Category Archives: Entrepreneur

How is life for self-employed workers?

Being self-employed is a way of life for almost five million people in the UK now, with some deliberately opting for a life of working independence and others being forced to adopt it.

Figures released by the Resolution Foundation this week said average earnings for self-employed workers are now lower than in 1994-95 but that the UK’s self-employed workforce had grown by 45% in the past 15 years.

How has the life of a self-employed worker changed over the years – and what benefits or drawbacks does it bring? Some have shared their stories.

The session singer

Sam Blewitt

JANINE RASCH

“Payments to session singers have increased little in real terms in the past 20 years”

Payments to sessions singers have changed very little in real terms over the past 20 years, according to Sam Blewitt.

The Twickenham-based singer has been self-employed for 30 years and has sung with Madness, The Streets, Dizzee Rascal and Ultravox, as well as on soundtracks for films, TV shows and commercials.

“There have been good times and bad, but generally, I am working for the same as I was 10 or even 15 years ago,” said Mr Blewitt. “I do believe I was earning more 20 years ago.

“Then the added impact of the change in people’s music-buying habits have really changed the way self-employed musicians and singers earn money. My publishing income from music sales is virtually non-existent these days.”

The cleaner

Darren Smith

DARREN SMITH

On his 40th birthday Darren Smith decided to make some major life changes including giving up his job in a large shop-fitting company to set up his own cleaning business.

“I was living my life out of a suitcase week in, week out, and though the money was good, when did I get the time to spend it?” said Mr Smith, from Eastwood, Nottinghamshire.

He got a part-time job packing computer components to ensure he had some money coming in while he worked on building up a client base, which involved designing leaflets and delivering them himself.

Nine years on Mr Smith – although earning less – says his decision to become a sole trader was the right one.

“I’ve taken a big drop in wages, but I have cut my cloth accordingly,” he added. “My partner and I live a frugal, but in my eyes, a very rich life. My work-life balance is much better, and yes, there are times when I’d pack it all in tomorrow, but doesn’t everyone have days like that?”

The homeopath

Suzanne Wright

SUZANNE WRIGHT

A patchwork career is a modern way of balancing motherhood with work

Suzanne Wright found that when she became a self-employed homeopath her hourly rate was actually higher than when she was employed as a part-time distribution manager. So while her income dropped, it was because she was working fewer hours.

The mum-of-two from Northampton decided to work for herself because she and her husband found it difficult to arrange flexible childcare for their primary school-aged children.

“A lot of people have started up as self-employed in recent years,” said Mrs Wright. “Many, like myself, are mums seeking to work for themselves so that they can manage their working hours around school times, so that they can be with their children.

“A patchwork career is a modern way of balancing motherhood with work – it generally means less income, but also more family time.”

Mrs Wright said she does have to spend additional time working on marketing and keeping her financial records up-to-date: “I get more career satisfaction now because I’m building something of my own. My husband is in full-time, permanent work, so I do know the mortgage will always be paid.”

The shop owner

Chris Petterson

CHRIS PETTERSON

For the last decade Chris Petterson has owned and run three greeting card shops, but found he had to use his pension from a previous job to supplement his income.

Mr Petterson, from Wakefield, North Yorkshire, has had to work full-time in one of the shops himself but has only been able to pay himself less than the minimum wage.

He said: “I have eight part-time staff but the costs with pay changes and pensions has gradually risen as have rates, rent, utilities, whereas business has plateaued over the same period.

“One of my big frustrations is the unfairness of business rates. I have two shops of similar retail space, but one shop has a rateable value of £6,000 whilst the other is £13,500.”

However, he said the positive side of being self-employed was being able to spend more time with his grandchildren.

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Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


 

MarketHive

Why Surfers Make Great Entrepreneurs

[youtube https://www.youtube.com/watch?v=OBA2N-5kokw]

1.It’s all about the Hustle

Surfing isn’t as mellow and laid back as those picture-perfect images of Malibu sunsets make it look. Out in the water can be a real hustle. Very often you’ve got to paddle out into a line-up of established and hostile faces and stake your claim for a right to be there. Sound familiar?

2.Think outside the box

As with business, it’s very often the people who don’t follow the crowd that reap the rewards in surfing. Those people who are prepared to take a chance and go a long way out of their way to search for new ways to rip the ocean waves are the pioneers. Guaranteed they’re surfing innovations are rewarding them extreme new surfing experiences as well as netting great wealth in the process.

