These days it’s not enough to simply build a website, you also have to market it. Why? Well, as many quickly find out, the work doesn’t end when your site is launched—it’s only just begun. Now that your site is live, you need to begin marketing it so that your site will get found online…
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WordPress is the leading CMS known for its vast versatility, but that doesn’t mean it’s the best platform for every small business website. With so many options available, we narrowed it down to the six best WordPress alternatives based on what small businesses need most, from affordability and ease of use to helpful features such…
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Web hosting companies provide server space for businesses to store their website files, which can be accessed by the public via a domain name like www.yourcompany.com. We reviewed dozens of top web hosting companies and chose the six best—including the best overall—based on price, storage, uptime, and extras like free domains. 💡 Tip: If you’re…
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UX and UI are often confused with one another, and with so many similarities, it’s easy to understand why. UX stands for user experience, which seeks to answer the question of how a user interacts with a site. UI stands for user interface, which seeks to answer the question of what a site should look…
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Choosing a domain extension for your business can be challenging. With the popularity of the .com domain extension, there are very few .com domains available, leaving many small businesses wondering whether an alternative domain extension might work. With an ever-growing list of domain extensions available, we’re here to help you understand how extensions are used,…
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Marketing plans include strategies for promoting and advertising a business as well as details on how to implement those strategies. This ensures a business reaches sales and growth goals. To create your own marketing plan, write out an executive summary, conduct market research, determine the right strategies, and create a plan for executing those strategies….
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Bing is a search engine people use to find content around topics, companies, or products that interest them. Microsoft Advertising is a platform that businesses can use to advertise online through Bing, Yahoo, and AOL, all owned and operated and partner sites. Any company can create and launch an ad with Microsoft Advertising; the average…
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Even though insurance is a product that almost everyone needs in one form or another, generating insurance leads for your business can feel like a challenge. We asked insurance pros to share their best lead generation tips to help you find the right prospects that are most likely to become valuable customers. Here are 23…
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Conversion rate optimization (CRO) is the process of increasing the number of users that take a specific action on a webpage, such as making a purchase. CRO improves page performance, making sites more effective at generating on-page conversions. Businesses looking to make their website a more efficient lead generation and sales tool should use CRO….
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The best government websites offer easily-accessible, resident, and state visitor-centered information wrapped in an appealing experience. This is accomplished via high-quality and immersive images and videos, clear site navigation, interactive features, and options that enable users to personalize experiences. To help inspire your government website design, we’ve included the best state website examples below. Here…
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Google Analytics WordPress plugins are tools used to track visitor interaction with websites. Their reports, powered by Google Analytics, are often visible in the WordPress dashboard and provide a high-level look at traffic and engagement metrics. We reviewed 30 to find the top six based on function, price, reporting, ease of use, and customer service….
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Angie’s List is an online database of service-based businesses for local communities across the United States. Interested businesses register for a profile, then solicit customer reviews. Based on these reviews, a business can receive prominent placement on the site, prompting contact from interested customers. Businesses can also advertise to the local consumers on Angie’s List….
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A Google review is customer feedback submitted via Google My Business that helps businesses appear in local online searches. The best ways to get more Google reviews include asking customers for feedback directly and making it easy for clients to share reviews. For more guidance, we asked marketing pros for their favorite tips. If you’re…
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Like snail mail, email marketing is a form of direct communication, but it is transmitted to receivers digitally to send information about company products, services, or fundraisers. These communications are generally used to build brand awareness, interest, sales, and loyalty. We asked the pros for their top tips on effective email marketing. 1. Use Email…
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While Wix and Squarespace offer similar all-in-one hosting and website builder plans, Wix offers extensive creative freedom in their drag-and-drop editor and over 500 templates, while Squarespace offers a structured drag-and-drop builder and ecommerce functionality. Wix is best for creatives while Squarespace is best for building a clean, professional website for ecommerce purposes. Who Wix…
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Bing is a search engine people use to find content around topics, companies, or products that interest them. Bing Ads (recently rebranded as Microsoft Ads) are display or text advertisements that appear on Bing search results pages. Any company can create and launch a Bing ad; the average cost is $1.54 per click. How Bing Ads…
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Squarespace templates (also known as “themes”) are pre-designed website designs you can install on your Squarespace website, then customize via a drag-and-drop editor. The best Squarespace templates for business offer ample customization, clean design, and well-rounded functionality. To help you build your professional website, we identified the 19 best Squarespace templates for specific industries/niches. Before…
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A cold email is an unsolicited message you send to someone you don’t know. It is used as a tool to reach out to prospects and bring them into your sales process. Writing an effective cold email means creating a personal connection, briefly stating your purpose, and moving your reader to take a specific action….
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A WordPress form builder is a plugin that allows businesses to easily create and publish custom forms, enabling them to collect valuable customer information for marketing. We reviewed over 30 WordPress form builders to find the top six—including the best overall—based on price, add-ons, flexibility, ease of use, and reviews. Before you can communicate with…
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Squarespace is a drag-and-drop website builder and host. While all businesses can use Squarespace, it’s best for those who don’t have technical proficiency and need to build a site quickly and affordably. Build your own Squarespace website by selecting a template, creating an account, choosing a domain name, customizing your template, and building pages. Before…
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