Squarespace is a leading all-in-one web host and site builder that uses templates and a drag-and-drop editor to help non-tech-savvy users create a professional-quality website. While building a Squarespace site is easy, we’ve made it even easier by ranking the best free Squarespace templates in three categories: best overall, best ecommerce, and best industry-specific templates….
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Yelp is a review site where users share opinions and ratings of local businesses across the U.S. Businesses manage their own profiles on Yelp; this includes adding business information, answering comments, and advertising. With more than 130 million monthly users, Yelp offers businesses a valuable means to increase brand awareness and generate new customers. Who…
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Website migration involves moving content from one website to another. Reasons for site migration vary, from creating a new site rather than overhauling an existing one, to changing to a totally different content management system (CMS). When done successfully, site migration can boost traffic and search rankings, ultimately growing sales and brand awareness. Before you…
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Website design is critical to business success; it serves as a first impression for new customers and encourages user engagement, resulting in sales. However, it can be difficult to design a site well; to help, we scoured the internet for website examples to inspire you as you build your own professional, user-friendly business website. For…
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Facebook ad coupons provide free credits that businesses can redeem for use on its social advertising platform. It’s a great way for those new to Facebook advertising to try the platform without a financial investment. Free Facebook ad coupons are not easy to find, but can be acquired through Facebook promotions, events, and partnerships. Before…
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Dedicated server hosting allows businesses to rent entire servers to host website files without having to share space with other businesses, providing optimal security and website speed. We reviewed 30+ dedicated hosting providers to find the top six — including the best overall — based on price, features, customer support, ease of use, and reviews….
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Facebook advertising targets Facebook users with various ad types and placements based on interests, web activity, psychographics, and demographics. Effective ads deliver eye-catching photos, valuable content, and calls to action (CTAs) aimed at converting your target audience into customers. To optimize ads, use content that captures Facebook users’ attention, trust, and loyalty. Most small businesses…
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Email finders search for and identify email addresses by scraping addresses from websites or finding them based on known emails with a similar domain. We looked at 20 email address finders on the market and compared them based on accuracy, price, and additional features and narrowed it down to six and the best overall systems….
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A publicity stunt is a planned event created to capture public awareness and generate free media coverage. Companies know PR stunts are a gamble, but offer the potential of increased brand attention. To help you create an effective PR stunt that is likely to increase positive brand awareness, we’ve assembled examples of the best ones…
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Reseller web hosting providers give businesses the ability to buy hosting plans and resell them to their own clients. We reviewed over a dozen popular reseller web hosting providers and chose the six best—including the best overall—based on price, storage, bandwidth, reseller options, client management, uptimes, and customer service. Top 6 Reseller Hosting Platforms for…
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Email hosting providers give businesses access to email addresses they can use to communicate with customers and employees. Many businesses look for email they can get cheaply, so we reviewed more than 20 providers to find the top six under $5/month—including the best overall—based on security, support, and features for the price. Top 6 Cheap…
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Thanks to technology, setting up a business at home is easier than ever and requires just a fraction of the cost it would take to start a brick-and-mortar establishment. We asked experts to share home-based business ideas and tips for anyone looking to gain financial independence while pursuing their passion. Here are 20 profitable home…
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An email domain is the part of an email address that follows the @ symbol; it is often customized to include your business name. This conveys a sense of professionalism and brand cohesion. To get a free email domain, sign up for web hosting and use your website domain to create a matching email domain….
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Cheap WordPress hosting providers allow users to set up a website from scratch using WordPress CMS for less than $10 per month. We reviewed over a dozen of the top hosting sites and chose the six best—including the best overall—based on price, usability, reliability, storage, and extras, such as free domain names and email addresses….
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Google offers a display network serving business ads that show up on related websites and content to target specific audiences. With millions of websites on their network and cheaper cost-per-click, you get more out of your advertising budget. We asked experts for pro tips to help you master Google Display Network in no time. Here…
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Groupon is a platform that facilitates the sale of coupons (known as vouchers) offered primarily by local businesses. Groupon advertising does not entail upfront vendor fees; instead, they collect 50% of each sale. To understand how to advertise on Groupon, simply choose your deal category, determine the discount, and add offer details. How Groupon Works…
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The Better Business Bureau (BBB) is a private, nonprofit company that offers accreditation to businesses that meet a standard of trustworthiness and quality. This BBB accreditation also comes with a rating from A+ to F; those that receive accreditation with a high rating are more likely to attract quality-seeking consumers and increase sales. Becoming accredited…
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Social media is an invaluable marketing tool, but it also changes rapidly, leaving businesses wondering how to adapt their strategies. Thankfully, there’s lots of data on social media usage to help direct your methods. Here are some statistics that can shed some light on how and where your social media marketing dollars are best spent….
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A domain registrar allows you to search for and buy a domain to use with your business’ website and email address. We reviewed 20+ registrars to find the six best — including the best overall — that offer affordable .com and .net extensions, tools to prevent domain theft, matching email addresses, and helpful customer support….
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A/B testing is an optimization technique that creates a copy of an existing webpage, allowing you to change a specific feature (like a button or sign-up form) on the copied version and test which page performs better. The better-performing version is kept, which should result in higher clicks, conversions, or traffic. How A/B Testing Works…
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