Category Archives: Local Business Marketing

Business Website: Free WordPress Template & Instructions

Service and retail businesses need a website that describes their products, shares their location and hours, and invites visitors to move forward with a purchase. Business website design doesn’t have to be complicated, but you do need to get these basics right. A website that’s confusing or slow will reflect poorly on your brand, and…

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Seth Godin Advice, Quotes, and Books

Seth Godin is an entrepreneur and best-selling author. He has written almost 50 books and he has started companies including Yoyodyne (bought by Yahoo!), Squidoo, and altMBA. His writing and advice covers marketing, leadership, entrepreneurship, product development, education, and how to behave as a human being. In addition he is a prolific blogger. Advice &…

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Top 28 Logo Design Ideas: Inspiration & Tips From The Pros

A logo is the first thing people often associate with a company. It reflects the company’s personality and vision. But it can be difficult to create a logo that stands out from the crowd. If you’re ready to start designing a logo for a client or for your own business, read on for expert ideas…

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Top 40 Press Release Examples from the Pros

While writing a good press release is more of an art than a science, there are some tried and true strategies that work. To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide…

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Free Business Email Address: Where To Get One And How To Set It Up

This guide will explain how to get a free business email address, whether you have an existing website, or still need to create one. We’ll also show you how to connect your new company email to your existing inbox, so you don’t have to log into another email service. How to Get a Free Business…

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What Is Web Hosting: Types & How to Choose a Web Host

A web hosting service provides individuals and businesses server space to make their websites accessible over the internet. You can choose among different types of web hosting based on the amount of traffic that comes to your site, the types of files you need to host (e.g. videos and images), and your budget. In this…

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Top 25 Free & Paid WordPress Website Plugins From The Pros

If you want an impressive and highly functional website, WordPress website plugins can help you do just that. There are plugins for virtually any feature you can think about adding to your website. However, having too many plugins can overburden your site and cause it to run slower. In this article, we reached out to…

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4 Ways to Get a Free Domain Name (And Website)

Unfortunately, the old saying “there’s no such thing as a free lunch” holds true when it comes to getting a free domain name. Many of the websites that advertise free domains are actually charging fees, or providing less attractive subdomains instead (www.yoursite.theirsite.com). That said, despite their limitations, there are a few legitimate services out there…

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Top 20 Free & Paid WordPress Travel Themes

The tourism industry thrives on imagery, which is why a travel company’s website should have two goals. One is to get customers to visualize themselves in your destinations by providing great images and information. The other is to provide a complete and easy platform for customers to sign up and pay for their travel. You…

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The 3 Rules to Choosing a Professional Email Address

75% of customers agree a professional email address is key to building trust with a small business, according to GoDaddy. In an era where consumers are increasingly wary of scams, we can all agree that [email protected] isn’t going to land many clients. In this guide, we explain the 3 simple rules to creating a professional…

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Top 25 Christmas Promotion Ideas from the Pros

According to the National Retail Federation, the holiday season accounts for as much as 30 % of some stores’ annual sales. But during this time of year, it can be a challenge to capture consumers’ attention, given the number of holiday sales and promotions they’re bombarded with. If you’re looking for ways for your business…

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How to Create a Facebook Business Page in 6 Steps

A Facebook business page is a free public profile you can create for your local business, brand, or product. Similar to your personal Facebook account, you can use the Page to promote your business or products by posting status updates, links, event announcements, comments, or photos and videos. On your Facebook page, click the drop…

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Radio Advertising Guide: How To Get Started Today

Companies use radio advertising to promote products or services over the radio, typically in 30 or 60 second spots. Radio can be more expensive than some newer advertising methods, but it is a very strong medium, reaching 93% of American adults weekly according to Nielsen data. With an adequate marketing budget, you can use radio…

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Best Direct Mail Service Companies 2018: Vistaprint vs. PsPrint vs. EDDM

Direct mail service companies help you to deliver your promotional campaign via postal mail. The basic service is to print, stamp and mail all of your postcards, brochures or flyers. However, the best will also help you to create a list of mailing addresses and even provide design templates to help you create your direct…

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Top 15 Billboard Design Tips From The Pros

Consider this: Over coffee break, you blurted out a plumber’s phone number to a colleague after they complained of plumbing problems at home. How did you even manage to recall the digits when you’ve never even used their services? Then, as you drive home that day, you come across a billboard for the plumbing company,…

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How To Create Customer Profiles with Template and Examples

What if you knew everything about your customers before they walked through the door? Surely selling would be much easier if you knew their budget range, favorite colors, method of transportation, living situation, and so on. No, this technology does not yet exist (*Sigh of relief*). However, as a small business owner, you can use…

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Top 15 Customer Loyalty Program Ideas From The Pros

With so many options available in physical stores and online, keeping customers loyal to your brand is no easy task. For small businesses in particular, it may seem difficult to keep customers coming back without spending a fortune on marketing. Here are the 15 best customer loyalty program ideas to keep customers happy and business…

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Top 25 WordPress Tips & Tricks From The Pros

A business website is essential to remain competitive in the market. WordPress is designed to take the complexities out of the way, and even a novice can set up a website using WordPress within a few hours. If you’re not familiar at all with using WordPress, start with our step by step guide, and then…

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Best SEO Software For Small Businesses: Web CEO vs WooRank vs Rank Ranger

SEO software is a part of a balanced and comprehensive SEO strategy to help your website gain traction and compete for valued and trusted organic search results. We looked at the most popular options and rising stars and decided to review Web CEO, WooRank, and Rank Ranger. These companies covered the range of options for…

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