A great customer engagement strategy is key to closing a sale and building customer loyalty. And because 80% of consumers are more likely to do business with a company that offers personalized experiences, every business owner should make a serious investment in providing channels of communication to their customers. However, there is no cookie-cutter strategy…
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Creating a WordPress website is a 3-step process: you need to sign up for hosting, choose a WordPress theme, then customize the theme to design your site. While all of this can technically be done for free, most businesses will pay a small monthly hosting fee (~$3/month) in order to use their own domain and…
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IT providers are constantly in a rush to keep up with the changing trends of their industry in an effort to reach their target market. This makes marketing for IT companies as dynamic as it is demanding. We recently reached out to top professionals in the IT and marketing industries for their best IT marketing…
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If your startup business is in the planning stage of building its website, or if you’re looking for a refresh, it helps to look at some of the best examples of startup websites for cues. We asked experts to give us their recommendations on the best startup websites along with the elements that make these…
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In addition to sharing your personal photos with your friends, Instagram can be a powerful marketing outlet for your business. The social media platform has around 800 million active monthly users, 25 million of which are business accounts. But even with its current popularity, businesses have yet to maximize its potential to engage current customers…
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There’s a few providers that offer completely free web hosting, including Freehostia and Byethost. The catch is that they limit your storage space and bandwidth, requiring many users to upgrade to paid plans. For a simple temporary website, a free hosting service can suffice. However, for professional business use, it’s often wiser to purchase a…
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WordPress pricing ranges from $0 to $300+. While users can create personal blogs for free, most businesses will pay for upgrades. This includes a premium web hosting plan ($3 – $20/month) to increase website bandwidth, as well as premium themes and plugins to enhance your website’s design ($0-$200). On average, WordPress pricing is around $50…
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Over 80% of Americans look up restaurant locations and hours online before going out. By not creating a site, you miss out arguably the biggest source of new customers. Fortunately, restaurant websites are inexpensive and fairly easy to create. Through Bluehost, you can spend as little as $2.95/month (or $35/year) on a complete website package,…
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Service and retail businesses need a website that describes their products, shares their location and hours, and invites visitors to move forward with a purchase. Business website design doesn’t have to be complicated, but you do need to get these basics right. A website that’s confusing or slow will reflect poorly on your brand, and…
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Seth Godin is an entrepreneur and best-selling author. He has written almost 50 books and he has started companies including Yoyodyne (bought by Yahoo!), Squidoo, and altMBA. His writing and advice covers marketing, leadership, entrepreneurship, product development, education, and how to behave as a human being. In addition he is a prolific blogger. Advice &…
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A logo is the first thing people often associate with a company. It reflects the company’s personality and vision. But it can be difficult to create a logo that stands out from the crowd. If you’re ready to start designing a logo for a client or for your own business, read on for expert ideas…
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While writing a good press release is more of an art than a science, there are some tried and true strategies that work. To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide…
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This guide will explain how to get a free business email address, whether you have an existing website, or still need to create one. We’ll also show you how to connect your new company email to your existing inbox, so you don’t have to log into another email service. How to Get a Free Business…
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A web hosting service provides individuals and businesses server space to make their websites accessible over the internet. You can choose among different types of web hosting based on the amount of traffic that comes to your site, the types of files you need to host (e.g. videos and images), and your budget. In this…
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If you want an impressive and highly functional website, WordPress website plugins can help you do just that. There are plugins for virtually any feature you can think about adding to your website. However, having too many plugins can overburden your site and cause it to run slower. In this article, we reached out to…
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Unfortunately, the old saying “there’s no such thing as a free lunch” holds true when it comes to getting a free domain name. Many of the websites that advertise free domains are actually charging fees, or providing less attractive subdomains instead (www.yoursite.theirsite.com). That said, despite their limitations, there are a few legitimate services out there…
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The tourism industry thrives on imagery, which is why a travel company’s website should have two goals. One is to get customers to visualize themselves in your destinations by providing great images and information. The other is to provide a complete and easy platform for customers to sign up and pay for their travel. You…
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75% of customers agree a professional email address is key to building trust with a small business, according to GoDaddy. In an era where consumers are increasingly wary of scams, we can all agree that [email protected] isn’t going to land many clients. In this guide, we explain the 3 simple rules to creating a professional…
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According to the National Retail Federation, the holiday season accounts for as much as 30 % of some stores’ annual sales. But during this time of year, it can be a challenge to capture consumers’ attention, given the number of holiday sales and promotions they’re bombarded with. If you’re looking for ways for your business…
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A Facebook business page is a free public profile you can create for your local business, brand, or product. Similar to your personal Facebook account, you can use the Page to promote your business or products by posting status updates, links, event announcements, comments, or photos and videos. On your Facebook page, click the drop…
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