3.Surfing teaches you failure

Like nothing else. (Except maybe business!) When you first start out you’re gonna try, try and try and fail, fail and fail. Cold water will rush through your sinuses. Your arms will feel like someone’s tried to rip them from your body. People will shout at you telling you to get out of their way. And yet, you can see those guys, just beyond the breakers, gliding along the face of the waves like they were raised by a pod of dolphins. Don’t let the failure hurt you. Get back on your board, stick with it, and you’ll get there. Once again – sound familiar?

4.Live on a shoestring

Surfers know how to exist with very little. They can make $100 dollars last longer than most people would imagine possible. They don’t go on holidays, they go on expeditions, and they want to stay away for as long as they possibly can. Two months on a remote Indonesian island eating nothing but rice and bananas? If the waves are good it’s all worth it. Surfers make sacrifices for their passion, just like the most successful startups.

5.See the bigger picture

When you’re starting a business, it’s so easy to let it become your world. Tunnel vision kicks in and you can’t think of anything except the next list of potential clients you’ve got to email or what a blogger said about you on Twitter. Here’s where surfers have an advantage. A little time spent in the ocean reminds you that there’s a much bigger world out there; that you’re just a tiny part of it. That kind of perspective can be helpful when you’re stressing about how many Facebook likes you got this week.

I was born an entrepreneur, but surfing entered my life when I first saw the ocean at the age of three. I was thunder struck and fell in love with that big blue ocean. Every real surfer I know is an entrepreneur. Unable and unwilling to hold a job down longer than the next swell.

Kawabunga, Markethive is my newest surf board to ride the coming quadrillion dollar swell. Are you with me?

Well? Are you?

Thomas Prendergast
Big Kahuena and CEO of Markethive.

P.S. Outside bruddas!

 

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Emerging Markets merge into record shattering success for seasoned entrepreneur

video imageNew Markets merge into record shattering success for seasoned entrepreneur

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“With the advent of a real Market Network (Markethive) and a real emerging Customer Centric network marketing giant (Valentus) even I was surprised with the ease of building a new empire in this industry”. Explained Thomas Prendergast, Entrepreneur, Internet Innovator and CEO and founder of Markethive.

“I have been an advocate for ending the business practices of buying and selling leads. And calling for an end to spam email, spam faxes, telemarketing, ending popup ads, bill board ads, you know, the practice called outbound marketing”. He continued to explain. “It was heavily relied upon in the days before the Internet a long time ago and has suffered a long painful death since the Internet was released to the public in 1991, I know, I was there and have continued to ride this journey called the Internet.” Mr Prendergast emphasized.

10 years before the Internet Thomas Prendergast ran an Ad agency in the Silicon Valley and was very aware of tech and the emerging Internet. “Which is why I was on the Internet almost the moment it was available to the public in 1991” Mr. Prendergast revealed.

Within years of immersing himself into the Internet, he became aware of Network Marketing. He found it fascinating that anyone with some skill and determination could reasonably build a living income. This idea supported his empathetic support of struggling prodigies, up and coming entrepreneurs and anyone who had greater dreams than the typical job afforded them.

“Although I was aware of buying mailing lists for my ad agency in the 80s I was not aware of the pushing of buying names and phone numbers for MLMers to call on people supposedly interested in a business opportunity”, Thomas Prendergast said.  As he become more aware of the MLM industry, he also found that most leaders who had working spheres of influence, would tell those they recruited into these pyramid schemes (the majority of these people did not have large spheres of influence) to buy these leads and cold call them.

Mr. Prendergast continued, “My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no real option, ability or intentions on helping these people that just enrolled into one of their pyramid schemes “that really was just another “Hopes and Dreams” pitch, and that is another story”.

This became painfully clear when Thomas was witness to such a salesman, we will call him David, who had a talk show, had published many books, had a strong following, had joined a newly launched MLM deal, was conducting a teleconference call with all the people David had recently recruited into this new opportunity MLM. On that call, David told all the 1000s of listeners to go to his friend John and buy the leads they had allegedly pre interviewed at about $100 per 10 leads.

“This was mid-1990s. I bought 100 of them costing me $1000 and called them all (another article) and the results were 80% insults, 15% hang ups and the rest no answers. Not one was aware of any interview and the rejection level was as high as it gets. This was a process that would eliminate anyone new to the MLM process from continuing on in any business. Rejection is a process only boiler room telemarketers and well-seasoned sales people can withstand. It is death to the average Mom and Pop trying their hand at MLM”, Mr. Prendergast revealed.

