Category Archives: Local Business Marketing

5 Best Facebook Ad Management Services for 2021

Facebook ad management services professionally build, manage, and optimize campaigns on behalf of businesses in order to more effectively generate awareness, drive sales, and increase return on ad spend. With so many, it can be difficult to find the right one for you, so we compared the top services to find the overall best service…

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Radio Advertising Costs: A Simple Guide to Ad Spend

Radio advertising costs range from $200 to $5,000 per week, on average, depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included, like music, voice actors, and editing. However, some stations have their own advertising production teams to save costs….

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19 Advertising Statistics Savvy Small Business Owners Know

In advertising, one small detail can make a big difference in the success of your campaigns and your ability to leverage a marketing budget. You don’t risk damaging your brand or waste ad spend by learning through trial and error. To help, we’ve found the most vital advertising statistics to help small businesses avoid the…

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Newspaper Ad Costs, Benefits & How to Create One

Newspaper advertising is best for businesses that want to reach customers aged 35+ on a local, regional, and national scale. The average newspaper ad cost depends on the circulation of the paper, the size, day, and ink. A full-page ad can cost anywhere from $2,700 to over $163,000 depending on these factors, whereas small modular…

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How to Get a Commercial on TV for Your Business

American adults spend an astonishing amount of time watching TV—35.5 hours per week, to be exact. And while you may wonder if television advertising is dead in the new world of streaming commercial-free programming, local TV advertising still works. However, there are a number of steps and costs involved in a campaign’s production, which can…

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10 Best TV Commercials That You Won’t Forget

No one looks forward to TV commercial breaks that always have a way of leaving you hanging the moment a show was about to get good. And yet, when television ads are done well, they can not only provide a surprising form of entertainment that captures an audience’s attention, but serve as an effective form…

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The Quick Guide to WordPress User Roles & Permissions

WordPress user roles and permissions may seem like a minor detail, but they are incredibly important. Whether you’re looking to enable content creators to add their own content while safeguarding your site, monetize your site with gated content only certain users can access, or looking to create email campaigns for your web-driven contact lists, you…

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What Are Taxonomies in WordPress?

WordPress taxonomies are built-in categorization tools for organizing WordPress posts. The two taxonomies that every WordPress site will come standard with are categories and tags. With categories, you can group your posts by topic or subject (e.g., website, SEO, and PPC for a marketing agency), and with tags, you can group posts by specific details…

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How to Quickly Restore a WordPress Backup With UpdraftPlus

Site crashes are a fairly common occurrence. However, if your site was built with WordPress and backed up, it’s easy to get it up and running again. To restore your business website, log in to your WordPress admin dashboard and go to “Settings” from the left-hand vertical menu. From there, select “UpdraftPlus” from the options…

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The 6 Best Email Hosting Services for Small Businesses

Businesses depend on email, so you need dependable email. The best email hosting services not only provide a way to connect a custom domain but are reliable, affordable, and feature-rich. With so many email hosting providers on the market find the right one isn’t always easy, so we reviewed dozens of the top options, to…

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7 Best Domain Name Generators for Business Websites

Domain name generators are helpful tools you can use for free—whether you’re a blogger or a business owner—to discover available domain names for your website based on keywords. If you’ve tried to find a relevant domain, chances are you’ve found just how difficult it can be. Thanks to a domain name generator, you can save…

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The Beginner’s Guide to Meta Tags for SEO

Meta tags are considered one of the foundations of search engine optimization (or SEO). And if you want your website to have a shot at ranking organically in search, you’re going to need to use meta tags. As techy as the term “meta tag” may sound, it’s surprisingly simple. In short, meta tags are short…

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What Is a Permalink: Best Practices & How to Edit

As technical as a permalink may sound, it is simply a fancy-sounding word for a web address (or URL). It’s a combination of the two words “permanent” and “link” as it’s intended to be an unchanging web address. Permalinks are comprised of two parts, the domain (www.businessname.com) and the slug (e.g., /contact/). When creating WordPress…

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The 10 Best One-page Website Examples to Help You Design a Great Site

Less is more when it comes to design—web design included. As compelling as it is to load your site with lots of content across multiple web pages, the reality is that the fewer pages your site has, the more enticing it may actually be to your audience. In other words, that one-page website might more…

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WordPress vs Drupal: Which Is Right for Your Business

Deciding between WordPress and Drupal isn’t easy. After all, they’re very similar open-source content management systems (CMS) that can be used to create highly custom websites. However, they’re not without unique strengths and weaknesses. Although neither CMS is considered to be the most beginner-friendly on the market, WordPress is generally more user-friendly, while Drupal is…

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7 Best Cheap Web Hosting Providers in 2021

You need quality web hosting and you need it cheap. While there are lots of providers promoting rockbottom prices, the best cheap web hosting providers are not only ultra-affordable, but also offer reliable hosting services with high uptimes, fast load speeds, quality support, and extras such as a free domain name and one-click WordPress installation…

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10 Best Real Estate Plugins for WordPress Sites

A WordPress plugin is a piece of software that enables customization of a website beyond its standard functionality. In real estate, this can mean turning your basic WordPress site into a beautiful and functional lead magnet that attracts the attention of clients while increasing your chances of a sale. In fact, real estate plugins for…

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How to Easily Set Up Redirects in WordPress to Maintain SEO

Redirects automatically send, or redirect, website visitors from one URL to another URL. Businesses use redirects in a number of ways and for a number of purposes, from sending site visitors to a 404 page when they type in a broken or missing URL to sending visitors to a new URL in the case of…

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How to Create a Subdomain in GoDaddy for Free in 3 Steps

Wondering how to create a subdomain in GoDaddy? You’re not alone, as it’s not the most straightforward interface. However, it’s actually a pretty simple process when you know what you’re looking for. To start, simply log in in to your GoDaddy account, navigate to the domain you want to add a subdomain to, and click…

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