The construction industry focuses on the execution of thoughtful designs, so construction business cards should reflect that to help attract potential customers. However, many contractors tend to limit their business card designs to classic colors and images that fail to stand out. To help inspire you, we’ve compiled a list of examples to follow. Here…
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According to Signs.org, great signage design goes beyond telling your customers where to find you. It also gives them an idea of what your business is all about. Good design and construction are important to communicate this message with limited space, but the task doesn’t need to feel overwhelming or overly complicated. To help you…
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For a strategy that can cost as little as 15 cents, door hangers remain one of the most cost-effective marketing investments if done right. However, coming up with an effective design in a limited space can be a challenge. Choosing the right template for your business is the best first step to getting started. Here…
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Bar marketing is the process of promoting your bar to your intended audience; effective bar marketing attracts customers and encourages brand loyalty. To market a bar effectively, create a culture and offer promotions to attract loyal patrons. Bar marketing also requires developing word-of-mouth and creating an online presence with social media and review sites. One…
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How much does a billboard cost? This depends on format, circulation, demographics, and impressions. Traditional billboards cost average $250/month in rural areas to $1,500 – $4,000 in small to mid-size cities, and $14,000 or more in larger markets. In contrast, digital billboards can cost $10,000 or more, depending on the location. Billboard advertising can be…
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Free Facebook marketing is a way to convert your business’s passive followers into engaged clients using online content. You can do this by optimizing your Facebook business page, attracting followers to like your business, and then pinning an offer or deal to the top of your page, sending users to your website or landing page….
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Business postcards advertise your products and services to your potential customers, building stronger relationships and creating better engagement. Because postcards are a visual representation of your company, strong postcard design ideas are critical to their effectiveness in building your brand. We put together a list of 26 postcard examples and templates for different industries, including…
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Digital branding allows a business to establish its presence in the digital space through image, content and interactions that appeal to its target market. With digital marketing becoming increasingly sophisticated, it helps to use a combination of strategies to stand out. We curated a list of expert digital branding tips to help business owners create…
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Your domain name is your website’s address—it’s what people type on their browsers to view your website. Your domain name also impacts your branding, search engine ranking, and social media marketing. If you need help coming up with the perfect domain name, find out how the pros came up with theirs in this article. Here…
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New tools have made becoming a self-published author much easier but, as a consequence, the already-crowded book market has become even more saturated. As a self-published author, you’re not just responsible for writing the book — you also have to market it if you want it to be read. To help, we put together a…
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As the fourth most visited website in the U.S. with over 138,000 active communities, business owners and marketers are persistent on trying to reach Reddit users. But this platform has a reputation for being a tough site to market on, so we asked experts to share their best strategies for Reddit marketing. Here are the…
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When marketing your business, giveaways can either be free promotional products or prizes handed out at a promotional event. These giveaways can increase customer response rate by as much as 17 percent and generally improve their impression of your businesses. However, a successful giveaway depends on the combination of overall strategy and product, so we…
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A press kit is a promotional resource companies use to communicate important facts to journalists. An effective press kit is a one-page, double-sided document containing contact information and details about your business, events, products, or promotions. You can distribute press kits to help support press releases in person, via email, or as PDFs on your…
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The CMO Survey reports an 11 percent increase in the marketing budgets for United States businesses in 2017. As more businesses recognize the value of a solid marketing strategy to their bottom line, the marketing landscape has turned into a complex network of ideas and approaches that can sometimes overwhelm. To make sure that you’re…
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With so much marketing clutter online, it can sometimes be challenging to reach your target audience. However, it’s imperative for e-commerce success. Marketing your products online involves adapting traditional marketing strategies for your online audience like sending email newsletters instead of direct mail. Here are 26 tips for improving your e-commerce product marketing strategy to…
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Facebook is a great platform to spread awareness about your small business. However, it can be tricky for small business owners to know where to start when it comes to their presence on the social media site. That’s why I’ve compiled a list of Facebook marketing tips to help you create a valuable Facebook page…
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By the end of 2017, the NACS/Nielsen convenience industry store count has reached more than 150,000, proving that this is one retail business type that continues to thrive. However, because there is little difference between the products they offer, consumers tend to just take their business to wherever is closest. These tips from experts are…
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Simply put, a splash page is a website’s introduction page that users see before being directed to the main page. The page is graphics-heavy and used to promote the company, its service and/or its products. Like a digital business card, an effective splash page should establish a brand in a single presentation and take visitors…
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A press release is an official statement about your business sent to journalists and media outlets that informs a relevant audience about newsworthy information. Press releases are typically around 500 words and follow a standard format consisting of a headline, summary paragraph and body copy. Types of press release include new hire announcements, sponsored events…
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Coco Chanel once advised, “In order to be irreplaceable, one must always be different.” How do you apply that advice to fashion marketing and make it big in this fiercely competitive industry? What is the best way to break into the stylish and fast-paced fashion scene? To help you answer these questions and more, we…
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