Emerging Markets, Paradigm Shifts, Trends and all the other annoying clichés.

There are two firmly entrenched trends that have been born in the Internet, because of the technology, the reach of technology and the emersion of the masses into the technology, primarily due to the Social Networks, that Customer Centricity and Inbound Marketing emerged. Think of them as brother and sister.

Customer Centricity (Think Amazon):

Thomas Prendergast has been advocating Customer Centricity for the Network Marketing industry for over 10 years now. Mr. Prendergast explained, “Less than 1% of said industry understands it, the rest uninterested, and continue to promote the failed process of selling “Hopes and Dreams” of thinly veiled pyramid schemes with over priced products that rarely accomplish what they claim they do”.

However there have been a few that moved towards the “customer centric”, but not fully; with one in particular, abandoning the entire concept, only to find that decision is destroying the company as we speak, with commissions being cut consistently for the past 3 years, causing a drastic end to growth and a company in disarray. The other company built a customer option with infomercials, as a reward for their peak performers to acquire said such infomercial leads, which has dwindled due to current trends away from traditional Cable TV and Dish TV. Those 2 companies are Trivita and Beach Body.

Here is the summary of Thomas Prendergast’s Customer Centric proposal for this industry.

  1. First and foremost the company’s focus must be to “Serve the Needs of the Customer” not the distributors!
  2. Products that cost the distributors less than they sell them for on the open markets (like Ebay auctions, Amazon stores, Craig’s list)
  3. A virtual warehouse that supports the distributor allowing purchasing in bulk, at lower wholesale prices, keeping the inventory at the company, allowing for drop shipping.
  4. Offering co-op Advertising partnerships, to the distributors, allowing distributors to receive smaller shares of that traffic, that being customers and distributors from the results of mass marketing on the Internet. This has been done by a few other companies to great success. In other words, it works.
  5. Other mass marketing technology that now comes to full force are, 800 number platforms, self-replicated Amazon, Ebay, etc. accounts, shopping cart widgets for 3rd level distributors domains, and Social Marketing aps allowing purchase within Social Markets.

Summary:

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch. Not anymore!

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework Mr. Prendergast has discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook, Google, PayPal etc.

Inbound Marketing:

Inbound Marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight quickly.

This is exactly what Markethive is but more. Markethive is the first newly discovered Market Network

What Is A Market Network?

“Marketplaces” provide transactions among multiple buyers and multiple sellers — like eBay, Etsy, Uber and LendingClub.

“Networks” provide profiles that project a person’s identity, then, lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter and LinkedIn.

What’s unique about market networks is that they:

  1. Combine the main elements of both networks and marketplaces
  2. Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction
  3. Promote the service provider as a differentiated individual, helping to build long-term relationships

Mr. Prendergast enthusiastically continued, “The amazing timing of this entire process is the emerging of the first Market Network; “Markethive” and my friend “David Jordan’s” company Valentus the first real Customer Centric Company”.

Thomas Prendergast summarizes it by saying, “Valentus is experiencing record growth and record time and by all indications is about to enter into “Momentum”. I credit all of this to the fact that Valentus has the foundational product that the markets support the retail priced organically where distributors buy the product well below the market retail”.

Thomas continued saying, “I know this all seems so complex, but in reality it is quite simple. Valentus’ explosive growth is because it is a real business based on Economics 101. Buy low sell High!”

Mr. Prendergast adds credit to the story saying, “With the fusion of these two huge trends found in Markethive and Valentus, I give credit to this phenomena as to my ease in exploding the growth of my little “distributorship” in Valentus, breaking records in the first month and the meteoric growth of this organization because Inbound Marketing (Markethive) has found Customer Centricity (Valentus) and the rest will be historic”.

If this article finds you the least bit excited, curious or at least amused, we invite you to find out yourself more about these two incredible trends and how they complement each other. Your curiosity will cost you nothing. Sign up for these two companies at the below addresses (If you have not already)

Valentus:
http://www.ValentusTour.com/testimonials

Entering a phone number will assure that I will call you to enjoy a 5-10 minute chat with you. I look forward to that, BTW.

Stephen Hodgkiss
Chief Engineer Markethive Inc.

MarketHive

The Top Six Social Networking Sites For Entrepreneurs

The Top Six Social Networking Sites For Entrepreneurs

Social Media Sites

A lot of people out there are struggling to find a job. However, there are some people who have opted to forge a new path for themselves. If you become an entrepreneur, you can create your own career and become a big success.

