDaddy: Price, Features & What’s Best in 2020

Bluehost and GoDaddy are leading web hosting providers with competitively priced plans. While they are similarly priced, Bluehost is cheaper—especially on long-term contracts—and offers more features and inclusions, such as a free domain, a free SSL certificate, and free business email. GoDaddy offers more storage, shorter contracts, faster hosting, and is unique in that it…

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PR Newswire vs Business Wire: Price, Features & What’s Best in 2020

Business Wire’s strengths lie in its robust targeting, outlet-type choices, and multimedia options, as well as its ability to distribute to 100,000 premium outlets across broadcast, digital, and print. Its weakness lies in its price. It is better suited for large businesses with large PR and marketing budgets. PR Newswire, on the other hand, is…

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19 Easy Ways to Market a Website & Boost Traffic & Sales

These days it’s not enough to simply build a website, you also have to market it. Why? Well, as many quickly find out, the work doesn’t end when your site is launched—it’s only just begun. Now that your site is live, you need to begin marketing it so that your site will get found online

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6 Best WordPress Alternatives to Painlessly Build Your Business Website

WordPress is the leading CMS known for its vast versatility, but that doesn’t mean it’s the best platform for every small business website. With so many options available, we narrowed it down to the six best WordPress alternatives based on what small businesses need most, from affordability and ease of use to helpful features such…

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6 Best Web Hosting Companies 2020

Web hosting companies provide server space for businesses to store their website files, which can be accessed by the public via a domain name like www.yourcompany.com. We reviewed dozens of top web hosting companies and chose the six best—including the best overall—based on price, storage, uptime, and extras like free domains. 💡 Tip: If you’re…

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UX vs UI: What’s the Difference?

UX and UI are often confused with one another, and with so many similarities, it’s easy to understand why. UX stands for user experience, which seeks to answer the question of how a user interacts with a site. UI stands for user interface, which seeks to answer the question of what a site should look…

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Best Domain Extensions for Business

Choosing a domain extension for your business can be challenging. With the popularity of the .com domain extension, there are very few .com domains available, leaving many small businesses wondering whether an alternative domain extension might work. With an ever-growing list of domain extensions available, we’re here to help you understand how extensions are used,…

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How to Write a Marketing Plan in 7 Steps [+ Template]

Marketing plans include strategies for promoting and advertising a business as well as details on how to implement those strategies. This ensures a business reaches sales and growth goals. To create your own marketing plan, write out an executive summary, conduct market research, determine the right strategies, and create a plan for executing those strategies….

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