The CMO Survey reports an 11 percent increase in the marketing budgets for United States businesses in 2017. As more businesses recognize the value of a solid marketing strategy to their bottom line, the marketing landscape has turned into a complex network of ideas and approaches that can sometimes overwhelm. To make sure that you’re…
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With so much marketing clutter online, it can sometimes be challenging to reach your target audience. However, it’s imperative for e-commerce success. Marketing your products online involves adapting traditional marketing strategies for your online audience like sending email newsletters instead of direct mail. Here are 26 tips for improving your e-commerce product marketing strategy to…
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Facebook is a great platform to spread awareness about your small business. However, it can be tricky for small business owners to know where to start when it comes to their presence on the social media site. That’s why I’ve compiled a list of Facebook marketing tips to help you create a valuable Facebook page…
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By the end of 2017, the NACS/Nielsen convenience industry store count has reached more than 150,000, proving that this is one retail business type that continues to thrive. However, because there is little difference between the products they offer, consumers tend to just take their business to wherever is closest. These tips from experts are…
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Simply put, a splash page is a website’s introduction page that users see before being directed to the main page. The page is graphics-heavy and used to promote the company, its service and/or its products. Like a digital business card, an effective splash page should establish a brand in a single presentation and take visitors…
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A press release is an official statement about your business sent to journalists and media outlets that informs a relevant audience about newsworthy information. Press releases are typically around 500 words and follow a standard format consisting of a headline, summary paragraph and body copy. Types of press release include new hire announcements, sponsored events…
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Coco Chanel once advised, “In order to be irreplaceable, one must always be different.” How do you apply that advice to fashion marketing and make it big in this fiercely competitive industry? What is the best way to break into the stylish and fast-paced fashion scene? To help you answer these questions and more, we…
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Your customers are the cornerstone of your business, so why not show them how much you appreciate them? If you’re looking for ways to express your gratitude to your faithful clientele, check out these 25 customer appreciation tips and ideas from the pros. 1. Create Custom Logo Signs for Your Clients Ally Compeau, Founder &…
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Local businesses face different challenges than national ones, particularly with how best to market themselves. We spoke to the experts on local marketing to get their top 35 local marketing ideas as well as tips to make sure you’re getting the most out of your campaign. 1. Ensure That Your Reviews Are Credible Chas Cooper,…
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Using flyer templates is an easy and affordable way to design attractive, eye-catching flyers. Are you thinking of handing out flyers to create buzz around your small business for a grand opening, sale, or a special event? In this article, we provide 25 flyer templates and tell you what makes them effective. Want even more…
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Local press coverage occurs when your business is promoted or discussed by local newspapers, radio or TV stations. To get local press coverage for your small business, find the right local media outlets and pitch an attention-grabbing story. This puts your business in front of a relevant and local audience, attracting new and returning customers….
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The best way to send a press release is to personally send it to media outlets as well as syndicate it using an online service. This makes curating your own media list and selecting an online press release service important components of the five-step process. If done correctly, you’ll communicate your message to your intended…
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The main differences between web hosting services Bluehost and HostGator are price and features. Bluehost provides everything you need to create a professional website, including a domain, email accounts and SSL certificate. HostGator charges separately for these. Server performance is roughly the same, although HostGator can perform better with a more advanced hosting subscription. Bluehost…
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Website builders are tools to create websites without the need for programming. They typically provide hosting and a simple interface to design your site. To find 2018’s best website builder, we compared the six top platforms, ranging from simple drag-and-drop builders, like Weebly, Squarespace and Wix, to more robust e-commerce and interactive systems, like WordPress,…
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Opening your own business can be one of the most exciting moments in your life. There’s a pride that comes with creating something and sharing it with the world. All of your hard work in preparation will come to fruition, so why not make it a grand affair? If you’re not sure where to get…
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In a recent article by seoClarity, an average website traffic is 30% organic and effectively delivers as much as 25% conversion. This explains why marketers acknowledge the need to improve their company website’s organic presence. For smaller businesses, this means having to compete with larger companies for ranking in the search pages, but it doesn’t…
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Research shows that there are currently more than 700,000 construction companies in the U.S. sharing $1.73 trillion in annual industry revenue. While there are big names in the industry that claim a large portion of these sales, there is still plenty of room for small-scale contractors to grow their businesses. In this article, we’ve asked…
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The cost of building a website depends on how the website is set up. For example, a website costs between $50 and $250 per year with a DIY platform like WordPress or Weebly. Professional designers cost around $500 to $1,000 or more if they’re designing the website from scratch instead of using an existing template or theme….
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If you are new to WordPress or looking to expand your existing presence using the platform, you may be wondering what is a WordPress plug-in. A WordPress plug-in is a feature a user can add to their WordPress website that goes beyond the default tools. Some examples include interactive calendars or contact forms but there are…
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If you find yourself asking what is a WordPress theme, the answer is it’s a website template that acts as a building block for new sites. WordPress users can choose from thousands of free and premium themes. Once they’ve found one that best matches their preference, WordPress makes it easy to modify the theme with…
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