Of course, in order to become successful, you’ll need to have the right tools. These six social networking sites are essential for any entrepreneur.

1. MarketHive

MarketHive

 

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MarketHive is a social networking site built for entrepreneurs for entrepreneurs, MarketHive isn’t only a social networking site, in addition, it contains a blogging platform, and some incredibly effective online marketing tools to enable entrepreneurs to achieve success marketing their internet business, products and services.

Below you will find some of the marketing tools you’ll get once you join Markethive:

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more

You might be pondering how much does MarketHive charge for these effective online marketing tools, well the answer is these internet marketing tools are absolutely free for life,no strings attached. These online marketing tools would certainly cost you hundreds of bucks every month, not at MarketHive. This is good news for the beginner as well as the seasoned internet marketer.  Click the Banner Below To Join MarketHive

 

 

2. PartnerUp

If you’re trying to build a career as an entrepreneur, you will need to be able to seek out potential partners. This site allows you to connect with people that are looking for the same things you are. You’ll be able to find a business partner and put your plans into action.

3. LinkedIn

LinkedIn is one of the most famous social networking sites for entrepreneurs, and it’s also one of the most beneficial ones. A LinkedIn page is essentially an online resume. It has helped many people to secure a job.

However, LinkedIn also offers various groups that can be extremely useful to entrepreneurs. If you’re trying to build a career for yourself, you should make sure you join some of these groups as soon as you can.

4. Biznik

If you’re self-employed, you need to make sure that you stay motivated. The Biznik community is full of freelancers that you can bounce ideas off of. You will be able to share ideas and get instant feedback. You may also be able to meet people that will be able to further your career.

 

5. The Funded

Entrepreneurs are always looking for new funding sources. If you sign up at The Funded, you’ll be able to read reviews for a variety of funding sources. You will be able to ask questions and obtain more information before you sign up for funding.

 

6. Perfect Business

Some of the best social networking sites don’t just connect you to other people. They can also provide you with tutorials and other helpful information.

If you’re a novice entrepreneur, and you want to learn more, make sure you sign up for an account at this site. You’ll be able to watch tutorials, participate in online classes, and ask questions from experts. Before long, you’ll have a better understanding of what you should be doing to improve your career.

Social Media Marketing Rules

Social networking is a tool, and you need to make sure that you use it well. Sign up for an account at all of the sites listed above as soon as you can. Spend time creating a profile.

These sites have helped a number of entrepreneurs to become more successful. If you sink some time into them, they should be able to help you as well. These days, the online world is the best place to network.

 

MarketHive

Finding The Best Social Networking Sites For Entrepreneurs

Finding The Best Social Networking Sites For Entrepreneurs

Social Media Sites

 

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Social networking is one of the most valuable tools that an entrepreneur has at their disposal. Social media will allow you to connect with customers, advertise new products, and earn consumer trust.

When you are an entrepreneur you want to be out there in the world. The best and easiest way to do this is through social networking. You want to be on the social networking sites to be seen and get your brand out into the world. Follow the following tips will give you some excellent results if you stick to the task. Remember to never give up.

Find A Social Networking Site For Entrepreneurs

Markethive

Getting connected on a social networking site created for entrepreneurs is a great start, and one of the best social networking sites created by entrepreneurs for entrepreneurs is Markethive. Markethive is not only a social network for entrepreneurs but it is a inbound marketing platform with some very powerful internet marketing tools that will improve your reach all over the net.

 

Markethive has totally removed the issue when it comes to privacy on social networking site, at Markethive your privacy is the number one priority. Another most important issue that you will not have to worry about is having to walk on eggshells meaning that you can use Markethive with ease.

Just make sure that you are respectful, Markethive’s community of entrepreneurs are just that, we are like-minded individuals with one common goal and that is to be able to create success through marketing our business, services, products etc.

The best thing is Markethive is free for life, there is no strings attached, Markethive is very unique and will be a very valuable asset for all. It will also solve a problem for many marketers that can not afford to purchase marketing tools.

Here are some of the free internet marketing tools you receive when you join Markethive: 

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more….

To subscribe to Markethive click the banner below:

Because there are so many social networking sites, it can be difficult for business owners to determine where they should focus their attention. Follow these strategies as you work to select the best social media sites for your needs.

