On the turn of the year we often all sit down and think about what the year holds for us, personally and work wise. And we think about where we want to be at the end of 2018, and think about what we have to do to get there. More sales? More customers? More staff? Bigger office? New car? New house?
Of course the main ingredient in getting there, is hard work. You are not going to get anywhere without that. However the saying goes ‘work smarter, not harder’. And when you sit down to plan your 2018 you need to make sure you are putting your hard work, time and effort into the right areas that can ultimately make the difference.
Marketing is a beautiful thing. It can bring great responses and an unbelievable return on your investment – improving your business to no end. Or it can be a wasteful drain on your time and money…
“Half the money I spend on advertising is wasted;
the trouble is I don’t know which half”
John Wanamaker (1838-1922)
Luckily now we have ways in which we can measure our marketing exploits and adventures. After periods of testing and experimenting, we can see what works and what doesn’t work for our business and customer base.
But we have spoken to the experts and researched around to hunt down 9 of the biggest must read stats to influence your 2018 marketing plans… So enjoy and please share around. And we all wish you luck for 2018 and hope that you get everything you deserve.