When creating a website, users are required to pick a domain name accompanied by a domain extension. There are two main types of extensions that compete in the business realm: .net vs. .com. A .com extension is traditionally used by commercial businesses while a .net website extension generally denotes a network, email, or Internet service…
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Salons are everywhere, and if you’re planning to get into the beauty business, it’s important to understand how you can market yourself to attract clients. To help you out, we spoke with industry professionals to get their advice so you can maximize your marketing and client base. Here are 33 salon marketing ideas from the…
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Hotels need to be creative in the ways they market themselves in order to stand out. It’s not enough to be listed on travel sites anymore—you need a polished website, positive online reviews, and high-quality content. To help, we spoke with experts to find the best hotel marketing ideas for your business. Here are 42…
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Statista reports that 77% of the U.S. population is on social media, yet there are still businesses without a social media presence in 2019. With proper attention, social media can have huge benefits for your company. We asked experts to share their insights on developing the best social media marketing strategies for businesses. Here are…
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Press release distribution services send your press releases to a network of targeted media outlets likely to publish articles or information about the news you’re promoting. We researched more than 15 press release distribution services to land at the top six—including the best overall—based on cost, word count, formatting, reach, and customer service. Top 6…
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Your advertising budget can go a long way by advertising for free on other sites. While you can find numerous options online like Craigslist, you’ll want to make sure you post on alternatives for the widest reach. We curated a list of the most popular free online advertising sites to help get you started. Here…
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Optimizing for local search engine optimization (SEO) involves building and maintaining your business presence on your website and in online directories to help local customers find you in search results. We reviewed more than 30 top-rated local SEO companies that do this for you, landing on the top six — including the best overall —…
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It takes more than a unique passion for food to run a successful food blog. The key is to know how to start a food blog and write a blog posts that will get you noticed. We asked top food blogging and marketing experts to share their top tips on how to start, market, and…
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Buyer leads are comprised of the individuals actively ready to purchase and looking for someone to help them find a home. Generating real estate buyer leads can skyrocket your business profits, and it doesn’t have to be costly. We talked to agents generating this specific real estate leads to learn how they do it. Here…
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Google advertising is a great marketing strategy for small businesses. You can show an ad for your business to people who are searching for your type of business at that very moment and who are looking for businesses in your area. This type of targeting makes most small business owners want to advertise on Google….
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Bar owners can attract customers through various bar promotions, such as live local band performances, other on-site events, giveaways, and online marketing. Effective marketing techniques are critical for any bar’s long-term growth. We reached out to professionals across several industries and asked them to share their most successful bar marketing techniques. Here are the top…
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Mobile marketing is a form of digital marketing that targets prospective customers through their mobile devices. In 2018, mobile marketing is expected to account for 75 percent of all digital advertising spending. Competing in this channel requires an effective strategy, so we asked the experts to share their best. Here are 25 of the best…
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Facebook Messenger ads can either be sponsored messages within the Facebook Messanger app or standard display ads that open a chat dialogue when clicked. Messenger ads are created in the Facebook Ads Manager like other Facebook ads, allowing you to target a specific audience with a tailored message. Types of Facebook Messenger Ads There are two…
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Instagram has a different vibe than other social media platforms. You have to prove your authenticity for followers to commit and stay committed to you. Thankfully, the Instagram platform offers plenty of opportunities and features to help you do so. These Instagram marketing experts share their tips on how to get more followers on Instagram….
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Any Square seller, from mobile businesses to multi-store retailers, can easily open an online store, list products for sale, accept orders, and process payments. Best of all, it happens within your Square POS system—a free Square online store is included with your free Square account. Here’s how to set yours up today. Square’s free online…
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A one page website template displays everything on a single page. Unlike a traditional website that spreads information over multiple pages, a single-page website is simplified and condensed. This gives website creators more control over the visitor’s experience since they can display key information more prominently, but it comes at the expense of less content…
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A landing page is a single web page designed to be linked to digital advertisements, such as Google and Facebook ads. They help drive users through your sales funnel, leading to higher conversion rates. Pay-per-click (PPC) advertisers looking to increase conversions and generate more leads should use landing pages. Creating professional-looking and effective landing pages…
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Pay-per-click (PPC) management companies provide businesses with the valuable service of building, managing, and optimizing paid search and social advertising accounts on the business’ behalf. With an abundance of options, it’s difficult and time-consuming to weed through them all, so we’ve found the six best PPC management companies based on price, service, and capabilities. Top…
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A press release boilerplate gives a brief description of your company and key business information at the end of a press release. A boilerplate adds credibility to your press release so it’s more likely to get picked up by the media. A boilerplate is typically 100 words and is used for all press release types….
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Facebook tools make it easier for you to set up your Facebook Page and market it, grow a following, and measure your results. We analyzed dozens of options to find tools designed to save you time and help you reach your Facebook marketing goals at every step of the process. All of the 15 tools…
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