Think About Your Demographic

Social Media Demographics

Different social media platforms attract a different base of users. For example, Snapchat is most widely used by people under the age of 35. Older consumers are more likely to spend their time on Facebook.

Think about the demographic of your target audience. Take a look at market research, and find out where your audience is spending their time. Focus your social media efforts there.

Follow The Latest Trends

Social Media Trends

While not every new social media site will take off, it can pay to pay attention to trends. If you are able to start using a major social networking platform early on, you will be able to attract a much larger audience.

Pay attention to the latest news and trends. Find out which platforms are attracting a lot of attention. Don’t be afraid to experiment and try out new networking sites. If you start using a successful site in the early days, you should see a great deal of success.

Don’t Ignore The Basics

FaceBook Pages

 

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While you should definitely try to focus on new and popular social media sites, you shouldn’t ignore the biggest platforms. Having some presence on major sites like Facebook is extremely important. If consumers are looking for you and can’t find you, they may become frustrated.

Take the time to set up a social networking page on every social media site. This will allow you to control your image completely; no one else will be able to set up a social networking page in your name.

From there, figure out which sites you should focus your efforts on. Even if you don’t update your Facebook page often, it can be helpful to have it.

Ask Your Clients Where They Want You To Be

What Social Media Sites Do Clients Use

Find out which platforms your clients want you to spend time on. Do they spend more time on Instagram, or do they use Twitter more frequently?

If you have a large mailing list, you may want to send out a simple poll. Find out which social media sites your current users prefer. From there, make sure you spend lots of time on these sites. Keep working to attract new customers and expand your audience.

If you follow these simple tips, you should be able to find the best social networking sites for entrepreneurs. You should be able to build your business and increase your success. If you’re able to unlock the full potential of social media, you will be able to reach a very wide audience. Make sure you are using social media properly.

 

MarketHive

Popular Social Networking Sites For Entrepreneurs

Popular Social Networking Sites For Entrepreneurs

Social Media Sites For Entrepreneurs

Social networking has dramatically changed the way that most entrepreneurs do business. Not only do social networks provide a way to build valuable business connections, but they also allow business owners to build long-term relationships with their customers and clients. Best of all, social networking is free. All that it takes is    your time and a lot of effort. As long as you are willing to apply yourself, you can develop a solid social media following that consists of useful business leads and actively engaged customers.

 

There are quite a few different popular social networking sites for entrepreneurs. Learning more about each of these sites can help you determine whether or not they are right for your business. Generally, it is a good idea to focus on just a few social networks.

If you try to stretch yourself too thin by setting up accounts on every social network that is out there, you may find that you don’t have time to keep up with all of the updates. Because of that, you may find it more beneficial to establish yourself on just a few key social networks, putting time and effort into building your profiles and growing your followers.

Linkedin

One of the first social networks that you should consider as an entrepreneur is LinkedIn. This popular social networking site is geared toward businesses and job seekers. It is the ideal environment for networking with other business owners or entrepreneurs who think like you do and may be able to provide support.

You can also join one of the many groups on LinkedIn that are geared toward entrepreneurs. The more you participate in everything that LinkedIn has to offer, the more valuable connections you will make. This particular social network is more about building business connections and establishing yourself as an industry leader than about reaching customers.

FaceBook Marketing

In terms of social networks where entrepreneurs can build their customer base, there are many different options to choose from. Perhaps the most well-known is Facebook. This social network provides an opportunity to tell customers what is happening with your business in real time so that they can keep up-to-date with all of the latest changes.

When used correctly, sites like Facebook can be extremely powerful in terms of marketing. Social media marketing is unique in that it allows you to establish a solid relationship with customers, making it possible to market to them over and over again. Other sites that you may want to consider for connecting with customers include twitter, Pinterest, Instagram, and Google+.

Markethive

 

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If you are looking for a place where you can share ideas with other entrepreneurs, you may want to look into Markethive the social network created by entrepreneurs for entrepreneurs, better known as the social neural network for entrepreneurs. Markethive is not only just a social network for entrepreneurs, but Markethive includes some powerful internet marketing tools that will empower entrepreneurs to increase their marketing power to a higher level.

The best part is that Markethive is free for life, no strings attached. Markethive has so many powerful, innovative,valuable,extremely powerful online marketing tools such as:

Autoresponders
E-mail Broadcasting
Blogging Platform
Capture Pages
One Click Lead Generation System
Conference Room and so much more….

