Category Archives: Local Business Marketing

Bluehost vs. HostGator: Comparing Price, Features & Speed

The main differences between web hosting services Bluehost and HostGator are price and features. Bluehost provides everything you need to create a professional website, including a domain, email accounts and SSL certificate. HostGator charges separately for these. Server performance is roughly the same, although HostGator can perform better with a more advanced hosting subscription. Bluehost…

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6 Best Website Builders for Small Business 2018

Website builders are tools to create websites without the need for programming. They typically provide hosting and a simple interface to design your site. To find 2018’s best website builder, we compared the six top platforms, ranging from simple drag-and-drop builders, like Weebly, Squarespace and Wix, to more robust e-commerce and interactive systems, like WordPress,…

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Top 25 SEO Strategies, Tips and Tricks From the Pros

In a recent article by seoClarity, an average website traffic is 30% organic and effectively delivers as much as 25% conversion. This explains why marketers acknowledge the need to improve their company website’s organic presence. For smaller businesses, this means having to compete with larger companies for ranking in the search pages, but it doesn’t…

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21 Innovative Contractor Lead Generation Ideas

Research shows that there are currently more than 700,000 construction companies in the U.S. sharing $1.73 trillion in annual industry revenue. While there are big names in the industry that claim a large portion of these sales, there is still plenty of room for small-scale contractors to grow their businesses. In this article, we’ve asked…

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How Much Does a Website Cost to Build? DIY vs. Professionals

The cost of building a website depends on how the website is set up. For example, a website costs between $50 and $250 per year with a DIY platform like WordPress or Weebly. Professional designers cost around $500 to $1,000 or more if they’re designing the website from scratch instead of using an existing template or theme….

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WordPress Plug-in Definition, Providers & How to Install One

If you are new to WordPress or looking to expand your existing presence using the platform, you may be wondering what is a WordPress plug-in. A WordPress plug-in is a feature a user can add to their WordPress website that goes beyond the default tools. Some examples include interactive calendars or contact forms but there are…

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WordPress Theme Definition, Costs, Providers & How to Install

If you find yourself asking what is a WordPress theme, the answer is it’s a website template that acts as a building block for new sites. WordPress users can choose from thousands of free and premium themes. Once they’ve found one that best matches their preference, WordPress makes it easy to modify the theme with…

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Top 25 Accountant Marketing Ideas from the Pros 2018

The accounting industry may be undergoing some significant changes. A State of Accounts Report showed that 37% of small- and medium-size businesses think that the service is being automated to such a degree that it’s possible they may not need an accountant in 10 years’ time. This finding makes it all the more important for…

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25 Plumber Marketing Ideas From the Pros

As of October 17, 2017, the number of plumbing contractors in the United States has reached more than 117,000 and they have enjoyed an annual revenue growth of 2.6 percent during the last five years. This trend is expected to continue, which means plumbers need to improve their marketing strategies constantly and win more clients.…

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Remarketing: Definition & How It Works

Remarketing is a strategy used to re-engage customers using information collected while they navigated your website. And because 97% of first time online store visitors leave without purchasing anything, remarketing is the best approach to encourage conversions by bringing back customers who visited your site. Examples of remarketing include email reminders for abandoned shopping carts,…

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31 Crucial Business Email Etiquette Tips

U.S. employees spend, on average, about a quarter of their work time week reading and answering emails. But despite that fact, a lot of professionals still don’t know how to use email communication properly. To keep you from developing poor email habits, we asked 31 top professionals to share their best email etiquette tips. These…

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25 Customer Engagement Strategies & Tips from the Pros

A great customer engagement strategy is key to closing a sale and building customer loyalty. And because 80% of consumers are more likely to do business with a company that offers personalized experiences, every business owner should make a serious investment in providing channels of communication to their customers. However, there is no cookie-cutter strategy…

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How to Make a WordPress Website

Creating a WordPress website is a 3-step process: you need to sign up for hosting, choose a WordPress theme, then customize the theme to design your site. While all of this can technically be done for free, most businesses will pay a small monthly hosting fee (~$3/month) in order to use their own domain and…

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Top 27 IT Marketing Ideas From The Pros

IT providers are constantly in a rush to keep up with the changing trends of their industry in an effort to reach their target market. This makes marketing for IT companies as dynamic as it is demanding. We recently reached out to top professionals in the IT and marketing industries for their best IT marketing

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19 of the Best Startup Websites

If your startup business is in the planning stage of building its website, or if you’re looking for a refresh, it helps to look at some of the best examples of startup websites for cues. We asked experts to give us their recommendations on the best startup websites along with the elements that make these…

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The Top 25 Instagram Marketing Tips from the Pros

In addition to sharing your personal photos with your friends, Instagram can be a powerful marketing outlet for your business. The social media platform has around 800 million active monthly users, 25 million of which are business accounts. But even with its current popularity, businesses have yet to maximize its potential to engage current customers…

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Best Free Web Hosting Services in 2018

There’s a few providers that offer completely free web hosting, including Freehostia and Byethost. The catch is that they limit your storage space and bandwidth, requiring many users to upgrade to paid plans. For a simple temporary website, a free hosting service can suffice. However, for professional business use, it’s often wiser to purchase a…

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How Much Does WordPress Cost: Pricing Estimates for a Business Website

WordPress pricing ranges from $0 to $300+. While users can create personal blogs for free, most businesses will pay for upgrades. This includes a premium web hosting plan ($3 – $20/month) to increase website bandwidth, as well as premium themes and plugins to enhance your website’s design ($0-$200). On average, WordPress pricing is around $50…

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Restaurant Website: Free WordPress Template & Instructions

Over 80% of Americans look up restaurant locations and hours online before going out. By not creating a site, you miss out arguably the biggest source of new customers. Fortunately, restaurant websites are inexpensive and fairly easy to create. Through Bluehost, you can spend as little as $2.95/month (or $35/year) on a complete website package,…

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