Marketing is much more than brand promotion; that’s only a part of it. It involves a much more in-depth analysis and tactics that require constant modification.
Some aspects of marketing have become less trendy while many new ones are now in vogue. It’s essential to keep abreast of these changes and develop creative ideas that boost the impact marketing has on your business.
This article will look at many creative ideas you can use to make a more substantial marketing effect in business.
How to maximize your marketing impact creatively
To make the most impact on your business through marketing, there has to be a fine blend of creativity and strategy. Let’s see exactly what this entails and how it is achieved:
- Create content that attracts and is readable
These days, everybody struggles to create marketing content that pops up at the top of search rankings. And so you find many companies stuffing their content with strings of keywords that just turns the reader off.
If you want to make an impact in your marketing, then you need to create content that attracts your audience and that they actually want to read. There’s no use creating content that would be left unread or that does not have any impact on your target market.
What the average reader expects from any content they access today is creativity, interactivity, and value. Is your content creative? Is it engaging and interactive? Is it the sort of thing that attracts your customer persona? What value is it adding to the reader?
Content that you put on your company blog or website should answer these questions. It also helps to understand your audience’s preferences to create content that suits their needs. You can do this by collecting user data for analytical purposes.
CCPA Compliance guides help you stay in line with data privacy laws as you gather useful information about your audience that you can use to create relevant content for them.
- Make the most of social media channels
If you still need to be told this at this time, then you have so much more to learn!
Social media marketing is one of the most widely used marketing channels in recent times. What’s more? It’s super-easy to get creative on these channels! Even better, you don’t have to do anything lengthy to get your point across.
The main idea of social media is to pass your point across with short and easily digestible content. With so much to see and do on social media, nobody wants to get bored to death with long, boring content.
First, you have to understand how every social media platform you’re on works. You cannot use the same marketing strategy on Instagram on Twitter or Facebook. Generalizing the content you present on each platform will not attract the type of customers you want.
Fun and spunky videos or graphic content will work better on Instagram than on LinkedIn, while long, topical discussions are suitable for LinkedIn. B2B types of posts are great for LinkedIn. Out of these posts, you can pick out the main points and develop them into short visual content for other social media like Instagram.
Knowing your target audience also helps you tailor your content to suit them.
- Improve Your Website Experience
Many businesses today cannot afford to exist without a website. Many people today spend more time on the internet than in the last decade. Everything is now digitized, but what makes the difference? What distinguishes your website from every other site on the webspace?
Many factors make up an excellent user experience on a website. Let’s take a look at some of them.
- Firstly, your website must be usable. This means that it must be easy to access and use. Not complicated.
- Next, your website should be findable. What this means is that content on your website should be easy to locate and navigate.
- Your website should also be desirable. Your branding, does it stand out? What’s your brand identity? Do the images, graphics, design, etc., invoke emotion in your audience? Or is it just bland?
- Lastly, it should be accessible. Everybody should be able to access your website, especially those with disabilities.
This leads us to the next idea.
- Use precise and actionable CTAs
An improved website helps user experience greatly, and excellent user experiences improve your company’s ARR in the long run.
What is ARR? ARR is Annual Recurring Revenue, the amount of revenue your business should receive from your subscriber base every year. Excellent user experience on your website motivates users to subscribe more, which boosts the ARR.
Many websites have found that a clear and actionable CTA does all the trick for gathering new subscribers. A call-to-action can be useful for anything you need your audience to do, including signing up for your site. What matters is the way you present it.
Are you still stuck with emotionless CTAs like Follow this link, Click here, Go here? That may be the problem. A call-to-action should be an instruction that steers up action in your audience. Be precise, yet instructive.
Try CTAs like Download Your Free Cookbook Now, Get Started for Free, Buy Now, Save Your Seat, Start Your Free Trial, etc. All these help the subscriber to see the need to fill in their email to subscribe or take the desired action, no matter what you need them to do.
- Tell the same story, but this time change the narrative
The audience is tired of the same narrative. How about telling the same story, but this time in another way? Sometimes, all that customers need to see is a story that resonates with them.
For example, you run a startup skincare brand, and simply telling potential customers that your skincare products transform their skin in 90 days is not cutting it. Think about it; how many other skincare brands have sold the story to them in the same way?
Here’s a better perspective. Look inwards, what does your ideal customer personal look like? Say it’s a young woman who has struggled with acne for the better part of her life and is looking to get rid of it for good. How do you reframe your usual story to attract this ideal customer?
How about a short behind the scenes video that depicts how your products have transformed customers’ skin? Reframe your usual narrative. This time, show instead of tell. Show your customer that there have been women like her who deal with similar skin struggles, but using your products have made the difference for them.
Long posts on social media will not do the trick here; visual evidence is what your audience is looking for.
- Research, research, research
As uncreative as this might seem, it is essential in maximizing your marketing impact. Research has gone beyond the mere practice of scouring through hundreds of papers.
These days, there are more hands-on approaches to conducting research. You want to launch a product? Do market research. Want to find out how well your service is doing? Collect data and do some analytical research.
You want to find out how valid a business idea is? Use a pre-launch landing page and do your research! A pre-launch landing page is a hands-on approach for validating a startup idea. It gives you an idea of what to expect if you ever push through with your business idea.
The point is, research shows you what you’re up against in terms of competition. It enlightens your marketing team on the right strategy to employ or to add to bolster your company returns. It also shows you what you can improve on or what you’re missing out on.
- Get personal
Many times, clients, customers, and consumers don’t actually care about your business. They only care about the solution your business brings to their problems. If you want to reach to their hearts (and pockets), you have to show that you care about their issue.
So, what can your business do for your customers? This is the first step to going personal. Take it a step beyond the surface level; how does your business add value to their lives? What problems are you trying to solve?
A generalized approach to marketing is so last year. You must generate an ideal customer persona; this will help you understand the kind of prospective customers you should look out for and identify problems they’re looking to solve.
Next, understand their needs and preferences based on their heatmapping on your website. How have they engaged on your website? What are they’re searching for? Got it?
Now, send targeted emails or ads to them based on their site behavior, offering to meet these needs they seek.
Marketing takes a lot of time and effort, and it is only fair that it gives your business something back in return. These ideas will go a long way to maximize your marketing impact. The key takeaway to remember — ensure your business is adding value to your client persona. Customers are willing to walk with any business, as long as it offers them something valuable in return.