To subscribe to Markethive click the banner below:

Entrepreneur Connect is another social network. This social network, which was started by Entrepreneur Magazine, provides the perfect place to connect with other like-minded individuals for brainstorming, idea sharing, and inspiration.

social networks

Hopefully, this list of popular social networking sites for entrepreneurs will give you some ideas of how to start making connections with others online. By choosing just a few social networks and focusing primarily on them, you can get more out of social networking than if you try to stretch yourself too thin by joining every networking site that you find.

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MarketHive

Inbound Marketing: The New Personal Development for Entrepreneurs

Inbound Marketing: The New Personal Development for Entrepreneurs

 

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The late business philosopher Jim Rohn, famously said, “you get paid for the value you bring to the marketplace and not the time you spend in it”.  In other words, “make yourself more valuable to the marketplace” and you do that by working harder on improving yourself than you do working on the job”.  Working hard on the job is admirable; however, “working a job can make you a living but, working harder on yourself will make you a fortune”. “This is why personal development plays a vital role in your success as indicated by the fact, it is a lifelong process. It’s a way for people to assess their skills and qualities, consider their aims in life and set goals in order to realise and maximise their potential”.  In life you are on a timeline to accomplish certain goals and tasks; otherwise, you are guilty of a wasted life.  Clearly, nothing to be proud nor brag about.

As an entrepreneur/marketer you are constantly working on improving yourself to better your skills and abilities to attract new customers and more importantly, bring value to both them and the marketplace.  This is why Inbound Marketing is the logical extension of the process of becoming a better and improved marketer. Just as it says, “inbound marketing”, which refers to “marketing activities that bring visitors in rather than marketers having to go out to get prospect’s attention”.

So, you want to become a better and constantly improving marketer then, Inbound Marketing is the perfect solution for you.  Like anything in life success starts with identifying and correcting personal deficits and then, developing, implementing and executing the needed skills and/or abilities to overcome the challenges that lead to your placement as a dead dealer in the MLM Cemetery.  Clearly, you don’t get paid, if your marketing skills are as effective as watching paint dry.  Now, the Free Market determines the value you bring regardless of who you are and based more on what you have become.  In fact, being highly educated as indicated by having a PH.D., doesn’t a gaurantee a high paying salary. Remember America and other Westernised nations are capitalists and payment is based on value and not necessarily on the number of certifications you achieved.  Yes, the P.H.D., in English and Bachelors in IT are both examples of education but, which one has greater potential for future business success?  Think like an investor and do your research to determine the best return on your time, money and other resources for your benefit and that of your customers.  This is what inbound marketing is about.

Now, marketing is basically about promoting and selling the value of product and/or service to a desired target market.  So, different people have different personalities and an effective marketer must constantly master and improve his/her skill set to put money into his/her pocket.  When you think about master marketers like: Mark Victor Hansen, Cory Rudl, Frank Kern, Mary Kay Ash, Steve Jobs and many others, they all worked on themselves incessantly to become the perfect ambassador of their product/service.  It was clear the aforementioned entrepreneurs trusted no one else but, themselves to represent their product.  So, are you the best representative of your product/service? If yes, why and if not, why not?  Want as many eyeballs on your product/service then, earn the right to occupy your customer’s time.

Effective marketers are not one trick pony, today’s customers are highly intelligent and have already researched the product/service they desire and closing the deal means being customer-centered.  Just, ask any lady of easy virtue (yeah, I mean a prostitute) because they are masters of inbound marketing and personal development when you consider the skill set needed to draw in customers who are willing to pay for what they perceive to be value.  Consider the fact, “inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content”.  Now, you heard of Bill Gate’s famous quote, Content is King; however, quality content is what sells because it provides a solution to a problem.  How much money will companies spend on content that solves a problem versus content that is interesting but, fails to stop the financial hemorrhaging of compnay funds?  Indeed, personal development is the seed for effective marketing; otherwise, like an outbound marketer who used old school methods (purchasing leads, safelists, buying ads, etc.,) will generate zero leads and income because the methodology is commensurate to a bloody telemarketer, who provides content that isn’t in alignment with the interest nor needs of their target market.  So, much for getting payed, being hired for future jobs and never-mind your professional reputation.

Time to transform your marketing and for today’s current successful marketers the trend began in 2006, when Inbound Marketing, became the proven method most effective for conducting business online.  “By aligning your content with your customer’s interests, you naturally attract inbound traffic that you can then, convert, close and delight”.

