Any Square seller, from mobile businesses to multi-store retailers, can easily open an online store, list products for sale, accept orders, and process payments. Best of all, it happens within your Square POS system—a free Square online store is included with your free Square account. Here’s how to set yours up today. Square’s free online…
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A one page website template displays everything on a single page. Unlike a traditional website that spreads information over multiple pages, a single-page website is simplified and condensed. This gives website creators more control over the visitor’s experience since they can display key information more prominently, but it comes at the expense of less content…
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A landing page is a single web page designed to be linked to digital advertisements, such as Google and Facebook ads. They help drive users through your sales funnel, leading to higher conversion rates. Pay-per-click (PPC) advertisers looking to increase conversions and generate more leads should use landing pages. Creating professional-looking and effective landing pages…
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Pay-per-click (PPC) management companies provide businesses with the valuable service of building, managing, and optimizing paid search and social advertising accounts on the business’ behalf. With an abundance of options, it’s difficult and time-consuming to weed through them all, so we’ve found the six best PPC management companies based on price, service, and capabilities. Top…
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A press release boilerplate gives a brief description of your company and key business information at the end of a press release. A boilerplate adds credibility to your press release so it’s more likely to get picked up by the media. A boilerplate is typically 100 words and is used for all press release types….
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Facebook tools make it easier for you to set up your Facebook Page and market it, grow a following, and measure your results. We analyzed dozens of options to find tools designed to save you time and help you reach your Facebook marketing goals at every step of the process. All of the 15 tools…
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One of the most powerful ways to market your small business and develop relationships with your customers is through the mailbox. Postcards allow you to reach a targeted audience with brochures, catalogs, coupons, and more. Here are the top 25 paid and free postcard templates for all types of businesses: 1. Multipurpose Postcard Template (Free)…
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The construction industry focuses on the execution of thoughtful designs, so construction business cards should reflect that to help attract potential customers. However, many contractors tend to limit their business card designs to classic colors and images that fail to stand out. To help inspire you, we’ve compiled a list of examples to follow. Here…
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According to Signs.org, great signage design goes beyond telling your customers where to find you. It also gives them an idea of what your business is all about. Good design and construction are important to communicate this message with limited space, but the task doesn’t need to feel overwhelming or overly complicated. To help you…
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For a strategy that can cost as little as 15 cents, door hangers remain one of the most cost-effective marketing investments if done right. However, coming up with an effective design in a limited space can be a challenge. Choosing the right template for your business is the best first step to getting started. Here…
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Bar marketing is the process of promoting your bar to your intended audience; effective bar marketing attracts customers and encourages brand loyalty. To market a bar effectively, create a culture and offer promotions to attract loyal patrons. Bar marketing also requires developing word-of-mouth and creating an online presence with social media and review sites. One…
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How much does a billboard cost? This depends on format, circulation, demographics, and impressions. Traditional billboards cost average $250/month in rural areas to $1,500 – $4,000 in small to mid-size cities, and $14,000 or more in larger markets. In contrast, digital billboards can cost $10,000 or more, depending on the location. Billboard advertising can be…
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Free Facebook marketing is a way to convert your business’s passive followers into engaged clients using online content. You can do this by optimizing your Facebook business page, attracting followers to like your business, and then pinning an offer or deal to the top of your page, sending users to your website or landing page….
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Business postcards advertise your products and services to your potential customers, building stronger relationships and creating better engagement. Because postcards are a visual representation of your company, strong postcard design ideas are critical to their effectiveness in building your brand. We put together a list of 26 postcard examples and templates for different industries, including…
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Digital branding allows a business to establish its presence in the digital space through image, content and interactions that appeal to its target market. With digital marketing becoming increasingly sophisticated, it helps to use a combination of strategies to stand out. We curated a list of expert digital branding tips to help business owners create…
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Your domain name is your website’s address—it’s what people type on their browsers to view your website. Your domain name also impacts your branding, search engine ranking, and social media marketing. If you need help coming up with the perfect domain name, find out how the pros came up with theirs in this article. Here…
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New tools have made becoming a self-published author much easier but, as a consequence, the already-crowded book market has become even more saturated. As a self-published author, you’re not just responsible for writing the book — you also have to market it if you want it to be read. To help, we put together a…
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As the fourth most visited website in the U.S. with over 138,000 active communities, business owners and marketers are persistent on trying to reach Reddit users. But this platform has a reputation for being a tough site to market on, so we asked experts to share their best strategies for Reddit marketing. Here are the…
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When marketing your business, giveaways can either be free promotional products or prizes handed out at a promotional event. These giveaways can increase customer response rate by as much as 17 percent and generally improve their impression of your businesses. However, a successful giveaway depends on the combination of overall strategy and product, so we…
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A press kit is a promotional resource companies use to communicate important facts to journalists. An effective press kit is a one-page, double-sided document containing contact information and details about your business, events, products, or promotions. You can distribute press kits to help support press releases in person, via email, or as PDFs on your…
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