Let’s examine the four actions needed to be successful in becoming a master of Inbound Marketing:

 Attract, it’s about traffic and the right kind of traffic that can be drawn to content that creates mutual benefit.

Convert, turning your potential customer into a lead is the goal and offering them something of value will be key to your success.

Close, the process of the sale being achieved in a mutually exclusive manner benefitting all parties involved.

Delight, it’s about being customer-centered regardless of the stage of your users because it’s about providing them quality content.

To better understand and visualize the complete Inbound Marketing methodology please examine Hubspot.

Content creation or more accurately, quality content is the gospel for effective online marketing because effective communication with today’s customers requires engagement with quality not quantity.  If, you want success in this relatively new method marketing then, recognise that “poor thinking habits keep you poor” and you need to “stand guard at the door of your mind”.

Lastly, the professionals who engage in creating quality content often share about their favoriate content marketing tools that make their task so much easier and I also, have taken the liberty of sharing that information with my fellow marketers as indciated by the following:

Ubersuggest, a keyword suggestion software program

Audacity, a free open source multilingual audio editor and recorder software program.

Zemanta, a content creation platform with multiple apps and tools for your blogging enjoyment

SocialMention, is social analysis platform that enables you to learn what others say about a company and it’s brand

Social Search Engine Topsy, this tool indexes every keyword and phrase within the soscial web in real time

Canva, a free image editing priogram that makes manipulation and edting of your images easy

PicMonkey, another image editing program but easier and with more font features

Screen Capture By Google, there are a ton of screen capture tools out there, but I like the simplicity of Google’s Screen Capture plug-in for Chrome… possibly because I’m a Chrome junkie, so it’s always right there when I need it. You can capture selections, visible content, or the entire page and choose JPEG or PNG output.

Another tool I’ve used in the past that worked well is Jing, which allows you to markup your screenshots and also records to videoSnagit is a premium option from the same developers, with far greater capabilities and a pricetag of $49.95 (if you’re looking for a more versatile screen capture tool).

Vaurn James

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From Hopeful Work At Home Mom to Entrepreneur

Article By Rita Taketa – I’ve been a successful Work At Home Mom for 18 years, beginning when there was little career work available at home besides telemarketing. After working for several different companies being in charge of multiple operations, I now have plans to expand my business-to-business professional services with virtual agents.

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I’ve been steadily working from home for 18 amazing years. In the beginning, however, it was not a popular decision. The pay was poor and the quality of work was mainly telemarketing for the consumer-to-business market, or some other type of odd tasks that were not rewarding.

I started on this journey after I had my second child. I had been working for a marketing firm as a supervisor handling inbound and outbound calls for clients in the restaurant industry. I had a great deal of responsibility with data and order entry, managing our team, training, and being responsible for the entire company phone system, which was my first introduction to Telephony Software & B2B Marketing.

As much as I enjoyed my career, I had a nine-year-old son at home to care for as well. I always felt torn between being a mother and a working women. I had already been through the route of daycare and before-and-after-school care and all of the challenges that go along with being a working mom. I felt guilty when I was not with my child, and yet I needed to work to help provide for my family, just like the balancing act that we all face today now that most families need two incomes to stay afloat.

Research on the internet afforded me to learn more about working from home, but there wasn’t much of a selection to choose from except telemarketing. I started working with a company that produced customer satisfaction surveys for a national tire company. It involved evening and weekend work, so I was able to work my day job but bring in a little extra money. As I worked on different projects for the company, gaining more experience and confidence, I was asked to do more projects in different markets. Eventually, I started doing surveys for a vast array of markets including insurance.

Networking, researching, and trying different work-at-home tasks allowed me to transition into a full-time career working from home as a business-to-business professional. I serve as an extension of a company’s inside sales team as an appointment setter, lead generator, and customer service representative. I’ve worked as an independent contractor for many years, so I took my experience and branched out with my own company to accommodate the needs of businesses in supporting their sales and marketing efforts. My goal is to expand by hiring virtual agents to help with my growing client base.

I chose a rewarding career path that has allowed me to be home with my family (which was my ultimate goal), raise my children, do meaningful work, and make a good living right from the comfort of my home office. Work At Home Mom = a happy mom!

If you believe that my message is worth spreading, please use the share buttons if they are visible on this page.

Stephen Hodgkiss
Chief Engineer at MarketHive

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How To Manage Time Off for the Holidays when you are Self-Employed

‘Tis the season to be jolly…and busy! Here are six tips to help you enjoy the holidays.

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The holiday season is here – and hopefully, amid the big dinners, shopping, decorating and parties, is, somewhere in there, a break. But taking some time off is a bit different when you are self-employed. For one, there’s often no one to pick up the slack when you take a vacation, and you probably have to plan ahead so there’s no slack in the budget either.

Keep Family in the Loop

Before you plan your time off for the holidays, chat with your family. What days will your spouse have off from work? Does little Johnny’s Christmas play fall during the hours you would normally be working? Will you go on any special family outings, perhaps to pick out the Christmas tree or visit Santa? Knowing all your families activities ahead of time will help you plan how much time you’ll need off, and when.

Stay Organized

Organization is an essential quality for a work-at-home-mom, and it certainly comes in handy when you are preparing for time off. Create task lists that outline what you need to accomplish both before and after your break. Block out time on a calendar so you know what you need to be working on and when. Find a system that works best for you – just remember to stay organized.

Notify Consistent Clients

You probably don’t need to notify clients when you are taking a national holiday off – but if you plan on taking the whole week off or a few extra days, be sure to let your consistent clients know ahead of time so you can make sure you’ll both be prepared.

Set Up an Automated Email and Phone Message Response

Whenever you take a vacation, it’s a good idea to set up an away message in your email so no one gets upset when you don’t respond right away. And if you use a phone for business calls, change your voicemail as well if you don’t plan on picking up for business calls during your time off.

Arrange Extra Work Time Before and After

Depending on the type of work you do, you may need to make up for the time you take off. Plan extra slots of time both before and after the holidays. Schedule when you’ll take care of the extra work, so you’re not stressing about when everything will be done. Ask for help with the kids and housework if you need.

Embrace Technology

Thanks to technology, there are a few ways to be present without actually being present. Schedule social media posts during your time off – try a social media management system such as Hootsuite if you haven’t already. The scheduling feature makes it easy to ensure there isn’t a big lapse in posts while you’re away. If you use a blog to promote your business, most platforms will allow you to schedule entire posts as well.

Holidays should be spent enjoying time with family – not worrying about work. With some organization and planning ahead, you can take some time off without a drastic impact on your business. Chances are, you started working from home so you could spend more time with your family – don’t let your work interfere with enjoying the season with your loved ones.

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Stephen Hodgkiss
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Characteristics of a Social Entrepreneur

A social entrepreneur is someone who has decided to undertake a venture that is aimed at tackling societies most pressing problems, like famine and climate change. A social enterprise could be a nonprofit or profit business model. Two people often associated with social entrepreneurship are Blake Mycoskie, CEO of Tom’s shoes who provide a pair of shoes for a child in need for every shoe purchased and Muhammad Yunus, founder of the Grameen Bank, providing microfinance to the impoverished.

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Social entrepreneurs embody most of the characteristics as other types of entrepreneur. However, there are certain traits that distinguish them.

Healthy Impatience

A social entrepreneur shows a healthy impatience with the way things are, according to Duke University, in a report by its Centre for Advancement of Social Entrepreneurship. CASE notes that socially minded entrepreneurs want to change things right away, know it can be done, and are often frustrated that bureaucracy and the lack of political will, impede on social changes that could benefit the masses.

Commitment to Improve Social Welfare

Social entrepreneurs are socially committed first and foremost. But what differentiates them from, a company engaging in CSR, is their ability to fully devote their time, energy and limited resources to make ensure they implement positive change. A business can use corporate social responsibility (CSR)  –  which entails everything from charitable donations to community work  –  to improve social welfare, but critics also point out that some for-profit entities use CSR as a public-relations tool.

Philanthropic

A social entrepreneur generally has a philanthropic predisposition. They also tend to distribute whatever profits are made to the socially disadvantaged, or reinvest the profit in the organisation. The idea is to grow the entity by enlisting more people, so more people can be positively affected, more lives can be saved, and much more social value can be created in the long term.

Lack of Megalomania

Social entrepreneurs don’t tend to have a megalomaniac personality. Their cause comes first, not their fame or finance. These entrepreneurs don’t have a problem letting others shine, especially their team members or others involved in local projects.

Reliance on people

Although most early stage businesses have pressures to conserve cash, this is even more true of social enterprises. Social entrepreneurship revolves around the concept of crowdsourcing, tapping into a team of faithful workers along with volunteers scattered around the world to solve the greatest problems of humanity.

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Stephen Hodgkiss
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